MORE Collection has partnered with federal Airlines to launch a flight connection between Marataba Game Lodges in the mountainous and malaria-free Marakele National Park and Lion Sands Game Reserve which uniquely spans both Sabi Sand Nature Reserve and Kruger National Park, and is widely regarded as one of southern Africa’s foremost Big Five destinations. Guests can now travel between the two reserves in either direction via O.R. Tambo International Airport in a single day.

“Marataba and Lion Sands offer guests two completely different safari worlds – different landscapes, different wildlife dynamics, different atmospheres entirely. Linking them through a practical, subsidised flight connection means travel partners can now build truly immersive multi-destination itineraries, particularly for families who want to experience the breadth of what South Africa’s wilderness has to offer,” said Robert More, Custodian and CEO of MORE Collection.

Nicole Schickerling, federal Airlines Commercial General Manager – Shuttle, said: “federal Airlines has long served both the Waterberg and Greater Kruger. We know how much guests value the ability to move between reserves without losing a full day to logistics. This partnership with MORE Collection makes that connection both practical and attractive. We’re proud to be the airline that links two of South Africa’s great safari destinations.”

How the Connection Works

The routing operates as follows:

• Marataba → Lion Sands: Depart Marataba 10:30, arrive O.R. Tambo approx. 12:30, depart 13:00, arrive Lion Sands approx. 14:30
• Lion Sands → Marataba: Depart Lion Sands 10:00, arrive O.R. Tambo approx. 12:30, depart 13:00, arrive Marataba approx.14:45

Connecting flight starting rates (per person, excluding fuel levies):

Flights are bookable directly with federal Airlines through your travel specialist. Terms and conditions apply; routing and fares are subject to change, and the offer is not combinable with other MORE Collection promotions.

– ENDS –

For more information, contact Sue Kelly on pr@more.co.za | www.more.co.za

ABOUT MORE COLLECTION
MORE Collection is a fourth-generation South African hospitality company with a portfolio of luxury safari lodges, boutique hotels and exclusive-use villas across some of the country’s most remarkable destinations. Rooted in a family legacy that began in 1933, the business has evolved from protecting a single stretch of wilderness into a collection shaped by people, place and genuine hospitality.

Today, MORE Collection’s purpose – Great People. Strong Connections. – reflects its belief that exceptional hospitality begins with the relationships between guests, teams, communities and the natural environments that surround them. Across Lion Sands Game Reserve, Marataba Game Lodges, Monwana Game Lodge and Cape Cadogan Boutique Hotel, every stay is guided by thoughtful hospitality, a deep respect for place, and a commitment to creating meaningful experiences that endure long after guests leave.
More Collection | Luxury Hotels & Lodges in South Africa

ABOUT FEDERAL AIRLINES
Federal Airlines (FedAir) is South Africa’s leading Shuttle and Private Charter provider to luxury destinations and safari lodges. Since the 1990s, FedAir has helped shape safari air travel, building lasting partnerships with leading safari operators and delivering personalised journeys with safety, comfort and reliability at their core. Our versatile fleet of Cessna 208 Caravans, Pilatus PC-12s and Beechcraft 1900Ds provides convenient access to remote airstrips and secluded lodges across Southern Africa.  

From seamless lodge connections to bespoke Private Charter itineraries, FedAir offers flexible travel shaped around each guest’s schedule and destination. Our three private lounges, collectively known as The Baobab Lounge by federal Airlines, provide a welcoming space to relax between connections, supported by attentive guest services. Guided by a commitment to exceptional service, sustainable partnerships and thoughtful hospitality, federal Airlines makes the journey as memorable as the destination.
Federal Airlines | Luxury Private Charter & Shuttle Airline Services

Cape Town, Tuesday, 29 September 2026 — As South Africa marks Tourism Month, Cape Town Tourism (CTT) and Visit Stellenbosch are joining forces to encourage visitors to stay longer and experience both destinations as part of a connected Cape journey.

The two organisations have signed a Joint Marketing Agreement (JMA), bringing together two distinctive destinations that complement one another within the same journey, from Cape Town’s coastline, city energy and cultural attractions to Stellenbosch’s wine, food, heritage, art, nature, shopping and unique local experiences.

The partnership will see the two organisations develop joint itineraries, share content and run collaborative campaigns across their digital channels, supported by joint media and trade activity. The focus will include domestic visitors during key periods such as school holidays, long weekends and the festive season, while also creating reasons to visit year-round and supporting efforts to address seasonality.

The collaboration will encourage visitors to extend their stay in either destination by adding the other to their itinerary, showing how two distinct destinations can work together to create a richer, longer Cape experience.

Joint content will showcase the breadth of experiences available across both destinations, with campaigns, competitions and giveaways creating further opportunities for tourism businesses on both sides to participate in shared storytelling. Joint media and trade engagement will also highlight the combined offering to travel journalists, travel sellers and other industry audiences.

Where relevant, international media and trade activity will position Cape Town and Stellenbosch together as complementary destinations within a longer South African itinerary.

Enver Duminy, CEO of Cape Town Tourism, says:

“Cape Town is a destination that can easily fill a holiday, but it is also the gateway to so much more of the Cape. Stellenbosch adds another dimension to the Cape Town experience, and vice versa. There is a real opportunity to encourage visitors to stay longer, explore more and experience the diversity of our region. This partnership gives us a platform to make that connection more visible, particularly during key travel periods and throughout the year.”

The City of Cape Town’s Mayoral Committee Member for Economic Growth, Alderman James Vos, adds: “Cape Town’s visitor economy is showing strong momentum, with 1.44 million international overnight visitors and 1.42 million domestic overnight trips recorded in 2025. The opportunity now is to turn that demand into longer stays, greater visitor spend and wider economic benefits.

One of my fundamentals for tourism has always been that we must be soft on borders and strong on vision. Visitors don’t experience destinations by municipal boundaries, and neither should our tourism thinking. Our Tourism Framework recognises working with neighbouring destinations as an important way to improve geographic spread and grow the visitor economy.

This partnership puts that into practice. By connecting Cape Town and Stellenbosch more deliberately, we can encourage visitors to stay another night, explore more and spend more. Every additional night creates opportunities across the tourism value chain, from accommodation and restaurants to attractions, guides, retailers and the many businesses and people who depend on tourism.”

Annemie Liebenberg, CEO of Visit Stellenbosch, says:

“Working with Cape Town Tourism allows us to connect two complementary destinations and create a stronger proposition for the region. It also has a very practical benefit for our tourism economy. Longer stays mean more visitor spend, more nights in accommodation and more opportunities for businesses across the tourism value chain to benefit.

“Importantly, this partnership is also about addressing seasonality and creating reasons to visit across the year. When we work together to grow the overall tourism pie, there is greater opportunity for both destinations and for the businesses and communities that depend on tourism.”

Stellenbosch recorded more than 1.35 million overnight visitors in 2025, contributing an estimated R13 billion in total economic impact. The partnership with Cape Town Tourism builds on the strength of both destinations while creating new opportunities to distribute visitor demand, increase length of stay and broaden participation in the tourism economy.

For visitors, the message is simple: Cape Town and Stellenbosch. One more night. So much more to experience.

#LoveCapeTown #VisitStellenbosch #MyCapeTown #TourismMonth

About Visit Stellenbosch

Visit Stellenbosch is the official destination marketing organisation for Stellenbosch, working in partnership with tourism businesses, local government and industry stakeholders to position Stellenbosch as one of South Africa’s leading year-round leisure, lifestyle and business events destinations. Through strategic destination marketing, visitor services and industry collaboration, Visit Stellenbosch inspires travellers to discover the region’s exceptional wine, award-winning culinary experiences, rich heritage, vibrant culture and breathtaking natural landscapes.

Media enquiries

Roland Muller: roland@bigambitions.co.za

Madalene Manuel: madalene@bigambitions.co.za

ENDS

The resort will reopen on November 1, 2027, with an upgraded lobby, new signature dining experiences including the new Beach Rouge and EAST restaurants, as well as refreshed guestrooms and public spaces. 

The reopening will take place in phases, with the resort launching seven new villas on February 1, 2028.

For upcoming reservations that fall within the closure period, TLC Vacations will facilitate a relocation to another resort within the LUX* portfolio on the island.

According to Zay Ferguson-Nair, Customer Experience Leader at Flight Centre South Africa, the Spanish capital delivers everything its more famous counterparts do, at a comparatively lower price point.

“With its lived-in, breathed-in authenticity, Madrid offers a fresh direction for local travellers seeking an international trip that won’t break the bank. From affordable, multi-course menú del día meals at local restaurants to free entry at various landmarks and museums like the Prado and Reina Sofía during selected hours, there are plenty of ways to experience this city without overspending.”

Add to that world-class festivals, football fever and the Spanish Grand Prix, and it’s easy to see why Madrid deserves the top spot on your European travel wish list.

Eat like a local Madrileño

When King Philip II moved his court to the then sleepy town of Madrid in 1561, the city had to be fed. Vast supply routes across the provinces shaped Madrid into the heart of the Spanish Empire and laid the foundation for its gastronomic heritage.

“Spain’s five-meal-a-day culture is deeply rooted in Madrid, where seasonal ingredients and communal dining remain central traditions that resonate with South Africans,” says Ferguson-Nair.

The city’s markets near Plaza Mayor remain the best way to experience its culinary soul. Start with bocadillo de calamares, Madrid’s iconic fried squid sandwich, then head to Chocolatería San Ginés, the city’s oldest churrería, serving churros and decadent hot chocolate since 1894.

Insider tip: Recognised by Guinness World Records, Madrid’s Sobrino de Botín is the world’s oldest continuously operating restaurant, serving wood-fired suckling pig and classic Castilian flavours since 1725.

Something for the football fans

Madrid is a city of beautiful contradictions, home to three acclaimed art institutions (the Prado Museum, the Reina Sofía, and the Thyssen-Bornemisza), yet equally magnetic for football fans.

“It’s a place where footballs fly off stone walls as children swarm church squares. Madrid’s sports culture captures our South African imagination and love of outdoor games,” says Ferguson-Nair.

La Liga season officially concluded in May, but there are plenty of open parks across the city featuring caged pitches (pistas) where you can catch local games happening organically.

Insider tip: The Santiago Bernabéu’s Real Madrid Museum showcases the club’s sporting legacy year-round.

A rewarding events calendar

Other than football, Madrid’s events calendar delivers the Spanish Grand Prix, running 11–13 September, and JAZZMADRID26, an international jazz festival running through October and November.

“For surf-minded travellers, September to November marks peak swell season along the Basque Country and Cantabria coastlines. It’s just a four-to-five-hour drive or a short domestic flight from Madrid.”

Insider tip: Build an itinerary around one anchor festival and use Madrid’s central location to explore outward from there. The city centre is compact and pedestrian-friendly, making it easy to bypass paid transport for short distances.

Book early; travel smart

With the rand remaining sensitive to global currency fluctuations, locking in flights and accommodation early is one of the smartest decisions a South African traveller can make.

“We always encourage travellers to book ahead,” says Ferguson-Nair. “Currency movements can significantly affect what a holiday costs by the time you travel. Getting in early protects your budget and your peace of mind.”

Madrid is ready. The only question is how soon you can get there.

The property has grown from four bedrooms to five, with capacity now at a maximum of 10 adults and two children under 16. The new, east-facing fifth bedroom features air conditioning, a private terrace, and an outdoor shower. The existing lounge has been extended to include a dedicated TV room and library, anchored by a dramatic 2.4-metre Farooo lamp by celebrated Dutch designer Marcel Wanders for Moooi, a striking centrepiece that sets the tone for the refreshed interior throughout. The current kids’ room now features two proper single beds, and a second rooftop terrace on the west side of the upstairs bar offers dedicated sunset views.

Commissioned to reimagine the interiors were Guus and Fenny Koevoets of Vervoort Living, a Netherlands-based studio with an international portfolio spanning hotels and restaurants worldwide. Rooted in a hospitality-focused background, their overarching design philosophy holds that hospitality sits at the core of all human environments – a belief that translates instinctively into spaces that feel as considered as they are beautiful. Their design direction for Morukuru Ocean House introduces a more Scandinavian minimalistic style in soft beige and blue tones – a palette drawn directly from De Hoop Nature Reserve’s beaches, ocean, and fynbos landscape. Layered textures and tonal depth bring warmth to the spaces, while selected works by South African artist Lionel Smith are positioned throughout the house, deepening the sense of place across all five bedrooms, as well as the living and dining areas.

“Morukuru Ocean House has always been somewhere special. A place where families come to truly exhale. This refurbishment is about honouring that feeling while elevating every detail of the experience. We can’t wait for our guests to discover it,” said Ed Zeeman, Co-founder and Co-owner of Morukuru Family.

Co-founder and Co-owner Anka Zeeman added: “Working with Guus and Fenny has been a joy. They understand intuitively how a space should feel, not just how it should look and they moved to a calmer and more minimalistic, kind of Scandinavian design style, which deeply connects with its surroundings and emphasises the extraordinary location of this special off grid house.”

Morukuru Ocean House remains exclusive use only. Rates are unchanged despite the additional bedroom and wider enhancements. Trade partners should note that the minimum stay requirement at Morukuru Family De Hoop during peak season 2027 has been revised to three nights.

For bookings, prospective guests can contact their preferred travel advisor or get in touch with Morukuru Family directly via reservations@morukuru.com. Ts & Cs apply.

~Ends~

For more information, contact Sales & Marketing Director, Rinse Wassenaar: rinse@morukuru.com

Morukuru Family

Reconnecting family, friends, nature, and you, is the promise of Morukuru Family, a renowned award-winning hospitality group and a member of Relais & Châteaux. Morukuru Family’s three exclusive-use houses in Madikwe Game Reserve as well as Morukuru Ocean House in De Hoop Nature Reserve, each offer the ‘Morukuru Freedom Concept’ for guests to create a unique and personalised holiday. Morukuru Beach Lodge in De Hoop Nature Reserve can be booked per suite, or on an exclusive-use basis. AtholPlace Hotel & Villa in Sandton, Johannesburg, consists of a 9-room boutique hotel and a 4-bedroom private villa. Morukuru Family is dedicated to securing a sustainable future for the reserves and protecting our planet and offer specialised travel packages – Safaris with a Purpose and Coastal Conservation with a Purpose.
www.morukuru.com

Morukuru Goodwill Foundation

Morukuru Family’s commitment to conservation, community, and sustainability led to the establishment of Morukuru Goodwill Foundation in 2007 by owners Ed and Anka Zeeman. Working in partnership with the Parks Board and CapeNature, and together with local communities we support nature-based projects, educate, mentor and ultimately empower the conservation of Africa’s wildlife sanctuaries.
https://morukuru.com/morukuru-goodwill-foundation

Relais & Châteaux

Relais & Châteaux is an exceptional worldwide collection of 580 unique, independently operated hotels and restaurants, united by strong values and a devotion to excellence across every aspect of hospitality.  Originating in France in 1954, and now present in 65 countries, the Association works to celebrate the distinct art de vivre of every global destination. Led by passionate hoteliers, chefs and restaurateurs, each of its properties cultivates a meaningful sense of place by nurturing its individual cultural, gastronomic and environmental heritage and collaborating with local artisans.  With many of its properties run by families, who pass their savoir-faire down from one generation to the next, Relais & Châteaux represents an evolving legacy of memorable travel experiences, in harmony with all life on Earth. 
www.relaischateaux.com

Now in its second year, Visit Stellenbosch’s annual Tourism Economic Impact Study provides an evidence-based measure of tourism’s contribution to the local economy. The latest findings show that more than 1.35 million overnight visitors generated R13 billion for Stellenbosch in 2025 while supporting 48,007 direct, indirect and induced jobs across the municipality.

Every day, tourism contributes an estimated R35 million to Stellenbosch’s economy. Behind every visitor is a local story: jobs created, businesses supported, entrepreneurs empowered, and communities strengthened through a thriving visitor economy. These are the lives behind the numbers.

The latest Tourism Economic Impact Study, commissioned by Visit Stellenbosch and independently compiled by Futureneer Advisors, confirms that tourism remains one of Stellenbosch’s most important economic drivers and demonstrates how a shared destination strategy is delivering measurable value for residents, businesses and visitors alike.

The research shows that international overnight arrivals increased by 12% to 641,405 visitors, while domestic overnight tourism grew by an impressive 21% to 711,330 visitors. Together, these figures reinforce Stellenbosch’s position as one of South Africa’s leading tourism destinations and demonstrate the growing strength of a balanced, year-round visitor economy.

While direct tourism value added remained stable at R6.3 billion, the sector continued to generate significant economic value despite global economic uncertainty and increasingly cautious consumer spending. The results point to a destination that has moved beyond post-pandemic recovery and into a new phase of resilient, sustainable growth.

A destination strategy delivering measurable results

Tourism success does not happen by chance. It is the result of long-term planning, strategic investment and collaboration between Stellenbosch Municipality, Visit Stellenbosch, the tourism industry, local businesses and communities working towards a shared vision for the destination.

That strategy focuses on growing year-round demand, encouraging longer stays, expanding the geographic spread of visitors across the destination, supporting tourism businesses, promoting inclusive tourism experiences and ensuring that tourism growth benefits local communities.

As one of Stellenbosch Municipality’s two official Destination Management Organisations (DMOs), Visit Stellenbosch goes beyond destination marketing. The organisation grows demand, promotes year-round visitation, supports tourism businesses, builds strategic partnerships, invests in research and market intelligence, measures tourism’s economic contribution and brings stakeholders together to deliver long-term value for Stellenbosch.

The annual Tourism Economic Impact Study is a key part of this work. By measuring tourism’s direct, indirect and induced contribution to the economy, it informs decision-making, demonstrates return on investment, tracks tourism performance and supports long-term destination stewardship.

Tourism that benefits everyone

Annemie Liebenberg, CEO of Visit Stellenbosch, said the findings demonstrate far more than visitor growth:

“Tourism is one of Stellenbosch’s greatest opportunities to create lasting economic value. Every visitor supports local businesses, creates employment and contributes to stronger communities. That is why destination management matters. Our role is not simply to attract visitors, but to ensure tourism grows sustainably, benefits residents and leaves Stellenbosch stronger for future generations.

“These results show what is possible when research, partnership and long-term thinking come together behind a shared vision.”

A partnership driving destination success

Stellenbosch Mayor, Jeremy Fasser, welcomed the findings and acknowledged the collective effort that continues to position Stellenbosch as one of South Africa’s premier visitor destinations.

“These results demonstrate what can be achieved when Stellenbosch Municipality, Visit Stellenbosch, our tourism industry and local communities work together with a shared vision.

“The Municipality is proud to invest in and partner with Visit Stellenbosch to grow a visitor economy that creates employment, supports local businesses, attracts investment and enhances quality of life for our residents. Together, we are building a destination whose success benefits everyone.”

Setting the benchmark for destination management

The study reinforces Stellenbosch’s strategic importance within the Western Cape tourism economy, attracting approximately 40% of all international visitors to the province.

As destinations across South Africa compete for visitors and investment, Stellenbosch continues to demonstrate the value of collaboration, strategic planning and evidence-led destination management. By combining research, partnership and innovation, the destination is creating a resilient visitor economy that delivers benefits for residents, businesses and visitors alike.

2025 Highlights at a glance:

• R13 billion generated for the local economy

• 48,007 direct, indirect and induced jobs supported

• 1.35 million overnight visitors

• 641,405 international overnight visitors (12% growth)

• 711,330 domestic overnight visitors (21% growth)

• R35 million contributed to the economy every day

• Approximately 40% of the Western Cape’s international visitors choose Stellenbosch

Why we measure the value of tourism

The Value of Tourism is Visit Stellenbosch’s annual economic impact study and forms part of the organisation’s commitment to evidence-based destination management. Independently compiled by Futureneer Advisors using data from Statistics South Africa and South African Tourism, the study measures tourism’s direct, indirect and induced contribution to Stellenbosch’s economy, employment and visitor volumes.

By tracking tourism’s performance year after year, the study provides the insights needed to inform decision-making, guide destination development and demonstrate the value of investing in tourism.

The findings provide a roadmap for the future. Visit Stellenbosch will continue investing in destination marketing, destination development, research, industry support and collaborative partnerships that strengthen the visitor economy while protecting the unique character, cultural heritage and natural environment that make Stellenbosch one of the world’s most desirable destinations.

Great destinations do not happen by chance. They are built through partnership, guided by evidence and inspired by a shared vision.

-ENDS-

For media enquiries, additional information, or to arrange an interview with Annemie Liebenberg, please contact visitstellenbosch@bigambitions.co.za. 

About Visit Stellenbosch

Visit Stellenbosch is the official destination marketing organisation for Stellenbosch, dedicated to growing sustainable tourism, supporting the local visitor economy and showcasing the region as one of South Africa’s premier wine, food, culture and outdoor destinations.

That shift in mindset – more value-conscious and more willing to ask whether the obvious choice is actually the best one – is exactly the right lens through which to look at Time Out’s 2026 Best Cities ranking. Built on the responses of more than 24,000 locals across 150 cities worldwide, it is the most resident-informed ranking of its kind. And what it reveals, for South African travellers open to looking beyond their usual itineraries, is a set of destinations that deliver extraordinary experiences at a fraction of the cost of the cities that typically dominate South African booking patterns.

Cape Town’s sixth-place ranking (above Tokyo, Seoul, Paris, and Singapore) is proof that South Africans already know what world-class looks like. The question is whether they’re finding it when they travel.

“Right now, South Africans are asking better questions before booking,” says Antoinette Turner, GM of Flight Centre South Africa. “They want to know that their money is really working for them – not just that a destination is popular, but that it will actually deliver value. The cities that come up again and again in that conversation are often not the ones people expected to be considering.”

Porto, ranked 17^th in the world, is one of them. 80% of its residents describe it as “welcoming” and “friendly”. 99% say it’s “cheap to grab a coffee”. Portugal remains one of the most affordable destinations in Western Europe, and the city rewards exactly the kind of unhurried, exploratory travel that South Africans are increasingly drawn to. It is also, for those who have already done Lisbon, a revelation: smaller and considerably more characterful.

Edinburgh, ranked 3^rd globally, is the city that consistently surprises South Africans who expected to love London more. It scored the joint-highest walkability rating of any city surveyed, a 94% approval rating for its food scene, and 91% of its residents report finding genuine joy in their everyday lives there. It is also accessible on existing routes through London or Amsterdam without adding significant travel time or cost.

Kraków, ranked 16^th, is the most compelling value proposition in Europe for South African travellers right now. Retaining its own currency (the Polish złoty) rather than using the Euro, it provides a high-standard, UNESCO-protected historic experience at a fraction of the cost of Western Europe or Eurozone hotspots. Plus, its 87% food scene approval rating and its extraordinary walkability make it a destination that delivers on every measure that matters.

Marrakech, ranked 24^th, is rated by 82% of its residents as a city with a strong sense of community and offers an exciting cultural shift without having to cross into a totally unfamiliar time zone. Just an hour behind South African time, it delivers the immersion of a genuinely different culture with almost no adjustment on arrival, making it a rewarding choice for anyone after a proper change of scene. Just plan ahead, because if you don’t hold one of the pre-qualifying visas (for example, US, UK, Schengen Area, Canada, Australia, New Zealand, Ireland, Japan, or the UAE) you will need to apply directly to the Embassy of Morocco in Pretoria.

None of these cities are obscure. They’re simply underleveraged, chosen less frequently than their quality and affordability warrants. In a year when South African travellers are being more intentional about every rand they spend on travel, that gap between what’s popular and what’s truly worth it is worth closing.

“When budgets are tighter and the world feels less predictable, the instinct is often to book what you know. But the real value in travel right now isn’t necessarily where it always used to be,” says Turner.

“The lesser-known cities on Time Out’s list are not consolation prizes for travellers who couldn’t afford somewhere better. They are, by the measure of the people who live in them, among the most rewarding places on earth. They simply require someone who knows that… and knows how to get you there,” she concludes.

– Renderings of the Reimagined Spaces Aboard Norwegian Aura are Available for Download HERE –

Norwegian Cruise Line^® (NCL), the industry leader in delivering freedom and choice in experiences with uncompromising hospitality, today revealed the new standout wellness and dining offerings coming to Norwegian Aura, its largest ship to date and the newest evolution of the award-winning Prima Plus Class, designed to give every guest the freedom and choice to vacation exactly how they want without compromise.

Guided by guest feedback and NCL’s brand promise that the best vacation is one where no one has to settle for less than the experiences they want most, Norwegian Aura will introduce more of what guests love to create unforgettable moments for families, couples, solo travellers and everyone in between. Additions include the industry’s most expansive Thermal Suite, featuring 15 wellness experiences designed for relaxation, recovery and rejuvenation; as well as Tamara, NCL’s first specialty restaurant dedicated to Indian cuisine and The Panorama Room, an immersive reimagining of complimentary dining at sea. Throughout the ship, favourite restaurants, bars and lounges have also been redesigned and repositioned to create more space and inviting places to gather with the ease to move from one experience to the next.

“Norwegian Aura is all about giving guests more of what they love, with spaces and experiences that make vacation feel even easier,” said Gary Anslow, Vice President UK, Ireland, Middle East and Africa, Norwegian Cruise Line. “From Tamara, our new Indian specialty restaurant, which expands the already guest-favourite eatery in Indulge to an elevated culinary offering; to The Panorama Room’s immersive dining experience and our most expansive Thermal Suite to date, every addition has been purposefully designed to give guests more freedom, choice and opportunities to relax, recharge and enjoy their vacation their way, without compromise.”

A New Era of Wellness at Sea

Spanning two decks, the Mandara Spa, beautifully designed by the Rockwell Group, will utilize the restorative power of nature to create an expansive wellness sanctuary, with spaces and experiences inspired by forest canopies, cave-like retreats, cascading waterfalls and the rhythms of nature.

At the heart of the experience is the industry’s most expansive Thermal Suite, offering 15 wellness amenities, including 11 new experiences, built around the principles of contrast therapy. Guests can move between warm and cool spaces, water features and quiet lounges to create their own relaxation routine, whether they want to unwind after a day ashore, recover from travel or simply enjoy a slower moment at sea.

Among the signature experiences is the Sensory Rain Pool, the first of its kind at sea. This immersive 360-degree experience transforms from calm waters to a tropical rainfall and eventually a dramatic thunderstorm, complete with simulated lightning effects and the sounds of rolling thunder, surrounding guests by nature in an unforgettable way.

Supporting the Thermal Suite’s contrast therapy journey are several new water and thermal offerings, including a Blue Glow Suite, a gentle blue light experience designed to encourage relaxation and support post-travel recovery; a dedicated Foot Spa, to soothe and refresh tired feet and muscles; the Waterfall Experience, where guests can unwind as water cascades over their head and shoulders; a Snow Cave, with rugged, rock-like walls layered with fresh powder white snow whose cold therapy benefits have been known to support the effects of inflammation; a Reflection Pool with panoramic sea views; and guided Hot and Cold Plunge experiences.

Guests can also enjoy a variety of dedicated relaxation spaces throughout the spa, including a Salt Room, the Meditation Lounge, an Aromatic Steam Room, a Finnish Sauna, a Charcoal Sauna and a Zen Lounge.

The spa also features 24 treatment rooms, a full-service salon, Skin Lab, and expanded medi-spa services with IV therapy, NAD+ injections (Nicotinamide Adenine Dinucleotide) to support energy and overall vitality, with acupuncture also available. Additionally, the facility will include a state-of-the-art fitness center with dedicated training studios and wellness programming.

New Dining Experiences Plus Expanded Guest Favourites

Continuing NCL’s commitment to delivering more choice and variety, Norwegian Aura’s culinary program includes 22 food and beverage options spanning over 10 distinct cuisines. The offerings on board have been thoughtfully designed so guests can dine how they want, whether seeking a relaxed meal with family, a standout specialty experience or a new global flavour to discover at sea.

Making its debut aboard Norwegian Aura, Tamara will become NCL’s first specialty restaurant dedicated to Indian cuisine. Inspired by the overwhelming popularity of the Indian offerings introduced at Indulge Food Hall with the launch of the Prima Class ships, the new venue elevates those guest-favourite flavours into a dedicated dining experience featuring authentic regional dishes in a sophisticated setting inspired by the architecture and craftsmanship of North Indian temples and courtyards.

Located on Deck 8, Tamara’s design incorporates warm earth tones, intricate detailing and an open-view kitchen anchored by striking tandoor ovens, creating an inviting atmosphere that celebrates both culinary tradition and contemporary dining. Guests will enjoy authentic flavours with dishes like Short-Rib Dosa, a crisp rice-lentil crepe with tomato sambar, fenugreek and coconut chutney; Lamb Biryani, with basmati rice, warm spices and caramelised onions; and a Green Papaya Salad, tossed tableside with pomegranate, tamarind, peanuts, jaggery and chili.  

Also new to Norwegian Aura is The Panorama Room, a completely reimagined complimentary dining experience that transforms traditional main dining through immersive visual technology. Located on Deck 6, the venue features expansive LED displays, multi-channel audio, synchronised lighting and dynamic visuals that evolve throughout the day and evening, transporting guests through ever-changing landscapes, artwork and scenic environments as they dine. Additionally, Hudson’s, the signature main dining room renowned for its sweeping 270-degree ocean views, will debut an elevated new design.

Beyond introducing new concepts, Norwegian Aura’s restaurant collection has been thoughtfully reconfigured for more comfort, easier access between venues and to create additional seating in some of the ship’s most popular venues. On Deck 7, guests will find Le Bistro, featuring a new design with uninterrupted ocean views, where they can enjoy timeless French cuisine; as well as Sukhothai, showcasing a refreshed design that celebrates the culture, craftsmanship and flavours of Thailand. Palomar, offering Mediterranean fare, and the Italian Onda by Scarpetta will be located on Deck 8, where the venues will benefit from expanded seating and a new aesthetic. Cagney’s Steakhouse will also receive a sophisticated redesign, pairing rich and dark colours with the classic atmosphere of a modern steakhouse. The popular Japanese specialty restaurants, Hasuki for hibachi and Nama for sushi, will also return with new decor and a lighter colour palette for a welcoming atmosphere.

Additional enhancements include an expanded Surfside Café, which will now span both sides of the vessel to create a more seamless guest experience, and the return of Indulge Food Hall, featuring nine globally inspired stations. Building on the popularity of NCL’s culinary portfolio in Indulge, guests will enjoy complimentary Mexican favourites inspired by Los Lobos, along with a new Middle Eastern concept and returning favourites including Q Texas Smokehouse, Planterie and Nudls. The Local Bar & Grill is another returning guest favourite, offering an additional complimentary dining option featuring classic pub fare nearly all day.

Guests staying at The Haven, the keycard-access only luxury complex, will enjoy a newly designed The Haven Bar and Lounge and The Haven Restaurant. Studio DADO, longtime partners of Norwegian Cruise Line, designed the private lounge, restaurant and outdoor deck to emulate a tranquil oasis that immerses guests into the world’s natural beauty with earth tones, a lush canopy of trees and delicate finishes.

More Room to Relax, Gather and Explore

Throughout Norwegian Aura, public spaces have been refreshed to feel more open, comfortable and connected, reflecting NCL’s signature hospitality with more room for guests to gather, relax and move naturally from one experience to the next on their own terms.

Bars and lounges across the ship will feature refreshed interiors and expanded layouts, including a larger Penrose Bar & Atrium with more than double the seating and a dedicated stage for daily entertainment. Guests will also enjoy the Metropolitan Bar, known for its award-winning sustainable cocktail menu; the intimate Swirl Wine Bar, a contemporary wine lounge; Belvedere Bar and Whiskey Bar, all redesigned to create more open and inviting environments for guests to gather, socialise and enjoy the ship’s vibrant onboard atmosphere. Overlooking the pool on Deck 18, the Daybreak Bar features beautiful vibrant colours and will be the perfect spot to feel a part of the action. The updates are designed to make it easier for guests to find their favourite spot, meet up with friends and enjoy the ship’s lively atmosphere from day to night.

Adventure, Action and Family Fun Awaits Aboard Nowegian Aura

Norwegian Aura will also feature Ocean Heights, the ultimate hub for fun, action and relaxation for the entire family, giving parents and kids more ways to spend quality time together without sacrificing the moments of adult enjoyment that make a vacation feel complete. The sprawling activity zone will combine brand-new NCL attractions with reimagined favourites, transforming from day to night using immersive lighting and LED projections. Adventure seekers will enjoy six slides, the 82-foot Aura Ropes Course, a multi-level obstacle course, Moon Climber, and Aura Midway featuring carnival-style games and a nine-hole mini golf course. For those looking to slow down, guests can relax at NCL’s first-ever overhanging cabanas overlooking Vibe Beach Club, and enjoy a dedicated bar.

NCL’s newest vessel will first set sail in Europe with a seven-day Mediterranean voyage from Trieste, Italy to Barcelona, Spain on May 21, 2027, followed by a 13-day transatlantic voyage to Miami. In the summer of 2027 as well as the summer of 2028, Norwegian Aura will sail seven-day Eastern Caribbean voyages with calls to sun-soaked island destinations, including Puerto Plata, Dominican Republic; St. Thomas, U.S. Virgin Islands; Tortola, British Virgin Islands; and the Brand’s newly enhanced private island in the Bahamas, Great Stirrup Cay. In winter 2027/28, Norwegian Aura will offer week-long Western Caribbean voyages taking guests to lush, tropical destinations like Roatan (Islas de la Bahia), Honduras; Costa Maya and Cozumel, Mexico; as well as Harvest Caye, NCL’s resort-style private destination off the Belizean coast.

For more information about the Company’s award-winning 21-ship fleet and worldwide itineraries, or to book a cruise, please contact a travel professional, call +27 087 550 3914 or visit www.ncl.com.

– Early Bookers Can Take Advantage of the Best Choice of Destination-Rich Itineraries, Accommodations and Value Across NCL’s New Summer Season – 

–  Guests Will Enjoy More Time Ashore with Port Calls Making Up Almost 80% of Voyage Days, 175 Overnight Stays and Late Departures Across 53 Destinations –

Norwegian Cruise Line^® (NCL), the innovator in global cruise travel with a 59-year history of breaking boundaries, today opened bookings for its Summer 2028 itinerary season, featuring over 450 voyages across 20 ships, giving travellers early access to popular destinations with the cruise line’s global deployment.

From Alaska’s glaciers and the Caribbean’s turquoise waters to the Mediterranean and South Pacific, NCL’s Summer 2028 season features three- to 14-day voyages departing from 25 homeports, including Miami, Seattle, Rome (Civitavecchia) and London (Southampton), with calls to nearly 150 destinations across 51 countries. With itineraries designed for deeper exploration, ships will spend approximately 80% of each sailing in port, with an average call exceeding 10 hours. The season also features 175 overnight stays and late departures in 53 destinations, including Santorini, Greece; Livorno (Florence/Pisa), Italy and Juneau, Alaska, providing more opportunities to experience the world’s most sought-after destinations beyond the typical cruise schedule.

“It’s never too early to start planning your next vacation,” said Marc Kazlauskas, president of Norwegian Cruise Line. “With the Summer 2028 voyages now on sale, guests can take advantage of a greater selection of destination-rich itineraries with 80% of voyages spent in port, more choice of preferred staterooms and exceptional value. From Northern Europe and Alaska to the Bahamas and South Pacific, this season brings together some of our most exciting voyages yet, with more opportunities for guests to immerse themselves in the destinations they visit.”

To showcase the new season of sailings, NCL highlights 10 can’t-miss reasons to plan a Summer 2028 cruise now.

1. Sail Aboard Norwegian Jewel^® as She Debuts in Morocco

Norwegian Jewel will embark on one of her most diverse European seasons to date. During a 12-day Canary Islands roundtrip voyage from Barcelona, Spain, she will debut in Morocco with calls to Casablanca and Agadir, while also calling to Arrecife (Lanzarote) and Santa Cruz de Tenerife, Spain, for the very first time. Expanding NCL’s offering in the Atlantic, the ship will also operate two dedicated voyages showcasing destinations along the coasts of Spain, France and Portugal – an 11-day repositioning sailing between Barcelona, Spain, and London (Southampton) in May 2028 and a new nine-day roundtrip voyage from London (Southampton) in September 2028. Together, these voyages highlight some of Atlantic Europe’s most scenic coastlines and cultural regions. In the Baltics, Norwegian Jewelwill offer seven-, nine- and 10-day voyages between London (Southampton), England, Copenhagen, Denmark and Helsinki, as well as five roundtrip sailings from Copenhagen, with visits to celebrated capitals including Tallinn, Estonia; Riga, Latvia and Klaipeda, Lithuania.

2. Chase the Midnight Sun Aboard Norwegian Getaway^®

Norwegian Getaway will sail 10- and 11-day Northern Europe itineraries between London (Southampton) and Reykjavik, Iceland, giving guests the chance to start and end their cruise in two distinct destinations. The itineraries will take place during the height of the midnight sun season, when extended daylight means more time to explore ashore. The ship will visit destinations across Norway, Iceland, Belgium, the Netherlands and France, while also making inaugural calls to Grundarfjörður, Iceland and Vik, Norway, the latter marking NCL’s first-ever visit to the destination. Later in the season, Norwegian Getaway will sail three Baltic Sea voyages of nine and 11 days where the ship will have its first turnaround in Helsinki, as well as a maiden call to Klaipeda, Lithuania.

3. Discover Mediterranean Treasures in Croatia and Sardinia

For the first time, Norwegian Dawn^® will call to Zadar, Croatia and Cagliari, Sardinia, giving guests two additional reasons to explore the Mediterranean with this ship. Throughout the season, Norwegian Dawn will sail a series of 10- to 11-day voyages with distinct embarkation and disembarkation ports including Lisbon, Portugal; Barcelona, Spain; Rome (Civitavecchia) and Venice (Ravenna), Italy. With almost no days at sea, guests can experience destinations ranging from Marseille, France to Salerno, Italy; Koper, Slovenia and Kotor, Montenegro in a single vacation.

4. Experience Europe with Fewer Sea Days and More Time Ashore

From the Mediterranean and Greek Isles and the British Isles, NCL gives guests more ways to explore the region with limited sea days and more time ashore. Norwegian Viva^® will continue offering nine-, 10- and 12-day voyages between Rome (Civitavecchia) and Venice (Ravenna), Italy; Barcelona, Spain and Istanbul, Turkey. Itinerary highlights include overnight stays in Istanbul and late departures in Santorini and Mykonos, Greece, as well as Livorno (Florence/Pisa), Italy. Norwegian Pearl^® returns with destination-rich seven-day Greek Isles voyages between Venice (Ravenna), Italy and Athens (Piraeus), Greece, allowing guests to experience some of the region’s most iconic destinations almost every day. For voyages to the Greek Isles, Norwegian Epic^® will sail roundtrip from Rome (Civitavecchia) with nine- to 12-day itineraries. Norwegian Star^® will once again sail across the British Isles and Northern Europe, with calls to Belfast, Northern Ireland; Newhaven (Edinburgh) and Invergordon, Scotland, the gateway to the Scottish Highlands.

5. Discover Alaska with Prime Weekend Departures

NCL’s award-winning Alaska program will take place between April and October 2028 with four ships offering guests multiple ways to experience the destination’s glaciers, wildlife and rugged natural beauty. Norwegian Encore^®, Norwegian Bliss^® and Norwegian Joy^® will sail seven-day roundtrip voyages departing from Seattle’s Pier 66 departing from Seattle’s Pier 66 on Fridays, Saturdays and Sundays, giving guests prime embarkation days for planning a summer escape. Glacier sightings will be featured on every sailing, including Norwegian Joy’s longer nine- to 11-day itineraries. Norwegian Jade^® will return with seven-day voyages embarking and disembarking in Vancouver, British Columbia and Whittier, Alaska embarking and disembarking in Vancouver, British Columbia and Whittier, Alaska, featuring scenic cruising through either Glacier Bay or Hubbard Glacier. Guests can further extend their adventure through NCL Cruisetours, which include iconic inland experiences such as Denali National Park and the historic Alaska Railroad.

6. Check Fiji, Australia, French Polynesia and Hawaii Off the Bucket List and Head to the South Pacific

Norwegian Spirit^® will continue to offer immersive voyages across the Pacific, homeporting in Sydney; Lautoka, Fiji; Papeete, French Polynesia and Honolulu from April through October 2028. The ship’s 11- to 13-day itineraries connect some of the region’s most captivating destinations with distinct embarkation and disembarkation ports, including New Caledonia, Vanuatu, Fiji, Samoa, the Cook Islands, French Polynesia and Hawaii. With calls to the islands of Bora Bora, Moorea, Raiatea, Rarotonga, Aitutaki, Apia and Hawaii, guests can experience a mix of vibrant cultures, volcanic landscapes, turquoise lagoons and relaxing days at sea.

7. Make a Splash at Great Stirrup Cay – A Destination for Every Generation

In Summer 2028, more guests than ever will have the opportunity to experience Great Stirrup Cay, NCL’s private island destination in the Bahamas. At the heart of the island experience is Great Tides Waterpark, featuring 19 waterslides, including the industry-first duelling Master Blaster slides, tube slides and splash-filled attractions designed for every age group. Families can spend the day exploring interactive water play areas and dedicated children’s experiences, while thrill seekers can chase adrenaline-fueled adventures and adults can relax at the exclusive Vibe Shore Club. Whether traveling with family, friends or as a couple, guests can enjoy their own version of the perfect island day without compromising on the experiences they truly want to enjoy. Norwegian Aqua^® will spend her first full summer season offering three- and four-night roundtrip Bahamas cruises from Miami, perfectly complementing the Great Stirrup Cay experience with something for every type of traveler ashore and onboard with the Aqua Slidecoaster to world-class entertainment and rejuvenating treatments at the award-winning Mandara Spa^®. Together, the ship and destination create a seamless getaway where every guest can choose their own blend of excitement, relaxation, and family fun.

8. Explore the Caribbean aboard NCL’s Newest and Most Innovative Ships

From the Eastern to the Western Caribbean, NCL’s newest fleet offers travellers a wide array of itineraries to discover the region’s most sought-after destinations. Norwegian Aura, one of NCL’s newest ships, will offer seven-day roundtrip Eastern Caribbean voyages from Miami to Puerto Plata, Dominican Republic; St. Thomas, U.S. Virgin Islands; Tortola, British Virgin Islands as well as Great Stirrup Cay. Designed with multi-generational vacations in mind, the ship will feature Ocean Heights, NCL’s first-ever open-air activities complex. Dedicated spaces for children and teens will include Adventure Alley, Little Explorer’s Cove and the Teen Hangout, making her an ideal choice for families looking to make the most of the summer travel season. In the Western Caribbean, Norwegian Prima^® will return to Galveston, Texas, sailing seven-day Western Caribbean roundtrip itineraries that include calls to Harvest Caye, Belize, NCL’s resort-style destination known for its pristine beaches, nature adventures and easy access to the region’s tropical beauty. For travellers seeking a longer Caribbean escape, Norwegian Luna will sail a special 10-day repositioning voyage from Miami to New York City in May 2028, featuring inaugural visits to Aruba, Curaçao and San Juan, Puerto Rico. Additionally, Norwegian Escape^® will offer alternating Eastern and Western Caribbean roundtrip voyages with calls to Great Stirrup Cay from Orlando (Port Canaveral), Fla., giving guests the opportunity to combine sailings back-to-back and explore more of the Caribbean in a single vacation.

9. Set Sail to Bermuda from New York, Boston and Philadelphia – Including Norwegian Gem^®‘s Philadelphia Debut

NCL will sail for a fifth consecutive season from the City of Brotherly Love with the regional debut of Norwegian Gem in April 2028. She will offer a season of seven-day Bermuda sailings featuring overnight calls at Royal Naval Dockyard, giving guests more time to enjoy the island’s pink-sand beaches, waterfront dining and laid-back island culture, as well as visits to Norfolk, Va. Joining Norwegian Gem in Bermuda, Norwegian Luna will sail five- and seven-day voyages from New York City, and Norwegian Breakaway^® will once again offer week-long sailings from Boston with additional calls to Halifax, Nova Scotia, where guests can explore maritime heritage, sample fresh seafood and take in Atlantic Canada’s picturesque coastal scenery.

10. Book Early for the Best Choice and Value

The best vacations rarely stay secret for too long. From first-time calls in Northern Europe and new Mediterranean discoveries to family-friendly escapes in the Bahamas and bucket-list adventures across Alaska and the South Pacific, Summer 2028 is packed with experiences guests will not want to miss. Travelers looking to secure their upcoming summer vacation at best value can take advantage of NCL’s ongoing sale now through Aug. 27, 2028, offering 50% off al cruises and the guest-favourite Free at Sea packages, which includes unlimited premium beverages, speciality dining meals, excursion credits and Wi-Fi.

For more information about the Company’s award-winning 21-ship fleet and worldwide itineraries, or to book a cruise, please contact a travel professional, call +27 087 550 3914 or visit www.ncl.com.

At the heart of the restructure is the consolidation of sales and marketing under unified regional leadership. For travel agents across the MEA region, it means a single, aligned team working in step to help them sell NCL more effectively and grow their cruise business with confidence.

Leading that charge in MEA is Gary Anslow, appointed as the region’s new VP. Anslow brings considerable experience to the role, which will serve alongside his position of VP and Head of UK and Ireland, one of NCL’s most established and high-performing markets. He takes over from Kevin Bubolz, who spearheaded NCL’s growth across MEA. Bubolz will now assume full oversight of NCL’s Continental European business. Both report into Jason Krimmel, NCL’s Chief International Sales and Marketing Officer.

Commenting on the transition, Bubolz said: “I have thoroughly enjoyed my time leading our strategy in MEA. The engagement and support we have had from our partners in the region has been exceptional. I know Gary and the team will continue to build on very solid foundations.”

Anslow added: “MEA is a region with tremendous energy and real appetite for cruise travel, and I am committed to making sure our trade partners have everything they need to capitalise on that. I am looking forward to deepening our relationships across the region and to ensuring that agents feel the full benefit of a more integrated sales and marketing approach.”

The announcement comes at a particularly compelling moment for travel trade partners to be selling NCL. Great Stirrup Cay, the cruise line’s iconic private island in The Bahamas, is set to launch the new Great Tides Waterpark on 4 September – a significant enhancement, with 19 waterslides, unique cliff jumps, and a Tidal Tower standing over 50m tall, that adds fresh appeal for families and gives agents a powerful new conversation-starter with clients.

An impressive portfolio of 2027 Europe itineraries, including expanded Mediterranean and Northern Europe sailings, offers strong options for the well-travelled South African market, while a pipeline of innovative new ships continues to grow one of the industry’s most modern fleets.

“The investment is real, the support is growing, and the opportunities for agents who lean into cruise have never been greater,” Anslow concluded.