Highlights include Market Buzz, where travel specialists will share insights from key international markets, sessions introducing buyers to Zanzibar’s tourism offering, and discussions on the environmental and community impact of tourism. Sports tourism will also feature, with an initiative involving Uganda’s Rwenzori Marathon.

The forum will officially open on 19 October at Diamonds Bijoux, with Zanzibar’s newly appointed Minister for Tourism and Heritage, Dr Nasra Nassor Omar, and her predecessor, Mudrik Ramadhan Soraga, expected as special guests.

“Zanzibar’s tourism growth has been impressive, and we’re pleased to bring Essence of Africa here at a time when there’s so much interest in the destination,” says Amanda Margison, Co-Founder of Essence of Africa. “We’re honoured to welcome representatives of Zanzibar’s tourism sector and introduce our international travel partners to the people and businesses behind that success.”

Zanzibar takes centre stage

The content programme opens with Destination Zanzibar, sponsored by Profitroom. Moderated by Virginia Messina, Group CEO of ATTA®, the session will bring together representatives of the Zanzibar Commission for Tourism, Zanzibar Investment Promotion Authority and ENVI Lodges to discuss tourism development, investment opportunities and how new tourism products can be brought to market.

“Zanzibar has long captured the imagination of international travellers with its turquoise waters, white sandy beaches and tropical charm,” says Hakeem Kimara, Head of Public Relations at the Zanzibar Commission for Tourism. “But beyond its celebrated coastline lies a destination offering far more: centuries of living history, authentic Swahili culture, exceptional culinary experiences, marine adventures and a growing portfolio of premium tourism products.

“For international tour operators, travel designers and luxury travel specialists attending Essence of Africa 2026, Zanzibar presents an opportunity to expand their product portfolios, reach different traveller segments and create memorable, high-value itineraries. Our message to travel buyers is simple: Zanzibar is not just a beach holiday. It is a complete travel experience waiting to be packaged, promoted and sold.”

Positive Impact explores tourism’s contribution to Zanzibar

Two Positive Impact sessions will introduce buyers to local businesses and organisations working to address environmental challenges and create opportunities for Zanzibar’s communities.

The first, sponsored by ResRequest and moderated by Joy Mbatau, Regional Hub Manager for East Africa at The Long Run, will feature Blue Impact Network, Chumbe Island, CHAKO Zanzibar and Msonge Organic Family Farm. The discussion will look at how tourism businesses are approaching conservation, waste management and local sourcing, and what their work means for the destination.

A second session, sponsored by SiteMinder, will introduce delegates to people behind some of Zanzibar’s local tourism experiences, looking at how these activities connect visitors with communities and contribute to local livelihoods.

Market Buzz brings international market insights to African suppliers

Market Buzz gives African tourism businesses the opportunity to hear directly from travel specialists selling African holidays in international and regional markets. Five sessions will examine changing customer demand, booking patterns and opportunities for African suppliers.

The Asia Pacific session, moderated by Rajay Singh, CEO of Safari Trails and Essence of Africa Advisory Panel member, will focus on India, China and Australia – discussing changing travel patterns, new demand and opportunities to attract repeat visitors. 

The Americas session will examine North America’s increasingly selective travellers and growing interest in Africa from Latin America. David DiGregorio of Re•think Travel Marketing and Andrea Landaeta of Sariri Terra will share their perspectives on these markets.

The Europe session, featuring Paddington Tucker of Travel Advance, will consider changing traveller expectations, pricing, sustainability and what African destinations need to do to remain competitive in one of their most established source regions.

The Middle East session, featuring Sadiq Dindar of AfriLuxe Tourism Advisory Services, will examine the different traveller segments within the region, including luxury and expatriate markets, and the role of air access and visas in converting interest into bookings. Using Zanzibar as a case study, he will be joined by Hafsa Mbamba, Deputy Executive Director of the Zanzibar Investment Promotion Authority, to explore the growing Muslim travel market and what it means for a destination to be Muslim-friendly.

The Africa session, moderated by Mohammed Hersi, Group Director of Operations at Pollmans Tours & Safaris and Essence of Africa Advisory Panel member, will focus on the potential of intra-African travel, bringing together perspectives from across the continent.

“Africa and the Middle East are often grouped together in tourism research, but they’re very different markets with different opportunities,” says Chris Mears, Co-Founder of Essence of Africa. “We’re really pleased to give Africa its own Market Buzz session this year. More Africans are travelling within the continent, and that’s an important market to develop, particularly as regional travel can help cushion destinations against global events that disrupt international tourism.”

Sports tourism offers opportunities for African destinations

With Africa preparing to host several major international sporting events, including the 2027 Africa Cup of Nations, the 2027 ICC Men’s Cricket World Cup and the 2029 World Athletics Championships in Nairobi, tourism businesses have opportunities to attract visiting fans and encourage them to explore the host destinations.

Essence of Africa has partnered with Uganda’s Rwenzori Marathon to introduce delegates to running tourism through a 5km beach walk and 10km beach run on Wednesday, 21 October, at 6am. Rwenzori Marathon founder and Essence of Africa Advisory Panel member Amos Wekesa will lead the event and share his experience of developing a sporting event that attracts international visitors.

Essence of Africa 2026 has 162 confirmed exhibitors, up 53% since the first edition, and 178 international buyers from 40 countries. Buyers come from Europe (39%), the Americas (23%), Asia Pacific (19%), Africa (18%) and the Middle East (2%). 75% are new to the forum, giving exhibitors access to new international trade contacts. Of the exhibitors, 79% are from East Africa and 21% from the rest of the continent. Accommodation providers make up the largest group (61%), alongside DMCs, tour operators, experience providers, transport providers and tourism bodies. Seventy-seven of the buyers are taking part in pre-show familiarisation trips across Zanzibar.

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Essence of Africa’s 2026 media partners are VoyagesAfriq and Go Places Digital. Media representatives are welcome to attend at their own cost and can apply for accreditation at essenceofafrica.travel.

About Essence of Africa: 

Essence of Africa is a private, sector-led initiative designed to connect international buyers with African tourism suppliers. The event features pre-scheduled meetings, networking events, educational seminars, and familiarisation trips, providing a comprehensive platform for business development and collaboration. 

Contact: 

Big Ambitions: Brenda Walters
Email: brenda@bigambitions.co.za 
Cell: +27 76 061 3114

– New 10- and Nine-Day Voyages Visit Italy, Croatia, Montenegro and the Greek Isles Before the Ship Begins Caribbean Cruises from Miami –

JOHANNESBURG: 12 October, 2026 – Norwegian Cruise Line® (NCL) has announced that two new inaugural Mediterranean sailings aboard Norwegian Aura are now open for sale. The new voyages, made possible by the ship’s anticipated early delivery, mark the first opportunities for guests to sail aboard Norwegian Aura, NCL’s newest and largest ship, beginning May 2, 2027.

Norwegian Aura’s newly added inaugural Mediterranean sailings include a 10-day voyage from Trieste, Italy, to Athens (Piraeus), Greece departing May 2, 2027 and a nine-day voyage from Athens (Piraeus), Greece, to Trieste, Italy, departing May 12, 2027. The 10-day itinerary will call to Dubrovnik and Split, Croatia; Bar, Montenegro; and Corfu, Santorini and Mykonos, Greece, and the nine-day sailing will visit Rhodes, Mykonos, Santorini, and Corfu, Greece; Bar, Montenegro; and Split and Zadar, Croatia. Together, the newly released voyages give travellers the opportunity to be the first to experience Norwegian Aura during her inaugural season while visiting bucket-list Mediterranean ports.

“The early delivery of Norwegian Aura allows us to welcome guests aboard sooner than expected and begin creating unforgettable vacation experiences earlier than planned,” said Marc Kazlauskas, president of Norwegian Cruise Line. “As our largest and most innovative ship yet, Norwegian Aura was designed to bring families and travellers of every generation together, with more freedom, choice and ways to enjoy their ideal vacation so no one has to compromise on their experience. We’re thrilled to open these inaugural Mediterranean sailings and look forward to welcoming our first guests aboard and introducing them to the ship’s new entertainment, dining, wellness and innovative family-friendly experiences.”

Norwegian Aura will be NCL’s largest and longest ship to date at nearly 1,130 feet long and approximately 170,000 gross tons. The ship will be 10% larger than Norwegian Aqua® and Norwegian Luna® and will feature Ocean Heights, a first-in-the-fleet outdoor activities complex spanning decks 18 through 21. Ocean Heights will include Eclipse Racers, NCL’s first dueling mat racer waterslides; Aura Free Fall, a drop-in body waterslide; the 82-foot Aura Ropes Course; Moon Climber obstacle course; Aura Midway with carnival-style games; and dedicated areas for children, teens and families. Norwegian Aura will also offer NCL’s largest pool deck and largest Vibe Beach Club to date.

Guests sailing aboard the new inaugural voyages will also be among the first to experience Norwegian Aura’s all-new entertainment lineup, including “Whitney: A Celebration of Whitney Houston,” developed in partnership with The Estate of Whitney E. Houston and Primary Wave Music; “ILLUMINOX: Infinite Wonder Unboxed”; The Vinyl Republic; Aura FIRST NIGHT; and Latin LIVE!.

Norwegian Aura will introduce new dining and wellness experiences, including Tamara, NCL’s first specialty Indian restaurant; The Panorama Room, an immersive complimentary dining venue; and NCL’s most comprehensive wellness offering to date, anchored by the cruise industry’s most expansive Thermal Suite and the first-at-sea Sensory Rain Pool at Mandara Spa.

After the two new inaugural Mediterranean sailings, Norwegian Aura will sail an additional seven-day Mediterranean voyage from Trieste, Italy, to Barcelona, Spain, on May 21, 2027, with calls to Valletta, Malta; Salerno, Italy; and Rome (Civitavecchia), Italy. The ship will then sail a 13-day transatlantic voyage from Barcelona to Miami before beginning seven-day Eastern Caribbean cruises from Miami from June through October 2027, with calls to Puerto Plata, Dominican Republic; St. Thomas, U.S. Virgin Islands; Tortola, British Virgin Islands; and Great Stirrup Cay, NCL’s private island destination in the Bahamas and home of the all-new Great Tides Waterpark. In winter 2027/28, Norwegian Aura will offer seven-day Western Caribbean voyages to Roatan (Islas de la Bahia), Honduras; Costa Maya and Cozumel, Mexico; and Harvest Caye, NCL’s resort-style destination in Belize.

Guests booking the newly added sailings can take advantage of NCL’s promotion running from 13 to 26 October 2026 offering up to 50% off all cruises as well as the guest-favourite Free at Sea package, which includes premium beverages, speciality dining meals, excursion discounts and Wi-Fi – adding over US$2000 in value to the cruise.

For more information about the Company’s award-winning fleet and worldwide itineraries, or to book a cruise, please contact a travel professional, call +27 087 550 3914 or visit www.ncl.com.

###

About Norwegian Cruise Line

As the innovator in global cruise travel, Norwegian Cruise Line^® has been breaking the boundaries of traditional cruising for 59 years. Its tagline, “It’s Different Out Here^®” reflects the emotional connection guests experience aboard and pays tribute to the company’s history of pioneering the cruise experience. Most notably, NCL revolutionised the industry by offering guests the freedom and flexibility to design their ideal vacation on their preferred schedule with no assigned dining and entertainment times and no formal dress codes. Today, the company continues to deliver on that freedom, choice and uncompromising hospitality so no one has to settle on their ideal vacation. With award-winning entertainment, globally inspired dining and thoughtfully designed accommodations, including solo staterooms, Club Balcony Suites and The Haven by Norwegian^®, the company’s exclusive ship-within-a-ship concept, NCL ensures every guest enjoys a seamless and personalised journey that allows them to enjoy the moment and connect with those who matter most. To further deliver guests with more value, the company’s signature Free at Sea package provides added benefits and inclusions such as premium beverages; speciality dining credits; high-speed Wi-Fi; and shore excursions discounts (terms and conditions apply). NCL guests sailing to the Caribbean can also enjoy exclusive experiences at Harvest Caye, the company’s resort destination in Belize, along with new and enhanced experiences at Great Stirrup Cay, NCL’s expanded private island in the Bahamas. NCL sails to nearly 350 of the world’s most desirable destinations with its fleet of 20 contemporary ships.

For additional information or to book a cruise, contact a travel professional, call call +27 087 550 3914 or visit www.ncl.com. For the latest news and exclusive content, visit the NCL Newsroom and follow Norwegian Cruise Line on Facebook, Instagram, TikTok and YouTube @NorwegianCruiseLine; and Twitter @CruiseNorwegian.

Norwegian Cruise Line is a wholly owned subsidiary of Norwegian Cruise Line Holdings Ltd. To learn more, visit www.nclhltd.com. 

MEDIA CONTACT:   

Norwegian Cruise Line

press-emea@ncl.com

Locally Issued By: Celine Patterson | Big Ambitions | celine@bigambitions.co.za

MORE Collection has partnered with federal Airlines to launch a flight connection between Marataba Game Lodges in the mountainous and malaria-free Marakele National Park and Lion Sands Game Reserve which uniquely spans both Sabi Sand Nature Reserve and Kruger National Park, and is widely regarded as one of southern Africa’s foremost Big Five destinations. Guests can now travel between the two reserves in either direction via O.R. Tambo International Airport in a single day.

“Marataba and Lion Sands offer guests two completely different safari worlds – different landscapes, different wildlife dynamics, different atmospheres entirely. Linking them through a practical, subsidised flight connection means travel partners can now build truly immersive multi-destination itineraries, particularly for families who want to experience the breadth of what South Africa’s wilderness has to offer,” said Robert More, Custodian and CEO of MORE Collection.

Nicole Schickerling, federal Airlines Commercial General Manager – Shuttle, said: “federal Airlines has long served both the Waterberg and Greater Kruger. We know how much guests value the ability to move between reserves without losing a full day to logistics. This partnership with MORE Collection makes that connection both practical and attractive. We’re proud to be the airline that links two of South Africa’s great safari destinations.”

How the Connection Works

The routing operates as follows:

• Marataba → Lion Sands: Depart Marataba 10:30, arrive O.R. Tambo approx. 12:30, depart 13:00, arrive Lion Sands approx. 14:30
• Lion Sands → Marataba: Depart Lion Sands 10:00, arrive O.R. Tambo approx. 12:30, depart 13:00, arrive Marataba approx.14:45

Connecting flight starting rates (per person, excluding fuel levies):

Flights are bookable directly with federal Airlines through your travel specialist. Terms and conditions apply; routing and fares are subject to change, and the offer is not combinable with other MORE Collection promotions.

– ENDS –

For more information, contact Sue Kelly on pr@more.co.za | www.more.co.za

ABOUT MORE COLLECTION
MORE Collection is a fourth-generation South African hospitality company with a portfolio of luxury safari lodges, boutique hotels and exclusive-use villas across some of the country’s most remarkable destinations. Rooted in a family legacy that began in 1933, the business has evolved from protecting a single stretch of wilderness into a collection shaped by people, place and genuine hospitality.

Today, MORE Collection’s purpose – Great People. Strong Connections. – reflects its belief that exceptional hospitality begins with the relationships between guests, teams, communities and the natural environments that surround them. Across Lion Sands Game Reserve, Marataba Game Lodges, Monwana Game Lodge and Cape Cadogan Boutique Hotel, every stay is guided by thoughtful hospitality, a deep respect for place, and a commitment to creating meaningful experiences that endure long after guests leave.
More Collection | Luxury Hotels & Lodges in South Africa

ABOUT FEDERAL AIRLINES
Federal Airlines (FedAir) is South Africa’s leading Shuttle and Private Charter provider to luxury destinations and safari lodges. Since the 1990s, FedAir has helped shape safari air travel, building lasting partnerships with leading safari operators and delivering personalised journeys with safety, comfort and reliability at their core. Our versatile fleet of Cessna 208 Caravans, Pilatus PC-12s and Beechcraft 1900Ds provides convenient access to remote airstrips and secluded lodges across Southern Africa.  

From seamless lodge connections to bespoke Private Charter itineraries, FedAir offers flexible travel shaped around each guest’s schedule and destination. Our three private lounges, collectively known as The Baobab Lounge by federal Airlines, provide a welcoming space to relax between connections, supported by attentive guest services. Guided by a commitment to exceptional service, sustainable partnerships and thoughtful hospitality, federal Airlines makes the journey as memorable as the destination.
Federal Airlines | Luxury Private Charter & Shuttle Airline Services

Cape Town, Tuesday, 29 September 2026 — As South Africa marks Tourism Month, Cape Town Tourism (CTT) and Visit Stellenbosch are joining forces to encourage visitors to stay longer and experience both destinations as part of a connected Cape journey.

The two organisations have signed a Joint Marketing Agreement (JMA), bringing together two distinctive destinations that complement one another within the same journey, from Cape Town’s coastline, city energy and cultural attractions to Stellenbosch’s wine, food, heritage, art, nature, shopping and unique local experiences.

The partnership will see the two organisations develop joint itineraries, share content and run collaborative campaigns across their digital channels, supported by joint media and trade activity. The focus will include domestic visitors during key periods such as school holidays, long weekends and the festive season, while also creating reasons to visit year-round and supporting efforts to address seasonality.

The collaboration will encourage visitors to extend their stay in either destination by adding the other to their itinerary, showing how two distinct destinations can work together to create a richer, longer Cape experience.

Joint content will showcase the breadth of experiences available across both destinations, with campaigns, competitions and giveaways creating further opportunities for tourism businesses on both sides to participate in shared storytelling. Joint media and trade engagement will also highlight the combined offering to travel journalists, travel sellers and other industry audiences.

Where relevant, international media and trade activity will position Cape Town and Stellenbosch together as complementary destinations within a longer South African itinerary.

Enver Duminy, CEO of Cape Town Tourism, says:

“Cape Town is a destination that can easily fill a holiday, but it is also the gateway to so much more of the Cape. Stellenbosch adds another dimension to the Cape Town experience, and vice versa. There is a real opportunity to encourage visitors to stay longer, explore more and experience the diversity of our region. This partnership gives us a platform to make that connection more visible, particularly during key travel periods and throughout the year.”

The City of Cape Town’s Mayoral Committee Member for Economic Growth, Alderman James Vos, adds: “Cape Town’s visitor economy is showing strong momentum, with 1.44 million international overnight visitors and 1.42 million domestic overnight trips recorded in 2025. The opportunity now is to turn that demand into longer stays, greater visitor spend and wider economic benefits.

One of my fundamentals for tourism has always been that we must be soft on borders and strong on vision. Visitors don’t experience destinations by municipal boundaries, and neither should our tourism thinking. Our Tourism Framework recognises working with neighbouring destinations as an important way to improve geographic spread and grow the visitor economy.

This partnership puts that into practice. By connecting Cape Town and Stellenbosch more deliberately, we can encourage visitors to stay another night, explore more and spend more. Every additional night creates opportunities across the tourism value chain, from accommodation and restaurants to attractions, guides, retailers and the many businesses and people who depend on tourism.”

Annemie Liebenberg, CEO of Visit Stellenbosch, says:

“Working with Cape Town Tourism allows us to connect two complementary destinations and create a stronger proposition for the region. It also has a very practical benefit for our tourism economy. Longer stays mean more visitor spend, more nights in accommodation and more opportunities for businesses across the tourism value chain to benefit.

“Importantly, this partnership is also about addressing seasonality and creating reasons to visit across the year. When we work together to grow the overall tourism pie, there is greater opportunity for both destinations and for the businesses and communities that depend on tourism.”

Stellenbosch recorded more than 1.35 million overnight visitors in 2025, contributing an estimated R13 billion in total economic impact. The partnership with Cape Town Tourism builds on the strength of both destinations while creating new opportunities to distribute visitor demand, increase length of stay and broaden participation in the tourism economy.

For visitors, the message is simple: Cape Town and Stellenbosch. One more night. So much more to experience.

#LoveCapeTown #VisitStellenbosch #MyCapeTown #TourismMonth

About Visit Stellenbosch

Visit Stellenbosch is the official destination marketing organisation for Stellenbosch, working in partnership with tourism businesses, local government and industry stakeholders to position Stellenbosch as one of South Africa’s leading year-round leisure, lifestyle and business events destinations. Through strategic destination marketing, visitor services and industry collaboration, Visit Stellenbosch inspires travellers to discover the region’s exceptional wine, award-winning culinary experiences, rich heritage, vibrant culture and breathtaking natural landscapes.

Media enquiries

Roland Muller: roland@bigambitions.co.za

Madalene Manuel: madalene@bigambitions.co.za

ENDS

The resort will reopen on November 1, 2027, with an upgraded lobby, new signature dining experiences including the new Beach Rouge and EAST restaurants, as well as refreshed guestrooms and public spaces. 

The reopening will take place in phases, with the resort launching seven new villas on February 1, 2028.

For upcoming reservations that fall within the closure period, TLC Vacations will facilitate a relocation to another resort within the LUX* portfolio on the island.

According to Zay Ferguson-Nair, Customer Experience Leader at Flight Centre South Africa, the Spanish capital delivers everything its more famous counterparts do, at a comparatively lower price point.

“With its lived-in, breathed-in authenticity, Madrid offers a fresh direction for local travellers seeking an international trip that won’t break the bank. From affordable, multi-course menú del día meals at local restaurants to free entry at various landmarks and museums like the Prado and Reina Sofía during selected hours, there are plenty of ways to experience this city without overspending.”

Add to that world-class festivals, football fever and the Spanish Grand Prix, and it’s easy to see why Madrid deserves the top spot on your European travel wish list.

Eat like a local Madrileño

When King Philip II moved his court to the then sleepy town of Madrid in 1561, the city had to be fed. Vast supply routes across the provinces shaped Madrid into the heart of the Spanish Empire and laid the foundation for its gastronomic heritage.

“Spain’s five-meal-a-day culture is deeply rooted in Madrid, where seasonal ingredients and communal dining remain central traditions that resonate with South Africans,” says Ferguson-Nair.

The city’s markets near Plaza Mayor remain the best way to experience its culinary soul. Start with bocadillo de calamares, Madrid’s iconic fried squid sandwich, then head to Chocolatería San Ginés, the city’s oldest churrería, serving churros and decadent hot chocolate since 1894.

Insider tip: Recognised by Guinness World Records, Madrid’s Sobrino de Botín is the world’s oldest continuously operating restaurant, serving wood-fired suckling pig and classic Castilian flavours since 1725.

Something for the football fans

Madrid is a city of beautiful contradictions, home to three acclaimed art institutions (the Prado Museum, the Reina Sofía, and the Thyssen-Bornemisza), yet equally magnetic for football fans.

“It’s a place where footballs fly off stone walls as children swarm church squares. Madrid’s sports culture captures our South African imagination and love of outdoor games,” says Ferguson-Nair.

La Liga season officially concluded in May, but there are plenty of open parks across the city featuring caged pitches (pistas) where you can catch local games happening organically.

Insider tip: The Santiago Bernabéu’s Real Madrid Museum showcases the club’s sporting legacy year-round.

A rewarding events calendar

Other than football, Madrid’s events calendar delivers the Spanish Grand Prix, running 11–13 September, and JAZZMADRID26, an international jazz festival running through October and November.

“For surf-minded travellers, September to November marks peak swell season along the Basque Country and Cantabria coastlines. It’s just a four-to-five-hour drive or a short domestic flight from Madrid.”

Insider tip: Build an itinerary around one anchor festival and use Madrid’s central location to explore outward from there. The city centre is compact and pedestrian-friendly, making it easy to bypass paid transport for short distances.

Book early; travel smart

With the rand remaining sensitive to global currency fluctuations, locking in flights and accommodation early is one of the smartest decisions a South African traveller can make.

“We always encourage travellers to book ahead,” says Ferguson-Nair. “Currency movements can significantly affect what a holiday costs by the time you travel. Getting in early protects your budget and your peace of mind.”

Madrid is ready. The only question is how soon you can get there.

The property has grown from four bedrooms to five, with capacity now at a maximum of 10 adults and two children under 16. The new, east-facing fifth bedroom features air conditioning, a private terrace, and an outdoor shower. The existing lounge has been extended to include a dedicated TV room and library, anchored by a dramatic 2.4-metre Farooo lamp by celebrated Dutch designer Marcel Wanders for Moooi, a striking centrepiece that sets the tone for the refreshed interior throughout. The current kids’ room now features two proper single beds, and a second rooftop terrace on the west side of the upstairs bar offers dedicated sunset views.

Commissioned to reimagine the interiors were Guus and Fenny Koevoets of Vervoort Living, a Netherlands-based studio with an international portfolio spanning hotels and restaurants worldwide. Rooted in a hospitality-focused background, their overarching design philosophy holds that hospitality sits at the core of all human environments – a belief that translates instinctively into spaces that feel as considered as they are beautiful. Their design direction for Morukuru Ocean House introduces a more Scandinavian minimalistic style in soft beige and blue tones – a palette drawn directly from De Hoop Nature Reserve’s beaches, ocean, and fynbos landscape. Layered textures and tonal depth bring warmth to the spaces, while selected works by South African artist Lionel Smith are positioned throughout the house, deepening the sense of place across all five bedrooms, as well as the living and dining areas.

“Morukuru Ocean House has always been somewhere special. A place where families come to truly exhale. This refurbishment is about honouring that feeling while elevating every detail of the experience. We can’t wait for our guests to discover it,” said Ed Zeeman, Co-founder and Co-owner of Morukuru Family.

Co-founder and Co-owner Anka Zeeman added: “Working with Guus and Fenny has been a joy. They understand intuitively how a space should feel, not just how it should look and they moved to a calmer and more minimalistic, kind of Scandinavian design style, which deeply connects with its surroundings and emphasises the extraordinary location of this special off grid house.”

Morukuru Ocean House remains exclusive use only. Rates are unchanged despite the additional bedroom and wider enhancements. Trade partners should note that the minimum stay requirement at Morukuru Family De Hoop during peak season 2027 has been revised to three nights.

For bookings, prospective guests can contact their preferred travel advisor or get in touch with Morukuru Family directly via reservations@morukuru.com. Ts & Cs apply.

~Ends~

For more information, contact Sales & Marketing Director, Rinse Wassenaar: rinse@morukuru.com

Morukuru Family

Reconnecting family, friends, nature, and you, is the promise of Morukuru Family, a renowned award-winning hospitality group and a member of Relais & Châteaux. Morukuru Family’s three exclusive-use houses in Madikwe Game Reserve as well as Morukuru Ocean House in De Hoop Nature Reserve, each offer the ‘Morukuru Freedom Concept’ for guests to create a unique and personalised holiday. Morukuru Beach Lodge in De Hoop Nature Reserve can be booked per suite, or on an exclusive-use basis. AtholPlace Hotel & Villa in Sandton, Johannesburg, consists of a 9-room boutique hotel and a 4-bedroom private villa. Morukuru Family is dedicated to securing a sustainable future for the reserves and protecting our planet and offer specialised travel packages – Safaris with a Purpose and Coastal Conservation with a Purpose.
www.morukuru.com

Morukuru Goodwill Foundation

Morukuru Family’s commitment to conservation, community, and sustainability led to the establishment of Morukuru Goodwill Foundation in 2007 by owners Ed and Anka Zeeman. Working in partnership with the Parks Board and CapeNature, and together with local communities we support nature-based projects, educate, mentor and ultimately empower the conservation of Africa’s wildlife sanctuaries.
https://morukuru.com/morukuru-goodwill-foundation

Relais & Châteaux

Relais & Châteaux is an exceptional worldwide collection of 580 unique, independently operated hotels and restaurants, united by strong values and a devotion to excellence across every aspect of hospitality.  Originating in France in 1954, and now present in 65 countries, the Association works to celebrate the distinct art de vivre of every global destination. Led by passionate hoteliers, chefs and restaurateurs, each of its properties cultivates a meaningful sense of place by nurturing its individual cultural, gastronomic and environmental heritage and collaborating with local artisans.  With many of its properties run by families, who pass their savoir-faire down from one generation to the next, Relais & Châteaux represents an evolving legacy of memorable travel experiences, in harmony with all life on Earth. 
www.relaischateaux.com

Now in its second year, Visit Stellenbosch’s annual Tourism Economic Impact Study provides an evidence-based measure of tourism’s contribution to the local economy. The latest findings show that more than 1.35 million overnight visitors generated R13 billion for Stellenbosch in 2025 while supporting 48,007 direct, indirect and induced jobs across the municipality.

Every day, tourism contributes an estimated R35 million to Stellenbosch’s economy. Behind every visitor is a local story: jobs created, businesses supported, entrepreneurs empowered, and communities strengthened through a thriving visitor economy. These are the lives behind the numbers.

The latest Tourism Economic Impact Study, commissioned by Visit Stellenbosch and independently compiled by Futureneer Advisors, confirms that tourism remains one of Stellenbosch’s most important economic drivers and demonstrates how a shared destination strategy is delivering measurable value for residents, businesses and visitors alike.

The research shows that international overnight arrivals increased by 12% to 641,405 visitors, while domestic overnight tourism grew by an impressive 21% to 711,330 visitors. Together, these figures reinforce Stellenbosch’s position as one of South Africa’s leading tourism destinations and demonstrate the growing strength of a balanced, year-round visitor economy.

While direct tourism value added remained stable at R6.3 billion, the sector continued to generate significant economic value despite global economic uncertainty and increasingly cautious consumer spending. The results point to a destination that has moved beyond post-pandemic recovery and into a new phase of resilient, sustainable growth.

A destination strategy delivering measurable results

Tourism success does not happen by chance. It is the result of long-term planning, strategic investment and collaboration between Stellenbosch Municipality, Visit Stellenbosch, the tourism industry, local businesses and communities working towards a shared vision for the destination.

That strategy focuses on growing year-round demand, encouraging longer stays, expanding the geographic spread of visitors across the destination, supporting tourism businesses, promoting inclusive tourism experiences and ensuring that tourism growth benefits local communities.

As one of Stellenbosch Municipality’s two official Destination Management Organisations (DMOs), Visit Stellenbosch goes beyond destination marketing. The organisation grows demand, promotes year-round visitation, supports tourism businesses, builds strategic partnerships, invests in research and market intelligence, measures tourism’s economic contribution and brings stakeholders together to deliver long-term value for Stellenbosch.

The annual Tourism Economic Impact Study is a key part of this work. By measuring tourism’s direct, indirect and induced contribution to the economy, it informs decision-making, demonstrates return on investment, tracks tourism performance and supports long-term destination stewardship.

Tourism that benefits everyone

Annemie Liebenberg, CEO of Visit Stellenbosch, said the findings demonstrate far more than visitor growth:

“Tourism is one of Stellenbosch’s greatest opportunities to create lasting economic value. Every visitor supports local businesses, creates employment and contributes to stronger communities. That is why destination management matters. Our role is not simply to attract visitors, but to ensure tourism grows sustainably, benefits residents and leaves Stellenbosch stronger for future generations.

“These results show what is possible when research, partnership and long-term thinking come together behind a shared vision.”

A partnership driving destination success

Stellenbosch Mayor, Jeremy Fasser, welcomed the findings and acknowledged the collective effort that continues to position Stellenbosch as one of South Africa’s premier visitor destinations.

“These results demonstrate what can be achieved when Stellenbosch Municipality, Visit Stellenbosch, our tourism industry and local communities work together with a shared vision.

“The Municipality is proud to invest in and partner with Visit Stellenbosch to grow a visitor economy that creates employment, supports local businesses, attracts investment and enhances quality of life for our residents. Together, we are building a destination whose success benefits everyone.”

Setting the benchmark for destination management

The study reinforces Stellenbosch’s strategic importance within the Western Cape tourism economy, attracting approximately 40% of all international visitors to the province.

As destinations across South Africa compete for visitors and investment, Stellenbosch continues to demonstrate the value of collaboration, strategic planning and evidence-led destination management. By combining research, partnership and innovation, the destination is creating a resilient visitor economy that delivers benefits for residents, businesses and visitors alike.

2025 Highlights at a glance:

• R13 billion generated for the local economy

• 48,007 direct, indirect and induced jobs supported

• 1.35 million overnight visitors

• 641,405 international overnight visitors (12% growth)

• 711,330 domestic overnight visitors (21% growth)

• R35 million contributed to the economy every day

• Approximately 40% of the Western Cape’s international visitors choose Stellenbosch

Why we measure the value of tourism

The Value of Tourism is Visit Stellenbosch’s annual economic impact study and forms part of the organisation’s commitment to evidence-based destination management. Independently compiled by Futureneer Advisors using data from Statistics South Africa and South African Tourism, the study measures tourism’s direct, indirect and induced contribution to Stellenbosch’s economy, employment and visitor volumes.

By tracking tourism’s performance year after year, the study provides the insights needed to inform decision-making, guide destination development and demonstrate the value of investing in tourism.

The findings provide a roadmap for the future. Visit Stellenbosch will continue investing in destination marketing, destination development, research, industry support and collaborative partnerships that strengthen the visitor economy while protecting the unique character, cultural heritage and natural environment that make Stellenbosch one of the world’s most desirable destinations.

Great destinations do not happen by chance. They are built through partnership, guided by evidence and inspired by a shared vision.

-ENDS-

For media enquiries, additional information, or to arrange an interview with Annemie Liebenberg, please contact visitstellenbosch@bigambitions.co.za. 

About Visit Stellenbosch

Visit Stellenbosch is the official destination marketing organisation for Stellenbosch, dedicated to growing sustainable tourism, supporting the local visitor economy and showcasing the region as one of South Africa’s premier wine, food, culture and outdoor destinations.

That shift in mindset – more value-conscious and more willing to ask whether the obvious choice is actually the best one – is exactly the right lens through which to look at Time Out’s 2026 Best Cities ranking. Built on the responses of more than 24,000 locals across 150 cities worldwide, it is the most resident-informed ranking of its kind. And what it reveals, for South African travellers open to looking beyond their usual itineraries, is a set of destinations that deliver extraordinary experiences at a fraction of the cost of the cities that typically dominate South African booking patterns.

Cape Town’s sixth-place ranking (above Tokyo, Seoul, Paris, and Singapore) is proof that South Africans already know what world-class looks like. The question is whether they’re finding it when they travel.

“Right now, South Africans are asking better questions before booking,” says Antoinette Turner, GM of Flight Centre South Africa. “They want to know that their money is really working for them – not just that a destination is popular, but that it will actually deliver value. The cities that come up again and again in that conversation are often not the ones people expected to be considering.”

Porto, ranked 17^th in the world, is one of them. 80% of its residents describe it as “welcoming” and “friendly”. 99% say it’s “cheap to grab a coffee”. Portugal remains one of the most affordable destinations in Western Europe, and the city rewards exactly the kind of unhurried, exploratory travel that South Africans are increasingly drawn to. It is also, for those who have already done Lisbon, a revelation: smaller and considerably more characterful.

Edinburgh, ranked 3^rd globally, is the city that consistently surprises South Africans who expected to love London more. It scored the joint-highest walkability rating of any city surveyed, a 94% approval rating for its food scene, and 91% of its residents report finding genuine joy in their everyday lives there. It is also accessible on existing routes through London or Amsterdam without adding significant travel time or cost.

Kraków, ranked 16^th, is the most compelling value proposition in Europe for South African travellers right now. Retaining its own currency (the Polish złoty) rather than using the Euro, it provides a high-standard, UNESCO-protected historic experience at a fraction of the cost of Western Europe or Eurozone hotspots. Plus, its 87% food scene approval rating and its extraordinary walkability make it a destination that delivers on every measure that matters.

Marrakech, ranked 24^th, is rated by 82% of its residents as a city with a strong sense of community and offers an exciting cultural shift without having to cross into a totally unfamiliar time zone. Just an hour behind South African time, it delivers the immersion of a genuinely different culture with almost no adjustment on arrival, making it a rewarding choice for anyone after a proper change of scene. Just plan ahead, because if you don’t hold one of the pre-qualifying visas (for example, US, UK, Schengen Area, Canada, Australia, New Zealand, Ireland, Japan, or the UAE) you will need to apply directly to the Embassy of Morocco in Pretoria.

None of these cities are obscure. They’re simply underleveraged, chosen less frequently than their quality and affordability warrants. In a year when South African travellers are being more intentional about every rand they spend on travel, that gap between what’s popular and what’s truly worth it is worth closing.

“When budgets are tighter and the world feels less predictable, the instinct is often to book what you know. But the real value in travel right now isn’t necessarily where it always used to be,” says Turner.

“The lesser-known cities on Time Out’s list are not consolation prizes for travellers who couldn’t afford somewhere better. They are, by the measure of the people who live in them, among the most rewarding places on earth. They simply require someone who knows that… and knows how to get you there,” she concludes.

– Renderings of the Reimagined Spaces Aboard Norwegian Aura are Available for Download HERE –

Norwegian Cruise Line^® (NCL), the industry leader in delivering freedom and choice in experiences with uncompromising hospitality, today revealed the new standout wellness and dining offerings coming to Norwegian Aura, its largest ship to date and the newest evolution of the award-winning Prima Plus Class, designed to give every guest the freedom and choice to vacation exactly how they want without compromise.

Guided by guest feedback and NCL’s brand promise that the best vacation is one where no one has to settle for less than the experiences they want most, Norwegian Aura will introduce more of what guests love to create unforgettable moments for families, couples, solo travellers and everyone in between. Additions include the industry’s most expansive Thermal Suite, featuring 15 wellness experiences designed for relaxation, recovery and rejuvenation; as well as Tamara, NCL’s first specialty restaurant dedicated to Indian cuisine and The Panorama Room, an immersive reimagining of complimentary dining at sea. Throughout the ship, favourite restaurants, bars and lounges have also been redesigned and repositioned to create more space and inviting places to gather with the ease to move from one experience to the next.

“Norwegian Aura is all about giving guests more of what they love, with spaces and experiences that make vacation feel even easier,” said Gary Anslow, Vice President UK, Ireland, Middle East and Africa, Norwegian Cruise Line. “From Tamara, our new Indian specialty restaurant, which expands the already guest-favourite eatery in Indulge to an elevated culinary offering; to The Panorama Room’s immersive dining experience and our most expansive Thermal Suite to date, every addition has been purposefully designed to give guests more freedom, choice and opportunities to relax, recharge and enjoy their vacation their way, without compromise.”

A New Era of Wellness at Sea

Spanning two decks, the Mandara Spa, beautifully designed by the Rockwell Group, will utilize the restorative power of nature to create an expansive wellness sanctuary, with spaces and experiences inspired by forest canopies, cave-like retreats, cascading waterfalls and the rhythms of nature.

At the heart of the experience is the industry’s most expansive Thermal Suite, offering 15 wellness amenities, including 11 new experiences, built around the principles of contrast therapy. Guests can move between warm and cool spaces, water features and quiet lounges to create their own relaxation routine, whether they want to unwind after a day ashore, recover from travel or simply enjoy a slower moment at sea.

Among the signature experiences is the Sensory Rain Pool, the first of its kind at sea. This immersive 360-degree experience transforms from calm waters to a tropical rainfall and eventually a dramatic thunderstorm, complete with simulated lightning effects and the sounds of rolling thunder, surrounding guests by nature in an unforgettable way.

Supporting the Thermal Suite’s contrast therapy journey are several new water and thermal offerings, including a Blue Glow Suite, a gentle blue light experience designed to encourage relaxation and support post-travel recovery; a dedicated Foot Spa, to soothe and refresh tired feet and muscles; the Waterfall Experience, where guests can unwind as water cascades over their head and shoulders; a Snow Cave, with rugged, rock-like walls layered with fresh powder white snow whose cold therapy benefits have been known to support the effects of inflammation; a Reflection Pool with panoramic sea views; and guided Hot and Cold Plunge experiences.

Guests can also enjoy a variety of dedicated relaxation spaces throughout the spa, including a Salt Room, the Meditation Lounge, an Aromatic Steam Room, a Finnish Sauna, a Charcoal Sauna and a Zen Lounge.

The spa also features 24 treatment rooms, a full-service salon, Skin Lab, and expanded medi-spa services with IV therapy, NAD+ injections (Nicotinamide Adenine Dinucleotide) to support energy and overall vitality, with acupuncture also available. Additionally, the facility will include a state-of-the-art fitness center with dedicated training studios and wellness programming.

New Dining Experiences Plus Expanded Guest Favourites

Continuing NCL’s commitment to delivering more choice and variety, Norwegian Aura’s culinary program includes 22 food and beverage options spanning over 10 distinct cuisines. The offerings on board have been thoughtfully designed so guests can dine how they want, whether seeking a relaxed meal with family, a standout specialty experience or a new global flavour to discover at sea.

Making its debut aboard Norwegian Aura, Tamara will become NCL’s first specialty restaurant dedicated to Indian cuisine. Inspired by the overwhelming popularity of the Indian offerings introduced at Indulge Food Hall with the launch of the Prima Class ships, the new venue elevates those guest-favourite flavours into a dedicated dining experience featuring authentic regional dishes in a sophisticated setting inspired by the architecture and craftsmanship of North Indian temples and courtyards.

Located on Deck 8, Tamara’s design incorporates warm earth tones, intricate detailing and an open-view kitchen anchored by striking tandoor ovens, creating an inviting atmosphere that celebrates both culinary tradition and contemporary dining. Guests will enjoy authentic flavours with dishes like Short-Rib Dosa, a crisp rice-lentil crepe with tomato sambar, fenugreek and coconut chutney; Lamb Biryani, with basmati rice, warm spices and caramelised onions; and a Green Papaya Salad, tossed tableside with pomegranate, tamarind, peanuts, jaggery and chili.  

Also new to Norwegian Aura is The Panorama Room, a completely reimagined complimentary dining experience that transforms traditional main dining through immersive visual technology. Located on Deck 6, the venue features expansive LED displays, multi-channel audio, synchronised lighting and dynamic visuals that evolve throughout the day and evening, transporting guests through ever-changing landscapes, artwork and scenic environments as they dine. Additionally, Hudson’s, the signature main dining room renowned for its sweeping 270-degree ocean views, will debut an elevated new design.

Beyond introducing new concepts, Norwegian Aura’s restaurant collection has been thoughtfully reconfigured for more comfort, easier access between venues and to create additional seating in some of the ship’s most popular venues. On Deck 7, guests will find Le Bistro, featuring a new design with uninterrupted ocean views, where they can enjoy timeless French cuisine; as well as Sukhothai, showcasing a refreshed design that celebrates the culture, craftsmanship and flavours of Thailand. Palomar, offering Mediterranean fare, and the Italian Onda by Scarpetta will be located on Deck 8, where the venues will benefit from expanded seating and a new aesthetic. Cagney’s Steakhouse will also receive a sophisticated redesign, pairing rich and dark colours with the classic atmosphere of a modern steakhouse. The popular Japanese specialty restaurants, Hasuki for hibachi and Nama for sushi, will also return with new decor and a lighter colour palette for a welcoming atmosphere.

Additional enhancements include an expanded Surfside Café, which will now span both sides of the vessel to create a more seamless guest experience, and the return of Indulge Food Hall, featuring nine globally inspired stations. Building on the popularity of NCL’s culinary portfolio in Indulge, guests will enjoy complimentary Mexican favourites inspired by Los Lobos, along with a new Middle Eastern concept and returning favourites including Q Texas Smokehouse, Planterie and Nudls. The Local Bar & Grill is another returning guest favourite, offering an additional complimentary dining option featuring classic pub fare nearly all day.

Guests staying at The Haven, the keycard-access only luxury complex, will enjoy a newly designed The Haven Bar and Lounge and The Haven Restaurant. Studio DADO, longtime partners of Norwegian Cruise Line, designed the private lounge, restaurant and outdoor deck to emulate a tranquil oasis that immerses guests into the world’s natural beauty with earth tones, a lush canopy of trees and delicate finishes.

More Room to Relax, Gather and Explore

Throughout Norwegian Aura, public spaces have been refreshed to feel more open, comfortable and connected, reflecting NCL’s signature hospitality with more room for guests to gather, relax and move naturally from one experience to the next on their own terms.

Bars and lounges across the ship will feature refreshed interiors and expanded layouts, including a larger Penrose Bar & Atrium with more than double the seating and a dedicated stage for daily entertainment. Guests will also enjoy the Metropolitan Bar, known for its award-winning sustainable cocktail menu; the intimate Swirl Wine Bar, a contemporary wine lounge; Belvedere Bar and Whiskey Bar, all redesigned to create more open and inviting environments for guests to gather, socialise and enjoy the ship’s vibrant onboard atmosphere. Overlooking the pool on Deck 18, the Daybreak Bar features beautiful vibrant colours and will be the perfect spot to feel a part of the action. The updates are designed to make it easier for guests to find their favourite spot, meet up with friends and enjoy the ship’s lively atmosphere from day to night.

Adventure, Action and Family Fun Awaits Aboard Nowegian Aura

Norwegian Aura will also feature Ocean Heights, the ultimate hub for fun, action and relaxation for the entire family, giving parents and kids more ways to spend quality time together without sacrificing the moments of adult enjoyment that make a vacation feel complete. The sprawling activity zone will combine brand-new NCL attractions with reimagined favourites, transforming from day to night using immersive lighting and LED projections. Adventure seekers will enjoy six slides, the 82-foot Aura Ropes Course, a multi-level obstacle course, Moon Climber, and Aura Midway featuring carnival-style games and a nine-hole mini golf course. For those looking to slow down, guests can relax at NCL’s first-ever overhanging cabanas overlooking Vibe Beach Club, and enjoy a dedicated bar.

NCL’s newest vessel will first set sail in Europe with a seven-day Mediterranean voyage from Trieste, Italy to Barcelona, Spain on May 21, 2027, followed by a 13-day transatlantic voyage to Miami. In the summer of 2027 as well as the summer of 2028, Norwegian Aura will sail seven-day Eastern Caribbean voyages with calls to sun-soaked island destinations, including Puerto Plata, Dominican Republic; St. Thomas, U.S. Virgin Islands; Tortola, British Virgin Islands; and the Brand’s newly enhanced private island in the Bahamas, Great Stirrup Cay. In winter 2027/28, Norwegian Aura will offer week-long Western Caribbean voyages taking guests to lush, tropical destinations like Roatan (Islas de la Bahia), Honduras; Costa Maya and Cozumel, Mexico; as well as Harvest Caye, NCL’s resort-style private destination off the Belizean coast.

For more information about the Company’s award-winning 21-ship fleet and worldwide itineraries, or to book a cruise, please contact a travel professional, call +27 087 550 3914 or visit www.ncl.com.