Last month, UN Tourism named its Best Tourism Villages of 2025 – 52 character-filled communities across 29 countries that are changing what meaningful travel looks like. These villages are living proof that the world’s most extraordinary destinations are often its most humble ones.

For South Africans, this news hits differently. According to Flight Centre’s latest global travel survey, 61% of Saffas travel specifically to experience new cultures, while 81% say they’d happily choose a lesser-known destination if it meant avoiding crowds. Furthermore, 74% admit that major attractions now feel too overrun to truly enjoy, and 76% worry about the damage overtourism causes.

Maybe that’s why soulful travel is heading rural. A few years ago, “off the beaten track” meant a hotel slightly further from the city centre. Now it means swapping paid connectivity for real connection that comes with a side of home-cooked stews and muddy shoes.

“We’re seeing Saffas ditch the bucket list scramble for places that feel more meaningful. The kind where your best souvenir is the Sunday lunch invite from a local grandmother,” says Zay Ferguson-Nair, Flight Centre South Africa’s Customer Experience Leader.

6 Villages Changing the Way We Travel

1. Asolo, Italy

Where it is (and why it’s off the beaten track)

Perched in the Veneto hills, an hour from Venice, Asolo is basically Italy’s best-kept secret. Locals call it The City of a Hundred Horizons, which feels poetic until you climb its hilltop fortress and realise it’s just honest marketing.

Who it’s for

Anyone who thinks “aperitivo with a view” is a personality trait.

Why it’s special

Once the refuge of Queen Caterina Cornaro, Asolo’s past lingers in the scent of vines and the hush that follows church bells. Everything in this village hums with gentle artistry and quiet rebellion against modern chaos, from Renaissance villas to shaded piazzas that hosted poets like Robert Browning,

Guaranteed highlight

That first glass of Asolo Prosecco DOCG at the top of Rocca Braida, watching the light stretch across endless hilltops.

2. Digang, China

Where it is (and why it’s off the beaten track)

Down in Zhejiang Province, this 2,500-year-old water village is what happens when time forgets to modernise. Its canals wind between weathered wooden houses and mulberry groves, forming a living postcard that still pulses with daily life.

Who it’s for

Anyone whose ideal souvenir is photos of grandfathers teaching them how to farm fish.

Why it’s special

Digang’s secret lies in its Mulberry‑Dyke & Fish‑Pond System, a perfectly circular way of farming that keeps both people and the environment fed.

Guaranteed highlight

Joining the locals for a fishery celebration along the Grand Canal – there’s singing, laughter, stories, and zero need for an Instagram filter.

3. Lô Lô Chải, Vietnam

Where it is (and why it’s off the beaten track)

Tucked high in the Hà Giang mountains at Vietnam’s northernmost edge, this traditional Lô Lô ethnic village sits beneath the national flagpole, quite literally the top of the country. It takes some effort to reach, which is exactly the point.

Who it’s for

Anyone who thinks “Wi‑Fi optional; wonder guaranteed” sounds like a fair trade.

Why it’s special

Concrete is banned here; hand‑pressed mud bricks and rammed earth hold centuries of heritage. Visitors sleep in warm, golden houses and learn weaving from villagers.

Guaranteed highlight

Drumming and dancing under star‑filled skies during a forest worship festival.

4. Pont‑Croix, France

Where it is (and why it’s off the beaten track)

Hidden in Brittany’s coastal folds, Pont‑Croix is a medieval treasure near the rugged cliffs of Pointe du Raz.

Who it’s for

Anyone with an emotional attachment to bakeries.

Why it’s special

Its Gothic spire inspired entire cathedrals, but Pont‑Croix itself stayed wonderfully grounded, with cobbled streets, market mornings, and a pace so gentle you start syncing your heartbeat to church bells.

Guaranteed highlight

Crossing the ancient bridge at sunset, when the river Goyen turns to gold and you suddenly understand why painters lose their weekends here.

5. Kaštelir‑Labinci, Croatia

Where it is (and why it’s off the beaten track)

Roughly 10 kilometres north of Poreč on Croatia’s Istrian peninsula, this twin‑village wonder sits tucked between olive groves, vineyards, and the faint shimmer of the Adriatic.

Who it’s for

Anyone who believes life’s best itinerary is drawn in olive oil and wine stains.

Why it’s special

Kaštelir‑Labinci is a love letter to slow Istrian living. Locals still bottle their own olive oil and greet you like you’ve wandered into the family reunion you didn’t know you were invited to.

Guaranteed highlight

Cycling between vineyards before lunch, paragliding over them before sunset, and somehow ending off at a farmhouse table where nothing on your plate travelled further than you did that day.

6. Souf, Jerash Governorate, Jordan

Where it is (and why it’s off the beaten track)

An hour north of Jordan’s capital, Amman, lie the Roman Ruins of Jerash. And just beyond Jerash – often missed by visitors ticking off bucket-list sites like Petra, Jerash and the Dead Sea – is Souf, home to Beit Khairat Souf, a women-run cop-op, restaurant, and community hub that offers traditional Jordanian food, local products (like jam sweetened with honey), and a chance to immerse yourself in Jordanian culture.

Who it’s for

Anyone who wants their tourism dollar to make a real, sustained difference in the local community.

Why it’s special

The café’s cobbled courtyard and shady trees offer respite from Jordan’s heat, while the food gives you an authentic taste of the country’s rich history.

Guaranteed highlight

Listening to Sumia Krishan (founder of Beit Khairat Souf) share the co-op’s origin story – and ongoing significance – while eating mansaf, fatoush and kibbeh.

How to travel like a local without looking like you tried too hard

Ferguson-Nair shares her top tips below:

1. Slow down, then slow down some more

Rural communities run on a different clock – and that’s probably the reason you came, after all. So, skip the hour‑by‑hour itinerary and give yourself time to sit back and let the rhythm of the place dictate your day.

2. Learn at least three local words (and actually use them)

Even if it’s just “hello,” “thank you,” and “delicious,” making the effort counts. Villagers quickly warm to anyone who tries, even badly. Fluency isn’t the goal; connection is.

3. Stay where your money stays

Opt for homestays and family‑run guesthouses. Every rand (or euro, yen, or dong) you spend locally multiplies its impact. Eating, sleeping, and shopping small keeps communities strong and the experience richer.

“Real sustainable travel is knowing the person who made your breakfast also sends her kids to school with your support,” says Ferguson-Nair.

4. Pack respect (it weighs nothing)

Dress and behave with local norms in mind, even if the weather or your social feed suggests otherwise. Ask before photographing people and remember that some rituals or spaces aren’t meant for spectators.

5. Zero bars, but full connection

Sometimes the only Wi‑Fi signal you’ll find is between two conversations. Lean into it. Getting a bit lost here is often how you find what you didn’t know you were looking for.

“Village travel reminds us what holidays were always meant to be,” says Ferguson‑Nair. “Travelling this way may not earn you a million likes on Instagram, but it will earn you something far more valuable: a sense that you were part of a place rather than simply passing through it,” she concludes.

When Nirosha Sidat, Country Manager (Africa) for Norwegian Cruise Line (NCL), observes that “more and more guests are looking for an experience rather than booking a destination”, she’s describing a fundamental shift in how today’s passengers travel by sea. Modern cruises are no longer a floating hotel that deposits you at famous landmarks – they’re a bridge connecting onboard experiences with the living, breathing communities that make each port so distinctive.

For South African travellers it’s a compelling way to see the world, one where you embrace lifelong learning, explore like a local and dine like a king.

And it’s not limited to expedition-style cruises with resident botanists, biologists or historians on board either. Your 2026 cruise to the Med, Eastern Europe or the Caribbean might just offer far more than meets the eye.

Balancing luxury and learning

The age of the “floating hotel” is giving way to a more profound travel philosophy. Cruise lines are expertly balancing the traditional allure of a luxury holiday with an increasing demand for intellectual and cultural enrichment. Guests are not merely spectators (gazing out from the bow or lazing at the pool); they are active participants in a journey of discovery. This trend of “immersive travel,” or deeply understanding a destination by slowing down and getting a real taste of its local culture, is gaining significant popularity.

But what does this actually look like on board? Sidat explains that cruises now include expert-led lectures, documentaries and workshops.

“It’s about combining the thrill of exploring new horizons with the quiet satisfaction of learning something new. It could be lectures on history, language or geology or even hands-on art workshops and cooking classes. Each designed to enrich your understanding of a destination – and enhance shore excursions.”

Cultural dining

While expansive breakfasts and family-friendly buffets are still an important part of the cruise experience, specialist restaurants and guest chefs are now firmly on the menu. For Sidat, it’s a celebration of global flavours and local heritage – one that allows guests to embark on a gastronomic adventure linked to the regions they visit.

This means that a Mediterranean cruise might offer locally sourced menus and regional dishes, or a Caribbean voyage may feature flavours that echo vibrant island culture.

NCL’s Free at Sea package – now back by popular demand – gives guests unparalleled value. For example, on a standard seven-night cruise, Free at Sea delivers: unlimited open bar with premium spirits, 150 minutes of high-speed internet, shore credits and three multi-course specialty dining experiences for the first and second guest on the reservation.

And there is plenty to choose from, including premium steakhouses, French bistros, hibachi-style venues, authentic Italian cuisine and so much more.

“Our Free at Sea package covers what matters most to guests,” says Sidat. “Yes, that means a comprehensive drinks package and free Wi-Fi, but it also makes cultural exploration that more accessible, enriching and affordable!”

Go local

Of course, it all culminates in extraordinary shore excursions. The kind facilitated by local guides, allowing guests to fully engage with indigenous communities, explore natural wonders, and visit areas that were once considered out of reach for the typical cruise tourist.

Turkey, for example, brings the opportunity to cross two continents in one day, wander Istanbul’s ancient neighbourhoods, rest beneath a 700-year-old plane tree and taste Kanlica’s legendary yoghurt – sweet, simple, unforgettable – before the ship calls you back.

In Santorini you might find yourself sipping coffee in Pyrgos, wandering Megalochori’s winding alleys and cobbled lanes, before making music at the Museum of Musical Instruments (where you’ll learn how bouzoukis are handcrafted and try playing one yourself). Best of all? You can cap it off at generations-old Gavalas Winery, tasting traditional wine perfectly paired with local meze.

Slovenia, meanwhile, promises a fragrant herb garden on a 19th-century farm – and traditional Slovenian dishes shared over local stories and sweeping views.

Time to explore

Importantly, today’s cruises also give you plenty of free time to explore new ports and vibrant cities.

Sidat explains that NCL sails from many of Europe’s most iconic cities, including Barcelona, Lisbon, Portugal, Rome, Athens, Copenhagen, Denmark and others.

“In 2026, NCL will have nine ships sailing across the Med, Greek Isles and North Europe regions, including Norwegian Viva, one of our newest ships,” says Sidat. “These itineraries let you explore multiple countries in a single voyage, with extended port stays that give you real time to discover culturally rich destinations.”

In addition to leading the tourism industry, Mrs. Bernstein’s portfolio will also include Culture.

Mrs. Bernstein, a resident of Baie Lazare, holds a Bachelor’s degree in Political Science and Journalism from Kingston University, London, and a Master’s degree in Diplomacy and International Studies from the School of Oriental and African Studies (SOAS), University of London.

Her career began in the United Kingdom with the International HIV and AIDS Alliance, where she also served as Liaison Officer for the Commonwealth HIV and AIDS Action Group. These early roles honed her expertise in communication, advocacy, and awareness-raising on global health issues.

Upon returning to Seychelles, Mrs. Bernstein joined the Department of Foreign Affairs as Press Attaché, a role she held for three years. During this time, she collaborated closely with the Minister’s Office and national stakeholders to enhance public understanding of the department’s work and strengthen Seychelles’ presence on the international stage.

She later served as Principal Counsellor at the Seychelles Embassy in Addis Ababa, where she was instrumental in establishing the new diplomatic mission and advancing Seychelles’ engagement with the African Union. Upon completion of her mission, she returned to Seychelles to continue her service as Principal Counsellor in the Consular Division, coordinating with consuls worldwide and assisting Seychellois citizens abroad.

In her remarks to the National Assembly, Mrs. Bernstein described her years in the Foreign Affairs service as “deeply fulfilling and formative,” highlighting how the experience contributed to her professional and personal growth.

Beyond her diplomatic career, Mrs. Bernstein brings a wealth of experience from Seychelles’ private sector, having held senior positions at Barclays Bank (now ABSA) and within the wider commercial and financial services industry. During her tenure at Barclays, she contributed to the bank’s major rebranding initiative to ABSA—one of the most significant projects undertaken at the time. She has been involved in various technical, strategic, and financial projects, with her work consistently emphasising community engagement, stakeholder relations, and corporate social responsibility.

“My journey and experience in both the private sector and diplomacy, coupled with my drive and perseverance, have shaped my commitment to share the knowledge I have gained across the various fields I’ve worked in. I am ready to keep learning, to challenge the status quo, to make a difference, and to leave things better than I found them. Most importantly, I am ready to work hand in hand with every stakeholder,” she said during her presentation to the National Assembly.

Mrs. Bernstein’s background in communications, marketing, diplomacy, and partnership development aligns strongly with the Department’s strategic priorities, particularly in strengthening destination branding, advancing sustainability, and fostering innovation within the tourism, culture, and heritage sectors.

About Tourism Seychelles

Tourism Seychelles is the official destination marketing organisation for the Seychelles Islands. Committed to showcasing the islands’ unique natural beauty, cultural heritage, and luxurious experiences, Tourism Seychelles plays a pivotal role in promoting Seychelles as a premier travel destination worldwide.

Issued by

Celine Patterson | Big Ambitions 

Tel: +27 71 899 3780| Email: celine@bigambitions.co.za

Across South Africa, new travel experiences are turning ordinary getaways into powerful catalysts for positive change – where your stay supports an orphanage or your safari spend enables long-term conservation work… and where every rand makes a difference.

“South Africans want their journeys to matter both for the communities and destinations they visit,” says Antoinette Turner, General Manager at Flight Centre South Africa. “The best trips now create real transformation.”

According to Flight Centre’s Global PR Survey, a notable travel driver for South Africans (approximately 30% of us) is to connect meaningfully with new people.

In short, more than three decades after Madiba walked free, his legacy still defines who we are: a nation that believes in building bridges, uplifting one another, and turning everyday journeys into acts of kindness. And while Mandela Month (July) is a fantastic excuse to lend a helping hand, there isn’t any reason why the good deeds should end there! Here’s how to stretch the kindness further, all year round.

‘Voluntourism lite’: Effortless impact; real responsibility

For many, Mandela Month conjures images of big gestures – a month devoted to giving back. Yet the most notable change often comes from everyday choices made thoughtfully. Enter ‘voluntourism lite’: travel that lets you contribute simply by making mindful decisions about where you stay and what you do.

When you choose accommodation or activities with built-in give-back initiatives, your holiday rands work harder: funding youth education programmes, supporting wildlife rescue missions, or empowering township entrepreneurs.

“Today’s traveller wants their journey to matter, but not everyone can take weeks off work for hands-on volunteering,” explains Turner. “That’s why we develop partnerships with organisations whose measurable impact we’ve seen first-hand. We make it simple: you enjoy an amazing holiday while knowing your booking helps build a stronger South Africa.”

Stays that give back: Where your booking changes lives

Little Switzerland Resort, Drakensberg

Flight Centre special: Midweek Stay under the Drakensberg Sky

Stay at Little Switzerland and your getaway helps sustain the Langkloof Orphanage, a sanctuary for vulnerable children in the Northern Drakensberg. Through Dream Hotels & Resorts’ Touching Dreams initiative, every guest night contributes to daily meals, education, and safe shelter. The resort’s helpful staff can guide guests toward local cultural activities that deepen this connection.

Sun City Cabanas Hotel

Flight Centre special: Family Fun at The Cabanas

A stay at Sun City Cabanas supports Sun International’s community initiatives: recycling programmes, career awareness campaigns for township youth, and upcycling projects turning hotel linens into traditional garments. Guests indirectly support job creation in surrounding communities simply by enjoying all that Sun City offers.

Morukuru Family (Madikwe & De Hoop)

Whale Season special at Morukuru Family De Hoop:
From 1 July to 11 September 2025 only – save 39% on stays at Morukuru Beach Lodge or exclusive-use Morukuru Ocean House in De Hoop Nature Reserve during whale season.

Morukuru Family pairs luxury with commitment to conservation and community upliftment via the Morukuru Goodwill Foundation – funding anti-poaching patrols, wildlife research, education projects, and sustainability practices like off-grid power systems. Guests can join “Safaris with a Purpose” and “Coastal Conservation with a Purpose” for hands-on experiences that bring about lasting transformation for animals, people and planet alike.

Meaningful travel is just as much about the stories you seek out along the way as it is about where you stay. For those inspired by Nelson Mandela’s legacy, every journey becomes an opportunity to reflect, learn, and connect with South Africa’s layered history on a deeper level. Mapping your holiday around places that shaped Mandela’s life transforms your getaway into something greater: an act of remembrance and renewal.

Walk in Madiba’s footsteps: Mandela-inspired heritage routes

Johannesburg & Soweto Focus

Visit the Mandela House Museum in Soweto and the Apartheid Museum for an unfiltered look at South Africa’s past. For added depth, include Liliesleaf Farm, an unassuming site pivotal to the liberation struggle, where Mandela lived undercover and the Rivonia trial was set in motion.

KwaZulu-Natal Midlands Route

Stand at the exact spot of history at the Nelson Mandela Capture Site near Howick – a powerful sculpture marking his 1962 arrest. Pair this visit with a reflective stop at Howick Falls, where local guides share stories that connect nature with struggle-era history.

Eastern Cape Heritage Tour

Delve into Madiba’s roots by visiting his childhood home in Qunu and exploring the Nelson Mandela Museum in Mthatha. These less-touristed places offer insight into his early life.

Gauteng Historical Walks

Go beyond Joburg’s city centre: explore Chancellor House (the first black law firm founded by Mandela & Tambo), Constitution Hill (from notorious prison to beacon of democracy) and Alexandra Heritage Centre (a township hub preserving stories overlooked by mainstream tours).

Cape Town and Robben Island

For many visitors to Cape Town, a trip to Robben Island – a UNESCO World Heritage Centre – is an absolute must-do excursion. Learn about the island’s complex history and stand in the 2×2 metre cell where Nelson Mandela was held for 18 of his 27 years of incarceration. 

Flight Centre can help book expert-led experiences along these routes, including local hosts whose personal stories bring each site alive. “Hearing firsthand accounts from local guides brings history to life in a way no book or documentary ever could,” comments Turner. “It’s those personal stories – shared right where they happened – that turn a visit into something truly meaningful.”

Speak to a Flight Centre Travel Expert about holiday packages that give back, so every moment of your getaway helps to build a stronger South Africa, one experience at a time.

We caught up with Antoinette Turner, GM of Flight Centre South Africa, to learn more about the trends gaining momentum in 2025:

Coolcations

After another European summer characterised by record-breaking heatwaves (when even the Acropolis in Athens, Greece, was closed temporarily due to soaring temperatures), travellers are looking for altogether more moderate climates.

“This trend opens the door to new destinations – like Iceland, Denmark and Estonia – but also to the wonders of shoulder season travel,” says Turner. “More and more people will choose to travel to Europe in May and September rather than in the traditional peak summer months of June, July and August. In fact, Flight Centre’s latest data shows that South Africans, more than any other region, are embracing off-peak travel. Not only is it significantly cheaper – but the weather is still beautiful!”

Adventures After Dark

Another way of escaping the heat? Wait for the sun to go down. “Noctourism” focuses on nighttime travel experiences, like star bathing (also known as mindful stargazing), night safaris, moonlit hikes and even Makgadikgadi Salt Pan sleepouts in Botswana, explains Turner.

“South African Tourism’s new astro-tourism strategy capitalises on the country’s dark skies and worldclass observatories. Travellers can explore the mysteries of the cosmos with storytellers in Carnarvon, astronomers in Sutherland, and guides in the Kgalagadi Transfrontier Park.”

And in great news for South Africans travelling to Turkey, the country has extended its nighttime attraction programme, with 27 major attractions now open until 9pm (and sometimes as late as 11pm) until October, offering visitors a chance to beat both the crowds and the summer heat. Highlights include classical music performances under the stars at Ephesus ruins, plus late-night access to Istanbul’s iconic Hagia Sophia, Archaeological Museum, and Galata Tower.

Multi-Gen Travel

Whether Dubai, Mauritius or Phuket, South Africans love travelling with family! Saffers (86%) are also more likely than Kiwis (75%), Americans (75%), Brits (70%), and Australians (69%) to include different generations in their travel plans.

“We’re still seeing a marked increase in multi-generational travel,” says Turner. “Obviously, travelling together is a wonderful bonding experience and way for families scattered across the world to reconnect, but it’s also a clever way to leverage group discounts and maximise value.”

Pet-Friendly Goes Premium

Today, travel often includes four-legged family members, too. What started as “allowing pets” has evolved into full-blown animal hospitality. Think five-star hotels with luxury amenities and services that cater to the needs of both well-behaved pets (including welcome treats, velvet pillow beds and even pet sitters) and their owners.

Two great examples are the Oyster Box in Umhlanga (they accommodate pets in their Superior Garden Villas) and the Mount Nelson in Cape Town (with five dedicated pet-friendly rooms on the ground floor). But the golden rule? Always double-check your accommodation’s pet policy and ensure you comply with size, breed, behaviour, and leash requirements.

For those with a more adventurous spirit, dog-friendly glamping is also taking off. South Africans can now choose from four different AfriCamps sites: AfriCamps at de Pakhuys, Cederberg; AfriCamps at Karoo 1, Hex Valley; AfriCamps at Stanford Hills, Stanford; and AfriCamps Klein Karoo, Oudtshoorn.

Of course, you still need to get your dog around the country, and as Turner explains, most airlines do not allow pets in the aircraft cabin (with special dispensation for service dogs.)

“The one local exception is LIFT, which offers a limited number of dog-friendly seats per flight, although dogs may not exceed 7 kg in weight and accompanying passengers have to fill in a ‘Dog-in-Cabin’ request form at least seven days before travel,” she says. “Alternatively, FlySafair has partnered with BidAir Cargo PetLounge to provide a safe, comfortable, temperature-controlled space in the hold for your pets.”

Niche Events

Hot on the heels of micro resorts (cabins, yurts, A-frames, glamping pods and rustic retreats) comes hyper-localised, micro and niche events – interesting experiences that draw like-minded people to beautiful destinations. A good example is Stellenbosch, which is ready to host Wine Town (26 July-3 August), its ever-popular Stellenbosch Street Soirees (kicking off with a special Woordfees Straatsoiree in October) and Garden Town (31 October-9 November).

“South Africa’s rich cultural calendar is the perfect excuse to plan a few unforgettable nights away, and there is no better place to do it than Stellenbosch,” says Annemie Liebenberg, CEO of Visit Stellenbosch. “Here, culture comes alive through wine, art, music, literature, gardens, and heartfelt local hospitality. It is more than just a visit, it is a chance to immerse yourself in the stories, flavours and people that make this town so extraordinary.”

Ultimately, tourists are choosing to ditch the crowds for a more personal, transformative journey. From stargazing in the Karoo to literary festivals and pet-friendly glamping, 2025’s top trends prove that the most memorable adventures happen when we dare to travel differently.

STELLENBOSCH, Western Cape – Think the mid-year school holidays are over and there’s nothing left to look forward to until December? Think again. South Africa’s premier wine region is busy curating a compelling events calendar to see us through to the end of the year – and it’s an irresistible invitation to visit more, stay longer, and immerse yourself in experiences that nourish both body and soul.

“Visit Stellenbosch’s seasonal Stay and Play specials are still going strong,” says Annemie Liebenberg, CEO of Visit Stellenbosch.

“It’s the perfect excuse to experience Stellenbosch in winter, and connect more meaningfully with our place, our people, and our culture – which comes alive through wine, art, music, literature and heartfelt hospitality. It’s more than just a visit, it’s a chance to slow down and discover the stories, flavours and people that make this region so extraordinary.”

At the end of July, Wine Town Stellenbosch (26 July to 3 August) unfolds as a nine-day celebration across the region. On the to-do list are specialised wine tours, workshops, and curated vertical tastings, along with winemaker lunches and dinners, special offers at restaurants around town, and exclusive tastings available only during the event. Wine Town Stellenbosch is also the reason why Happy Hour is in full swing from 17:00 to 19:00 at selected wine bars and restaurants.

Crowning the festivities is the Stellenbosch Wine Festival, taking place on Friday, 1 August, and Saturday, 2 August. Visitors can taste some 200 wines from over 60 producers, featuring not only the region’s most renowned names but also exciting first-time participants in the event like Raats Family Wines, Hidden Valley Wines, and De Meye Vineyards. Once again, a highlight of the event is the abundant graze-table of traditional savouries and sweets by chefs Adele Grewar and Bertus Basson, continuously replenished throughout the event. With live entertainment adding to the atmosphere, the festival promises an experience as memorable as the wines themselves.

“This is our annual ‘celebration of the grape’,” explains Elmarie Rabe, GM Stellenbosch Wine Routes. “This year we’re also celebrating 100 years of Pinotage. For Pinotage lovers who want to learn more about the history of Pinotage and discover different estates, unique varietals and interesting pairings – it makes for a perfect few days away.”

Taste Stellenbosch (1 to 30 September) gives the valley’s culinary heritage a full month in the spotlight. It’s a chance for participating restaurants to unveil new menus and showcase their exceptional talent – and for visitors to experience the seasonal produce, bold flavours, and deep-rooted traditions that inspire Stellenbosch’s award-winning chefs.

Come October, Toyota Stellenbosch Woordfees (11-19 October) fills the town with the magic of storytelling, literature, theatre, art, dance and film. Now in its 25^th year, Woordfees began in 2000 at Stellenbosch University as an all-night celebration of Afrikaans word art. Over the past 25 years, it has grown into one of the largest arts festivals in Africa, attracting around 50 000 festivalgoers annually.

“This year we have a few surprises in store,” says Liebenberg. “Our beloved ‘Wynskool’ masterclasses are back with Bubby 101, Chenin Blanc 101 and Pinotage 101 sessions, plus we’re adding something really special – a ‘stapstories’ walking tour through the beautiful Banghoek Conservancy with Sophia van Taak and a Woordfees Straatsoiree that will officially launch Stellenbosch’s exciting season of Street Soirees.”

Garden Town is set to return from 31 October to 9 November 2025, with stunning displays, private garden tours and a market at the town hall.

Celebrating life in Stellenbosch

Alongside Visit Stellenbosch’s flagship events, walking tours, bike tours and dining experiences in Stellenbosch and its surrounding communities (including Kayamandi, Jamestown and the Dwarsrivier Valley), offer visitors different perspectives on local life.

Stellenbosch on Foot provides an immersive historical journey through Cape Dutch architecture and significant sites, perfect for understanding how this beautiful agricultural and academic town has evolved over the years.

For those seeking authentic cultural connection, Kayamandi on Foot’s local guides share stories of daily life, traditions, and resilience while serving home-cooked flavours with warm hospitality.

The Bites and Sites cultural tours blend storytelling with culinary exploration, celebrating the diverse heritage that shaped modern Stellenbosch through biltong tastings, artisanal coffee, family recipes, and local wine pairings.

And of course, Stellenbosch’s mild weather makes outdoor exploration irresistible. Cycling enthusiasts can glide through vineyards with Bikes ‘n Wines, join small-group rides with Best Day Ever, or e-bike from Stellenbosch to Boschendal. Prefer hiking? The stunning trails of Jonkershoek Nature Reserve await or try Segway tours through the vines.

“Our mild winter weather lends itself to outdoor adventures,” says Liebenberg. “And when it rains, it’s the perfect chance to connect with local winemakers, artists, and characters who bring our town to life.”

The Art of Slow Travel

Ultimately, winter in Stellenbosch is about family fun, unplanned moments, conversations that stretch over harvest tables, and new experiences that take you well into spring, summer and beyond.

For more information about Stellenbosch’s winter offerings and Stay and Play packages, visit https://stayandplay.visitstellenbosch.org/

For media inquiries, please contact Roland Müller at roland@bigambitions.co.za.

-ENDS-

Alongside impressive growth, the sector is undergoing a significant renaissance as wine routes around the world transform their traditional offerings – moving far beyond the conventional tasting room model.

“Gone are the days of simple cellar door tastings,” says Antoinette Turner, GM of Flight Centre South Africa. “Today’s estates are crafting experiences and excursions that blend adventure and appreciation. The result? A fierce competition to create the most unforgettable wine experiences on earth.”

And wine lovers are paying attention. Here’s a small selection of 2025’s top wine experiences – in both iconic and off-the-beaten-track locations around the world.

Mendoza, Argentina

Argentina’s Malbec trail takes wine tourism to astronomical heights – literally. In Mendoza’s high-altitude vineyards, visitors can now combine Argentina’s world-famous Malbec with some of the planet’s clearest night skies. An exclusive wine and stargazing experience pairs private astronomy sessions with local experts alongside a moonlit tasting among the vines, complete with artisanal cheese platters and a canopy of stars.

Although there are no direct flights from South Africa to Argentina, SAA’s new direct flights to São Paulo, Brazil, make onward connections to Buenos Aires fairly straightforward, and with no visa required, wine enthusiasts can freely explore not just Mendoza, but also the historic regions of Salta and La Rioja, each boasting centuries of winemaking tradition across Argentina’s stunning Andean landscapes.

Kotor, Montenegro

More and more South Africans are waking up to the wonders of Montenegro. Located on Europe’s beautiful Balkan peninsula, Montenegro offers a more tranquil, budget-friendly experience compared to Croatia.

“Montenegro is known for its stunning coastline, warm water, charming villages, food, history and culture,” says Turner. “If you’re looking for a European summer holiday – minus the price tag – Montenegro needs to be on your list.”

And if you’re looking for a very different wine experience, head to Kotor, where Montenegro’s first and only underwater wine cellar began aging wines on the seabed in 2021. The underwater aging process accelerates wine maturation, gives the bottles a distinctive appearance (as marine life attaches to them during their time on the ocean floor), and gives visitors a relaxed afternoon on a floating wine bar – complete with fresh fish and impromptu dips in the Adriatic Sea!

Tuscany, Italy

Tenuta Torciano near San Gimignano dishes up a magical pairing of wine and truffles. Perfect for foodies, the estate offers an authentic truffle hunting experience (think truffle dogs, olive groves, vineyards and rolling countryside) followed by a wine tasting – where visitors learn more about ancient truffle-hunting traditions and winemaking while enjoying the fruits of their labour! In fact, Tenuta Torciano offers 45 different experiences, which means you can choose from horse-riding adventures to pasta-making classes – all accompanied by a glass of Tuscany’s best.

Napa Valley, California, United States

Much like Franschhoek’s famous Wine Tram, the Napa Valley’s Wine Trolley trundles between a selection of the valley’s award-winning wineries. Scenic views from the open-sided trolley (a repurposed San Francisco cable car), commentary from a guide, and a gourmet picnic lunch top off the experience – which also includes a visit to Castello di Amorosa, giving serious 4th century Tuscan castle vibes in the heart of California’s wine country. This is Napa on a plate, and lucky travellers get to taste the region’s wines, olive oil and other artisanal products along the way!

Swan Valley, Western Australia

Australia’s wine regions are legendary: Barossa Valley, Margaret River, McLaren Vale, Clare Valley, Hunter Valley, Adelaide Hills, Coonawarra, and Yarra Valley to name a few. 

But not only is Swan Valley (about 30 minutes northeast of Perth) WA’s oldest wine region, it’s also the only place you can enjoy a “Bush Tucker Tasting” – learning about local Indigenous food and culture with Noongar Elder, Dale Tilbrook. It’s wine paired with storytelling paired with local ingredients foraged on Noongar land.   

“Qantas launches a brand-new direct route between Johannesburg and Perth in December,” says Turner. “And with South African Airways already flying non-stop five times a week, travelling ‘down under’ is easier than ever before.”

Bonnievale, South Africa

Chardonnay lovers, take note: Weltevrede Wine Estate’s two-hour guided chardonnay walk takes you deep underground to experience the estate’s history, art and wine on a candlelit cellar tour like no other. This unforgettable tasting journey explores the region’s unique terroir – and why Weltevrede is dedicated to producing world-class chardonnay. It’s perfect for both Chardonnay devotees (you’ll get to sample three of the estate’s extraordinary wines, Place of Rocks, Calcrete and Poet’s Prayer) and curious wine lovers wanting to understand why this grape variety has captured hearts and palates worldwide. And for those looking for something completely different, why not try your hand at creating, corking and labelling your bottle of Cap Classique? Made from the farm’s famous chardonnay grapes, of course!

When it comes to wine tourism, Turner believes that South Africa more than holds its own against the likes of Argentina, Chile, France, Georgia, Germany, Italy, Portugal, Spain and the US.

“South Africa is most famous for the Western Cape’s Winelands, stretching from Constantia all the way up the Garden Route, but we have incredible estates in the Northern Cape and KwaZulu-Natal too,” says Turner. “Domestic travellers need to discover Bezalel Wine & Brandy Estate between the Green Kalahari towns of Upington and Keimoes, or Highgate Wine Estate, Abingdon Wine Estate and Cathedral Peak Wine Estate in KZN – all producing wine in the shadow of the Drakensberg!”

The resort, located on the west coast of Mahé Island, has undergone a comprehensive transformation, elevating its facilities and services to meet the evolving expectations of global travellers. With 192 fully refurbished guest rooms and suites, including new Lagoon Access Rooms, AVANI+ Barbarons now offers an expanded lagoon-style pool and a diverse range of dining options that celebrate local and international cuisines.

The Minister for Foreign Affairs and Tourism, Mr. Sylvestre Radegonde, was present at the reopening ceremony and commended the resort’s efforts in contributing to the local economy and community. He highlighted the importance of such investments in strengthening Seychelles‘ position as a premier tourist destination.

“The reopening of AVANI+ Barbarons Resort is a testament to the resilience and adaptability of our tourism sector,”said Minister Radegonde. “It reflects our collective efforts to provide exceptional experiences for visitors while ensuring that the benefits of tourism are shared with our communities.”

The official opening of AVANI+ Seychelles Barbarons marks not only a new chapter for the property, but reflects the continuing transformation of Seychelles’ tourism landscape.

With three new restaurants, AVANI+ Barbarons Resort promises a refreshed culinary journey featuring dining experiences that blend international flavours with locally inspired dishes, thoughtfully crafted to satisfy every palate. Other amenities include the AvaniSpa, three versatile meeting spaces, and an oceanfront location, making it an ideal venue for destination weddings, incentive travel, and executive retreats.

Principal Secretary for Tourism, Mrs. Sherin Francis, who also attended the event, welcomed the transformation as a timely development that aligns with the department’s broader vision for a more refined and diversified tourism offering.

“The timing of the resort’s opening is perfect. As Seychelles experiences rising demand, this new property enhances our ability to host guests seeking authentic, high-quality experiences. It also reflects investors’ confidence in the destination’s resilience and long-term potential. This development underscores the importance of long-term partnerships and the trust established brands have in Seychelles. Such investments elevate our product standards and improve our global competitiveness as a leading Indian Ocean destination,”said PS Francis.

AVANI+ Barbarons, part of the global hospitality group Minor Hotels, becomes the group’s second property on Mahé. Its reopening and rebranding mark an exciting addition to Seychelles‘ collection of quality hotels, making it the 26th large-scale property on the islands. This milestone highlights the country’s strong appeal as a premier travel destination and demonstrates Minor Hotels’ ongoing confidence in its vibrant tourism industry.

About Tourism Seychelles

Tourism Seychelles is the official destination marketing organisation for the Seychelles Islands. Committed to showcasing the islands’ unique natural beauty, cultural heritage, and luxurious experiences, Tourism Seychelles plays a pivotal role in promoting Seychelles as a premier travel destination worldwide.

One of the world’s most remote inhabited islands has triumphed on the global stage as St Helena Tourism’s breathtaking film Come and Find Me won the Gold Award in the Tourism Destination (International) category at the prestigious International Tourism Film Festival Africa (ITFFA) in Sandton on 6 June.

This achievement follows the film’s earlier success in Japan, where it received a Director’s Choice special award at the Japan World’s Tourism Film Festival (JWTFF).

Jonathan Passaportis, Head of Tourism for St Helena, said: “Winning gold at ITFFA was a special moment for everyone involved in the production – and well-deserved recognition for the director Darren Peens, who attended the ceremony with actress Katie-Raye Williams. We’re thrilled!”

For Passaportis, Come and Find Me showcases what makes St Helena Island so special, including its unique natural heritage, adventurous activities, and bucket-list appeal.

“The film represents a bold departure from traditional tourism marketing, using narrative-driven storytelling to captivate audiences and celebrate the wonders of St Helena, for example, the rugged coastline, stunning landscapes, marine life – including the island’s famous whale sharks, known locally as “bone sharks” – history, and cultural appeal,” says Passaportis. “We hope this award will introduce St Helena Island to new audiences, eco-conscious travellers, and those looking for an adventure unlike any other.”

ITFFA, now in its 7th year, has established itself as the premier tourism film festival in Africa, receiving over 4,000 film entries from 94 countries since its inception. The festival celebrates how film tourism drives economic growth and destination appeal, with a focus on how high-profile productions contribute to job creation and increased tourism arrivals.

For St Helena, an island of just 47 square miles in the South Atlantic with a population of approximately 4,000 locals, this victory over entries from much larger (and more accessible) destinations reinforces its growing reputation for off-the-beaten-path journeys and remarkable natural wonders.

“This gold award shows that St Helena‘s unique character and location are exactly what makes us shine on the global stage,” added Passaportis. “We invite travellers to come and find us – and experience what St Helena Island has to offer.”

Video link Come and Find Me: https://www.youtube.com/watch?v=ATenzRrnCJc

For more information about the award or St Helena Island, or to explore interview opportunities, please contact sthelena@bigambitions.co.za.

5 June 2025, CAPE TOWN: Pullman Cape Town has appointed Melissa Stevens as its new Executive Chef – a move that reinforces the hotel’s growing reputation as one of the city’s most food-forward hospitality brands.

With years of experience in some of South Africa’s most notable kitchens, including at Morgenster Estate, Stevens will step into her new role leading all culinary operations across the Pullman Cape Town property, from curated events to everyday dining experiences.

“My cooking has always been about comfort and connection,” says Stevens. “This role is an opportunity to bring that philosophy into an iconic space, with menus that evolve with seasonality while staying rooted in both simplicity and bold flavour.”

Her arrival comes at a pivotal moment for Pullman Cape Town’s food & beverage identity, which has continued to evolve since its inception in 2023. For example, the hotel recently opened Konnichiwa (a Japanese-style sushi bar already drawing local regulars) and participated in Restaurant Week South Africa.

“Melissa brings a balance of technical talent and warmth, as well as creativity and strong leadership into our kitchen,” says Raynor Damons, Director of Food and Beverage at Pullman Cape Town. “She represents exactly where we’re going: premium hospitality led by real people doing meaningful work – especially women.”

Pullman Cape Town currently employs more women than men across its team – including several heads of department – making it well-positioned to support Accor’s Global commitment to gender equity through initiatives like #SheLeads. The programme celebrates inclusive leadership across Africa and the Middle East by spotlighting diverse voices shaping tomorrow’s hospitality landscape.

“As Cape Town grows its reputation on the global stage, we’re evolving with it – not just through design or service, but through who leads our spaces,” added Damons. “Our vision is rooted in inclusion. We believe diverse teams create richer experiences for everyone who walks through our doors.”

With brand-new menus being rolled out under Stevens’ guidance this season, guests won’t have to wait long to get a taste of what she brings to the table.

From elevated all-day dining at Stratus Room to handcrafted cocktails at Ghibli Bar & Rooftop Terrace and sushi-forward plates at Konnichiwa Lounge, Pullman Cape Town continues to strengthen its position as one of the city’s most dynamic hospitality and culinary destinations. The hotel also offers seven fully flexible meeting and event spaces, making it a preferred choice for those looking to balance business with lifestyle in the heart of Cape Town.

Reservations for Stratus Room can be made via Dineplan. The restaurant is open from 06h30 – 22h00 daily.

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About Pullman

Pullman Hotels & Resorts sets a new tempo in global travel and living, delivering an inspiring, energizing and enriching experience to new entrepreneurs. Pullman welcomes guests with the space they need to focus, work and play. Forward-thinking, hyper-connected and with a passion for art and fitness, Pullman retains the adventurous spirit and open-minded ambition that drove it to become a pioneering travel brand over 150 years ago. Today, Pullman features more than 150 properties in vibrant and cosmopolitan destinations around the world, including flagship properties such as Pullman Paris Montparnasse, Pullman Singapore Orchard, Pullman Suzhou Zhonghui in Greater China and Pullman Maldives Maamutaa. Pullman is part of Accor, a world leading hospitality group counting over 5,500 properties throughout more than 110 countries, and a participating brand in ALL – Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.  

ENDS

Issued by Big Ambitions Marketing

For more information, please contact pullman@bigambitions.co.za