The property has grown from four bedrooms to five, with capacity now at a maximum of 10 adults and two children under 16. The new, east-facing fifth bedroom features air conditioning, a private terrace, and an outdoor shower. The existing lounge has been extended to include a dedicated TV room and library, anchored by a dramatic 2.4-metre Farooo lamp by celebrated Dutch designer Marcel Wanders for Moooi, a striking centrepiece that sets the tone for the refreshed interior throughout. The current kids’ room now features two proper single beds, and a second rooftop terrace on the west side of the upstairs bar offers dedicated sunset views.

Commissioned to reimagine the interiors were Guus and Fenny Koevoets of Vervoort Living, a Netherlands-based studio with an international portfolio spanning hotels and restaurants worldwide. Rooted in a hospitality-focused background, their overarching design philosophy holds that hospitality sits at the core of all human environments – a belief that translates instinctively into spaces that feel as considered as they are beautiful. Their design direction for Morukuru Ocean House introduces a more Scandinavian minimalistic style in soft beige and blue tones – a palette drawn directly from De Hoop Nature Reserve’s beaches, ocean, and fynbos landscape. Layered textures and tonal depth bring warmth to the spaces, while selected works by South African artist Lionel Smith are positioned throughout the house, deepening the sense of place across all five bedrooms, as well as the living and dining areas.

“Morukuru Ocean House has always been somewhere special. A place where families come to truly exhale. This refurbishment is about honouring that feeling while elevating every detail of the experience. We can’t wait for our guests to discover it,” said Ed Zeeman, Co-founder and Co-owner of Morukuru Family.

Co-founder and Co-owner Anka Zeeman added: “Working with Guus and Fenny has been a joy. They understand intuitively how a space should feel, not just how it should look and they moved to a calmer and more minimalistic, kind of Scandinavian design style, which deeply connects with its surroundings and emphasises the extraordinary location of this special off grid house.”

Morukuru Ocean House remains exclusive use only. Rates are unchanged despite the additional bedroom and wider enhancements. Trade partners should note that the minimum stay requirement at Morukuru Family De Hoop during peak season 2027 has been revised to three nights.

For bookings, prospective guests can contact their preferred travel advisor or get in touch with Morukuru Family directly via reservations@morukuru.com. Ts & Cs apply.

~Ends~

For more information, contact Sales & Marketing Director, Rinse Wassenaar: rinse@morukuru.com

Morukuru Family

Reconnecting family, friends, nature, and you, is the promise of Morukuru Family, a renowned award-winning hospitality group and a member of Relais & Châteaux. Morukuru Family’s three exclusive-use houses in Madikwe Game Reserve as well as Morukuru Ocean House in De Hoop Nature Reserve, each offer the ‘Morukuru Freedom Concept’ for guests to create a unique and personalised holiday. Morukuru Beach Lodge in De Hoop Nature Reserve can be booked per suite, or on an exclusive-use basis. AtholPlace Hotel & Villa in Sandton, Johannesburg, consists of a 9-room boutique hotel and a 4-bedroom private villa. Morukuru Family is dedicated to securing a sustainable future for the reserves and protecting our planet and offer specialised travel packages – Safaris with a Purpose and Coastal Conservation with a Purpose.
www.morukuru.com

Morukuru Goodwill Foundation

Morukuru Family’s commitment to conservation, community, and sustainability led to the establishment of Morukuru Goodwill Foundation in 2007 by owners Ed and Anka Zeeman. Working in partnership with the Parks Board and CapeNature, and together with local communities we support nature-based projects, educate, mentor and ultimately empower the conservation of Africa’s wildlife sanctuaries.
https://morukuru.com/morukuru-goodwill-foundation

Relais & Châteaux

Relais & Châteaux is an exceptional worldwide collection of 580 unique, independently operated hotels and restaurants, united by strong values and a devotion to excellence across every aspect of hospitality.  Originating in France in 1954, and now present in 65 countries, the Association works to celebrate the distinct art de vivre of every global destination. Led by passionate hoteliers, chefs and restaurateurs, each of its properties cultivates a meaningful sense of place by nurturing its individual cultural, gastronomic and environmental heritage and collaborating with local artisans.  With many of its properties run by families, who pass their savoir-faire down from one generation to the next, Relais & Châteaux represents an evolving legacy of memorable travel experiences, in harmony with all life on Earth. 
www.relaischateaux.com

Now in its second year, Visit Stellenbosch’s annual Tourism Economic Impact Study provides an evidence-based measure of tourism’s contribution to the local economy. The latest findings show that more than 1.35 million overnight visitors generated R13 billion for Stellenbosch in 2025 while supporting 48,007 direct, indirect and induced jobs across the municipality.

Every day, tourism contributes an estimated R35 million to Stellenbosch’s economy. Behind every visitor is a local story: jobs created, businesses supported, entrepreneurs empowered, and communities strengthened through a thriving visitor economy. These are the lives behind the numbers.

The latest Tourism Economic Impact Study, commissioned by Visit Stellenbosch and independently compiled by Futureneer Advisors, confirms that tourism remains one of Stellenbosch’s most important economic drivers and demonstrates how a shared destination strategy is delivering measurable value for residents, businesses and visitors alike.

The research shows that international overnight arrivals increased by 12% to 641,405 visitors, while domestic overnight tourism grew by an impressive 21% to 711,330 visitors. Together, these figures reinforce Stellenbosch’s position as one of South Africa’s leading tourism destinations and demonstrate the growing strength of a balanced, year-round visitor economy.

While direct tourism value added remained stable at R6.3 billion, the sector continued to generate significant economic value despite global economic uncertainty and increasingly cautious consumer spending. The results point to a destination that has moved beyond post-pandemic recovery and into a new phase of resilient, sustainable growth.

A destination strategy delivering measurable results

Tourism success does not happen by chance. It is the result of long-term planning, strategic investment and collaboration between Stellenbosch Municipality, Visit Stellenbosch, the tourism industry, local businesses and communities working towards a shared vision for the destination.

That strategy focuses on growing year-round demand, encouraging longer stays, expanding the geographic spread of visitors across the destination, supporting tourism businesses, promoting inclusive tourism experiences and ensuring that tourism growth benefits local communities.

As one of Stellenbosch Municipality’s two official Destination Management Organisations (DMOs), Visit Stellenbosch goes beyond destination marketing. The organisation grows demand, promotes year-round visitation, supports tourism businesses, builds strategic partnerships, invests in research and market intelligence, measures tourism’s economic contribution and brings stakeholders together to deliver long-term value for Stellenbosch.

The annual Tourism Economic Impact Study is a key part of this work. By measuring tourism’s direct, indirect and induced contribution to the economy, it informs decision-making, demonstrates return on investment, tracks tourism performance and supports long-term destination stewardship.

Tourism that benefits everyone

Annemie Liebenberg, CEO of Visit Stellenbosch, said the findings demonstrate far more than visitor growth:

“Tourism is one of Stellenbosch’s greatest opportunities to create lasting economic value. Every visitor supports local businesses, creates employment and contributes to stronger communities. That is why destination management matters. Our role is not simply to attract visitors, but to ensure tourism grows sustainably, benefits residents and leaves Stellenbosch stronger for future generations.

“These results show what is possible when research, partnership and long-term thinking come together behind a shared vision.”

A partnership driving destination success

Stellenbosch Mayor, Jeremy Fasser, welcomed the findings and acknowledged the collective effort that continues to position Stellenbosch as one of South Africa’s premier visitor destinations.

“These results demonstrate what can be achieved when Stellenbosch Municipality, Visit Stellenbosch, our tourism industry and local communities work together with a shared vision.

“The Municipality is proud to invest in and partner with Visit Stellenbosch to grow a visitor economy that creates employment, supports local businesses, attracts investment and enhances quality of life for our residents. Together, we are building a destination whose success benefits everyone.”

Setting the benchmark for destination management

The study reinforces Stellenbosch’s strategic importance within the Western Cape tourism economy, attracting approximately 40% of all international visitors to the province.

As destinations across South Africa compete for visitors and investment, Stellenbosch continues to demonstrate the value of collaboration, strategic planning and evidence-led destination management. By combining research, partnership and innovation, the destination is creating a resilient visitor economy that delivers benefits for residents, businesses and visitors alike.

2025 Highlights at a glance:

• R13 billion generated for the local economy

• 48,007 direct, indirect and induced jobs supported

• 1.35 million overnight visitors

• 641,405 international overnight visitors (12% growth)

• 711,330 domestic overnight visitors (21% growth)

• R35 million contributed to the economy every day

• Approximately 40% of the Western Cape’s international visitors choose Stellenbosch

Why we measure the value of tourism

The Value of Tourism is Visit Stellenbosch’s annual economic impact study and forms part of the organisation’s commitment to evidence-based destination management. Independently compiled by Futureneer Advisors using data from Statistics South Africa and South African Tourism, the study measures tourism’s direct, indirect and induced contribution to Stellenbosch’s economy, employment and visitor volumes.

By tracking tourism’s performance year after year, the study provides the insights needed to inform decision-making, guide destination development and demonstrate the value of investing in tourism.

The findings provide a roadmap for the future. Visit Stellenbosch will continue investing in destination marketing, destination development, research, industry support and collaborative partnerships that strengthen the visitor economy while protecting the unique character, cultural heritage and natural environment that make Stellenbosch one of the world’s most desirable destinations.

Great destinations do not happen by chance. They are built through partnership, guided by evidence and inspired by a shared vision.

-ENDS-

For media enquiries, additional information, or to arrange an interview with Annemie Liebenberg, please contact visitstellenbosch@bigambitions.co.za. 

About Visit Stellenbosch

Visit Stellenbosch is the official destination marketing organisation for Stellenbosch, dedicated to growing sustainable tourism, supporting the local visitor economy and showcasing the region as one of South Africa’s premier wine, food, culture and outdoor destinations.

That shift in mindset – more value-conscious and more willing to ask whether the obvious choice is actually the best one – is exactly the right lens through which to look at Time Out’s 2026 Best Cities ranking. Built on the responses of more than 24,000 locals across 150 cities worldwide, it is the most resident-informed ranking of its kind. And what it reveals, for South African travellers open to looking beyond their usual itineraries, is a set of destinations that deliver extraordinary experiences at a fraction of the cost of the cities that typically dominate South African booking patterns.

Cape Town’s sixth-place ranking (above Tokyo, Seoul, Paris, and Singapore) is proof that South Africans already know what world-class looks like. The question is whether they’re finding it when they travel.

“Right now, South Africans are asking better questions before booking,” says Antoinette Turner, GM of Flight Centre South Africa. “They want to know that their money is really working for them – not just that a destination is popular, but that it will actually deliver value. The cities that come up again and again in that conversation are often not the ones people expected to be considering.”

Porto, ranked 17^th in the world, is one of them. 80% of its residents describe it as “welcoming” and “friendly”. 99% say it’s “cheap to grab a coffee”. Portugal remains one of the most affordable destinations in Western Europe, and the city rewards exactly the kind of unhurried, exploratory travel that South Africans are increasingly drawn to. It is also, for those who have already done Lisbon, a revelation: smaller and considerably more characterful.

Edinburgh, ranked 3^rd globally, is the city that consistently surprises South Africans who expected to love London more. It scored the joint-highest walkability rating of any city surveyed, a 94% approval rating for its food scene, and 91% of its residents report finding genuine joy in their everyday lives there. It is also accessible on existing routes through London or Amsterdam without adding significant travel time or cost.

Kraków, ranked 16^th, is the most compelling value proposition in Europe for South African travellers right now. Retaining its own currency (the Polish złoty) rather than using the Euro, it provides a high-standard, UNESCO-protected historic experience at a fraction of the cost of Western Europe or Eurozone hotspots. Plus, its 87% food scene approval rating and its extraordinary walkability make it a destination that delivers on every measure that matters.

Marrakech, ranked 24^th, is rated by 82% of its residents as a city with a strong sense of community and offers an exciting cultural shift without having to cross into a totally unfamiliar time zone. Just an hour behind South African time, it delivers the immersion of a genuinely different culture with almost no adjustment on arrival, making it a rewarding choice for anyone after a proper change of scene. Just plan ahead, because if you don’t hold one of the pre-qualifying visas (for example, US, UK, Schengen Area, Canada, Australia, New Zealand, Ireland, Japan, or the UAE) you will need to apply directly to the Embassy of Morocco in Pretoria.

None of these cities are obscure. They’re simply underleveraged, chosen less frequently than their quality and affordability warrants. In a year when South African travellers are being more intentional about every rand they spend on travel, that gap between what’s popular and what’s truly worth it is worth closing.

“When budgets are tighter and the world feels less predictable, the instinct is often to book what you know. But the real value in travel right now isn’t necessarily where it always used to be,” says Turner.

“The lesser-known cities on Time Out’s list are not consolation prizes for travellers who couldn’t afford somewhere better. They are, by the measure of the people who live in them, among the most rewarding places on earth. They simply require someone who knows that… and knows how to get you there,” she concludes.

– Renderings of the Reimagined Spaces Aboard Norwegian Aura are Available for Download HERE –

Norwegian Cruise Line^® (NCL), the industry leader in delivering freedom and choice in experiences with uncompromising hospitality, today revealed the new standout wellness and dining offerings coming to Norwegian Aura, its largest ship to date and the newest evolution of the award-winning Prima Plus Class, designed to give every guest the freedom and choice to vacation exactly how they want without compromise.

Guided by guest feedback and NCL’s brand promise that the best vacation is one where no one has to settle for less than the experiences they want most, Norwegian Aura will introduce more of what guests love to create unforgettable moments for families, couples, solo travellers and everyone in between. Additions include the industry’s most expansive Thermal Suite, featuring 15 wellness experiences designed for relaxation, recovery and rejuvenation; as well as Tamara, NCL’s first specialty restaurant dedicated to Indian cuisine and The Panorama Room, an immersive reimagining of complimentary dining at sea. Throughout the ship, favourite restaurants, bars and lounges have also been redesigned and repositioned to create more space and inviting places to gather with the ease to move from one experience to the next.

“Norwegian Aura is all about giving guests more of what they love, with spaces and experiences that make vacation feel even easier,” said Gary Anslow, Vice President UK, Ireland, Middle East and Africa, Norwegian Cruise Line. “From Tamara, our new Indian specialty restaurant, which expands the already guest-favourite eatery in Indulge to an elevated culinary offering; to The Panorama Room’s immersive dining experience and our most expansive Thermal Suite to date, every addition has been purposefully designed to give guests more freedom, choice and opportunities to relax, recharge and enjoy their vacation their way, without compromise.”

A New Era of Wellness at Sea

Spanning two decks, the Mandara Spa, beautifully designed by the Rockwell Group, will utilize the restorative power of nature to create an expansive wellness sanctuary, with spaces and experiences inspired by forest canopies, cave-like retreats, cascading waterfalls and the rhythms of nature.

At the heart of the experience is the industry’s most expansive Thermal Suite, offering 15 wellness amenities, including 11 new experiences, built around the principles of contrast therapy. Guests can move between warm and cool spaces, water features and quiet lounges to create their own relaxation routine, whether they want to unwind after a day ashore, recover from travel or simply enjoy a slower moment at sea.

Among the signature experiences is the Sensory Rain Pool, the first of its kind at sea. This immersive 360-degree experience transforms from calm waters to a tropical rainfall and eventually a dramatic thunderstorm, complete with simulated lightning effects and the sounds of rolling thunder, surrounding guests by nature in an unforgettable way.

Supporting the Thermal Suite’s contrast therapy journey are several new water and thermal offerings, including a Blue Glow Suite, a gentle blue light experience designed to encourage relaxation and support post-travel recovery; a dedicated Foot Spa, to soothe and refresh tired feet and muscles; the Waterfall Experience, where guests can unwind as water cascades over their head and shoulders; a Snow Cave, with rugged, rock-like walls layered with fresh powder white snow whose cold therapy benefits have been known to support the effects of inflammation; a Reflection Pool with panoramic sea views; and guided Hot and Cold Plunge experiences.

Guests can also enjoy a variety of dedicated relaxation spaces throughout the spa, including a Salt Room, the Meditation Lounge, an Aromatic Steam Room, a Finnish Sauna, a Charcoal Sauna and a Zen Lounge.

The spa also features 24 treatment rooms, a full-service salon, Skin Lab, and expanded medi-spa services with IV therapy, NAD+ injections (Nicotinamide Adenine Dinucleotide) to support energy and overall vitality, with acupuncture also available. Additionally, the facility will include a state-of-the-art fitness center with dedicated training studios and wellness programming.

New Dining Experiences Plus Expanded Guest Favourites

Continuing NCL’s commitment to delivering more choice and variety, Norwegian Aura’s culinary program includes 22 food and beverage options spanning over 10 distinct cuisines. The offerings on board have been thoughtfully designed so guests can dine how they want, whether seeking a relaxed meal with family, a standout specialty experience or a new global flavour to discover at sea.

Making its debut aboard Norwegian Aura, Tamara will become NCL’s first specialty restaurant dedicated to Indian cuisine. Inspired by the overwhelming popularity of the Indian offerings introduced at Indulge Food Hall with the launch of the Prima Class ships, the new venue elevates those guest-favourite flavours into a dedicated dining experience featuring authentic regional dishes in a sophisticated setting inspired by the architecture and craftsmanship of North Indian temples and courtyards.

Located on Deck 8, Tamara’s design incorporates warm earth tones, intricate detailing and an open-view kitchen anchored by striking tandoor ovens, creating an inviting atmosphere that celebrates both culinary tradition and contemporary dining. Guests will enjoy authentic flavours with dishes like Short-Rib Dosa, a crisp rice-lentil crepe with tomato sambar, fenugreek and coconut chutney; Lamb Biryani, with basmati rice, warm spices and caramelised onions; and a Green Papaya Salad, tossed tableside with pomegranate, tamarind, peanuts, jaggery and chili.  

Also new to Norwegian Aura is The Panorama Room, a completely reimagined complimentary dining experience that transforms traditional main dining through immersive visual technology. Located on Deck 6, the venue features expansive LED displays, multi-channel audio, synchronised lighting and dynamic visuals that evolve throughout the day and evening, transporting guests through ever-changing landscapes, artwork and scenic environments as they dine. Additionally, Hudson’s, the signature main dining room renowned for its sweeping 270-degree ocean views, will debut an elevated new design.

Beyond introducing new concepts, Norwegian Aura’s restaurant collection has been thoughtfully reconfigured for more comfort, easier access between venues and to create additional seating in some of the ship’s most popular venues. On Deck 7, guests will find Le Bistro, featuring a new design with uninterrupted ocean views, where they can enjoy timeless French cuisine; as well as Sukhothai, showcasing a refreshed design that celebrates the culture, craftsmanship and flavours of Thailand. Palomar, offering Mediterranean fare, and the Italian Onda by Scarpetta will be located on Deck 8, where the venues will benefit from expanded seating and a new aesthetic. Cagney’s Steakhouse will also receive a sophisticated redesign, pairing rich and dark colours with the classic atmosphere of a modern steakhouse. The popular Japanese specialty restaurants, Hasuki for hibachi and Nama for sushi, will also return with new decor and a lighter colour palette for a welcoming atmosphere.

Additional enhancements include an expanded Surfside Café, which will now span both sides of the vessel to create a more seamless guest experience, and the return of Indulge Food Hall, featuring nine globally inspired stations. Building on the popularity of NCL’s culinary portfolio in Indulge, guests will enjoy complimentary Mexican favourites inspired by Los Lobos, along with a new Middle Eastern concept and returning favourites including Q Texas Smokehouse, Planterie and Nudls. The Local Bar & Grill is another returning guest favourite, offering an additional complimentary dining option featuring classic pub fare nearly all day.

Guests staying at The Haven, the keycard-access only luxury complex, will enjoy a newly designed The Haven Bar and Lounge and The Haven Restaurant. Studio DADO, longtime partners of Norwegian Cruise Line, designed the private lounge, restaurant and outdoor deck to emulate a tranquil oasis that immerses guests into the world’s natural beauty with earth tones, a lush canopy of trees and delicate finishes.

More Room to Relax, Gather and Explore

Throughout Norwegian Aura, public spaces have been refreshed to feel more open, comfortable and connected, reflecting NCL’s signature hospitality with more room for guests to gather, relax and move naturally from one experience to the next on their own terms.

Bars and lounges across the ship will feature refreshed interiors and expanded layouts, including a larger Penrose Bar & Atrium with more than double the seating and a dedicated stage for daily entertainment. Guests will also enjoy the Metropolitan Bar, known for its award-winning sustainable cocktail menu; the intimate Swirl Wine Bar, a contemporary wine lounge; Belvedere Bar and Whiskey Bar, all redesigned to create more open and inviting environments for guests to gather, socialise and enjoy the ship’s vibrant onboard atmosphere. Overlooking the pool on Deck 18, the Daybreak Bar features beautiful vibrant colours and will be the perfect spot to feel a part of the action. The updates are designed to make it easier for guests to find their favourite spot, meet up with friends and enjoy the ship’s lively atmosphere from day to night.

Adventure, Action and Family Fun Awaits Aboard Nowegian Aura

Norwegian Aura will also feature Ocean Heights, the ultimate hub for fun, action and relaxation for the entire family, giving parents and kids more ways to spend quality time together without sacrificing the moments of adult enjoyment that make a vacation feel complete. The sprawling activity zone will combine brand-new NCL attractions with reimagined favourites, transforming from day to night using immersive lighting and LED projections. Adventure seekers will enjoy six slides, the 82-foot Aura Ropes Course, a multi-level obstacle course, Moon Climber, and Aura Midway featuring carnival-style games and a nine-hole mini golf course. For those looking to slow down, guests can relax at NCL’s first-ever overhanging cabanas overlooking Vibe Beach Club, and enjoy a dedicated bar.

NCL’s newest vessel will first set sail in Europe with a seven-day Mediterranean voyage from Trieste, Italy to Barcelona, Spain on May 21, 2027, followed by a 13-day transatlantic voyage to Miami. In the summer of 2027 as well as the summer of 2028, Norwegian Aura will sail seven-day Eastern Caribbean voyages with calls to sun-soaked island destinations, including Puerto Plata, Dominican Republic; St. Thomas, U.S. Virgin Islands; Tortola, British Virgin Islands; and the Brand’s newly enhanced private island in the Bahamas, Great Stirrup Cay. In winter 2027/28, Norwegian Aura will offer week-long Western Caribbean voyages taking guests to lush, tropical destinations like Roatan (Islas de la Bahia), Honduras; Costa Maya and Cozumel, Mexico; as well as Harvest Caye, NCL’s resort-style private destination off the Belizean coast.

For more information about the Company’s award-winning 21-ship fleet and worldwide itineraries, or to book a cruise, please contact a travel professional, call +27 087 550 3914 or visit www.ncl.com.

– Early Bookers Can Take Advantage of the Best Choice of Destination-Rich Itineraries, Accommodations and Value Across NCL’s New Summer Season – 

–  Guests Will Enjoy More Time Ashore with Port Calls Making Up Almost 80% of Voyage Days, 175 Overnight Stays and Late Departures Across 53 Destinations –

Norwegian Cruise Line^® (NCL), the innovator in global cruise travel with a 59-year history of breaking boundaries, today opened bookings for its Summer 2028 itinerary season, featuring over 450 voyages across 20 ships, giving travellers early access to popular destinations with the cruise line’s global deployment.

From Alaska’s glaciers and the Caribbean’s turquoise waters to the Mediterranean and South Pacific, NCL’s Summer 2028 season features three- to 14-day voyages departing from 25 homeports, including Miami, Seattle, Rome (Civitavecchia) and London (Southampton), with calls to nearly 150 destinations across 51 countries. With itineraries designed for deeper exploration, ships will spend approximately 80% of each sailing in port, with an average call exceeding 10 hours. The season also features 175 overnight stays and late departures in 53 destinations, including Santorini, Greece; Livorno (Florence/Pisa), Italy and Juneau, Alaska, providing more opportunities to experience the world’s most sought-after destinations beyond the typical cruise schedule.

“It’s never too early to start planning your next vacation,” said Marc Kazlauskas, president of Norwegian Cruise Line. “With the Summer 2028 voyages now on sale, guests can take advantage of a greater selection of destination-rich itineraries with 80% of voyages spent in port, more choice of preferred staterooms and exceptional value. From Northern Europe and Alaska to the Bahamas and South Pacific, this season brings together some of our most exciting voyages yet, with more opportunities for guests to immerse themselves in the destinations they visit.”

To showcase the new season of sailings, NCL highlights 10 can’t-miss reasons to plan a Summer 2028 cruise now.

1. Sail Aboard Norwegian Jewel^® as She Debuts in Morocco

Norwegian Jewel will embark on one of her most diverse European seasons to date. During a 12-day Canary Islands roundtrip voyage from Barcelona, Spain, she will debut in Morocco with calls to Casablanca and Agadir, while also calling to Arrecife (Lanzarote) and Santa Cruz de Tenerife, Spain, for the very first time. Expanding NCL’s offering in the Atlantic, the ship will also operate two dedicated voyages showcasing destinations along the coasts of Spain, France and Portugal – an 11-day repositioning sailing between Barcelona, Spain, and London (Southampton) in May 2028 and a new nine-day roundtrip voyage from London (Southampton) in September 2028. Together, these voyages highlight some of Atlantic Europe’s most scenic coastlines and cultural regions. In the Baltics, Norwegian Jewelwill offer seven-, nine- and 10-day voyages between London (Southampton), England, Copenhagen, Denmark and Helsinki, as well as five roundtrip sailings from Copenhagen, with visits to celebrated capitals including Tallinn, Estonia; Riga, Latvia and Klaipeda, Lithuania.

2. Chase the Midnight Sun Aboard Norwegian Getaway^®

Norwegian Getaway will sail 10- and 11-day Northern Europe itineraries between London (Southampton) and Reykjavik, Iceland, giving guests the chance to start and end their cruise in two distinct destinations. The itineraries will take place during the height of the midnight sun season, when extended daylight means more time to explore ashore. The ship will visit destinations across Norway, Iceland, Belgium, the Netherlands and France, while also making inaugural calls to Grundarfjörður, Iceland and Vik, Norway, the latter marking NCL’s first-ever visit to the destination. Later in the season, Norwegian Getaway will sail three Baltic Sea voyages of nine and 11 days where the ship will have its first turnaround in Helsinki, as well as a maiden call to Klaipeda, Lithuania.

3. Discover Mediterranean Treasures in Croatia and Sardinia

For the first time, Norwegian Dawn^® will call to Zadar, Croatia and Cagliari, Sardinia, giving guests two additional reasons to explore the Mediterranean with this ship. Throughout the season, Norwegian Dawn will sail a series of 10- to 11-day voyages with distinct embarkation and disembarkation ports including Lisbon, Portugal; Barcelona, Spain; Rome (Civitavecchia) and Venice (Ravenna), Italy. With almost no days at sea, guests can experience destinations ranging from Marseille, France to Salerno, Italy; Koper, Slovenia and Kotor, Montenegro in a single vacation.

4. Experience Europe with Fewer Sea Days and More Time Ashore

From the Mediterranean and Greek Isles and the British Isles, NCL gives guests more ways to explore the region with limited sea days and more time ashore. Norwegian Viva^® will continue offering nine-, 10- and 12-day voyages between Rome (Civitavecchia) and Venice (Ravenna), Italy; Barcelona, Spain and Istanbul, Turkey. Itinerary highlights include overnight stays in Istanbul and late departures in Santorini and Mykonos, Greece, as well as Livorno (Florence/Pisa), Italy. Norwegian Pearl^® returns with destination-rich seven-day Greek Isles voyages between Venice (Ravenna), Italy and Athens (Piraeus), Greece, allowing guests to experience some of the region’s most iconic destinations almost every day. For voyages to the Greek Isles, Norwegian Epic^® will sail roundtrip from Rome (Civitavecchia) with nine- to 12-day itineraries. Norwegian Star^® will once again sail across the British Isles and Northern Europe, with calls to Belfast, Northern Ireland; Newhaven (Edinburgh) and Invergordon, Scotland, the gateway to the Scottish Highlands.

5. Discover Alaska with Prime Weekend Departures

NCL’s award-winning Alaska program will take place between April and October 2028 with four ships offering guests multiple ways to experience the destination’s glaciers, wildlife and rugged natural beauty. Norwegian Encore^®, Norwegian Bliss^® and Norwegian Joy^® will sail seven-day roundtrip voyages departing from Seattle’s Pier 66 departing from Seattle’s Pier 66 on Fridays, Saturdays and Sundays, giving guests prime embarkation days for planning a summer escape. Glacier sightings will be featured on every sailing, including Norwegian Joy’s longer nine- to 11-day itineraries. Norwegian Jade^® will return with seven-day voyages embarking and disembarking in Vancouver, British Columbia and Whittier, Alaska embarking and disembarking in Vancouver, British Columbia and Whittier, Alaska, featuring scenic cruising through either Glacier Bay or Hubbard Glacier. Guests can further extend their adventure through NCL Cruisetours, which include iconic inland experiences such as Denali National Park and the historic Alaska Railroad.

6. Check Fiji, Australia, French Polynesia and Hawaii Off the Bucket List and Head to the South Pacific

Norwegian Spirit^® will continue to offer immersive voyages across the Pacific, homeporting in Sydney; Lautoka, Fiji; Papeete, French Polynesia and Honolulu from April through October 2028. The ship’s 11- to 13-day itineraries connect some of the region’s most captivating destinations with distinct embarkation and disembarkation ports, including New Caledonia, Vanuatu, Fiji, Samoa, the Cook Islands, French Polynesia and Hawaii. With calls to the islands of Bora Bora, Moorea, Raiatea, Rarotonga, Aitutaki, Apia and Hawaii, guests can experience a mix of vibrant cultures, volcanic landscapes, turquoise lagoons and relaxing days at sea.

7. Make a Splash at Great Stirrup Cay – A Destination for Every Generation

In Summer 2028, more guests than ever will have the opportunity to experience Great Stirrup Cay, NCL’s private island destination in the Bahamas. At the heart of the island experience is Great Tides Waterpark, featuring 19 waterslides, including the industry-first duelling Master Blaster slides, tube slides and splash-filled attractions designed for every age group. Families can spend the day exploring interactive water play areas and dedicated children’s experiences, while thrill seekers can chase adrenaline-fueled adventures and adults can relax at the exclusive Vibe Shore Club. Whether traveling with family, friends or as a couple, guests can enjoy their own version of the perfect island day without compromising on the experiences they truly want to enjoy. Norwegian Aqua^® will spend her first full summer season offering three- and four-night roundtrip Bahamas cruises from Miami, perfectly complementing the Great Stirrup Cay experience with something for every type of traveler ashore and onboard with the Aqua Slidecoaster to world-class entertainment and rejuvenating treatments at the award-winning Mandara Spa^®. Together, the ship and destination create a seamless getaway where every guest can choose their own blend of excitement, relaxation, and family fun.

8. Explore the Caribbean aboard NCL’s Newest and Most Innovative Ships

From the Eastern to the Western Caribbean, NCL’s newest fleet offers travellers a wide array of itineraries to discover the region’s most sought-after destinations. Norwegian Aura, one of NCL’s newest ships, will offer seven-day roundtrip Eastern Caribbean voyages from Miami to Puerto Plata, Dominican Republic; St. Thomas, U.S. Virgin Islands; Tortola, British Virgin Islands as well as Great Stirrup Cay. Designed with multi-generational vacations in mind, the ship will feature Ocean Heights, NCL’s first-ever open-air activities complex. Dedicated spaces for children and teens will include Adventure Alley, Little Explorer’s Cove and the Teen Hangout, making her an ideal choice for families looking to make the most of the summer travel season. In the Western Caribbean, Norwegian Prima^® will return to Galveston, Texas, sailing seven-day Western Caribbean roundtrip itineraries that include calls to Harvest Caye, Belize, NCL’s resort-style destination known for its pristine beaches, nature adventures and easy access to the region’s tropical beauty. For travellers seeking a longer Caribbean escape, Norwegian Luna will sail a special 10-day repositioning voyage from Miami to New York City in May 2028, featuring inaugural visits to Aruba, Curaçao and San Juan, Puerto Rico. Additionally, Norwegian Escape^® will offer alternating Eastern and Western Caribbean roundtrip voyages with calls to Great Stirrup Cay from Orlando (Port Canaveral), Fla., giving guests the opportunity to combine sailings back-to-back and explore more of the Caribbean in a single vacation.

9. Set Sail to Bermuda from New York, Boston and Philadelphia – Including Norwegian Gem^®‘s Philadelphia Debut

NCL will sail for a fifth consecutive season from the City of Brotherly Love with the regional debut of Norwegian Gem in April 2028. She will offer a season of seven-day Bermuda sailings featuring overnight calls at Royal Naval Dockyard, giving guests more time to enjoy the island’s pink-sand beaches, waterfront dining and laid-back island culture, as well as visits to Norfolk, Va. Joining Norwegian Gem in Bermuda, Norwegian Luna will sail five- and seven-day voyages from New York City, and Norwegian Breakaway^® will once again offer week-long sailings from Boston with additional calls to Halifax, Nova Scotia, where guests can explore maritime heritage, sample fresh seafood and take in Atlantic Canada’s picturesque coastal scenery.

10. Book Early for the Best Choice and Value

The best vacations rarely stay secret for too long. From first-time calls in Northern Europe and new Mediterranean discoveries to family-friendly escapes in the Bahamas and bucket-list adventures across Alaska and the South Pacific, Summer 2028 is packed with experiences guests will not want to miss. Travelers looking to secure their upcoming summer vacation at best value can take advantage of NCL’s ongoing sale now through Aug. 27, 2028, offering 50% off al cruises and the guest-favourite Free at Sea packages, which includes unlimited premium beverages, speciality dining meals, excursion credits and Wi-Fi.

For more information about the Company’s award-winning 21-ship fleet and worldwide itineraries, or to book a cruise, please contact a travel professional, call +27 087 550 3914 or visit www.ncl.com.

At the heart of the restructure is the consolidation of sales and marketing under unified regional leadership. For travel agents across the MEA region, it means a single, aligned team working in step to help them sell NCL more effectively and grow their cruise business with confidence.

Leading that charge in MEA is Gary Anslow, appointed as the region’s new VP. Anslow brings considerable experience to the role, which will serve alongside his position of VP and Head of UK and Ireland, one of NCL’s most established and high-performing markets. He takes over from Kevin Bubolz, who spearheaded NCL’s growth across MEA. Bubolz will now assume full oversight of NCL’s Continental European business. Both report into Jason Krimmel, NCL’s Chief International Sales and Marketing Officer.

Commenting on the transition, Bubolz said: “I have thoroughly enjoyed my time leading our strategy in MEA. The engagement and support we have had from our partners in the region has been exceptional. I know Gary and the team will continue to build on very solid foundations.”

Anslow added: “MEA is a region with tremendous energy and real appetite for cruise travel, and I am committed to making sure our trade partners have everything they need to capitalise on that. I am looking forward to deepening our relationships across the region and to ensuring that agents feel the full benefit of a more integrated sales and marketing approach.”

The announcement comes at a particularly compelling moment for travel trade partners to be selling NCL. Great Stirrup Cay, the cruise line’s iconic private island in The Bahamas, is set to launch the new Great Tides Waterpark on 4 September – a significant enhancement, with 19 waterslides, unique cliff jumps, and a Tidal Tower standing over 50m tall, that adds fresh appeal for families and gives agents a powerful new conversation-starter with clients.

An impressive portfolio of 2027 Europe itineraries, including expanded Mediterranean and Northern Europe sailings, offers strong options for the well-travelled South African market, while a pipeline of innovative new ships continues to grow one of the industry’s most modern fleets.

“The investment is real, the support is growing, and the opportunities for agents who lean into cruise have never been greater,” Anslow concluded.

“Be it Bafana Bafana, the Proteas, or the Springboks, our sheer love of the game and unyielding appetite for gees continues to mobilise us,” says Antoinette Turner, GM at Flight Centre South Africa.

That sentiment applies to the upcoming Emirates Dubai Sevens, taking place from the 27^th to the 29^th of November 2026. With interest building ahead of the 2027 Rugby World Cup in Australia, this event, combining elite rugby, cricket, netball, and padel in a destination that does it all, is firmly on the radar. For anyone who has been saying they will get to Dubai eventually, this is the reason to finally go.

According to Flight Centre data, Dubai bookings amongst South African travellers jumped 83% between March and April, rose a further 31% in May, and grew another 14% in June. By the end of June, bookings had recovered to almost three times March levels. In short, the city’s revival is most certainly underway.

With local sports fans frothing for their next fix and confidence in Dubai travel officially climbing, here’s everything you need to know to time your trip with the Emirates Dubai Sevens.

More than just rugby

The Emirates Dubai Sevens has evolved into one of the Middle East’s largest multi-sport festivals, with fan villages, entertainment zones, and live concerts extending the experience well beyond the pitch. More importantly, for savvy South African travellers, it’s the centrepiece of a broader holiday opportunity.

“This is a chance to build an entire trip around a world-class sporting event during the best time of year to be in Dubai,” says Turner. “November brings warm days, comfortable evenings, and ideal conditions for exploring TopGolf, Deep Dive Dubai, and Danube Sports World.”

For those eager to lace up, the Dubai Run, the world’s largest free community run, takes place on 22 November. This annual mass-participation event, which welcomed over 307,000 participants last year, transforms Sheikh Zayed Road into a car-free running track, taking runners past iconic landmarks like the Museum of the Future, Emirates Towers, and the Burj Khalifa.

The booking window matters

One of the most common mistakes sports tourists make is assuming they can organise everything closer to departure.

“Large-scale sporting events create concentrated demand, and the Dubai Sevens is no different,” says Turner. “Thousands of people are heading to the same destination on the same dates, so travellers who book early get more choice, better pricing, and accommodation closer to the event.”

For South Africans, Dubai appears deceptively easy to organise independently. The city is well developed, and information is widely available online. However, Turner highlights that major events are one of the areas where booking online independently can leave you exposed.

“Flights, hotels, transfers, travel insurance, and visa requirements all need to align around fixed dates, and if something goes awry, having an expert in your corner matters.”

She offers this specific note on visas: “South African passport holders are still required to obtain a pre-approved United Arab Emirates (UAE) tourist visa, usually processed within 3 – 5 working days. Recent reports about UAE visa-on-arrival arrangements apply only to South African nationals residing abroad who meet specific qualifying requirements, not to those travelling directly from South Africa for leisure.”

Preparing for potential travel shifts

Considering recent disruptions, the Emirates Dubai Sevens organisers are continuously monitoring the regional situation in consultation with local authorities. A formal review takes place during the week of 12 October 2026. Full refunds are available if the event is cancelled entirely, or if a participating team’s country issues official travel advice between 12 and 16 October 2026.

“What’s encouraging is travellers showing a willingness to book ahead,” says Turner. “Flight Centre’s share of Dubai bookings for 2027 departures increased from just 1.5% in March and April to 5.4% in May and 3.4% in June. Still a relatively small portion of overall bookings, but people committing more than a year out tells us something real about where confidence sits right now.”

Turner highlights Flight Centre’s Dubai holiday packages carrying a Moneyback Guarantee. Should plans change, travellers can cancel more than 24 hours before check-in for a full refund, no questions asked.

“The Dubai Sevens has evolved into a complete travel experience, and the key to making the most of it really is to cover all your bases and start planning sooner than you may think,” says Turner. “As the FIFA World Cup recently proved, you’ve got to be ‘Rassie-level’ organised to execute a holiday centred around a major sporting event. Book too late, and you pay for it. Flights dry up. Accommodation prices climb. Securing event tickets is only one part of the puzzle,” she concludes.

Rob Hetem remembers the moment he understood why. At a trade show in 2006, he watched representatives of a tourism business sitting inside their exhibition stand, eating lunch, while international buyers streamed past. “No one had explained how a trade show works,” recalls Hetem, who has spent more than two decades working in tourism development and transformation. “No one had shown them how to price for intermediaries, how to approach buyers or what buyers look for when assessing risk.”

When exhibitors went home without contracts, the usual conclusion was that the businesses weren’t ready for international markets. Hetem saw it differently. The businesses hadn’t failed. The model had put them in the room without equipping them to compete once they got there.

Those early lessons shaped a different approach. SATSA CEO David Frost, COO Hannelie du Toit and Rob Hetem brought their combined development, industry and sales experience together to build a model that prepares businesses properly before pushing them towards market access.

As Hetem explains, the journey starts with the less glamorous foundations: compliance, costing, pricing, packaging and distribution, with coaching and mentoring woven through each stage. Buyers only enter the picture once a business has the commercial tools and confidence to turn an introduction into something lasting.

Building businesses that can build others

The KwaZulu-Natal Department of Economic Development, Tourism and Environmental Affairs (EDTEA) Tour Operator Development Programme shows how the approach has evolved. Delivered by SATSA with Hetem leading it, the Tour Operator Project supported more than 70 small tourism businesses over four years. The fifth year added an important next step.

Working with the KwaZulu-Natal Tourism and Film Authority (KZN TAFA), the programme created a pathway for its strongest participants to move from business development into focused market access. KZN TAFA selected ten businesses with the potential to become commercial anchors in their regions, chosen not just for their own growth prospects but for the opportunities they could open up for others.

A capable local tour operator doesn’t need to sell a single accommodation establishment or experience. It can combine a lodge stay in St Lucia with a hiking experience in Underberg, a village homestay, a local transport provider and a small safari business.

To an international buyer, that’s one itinerary, one relationship and one contract instead of five. The lead operator handles pricing, compliance and quality standards, which lowers the buyer’s risk and gives smaller businesses access to markets they’d struggle to reach alone. One strong business becomes the commercial doorway for an entire network of local suppliers.

A model designed to multiply

“Our goal was to build ten reliable commercial anchors that could pull the rest of the ecosystem with them,” Hetem explains. He calls it “village alignment”: government provides the enabling investment, an NPO like SATSA coordinates the programme, experienced tourism businesses share what they know, and developing businesses grow into increasingly commercial roles.

Each participant contributes something different. The value is in how the pieces fit together. Rather than supporting businesses in isolation, the model builds a pipeline that keeps knowledge, opportunity and market access moving long after a specific programme ends.

That thinking is now reaching beyond South Africa’s borders. Ubuntu Travel Connexions, a Southern African tour operator turned marketer now based in Europe, has partnered with SATSA to launch the Ubuntu Incubator Programme. For 12 months, Charmaine Wardenberg’s Ubuntu will represent three trade-ready SMEs from the KwaZulu-Natal programme in the German market, at no cost to the businesses.

For the South African operators, it’s representation in a market they couldn’t easily enter alone. For Ubuntu, it’s a pipeline of tourism businesses that have already done the work to become compliant, reliable and ready to sell.

“It isn’t a new concept,” says Hetem. “We draw from the ideals of Ubuntu.” What’s different is applying that philosophy deliberately to commercial development, where success is measured not only by whether a business grows, but by how many others it brings into the tourism economy with it.

The same jointly developed approach shaped SATSA’s Desk to Desert initiative in the Northern Cape. The virtual familiarisation programme takes operators through compliance, pricing, distribution and marketing before they meet buyers, so they understand not just what a destination offers, but how to package and sell it.

From mentees to mentors

The clearest sign a development model is working may be what happens after the formal programme ends. Many participants go on to mentor other entrepreneurs, passing on the knowledge, connections and experience they once received themselves.

Thabo Modise started out selling T-shirts on Vilakazi Street before building Toura Travel Therapy. Today, known as “Thabo the Tourist,” he speaks at industry conferences, introduces visitors to Soweto’s art scene and creates opportunities for emerging artists.

Semadi Manganye and Paul Maluleke turned community guiding into GATHA, the Greater Alexandra Tourism and Heritage Association, which connects local tourism businesses while its greening projects supply fresh produce to restaurants in Sandton.

Thabo and GATHA aren’t just good news stories. Development that stops at keeping one entrepreneur afloat is only doing half the job.

The same principle runs through SATSA’s wider development work. In one initiative, 56 senior tourism professionals volunteered more than 1,000 years of combined industry experience to mentor 44 small tourism businesses over a year. Their focus was the practical commercial decisions that determine whether a business survives: pricing correctly, protecting margins, managing risk, and knowing when to walk away from an opportunity that isn’t worth it.

“These are results we’re proud of because they show that we now have development models that work,” says Du Toit. But she says success cannot be measured by business support alone. By the end of 2025, overseas arrivals had recovered to just 92% of pre-pandemic levels, according to Statistics South Africa. In her view, even the strongest enterprise development programme can only take businesses so far if the market itself is not expanding. “Readiness is only one side of the equation. We need to work just as deliberately on demand if the businesses we have developed are going to grow and remain sustainable.”

Ends

Issued by: Big Ambitions
Contact: Brenda Walters

Email: satsa@bigambitions.co.za

Tel. +27 73 061 3114

About SATSA

SATSA is the voice of inbound tourism in Southern Africa, representing over 1,100 quality assured members across the tourism value chain. As a trusted mark of credibility, SATSA-member businesses are vetted annually with stringent financial checks and adhere to a strict Code of Conduct, ensuring high ethical and operational standards. SATSA continually works to promote responsible tourism and protect travellers from fraudulent activity within the industry. https://www.satsa.com/

In 2026, that feeling is increasingly hard to find. Bali is getting busier by the day, Santorini is feeling the pressure of the summer cruise ship calendar, and even Lisbon – once considered Portugal’s hidden gem – now has snaking queues for a decent pastéis de nata.

Look a little closer, though, and you’ll find alternative destinations that deliver everything that draws travellers to the Mediterranean and beyond: warm water, exceptional food, and real adventure – usually at a fraction of the cost and without the crowds. And increasingly, it’s becoming even easier to reach these destinations.

Take Airlink’s new Johannesburg–Nacala service (launched February 2026), which opens up northern Mozambique, for example. As well as LATAM’s new non-stop route between Cape Town and São Paulo (launching July 2026), suddenly putting South America firmly on the Saffa radar.

“We’re seeing a real shift in what our clients are asking for,” says Sue Garrett, GM Supply, Pricing & Marketing at Flight Centre South Africa. “They still want an unforgettable, bucket-list experience – but they want it without the crowds. They want to feel like they found something special. And right now, there’s genuine opportunity to do exactly that.”

Fancy an out-of-the-ordinary travel experience? Here are five destinations worth a serious look.

Kefalonia, Greece

On the Ionian side of Greece, Kefalonia offers everything the Cyclades promise without the crowds: turquoise coves like Myrtos and Antisamos, sleepy harbour towns, and vineyards producing crisp Robola whites found nowhere else. While Santorini and Mykonos strain under the weight of their own popularity, Kefalonia feels more relaxed even at the height of summer.

“Kefalonia does have a summer peak, but since it’s the largest of the Ionian Islands, its size and varied terrain help absorb the crowds, allowing visitors to find quieter spots, enchanting beaches, and friendly, local tavernas,” says Garrett. “It’s still part of the Schengen zone, but for South Africans already budgeting for that admin, it delivers a beautiful Greek island experience.”

Top tip: Kefalonia is a big island, so hire a car and spend a few days both on the north and south sides of the island. Staying in both regions drastically cuts down on long, winding drives and allows you to explore different sites and beaches in the most relaxed way possible. Pack water shoes for the pebbly beaches and ask locals where to find the best swimming spots – as some of the more famous beaches have strong currents and undertows.

Albania’s Riviera

A short, high-speed ferry trip from Corfu gets you to Sarandë, and from there, it’s just a twelve-kilometre drive south to Ksamil, where some of Albania’s most beautiful beaches rival anything in the region. Inland, the Roman ruins of Butrint and the impossibly blue spring known as the “Blue Eye” add a bit of interest and adventure to beach time.

Yes, Albania still feels basic – bus timetables are informal and cash is king, but that’s exactly what makes it feel genuinely undiscovered. Albania sits outside the Schengen zone (South Africans will need an e-Visa via the government portal) and is following almost exactly the same trajectory Croatia took a decade ago, then Montenegro more recently. In other words, it won’t stay this quiet for much longer.

Top tip: Bring Euros. While the local currency is the Albanian lek, most tourist businesses and accommodations readily accept Euros at a set rate. Keep a few handy as many of Ksamil’s beaches are private, so you’ll need to pay for access, a lounger, and beach umbrella.

Georgia’s wine country

Tucked between the Caucasus Mountains and the Black Sea, Georgia is the birthplace of wine, with an 8,000-year-old qvevri winemaking tradition in the Kakheti region. Tbilisi mixes cobbled old-town streets and sulphur bathhouses with a restaurant scene that has earned serious international attention, while the Alazani Valley delivers vineyards, medieval watchtowers, and near total quiet. The rand goes a long way here, covering excellent guesthouses and meals that would cost considerably more with a French label attached, and South Africans can enter visa-free for up to a year.

Top tip: Book lunch or dinner a couple of days in advance, especially at smaller, family-run estates, as independent winemakers often only prepare meals for those who book ahead. Oh, and pay a visit to Sighnaghi, Georgia’s own “City of Love”!

Uzbekistan’s Silk Road cities

Samarkand’s Registan Square, with its turquoise domes and towering gateways, is one of those sights that photographs simply cannot prepare you for, yet it remains filed under “someday” for most South African travellers. The Silk Road triangle of Samarkand, Bukhara, and Khiva now forms a manageable, well-supported itinerary, with Bukhara’s old city still functioning as a living town of carpet workshops and spice bazaars, not a museum piece. Costs on the ground remain low, and the region’s high-speed bullet trains save you from long, bumpy car rides.

Top tip: Uzbekistan’s high-speed rail tickets go on sale exactly 45 days before departure and sell out within minutes, so create an account on the official Uzbekistan Railways website or app in advance and be ready to book the moment your travel dates open.

Argentina: Buenos Aires

Argentina slipped off the radar when SAA discontinued its direct flights to Buenos Aires back in 2014. But with the LATAM São Paulo–Cape Town route launching in September, the magic of Buenos Aires – tango, literature, grand European-style architecture, an outstanding café and steakhouse culture – is back within easy reach. Unfortunately, says Garrett, Argentina is not as affordable as it once was.

“South Africans feel right at home in Buenos Aires’ legendary parillas (steakhouses), especially with a glass of Malbec in hand! The architectural beauty of the city, complete with grand boulevards and bustling sidewalk cafés, really is something special,” says Garrett. “But if you’re looking for more value for money, consider Colombia – both Medellín and Cartagena offer extraordinary experiences, and both are also back in play thanks to LATAM’s new route.”

Top tip: Buenos Aires – a three-hour flight from São Paulo – is packed with personality. The best way to experience it? On a private city tour or local-led food tour. You’ll get a sense of the city’s best neighbourhoods and quickly fall in love with everything on offer.

“The travellers who come back from a holiday feeling the most energised are usually the ones who took a chance on somewhere they had to explain to their friends and family… and returned with stories they’ll be telling those same loved ones about for years,” Garrett concludes.  

In 2026, those places still exist. The question is simply whether you find them before everyone else does.

The timing is no accident. With global airfares up more than 20% over the past year, South Africans are relooking their holiday budgets, and micro-luxuries offer a happy solution: trim the base costs, then spend deliberately on a few premium touches that lift the whole experience.

“A handful of moments decide how you’ll remember a holiday,” says Zay Ferguson-Nair, Customer Experience Leader at Flight Centre South Africa. “Very few of us can afford 10 days of blanket luxury right now, so micro-luxuries make a real difference. Choose them deliberately, put your money there, and a modest trip starts to feel like something really special.”

So, where should your rands go?

A transfer waiting for you

Thailand remains one of Flight Centre’s top destinations. But it’s a long way away. By the time you land in Bangkok, you’ll have been travelling for around 22 hours. Working out taxis in an unfamiliar city – especially while you’re tired and desperate for a shower – is no way to start a holiday.

A pre-booked transfer, with a driver holding your name in arrivals and delivering you straight to your hotel, is a small splurge when you look at the big picture. The same logic applies in Istanbul, Athens, or Rome: the first few hours of a trip set the mood for everything that follows.

In fact, as Ferguson-Nair explains, many packages will include transfers as standard.

“Always ask your travel advisor about transfers – it’ll completely change the tone of day one,” she says.

A guide who really knows their stuff

A private or small-group guide for a single morning will teach you more than a week of aimless wandering. Visit Istanbul’s Hagia Sophia and the Blue Mosque or join a local-led food walk in Athens (coffee, pastries, and a delicious selection of mezes and dips) before you catch a ferry out to the islands.

Three hours with the right person condenses 20 years of local knowledge into an unforgettable outing, and it changes how you see everything else on the trip.

One table worth booking

Self-catering helps keep holiday costs down, and there’s real pleasure in shopping in local grocery stores and farmers’ markets. Just build in one exception: a special meal, booked before you leave home. If you’re in London, consider lunch at the River Café in Hammersmith, afternoon tea at The Savoy, or dinner at The Ivy (the original, located right in the heart of the West End). Or keep it even simpler. In Mauritius, a sundowner at a beautiful west coast beach bar, cocktail in hand as the sky catches fire, can be the entire evening’s plan, and one of the best moments of the trip.

One experience to anchor it all

Every trip deserves a centrepiece: a traditional Creole cooking class in Seychelles where you shop Mahé’s markets in the morning and enjoy the spoils at lunch, a catamaran cruise off Mauritius’ north coast, or a boat across the Bosphorus Strait at golden hour with Europe on one bank and Asia on the other. Pre-book one anchor experience per destination. The good ones fill up fast, and they become the stories you tell when you get home.

The one extraordinary night

Then there’s the bigger version of the idea. Marriott Bonvoy coined the phrase “lux-scaping” in its 2026 EMEA Ticket to Travel Report: booking a single night of unapologetic luxury at the very start or very end of your trip, then spending modestly in between. Arrive and recover from a long flight in style – or end your holiday on an unforgettable high before boarding for home.

“The first and last nights are special,” says Ferguson-Nair. “Spend it somewhere extraordinary and the whole holiday borrows its glow. It’s one of the easiest upgrades in travel, and right now it’s also one of the most affordable.”

The maths of memory

The trips we describe for years afterwards tend to be the ones where the money landed in the right places.

“In 2026, spending less overall while spending better on a few chosen indulgences is a smart strategy. And it’s well within reach,” concludes Ferguson-Nair.