Now in their third year, the awards recognise outstanding organisations and individuals driving positive environmental, social and economic impact across Africa’s tourism sector and received more than 100 entries across ten categories.

Each winner received a trophy handcrafted by the FlipFlopi Project – an East African movement dedicated to ending single-use plastic pollution through community-led circular economies. Makers of the world’s first recycled plastic sailing dhow, the FlipFlopi Project embodies the values these awards exist to celebrate. The trophies were revealed for the first time on the night.

2026 ATTA® for Action Award Winners

• ATTA® Purpose & People Award — TAMàNA (Madagascar)
• ATTA® Earthkeepers Award — Gamewatchers Safaris (Kenya)
• ATTA® Eco-Innovation Award — Porini Safari Camps, Gamewatchers Safaris (Kenya)
• ATTA® Zero Waste Trailblazer Award — Sirikoi Lodge (Kenya)
• ATTA® Community Upliftment Award — Nomad Tanzania (Tanzania)
• ATTA® Marine Impact Award — andBeyond (South Africa)
• ATTA® Collaborative Impact Award — The Safari Collection (Kenya)
• ATTA® Traveller Education and Awareness Award — Blood Lions and Marine Dynamics (South Africa) (joint winners)
• ATTA® Media Voice for Action Award — Marco Barneveld, Wide Oyster Media (Netherlands)
• ATTA® Emerging Changemaker Award — Travel4Purpose (Kenya)

Each award category was assessed against rigorous criteria designed to identify organisations delivering measurable impact. From ethical wildlife experiences and marine conservation initiatives to community empowerment programmes, circular economy innovations and traveller education campaigns, the awards recognise leadership that goes beyond aspiration and demonstrates tangible outcomes.

The joint award in the Traveller Education and Awareness category – shared by Blood Lions and Marine Dynamics – was a direct reflection of the quality of entries. The judges recognised the two organisations as excelling in distinct but equally vital dimensions of the same challenge: one for advocacy and policy change, the other for direct traveller engagement and measurable conservation outcomes.

This year also marks the first time in the awards’ history that a single organisation has won across two categories in the same year. Gamewatchers Safaris and their Porini Safari Camps claimed both the Earthkeepers and Eco-Innovation Awards – a result that speaks to the depth and consistency of a conservation model nearly three decades in the making. In 2024, the inaugural year of the awards, they were recognised for their collaborative approach. TAMàNA, meanwhile, returns as a multi-year winner, claiming the Eco-Innovation Award in 2025 and, this year, recognised for heritage tourism leadership in an entirely different category. Marine Dynamics similarly becomes a two-time winner across the awards’ history, previously recognised for marine conservation and this year for traveller education – a testament to the breadth of their work.

Virginia Messina, Group CEO of ATTA®, said: “The ATTA® for Action Awards exist to celebrate the organisations and individuals proving that tourism can be one of Africa’s most powerful forces for positive change. Across the continent, we continue to see extraordinary leadership in conservation, community empowerment, cultural preservation and environmental innovation. In many ways, African tourism businesses have been pioneering responsible tourism practices for decades, often developing solutions that the wider global industry is only now beginning to embrace.

“As an association, we will continue to champion evidence-based responsible tourism, showcase innovation from across Africa, and provide our members with the knowledge, tools and inspiration they need to thrive in a rapidly changing landscape. The future of African tourism depends on protecting the very people, places and wildlife that make the continent so extraordinary, and these winners are showing what that future can look like.”

The ATTA® for Action Awards form part of ATTA®’s broader commitment to advancing responsible tourism across Africa and supporting members in creating measurable, positive impact for people, places and the planet.

For a full list of winners and finalists, visit: https://awards.atta.travel/winners-finalists-2026/

ENDS

High res images can be found here

ABOUT ATTA®

The African Travel and Tourism Association (ATTA®) is the leading trade association promoting tourism to Africa and the Indian Ocean islands. Through its global membership spanning the entire tourism ecosystem, strategic partnerships and internationally recognised events, ATTA® connects African tourism businesses with buyers, media and industry leaders worldwide, helping drive sustainable growth and opportunity across the continent. 
For more information, visit atta.travel.

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Issued by: Big Ambitions Brenda Walters
Email: brenda@bigambitions.co.za
Tel: +27 76 061 3114

The recognition in Indaba’s Inspirational Awards rounds off a landmark 12 months for the EcoTraining team.

In the past year, EcoTraining became the first and only field guidetraining provider in South Africa to offer university-level NQF5 qualifications accredited by the Council on Higher Education.

In September, it was named Best Education Study Abroad Provider at the 2025 Global Youth Travel Awards in Lisbon.

Now, South African Tourism has recognised the organisation for innovation in conservation education through its Inspirational Awards.

Bringing the bush to a global audience

Over 33 years, EcoTraining has trained more than 17,000 people from 33 countries at its immersive, unfenced camps in South Africa, Botswana and Kenya. Its graduates lead safaris across the continent. Close to a thousand have come from China alone, returning home as guides and guardians of the African wilderness.

The Indaba judges recognised the way EcoTraining is opening the world of conservation to people who can’t always reach the bush. In 2023, it launched the Online Field & Trails Guide Programme, making FGASA-accredited training available anywhere through virtual classrooms, live lectures and field videos, with the option to follow up with an immersive in-camp practical.

Other online courses, including the newly launched Inside the Pride, which explores the evolution, ecology and behaviour of lions, allow guides, wildlife enthusiasts and conservationists to broaden their knowledge and safeguard Africa’s vulnerable species and natural heritage – alongside courses in ecology, wildlife photography, birding and tracking, designed for travellers who want to add more onto a traditional Big-5 safari.

Recognition with a wider message

The Indaba Inspirational Awards honour innovation, inspiration, empowerment, and excellence across African tourism, and the recognition means a great deal to the entire team.

“Three achievements in a single year tell us something bigger is happening,” says EcoTraining’s MD, Anton Lategan. “People want travel that means something. They want to understand the places they visit and leave them better than they found them. Our job is to keep building the courses, camps, guides and advocates that make that possible.” EcoTraining has delivered guide training in eight countries over the last year and is honoured to train the safari guides of A&K Sanctuary, Londolozi, Great Plains Botswana, the Female Nature Guide Training Programme of African Bush Camps Foundation, and many other top safari organisations. Alongside this, EcoTraining’s wider course range continues to grow, with career courses for school leavers, guides, career-changers, gap year students, mature learners and lifelong conservationists, online and in the bush.

The Federated Hospitality Association of South Africa (FEDHASA) and Fair Trade Tourism (FTT) have signed a Memorandum of Understanding (MOU), formalising a strategic partnership aimed at advancing responsible tourism practices across Southern Africa’s hospitality sector.

The agreement was signed on 22 April 2026 and officially launched at Africa’s Travel Indaba 2026 by Jaya Naidoo, General Manager FEDHASA KZN & Eastern Cape and FTT General Manager Grace Stead, establishing a framework to promote and advocate for responsible tourism principles and practices among their members and the broader industry. This includes providing educational opportunities (such as webinars, workshops, and digital learning hubs), networking, capacity-building, and market access, as well as collaborating on policy, research, projects, and events that encourage ethical tourism.

The partnership will also help to advance the tourism industry’s operational standards, with partners agreeing to meet quarterly to share relevant information and updates, review progress, and identify new opportunities. This ensures alignment across both organisations and avoids duplication or unnecessary competition.

The timely partnership comes as 45% of international travellers turn to accommodation with certified sustainable credentials, according to Booking.com’s 2024 Sustainable Travel Report. At the same time, the EU Directive on Empowering Consumers for the Green Transition (Directive 2024/825), which becomes binding from 27 September 2026, is reshaping the terms on which international markets engage with tourism products. It is evident that, for South African hospitality businesses competing for international visitors, verified sustainability credentials are fast becoming a prerequisite for market access.

“Responsible tourism, once a niche positioning strategy, is now the direction the global market is moving in, and South African hospitality needs to move with it,” said Naidoo. “Our partnership with FTT gives our members a direct connection to one of Africa’s most credible and established responsible tourism certification frameworks. This is FEDHASA in action: removing barriers, opening doors, and ensuring our members have what they need to compete and lead.”

FTT is a leading African responsible tourism certification body, operating across South Africa, Mozambique, Zambia, Tanzania and Uganda. Its certification standard, which is independently reviewed and confirmed as compliant with Travalyst initiative, encompasses fair wages and working conditions, equitable distribution of benefits, ethical business practices, and environmental stewardship.

“South Africa’s tourism recovery is significant – 10.5 million international tourist arrivals in 2025, surpassing pre-pandemic levels, as reported by the National Department of Tourism. But recovery alone is not enough. The businesses that will thrive in the next decade are those that can demonstrate, credibly and verifiably, that they are operating in a way that is good for both people and the planet,” noted Stead.    

“FEDHASA’s membership represents a notable portion of South Africa’s hospitality industry, and this partnership means we can reach them with the tools, knowledge, and support they need to make that transition at scale,” she explained. 

The partnership will be reviewed annually and is in effect for an initial period of 36 months. The signing marks the beginning of a collaboration that both organisations intend to build on progressively, with joint initiatives to be announced in the months ahead.

This expansion, led by Sigma International (www.sigmaintl.co.za ) in collaboration with key industry partners and tourism leaders, signals a bold step forward in embedding environmental responsibility, enterprise development, and inclusive growth into the tourism ecosystem. The activation took place ahead of Africa’s Travel Indaba 2026.

From Concept to Movement: Scaling a National Green Lung

Following the successful launch at Vergelegen Wine Estate, where the initiative positioned itself as a “living showroom where ESD meets ESG” — the Brahman Hills expansion represents the next phase: scaling a replicable, place-based model across South Africa.

What began with the planting of 250 trees linked to SMME carbon reduction is now evolving into a national movement, with each Green Lung acting as:

• A carbon-reduction and biodiversity restoration hub
• A platform for SMME participation and visibility
• A living symbol of tourism’s commitment to regenerative practices

A Legacy Activation for Africa’s Travel Indaba

Timed strategically around Africa’s Travel Indaba, the Brahman Hills Green Lung is positioned as a legacy activation for the continent’s premier tourism gathering. It demonstrates how the sector can move beyond dialogue into visible, measurable action.

This initiative reinforces a powerful message:

The private sector is not waiting. It is leading.

By anchoring the Green Lung within real destinations, the tourism industry is:

• Translating ESG commitments into tangible, on-the-ground action
• Creating credible, verifiable sustainability narratives aligned with global expectations
• Enabling SMMEs to actively participate in climate solutions

Brahman Hills: A Natural Partner in Conservation and Innovation

Set in the KwaZulu-Natal Midlands, Brahman Hills brings deep alignment to the initiative through its longstanding commitment to conservation, biodiversity, and thoughtful land stewardship.

The Green Lung will be integrated into the estate’s broader environmental vision, including its 22-hectare Serenity Garden and landscape restoration programme, positioning the site as both:

• A conservation asset
• And an immersive, experiential tourism destination rooted in serenity, wellness and excellence

The development also coincides with Brahman Hills’ ambitious plans to establish one of the largest labyrinths in the world, reinforcing its role as an innovative, globally relevant tourism attraction.

Leadership Voices

Akash Singh, CEO of Sigma International:

“What we are seeing today is the transition from a single project into a movement. The Green Lung is no longer just a concept. It is becoming infrastructure for impact.
This is where enterprise development meets environmental responsibility in a way that is visible, credible, and scalable. Through this expansion, we are demonstrating that tourism can lead South Africa’s ESG agenda,  with SMMEs at the centre of that journey.”

Jerry Mabena: Chairman of the Board Tourism Business Council of South Africa (TBCSA)

“Tourism has always been about connection, between people, places, and purpose.
The Green Lung takes that further by connecting growth with responsibility.
This is the kind of leadership our sector needs: practical, inclusive, and forward-looking.”

Onwaba Gonyora: Executive Director, Brahman Hills

“Partnering on the Green Lung aligns deeply with our philosophy of stewardship and long-term land care. This is not just about planting trees. It is about planting legacy, restoring balance, and creating spaces where people and nature can thrive together. These trees will long outlive us. They will cast shade for future generations”

Driving ESG, ESD and SDG Alignment

The Tourism & Travel Green Lung directly contributes to multiple United Nations Sustainable Development Goals (SDGs), including:

• SDG 8: Decent Work & Economic Growth (through SMME development)
• SDG 12: Responsible Consumption & Production
• SDG 13: Climate Action
• SDG 15: Life on Land

By integrating Enterprise and Supplier Development (ESD) with Environmental, Social and Governance (ESG) outcomes, the initiative creates a rare, practical convergence of economic inclusion and environmental stewardship.

A New Model for Tourism Leadership

As global markets increasingly demand verified sustainability practices, initiatives like the Green Lung position South Africa’s tourism sector as:

• Proactive rather than reactive
• Credible rather than aspirational
• Inclusive rather than exclusive

The model is designed for replication across provinces and regions and ultimately creating a network of Green Lungs that collectively contribute to national climate resilience and inclusive economic growth.

Positioning Statement

“The Tourism & Travel Green Lung is a living commitment  where tourism gives back to the environments and communities that sustain it. From Vergelegen to Brahman Hills, and beyond, it represents a growing movement of purpose-led collaboration, rooted in action and built for legacy.”

Table of Contents

Cape Town: The WTM Africa Responsible Tourism Awards 2026 were presented today at the Cape Town International Convention Centre, recognising 22 organisations across 13 countries who are delivering measurable impact for people, places and nature.

The ceremony was MC-ed by Rachel Nxele, board member of SANParks, with special guest speaker Alderman James Vos, Mayoral Committee Member for Economic Growth at the City of Cape Town. The awards span five categories – Championing Cultural Diversity; Diversity, Equity and Inclusion; Local Economic Benefit; Nature Positive; and Regenerative Tourism – and are run in partnership with the International Centre for Responsible Tourism (ICRT).

“These awards are both celebration and evidence – recognising those organisations that are building dignity, protecting nature and honouring heritage.” – Rachel Nxele, board member, SANParks; MC, WTM Africa Responsible Tourism Awards 2026

Nxele framed the awards around a single, challenging question: can you prove it? “The awards recognise real work, real commitment and real impact,” she said. “The work that happens when no-one is watching.”

Alderman James Vos echoed that emphasis on demonstrable outcomes. The awards, he said, are “about showing impact” – because if you cannot show impact, it means “nothing to no-one”.

Vos described the awards as an important showcase of “how it can be done and how it should be done” and called on the industry to build more “tourism-preneurs” – to create greater longevity and broader economic opportunity.

THE TROPHIES

This year’s winners received trophies that are, in themselves, a statement of intent.

Gold and silver winners received handmade protea trophies crafted by Cape Gypsea, each one unique. The delicate inner petals are formed from the pages of recycled books; the bold outer petals from vibrant Shweshwe fabric, locally sourced with a focus on eco-conscious biodegradability. Together, they bring past and present into a single object – forgotten stories and living African tradition, side by side.

Organisations recognised as “One-to-Watch” received a bottle of Painted Wolf Wines, which is this year celebrating 20 years of wines for conservation. The company takes its name from Lycaon pictus – the scientific name for the African wild dog – and has donated 4% of sales to conservation since it was founded. By supporting African wild dogs, that support flows throughout the ecosystems and communities that share wild spaces across the continent.

THE 2026 RESPONSIBLE TOURISM WINNERS

The 2026 WTM Africa Responsible Tourism Award Gold winners are:

Ele Collection Zimbabwe – Nature Positive
Plastic waste is transformed into construction grade aggregate, reducing extraction pressure on natural systems while providing income to community collectors and educating visitors through factory tours. The judges praised the circular model for turning a major environmental threat into longterm infrastructure value while strengthening community livelihoods.

RuralRevive Namibia – Regenerative Tourism
RuralRevive’s “Building a Desert Based Economy Initiative” is conceptualised and driven by the Wolwedans Foundation. It is transforming the tourism economy around Maltahöhe through climate appropriate horticulture, local enterprise development and systems that reconnect tourism with community livelihoods. The judges recognised Rural Revive for addressing deep-rooted structural challenges by rebuilding local food systems, restoring dignity through work and creating a resilient desert based economy.

Saruni Basecamp Kenya – Regenerative Tourism
A community conservancy model has generated more than 1.5 million dollars for 6,605 landowners, conserved more than 414,000 hectares and embedded regenerative food systems and women’s economic empowerment across 13 camps. The judges commended Saruni Basecamp for demonstrating how long-term lease agreements and bed night fees can secure large and connected landscapes for wildlife, while strengthening local livelihoods.

Table Mountain Aerial Cableway Company South Africa – Local Economic Benefit
Local procurement has increased from 29 percent in 2017 to 89 percent today, supporting more than 150 small businesses and providing mentorship and certification support to 67 SMMEs. The judges highlighted TMACC’s commitment to developing suppliers beyond the Cableway itself, helping entrepreneurs strengthen operations and access wider tourism markets.

Traditional African Homestays Southern Africa – Championing Cultural Diversity
A fast-growing network of heritage homestays enables visitors to become part of village life while ensuring most fee income stays within communities, with expansion now reaching Eswatini and Botswana. The judges noted the remarkable year-on-year growth, with more than R6 million generated and 70–80 percent of income remaining in host communities, demonstrating a scalable model of cultural preservation and community empowerment.

V&A Waterfront Academy Cape Town – Local Economic Benefit
Since 2023, 315 young people have been placed into employment, with 90 percent securing fulltime jobs for the first time and 15 small businesses supported through the Watershed craft market. The Academy’s model addresses a critical gap by supporting both young workers and the businesses that hire them during the fragile first six months of employment.

The 2026 WTM Africa Responsible Tourism Award silver winners are:

Elephant Human Relations Aid Namibia – Regenerative Tourism
Human elephant conflict incidents have fallen from 92 in 2023 to just 12 so far in 2026, with no elephants shot as problem animals in 2025, across more than 2 million hectares.

Graskop Gorge Lift Company South Africa – Nature Positive
A zero impact access system protects critically endangered species such as the Graskop cliff aloe while sourcing most procurement within 100 kilometres.

Green Planet & TUI Care Foundation Egypt– Championing Cultural Diversity
The Colourful Cultures programme supports artists, artisans and community hosts through training in hospitality, storytelling and entrepreneurship, connecting them to tourism markets through hotel, tour operator and online partnerships.

Imvelo Safari Lodges – Regenerative Tourism
Longterm coexistence work includes water management, antipoaching deterrence and the successful reintroduction of white rhinos.

LUX Marijani Zanzibar – Local Economic Benefit
Local suppliers are embedded into the resort’s value chain, generating consistent income for fishers, farmers, transport providers and women’s cooperatives.

Saruni Wild Kenya – Diversity, Equity and Inclusion
A structured internship programme has shifted staff representation from an allmale team in 2015 to nearly one third women today, including a female Assistant Manager and equal gender representation among interns.

TUI Futureshapers North Africa – Local Economic Benefit
The programme supports more than 180 young entrepreneurs across Egypt, Morocco and Tunisia, strengthens local value chains and creates jobs through locally led tourism businesses.

Unexplored Cape Town – Championing Cultural Diversity
Inclusive, community rooted food tours take guests into neighbourhood kitchens and markets, supporting small vendors and welcoming travellers with disabilities while showcasing diverse African and diaspora food cultures.

The 2026 WTM Africa Responsible Tourism Award one-to-watch winners are:

AgroTourism Park by Eco Terra Vista Tours Rwanda – Local Economic Benefit
A grassroots model integrating smallholder farming, cultural heritage and tourism ensures revenue stays in rural communities historically excluded from tourism value chains.

Cape Tourist Guides Association South Africa – Diversity, Equity and Inclusion
Recognised for strengthening representation by ensuring guides reflect South Africa’s cultural, linguistic and socioeconomic diversity.

Desert & Delta Safaris Botswana – Championing Cultural Diversity
The Okavango Marathon Project offers an immersive cultural journey through remote communities along the Okavango Panhandle, meeting fishermen, travelling by mokoro with community guides and engaging with the San community at Tsodilo.

Green Safaris Zambia and Malawi – Regenerative Tourism
Mukuni Organic Farm and hydrological restoration using cascading check dams demonstrate a regenerative approach to restoring degraded land.

Jacada Travel Zimbabwe – Diversity, Equity and Inclusion
A Female Guides of the Future initiative supports women to access high-level guiding roles through training, mentorship and career pathways in partnership with the Wilderness Trust.

Spekboom Southern Africa – Nature Positive
A tour company offering an automated split payment model channels 2.5 per cent of every booking directly to conservation or community causes at no extra cost to guests.

TUI Care Foundation Field to Fork Tanzania – Regenerative Tourism
Strengthens regenerative food systems, supports local farmers and links sustainable agriculture with tourism markets. One of nine projects worldwide.

TUI Turtle Aid and Project Diversity, Cape Verde – Nature Positive

More than 1.2 million endangered turtle hatchlings have been protected  since 2017 by TUI with local partner Project Biodiversity.

THE JUDGES

The judges of the WTM Africa Responsible Tourism Awards were chaired by Emeritus Professor Harold Goodwin, managing director of the Responsible Tourism Partnership and founder ICRT global and included Glynn O’ Leary Transfrontier Parks Destinations and ICRT Southern Africa, Ruth Crichton regional head Southern Africa the Long Run and ICRT Southern Africa, Adama Bah, Institute of Travel and Tourism of The Gambia (ITTOG) and ICRT West Africa, Martin Brackenbury formerly IFTO and UN Advisor, Kerry Carmichael founder of Echo and Tiomóid Foley, net zero tourism manager, business development and intermediary marketing at Visit Scotland

Debbie Hindle, chair of the International Centre for Responsible Tourism Global, closed the proceedings by congratulating all the winners – and in particular the gold winners, who now have the opportunity to compete in the Global Responsible Tourism Awards and take their stories to the international stage.

Olivia Gradidge, marketing manager WTM Africa and ILTM Africa said: “At WTM Africa, we’re proud to shine a light on these inspiring organisations. It’s truly an honour to recognise the outstanding work of the winners and witness the innovative strides our industry is making every year. This highlight on our events calendar reflects our commitment to championing responsible tourism that benefits people, places, and nature.”

Full citations for all winners are available at www.icrt.global.

-ENDS-

Issued by: Big Ambitions 

Contact: Sonnette Fourie

Tel: +27 81 072 2869 

Email: sonnette@bigambitions.co.za 

Notes to editors:

About CBISN
CBISN is a leader in market intelligence and capacity-building services for those engaging with the Chinese outbound tourism market. Their partnership with WTM Africa aims to provide African stakeholders with actionable insights and tools to welcome and serve Chinese visitors more effectively.

Now in its 33nd year, Arabian Travel Market (ATM) is the leading international travel and tourism event in the Middle East for inbound and outbound tourism professionals. Held annually at the Dubai World Trade Centre, ATM 2024 spanned 12 halls, making it the largest edition to date. The event attracted over 47,000 attendees and more than 35,000 visitors (including 6,000+ high-value buyers) and over 2,550 exhibitors and representatives from over 161 countries. In 2025, ATM will expand to 13 halls, growing across all sectors, and will continue to be a crucial gathering for the global travel and tourism industry. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai

ATM takes place from 4 – 7 May 2026, at the Dubai World Trade Centre, Dubai.
https://www.wtm.com/atm/en-gb.html

Arabian Travel Week is a week-long festival of events alongside Arabian Travel Market 2025. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes Start-Up Competition, Influencers’ Event, GBTA Business Travel Forums, and ATM Travel Tech. The event also features ATM Buyer Networking and a series of country forums.

https://www.wtm.com/arabian-travel-week/en-gb.html

About RX

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors

World Travel Market (WTM) Portfolio comprises leading travel events and online portals across four continents. The events are Arabian Travel Market, WTM London, WTM Latin America and WTM Africa.

WTM London is the world’s most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.

Next event: 3 to 5 November 2026 at ExCel London

http://london.wtm.com/

WTM Latin America is held annually in São Paulo and attracts more than 29,000 tourism professionals during the three-day event. The event offers a qualified content combined with networking and business opportunities. In its most recent edition, in 2024, WTM Latin America maintained its focus on the effective generation of business and managed to secure the early scheduling of more than six thousand meetings that were held between buyers, travel agents, and exhibitors.  WTM Latin America contents are available in English, Spanish and Portuguese.

Next event: 14 to 16 April 2026, Expo Center Norte, São Paulo, Brasil
latinamerica.wtm.com

WTM Africa launched in 2014 in Cape Town, South Africa. In 2024, WTM Africa facilitated more than 10 thousand unique pre-scheduled appointments, an increase of more than 8% compared to 2023 and welcomed more than 10 thousand visitors (unaudited), 25% more than 2023.

Next event: 13 to 15 April 2026 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/

About ATW Connect:  Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel and the MICE/business travel sector as well as travel technology. https://atwconnect.com/

WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/

(Pictured left to right: Jessica Redinger: General Manager, Hyde Johannesburg Rosebank; Charity Mabuza: Rooms Divisions Manager, Hyde Johannesburg Rosebank; Cindy-Lee Cloete: WESSA CEO; Karel Mienie: Facilities Manager, Hyde Johannesburg Rosebank)

Johannesburg, South Africa, 27 March 2026: Hyde Johannesburg Rosebank has officially been awarded Green Key certification, an internationally recognised eco-label for tourism establishments committed to responsible and sustainable practices. Managed in South Africa by WESSA (The Wildlife & Environment Society of South Africa), the programme includes independent audits and annual verification, ensuring that certification reflects sustained performance rather than a once-off achievement.

Speaking at the official handover, WESSA CEO Cindy-Lee Cloete emphasised that Green Key certification represents more than compliance: “Green Key certification reflects a real commitment to sustainability, responsible tourism, and continuously improving how we operate as a hospitality establishment. This achievement is not just about receiving a certificate – it is about recognising the journey, the effort, and the people behind it.”

Sustainability engineered into the building

At the core of Hyde Rosebank’s sustainability journey is a design-led approach, where environmental performance is embedded into the building itself – not retrofitted.

The property operates with solar panels, a gas generator system, heat recovery for hot water, and a borehole supplying approximately 40% of its water needs, significantly reducing reliance on municipal infrastructure.

These systems are complemented by energy-efficient LED lighting, an Energy Performance Certificate, and water-saving aerators across guest rooms and operational areas, ensuring resource efficiency is maintained across all touchpoints.

“These aren’t cosmetic changes; they’re engineered into how the building runs every day. Sustainability is part of the infrastructure, and it shapes how we operate across every level of the hotel,” explains Jessica Redinger, General Manager of Hyde Johannesburg Rosebank.

Operational change embedded into systems

Beyond infrastructure, the hotel has embedded sustainability into daily operational practices and team behaviour, a critical factor in achieving Green Key certification.

Housekeeping and maintenance teams actively monitor energy usage, water consumption, and air conditioning systems, with daily checks ensuring unused rooms are not consuming unnecessary resources.

“We’ve already seen measurable reductions in energy and water consumption through daily monitoring and team accountability. It’s about turning awareness into action at every level of the operation,” adds Redinger.

Efforts to reduce waste are equally embedded. The hotel has eliminated single-use plastic water bottles, replacing them with a reusable glass bottle system supported by on-site purification and washing infrastructure, alongside broader waste reduction initiatives.

Embedding sustainability into experience, culture and community

A defining feature of Hyde Johannesburg Rosebank’s approach is the seamless integration of sustainability across guest experience, team culture, and community impact – without compromising comfort or design.

• From digital in-room systems and bamboo key cards to reusable glass water bottles and initiatives such as “Skip the Clean”, which reduces water, energy, and chemical use, guests can participate in more responsible practices without disruption.
• Beyond the property, Hyde Rosebank maintains a strong focus on local community engagement, with ongoing support for New Jerusalem Children’s Home through food, clothing donations, and regular visits, alongside participation in Rosebank clean-up initiatives and wellness-driven community partnerships.
• Internally, this approach is underpinned by a culture-driven model, where sustainability is embedded into daily operations. A cross-departmental ESG committee, supported by leadership and operational teams, ensures accountability through daily briefings, monitoring, and continuous reinforcement.

Redinger shares that, “The highest compliment is that guests often don’t notice because sustainability is built into the experience from the start. Where guests do have a choice, it’s positioned as a benefit, not a sacrifice.”

Green Key certification is recognised in over 90 countries and forms part of a global network of tourism establishments committed to sustainability.

For Hyde Johannesburg Rosebank, this milestone marks not an endpoint, but the beginning of a deeper commitment. “Sustainability does not sit in a file or a policy. It lives in daily actions, in how teams use resources, engage with guests, and contribute to a culture of responsibility. It’s about asking what more can be done and how we keep improving, and based on what we’ve seen here, this team is well positioned to lead in this space,” concludes Cloete.

# # #

About Green Key
Coordinated internationally by the Foundation for Environmental Education (FEE), Green Key is the leading global eco-certification for the tourism and hospitality industry. The programme recognises establishments that uphold high environmental standards through an independent auditing process and continuous improvement.

About Hyde Hotels, Resorts & Residences

From the moment Hyde hit the nightlife scene in 2005 with the eponymous Hyde Lounge on Los Angeles’ iconic Sunset Strip, it has been committed to bringing people together through exceptional communal experiences and impeccable setlists. Staying true to its roots, the brand has evolved to include Hyde Hotels and Residences, Beach Clubs, and Mixology Lounges, giving access to a new kind of lifestyle hospitality grounded in the spirit of discovery. Currently set in Dubai, Miami, Ibiza, Hollywood, FL, London and Johannesburg with upcoming openings in Bodrum and Perth, each Hyde location is individually curated to embrace its local music and creative scene yet is connected through a unique state of mind that celebrates freedom of expression and the spirit of collective experience. HydeHotels.com.

Hyde Hotels, Resorts & Residences is part of Ennismore, a creative hospitality company rooted in culture and community, with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Formed in 2021, Ennismore is a joint venture with Accor, which holds a majority shareholding. ennismore.com 

About WESSA*
WESSA (The Wildlife and Environment Society of South Africa), established in 1926, is one of South Africa’s oldest and most respected environmental non-profit organisations. As WESSA marks its 100th year of action for nature in 2026, the organisation continues a proud legacy of advocating for sustainable solutions, conservation, environmental education, and evidence-based policy that supports both people and the planet. Through its diverse programmes and strategic local and global partnerships, WESSA has played a pivotal role over the past century in fostering a culture of environmental responsibility and care across South Africa’s landscapes, coastlines, schools, and communities. As the national operator of the Green Key programme in South Africa, WESSA works with partners across the tourism sector to embed sustainability into everyday operations and promote a healthier planet. https://www.wessa.org.za/green-key/. *Media note: In all communications, please write as WESSA (The Wildlife and Environment Society of South Africa). WESSA Media Liaison: Ronell Swartbooi, marketing@wessa.co.za, +27 (82) 460 9368

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Free to enter and open to companies of all sizes, including emerging startups and individual entrepreneurs, the awards spotlight initiatives solving real challenges and shaping the future of tourism in Africa. Winners will be announced on 14 April in the Host City of Cape Town at the Cape Town International Convention Centre (CTICC) during WTM Africa 2026.

“Established in 2004, these prestigious annual awards remain a leading platform for championing responsible tourism businesses that are not just talking about sustainability, but driving it,” says Megan De Jager, Portfolio Director at RX Africa. “It’s a celebration of those inspiring action, and paving the way for a more inclusive and transformative industry.”

“We are very excited for the upcoming World Travel Market Africa Responsible Tourism Awards, and I am looking forward to seeing the range of entries representing the travel and tourism practitioners who are making a positive difference in our country, and particularly here in Cape Town,” says Geordin Hill-Lewis, Executive Mayor of Cape Town.

“As a city that has built such a strong global reputation as a travel destination, we understand very well the value that tourism holds for our economy. But it is equally important that this tourism is managed sustainably, that local communities benefit, that we celebrate the full spectrum of our cultural diversity, and that we preserve our natural resources for generations to come. That’s why these awards are so important to us, and I have no doubt we will see some very deserving winners next year,” concludes Hill-Lewis.

Registrants can apply for the following six categories:

1. Local Economic Benefits – Supporting local businesses and keeping tourism spend in local hands
2. Diversity, Equity & Inclusion – Empowering underrepresented voices in tourism
3. Nature Positive – Protecting biodiversity and natural heritage
4. Championing Cultural Diversity – Promoting dignity, pride and understanding in communities
5. Adapting to Climate Change – Building resilience through innovation and preparedness
6. Regenerative Tourism – Restoring and renewing communities and ecosystems

Entries will be judged by a panel of respected industry leaders, including travel professionals, association heads, government representatives and independent media. Gold and Silver awards will be presented, along with a special ‘One to Watch’ accolade recognising innovative concepts already demonstrating early impact.

“Each year we ‘discover’ businesses and destinations making tourism better, and we promote them,” says Professor Harold Goodwin, WTM Responsible Tourism Advisor.

“If you don’t enter, you can’t be recognised! Gold winners announced at WTM Africa 2026 are automatically entered into the Global Awards, placing Africa’s leading changemakers on the world stage alongside peers from Latin America, Europe, the Indian Subcontinent and Southeast Asia.”

Winners can also link directly to their citation on the ICRT.global website, providing credible third-party validation and powerful marketing collateral.

“Don’t miss your chance to be seen,” adds De Jager. “Winning, or even being named a finalist, delivers more than global recognition. It strengthens your brand credibility and connects you with industry leaders from around the world.”

With the deadline fast approaching, now is the time to act. Apply before 20 March to showcase your impact, gain international recognition and position your business at the forefront of responsible tourism. Nomination forms and full category details are available on the WTM Africa website. All completed applications must be submitted online here.

As the gap widens between ‘marketing sustainability’ and ‘operational reality,’ these awards identify the trailblazers who are turning responsible tourism principles into measurable, scalable business assets.

Important Dates and Entry Information

• Entry Deadline: 17 April 2026
• Awards Ceremony: 22 June 2026 at Experience Africa, London
• Cost: Free to enter
• Limit: Applicants may enter a maximum of two categories.

Following a surge in high-calibre entries in 2025, the 2026 programme retains its ten established categories spanning the full spectrum of regenerative travel, from marine conservation and climate innovation to community empowerment and ethical storytelling. This is a deliberate strategic move. By keeping the criteria consistent, ATTA® is establishing a year-on-year yardstick.

Chris Mears, CEO of ATTA Group Events, explained the shift in expectation:

“By keeping our categories consistent, we are challenging the industry to show us progress. We want to see how last year’s emerging ideas have become this year’s business models. An initiative might look good on paper, but we need to question how it actually changes a life, contributes to saving a species, or alters a supply chain. We encourage all organisations to enter, from small eco-lodges to major operators. If you have a blueprint that works, the industry needs to see, model, and celebrate it.”

Nigel Vere-Nicoll, ATTA® Honorary President, emphasised that these awards are designed to separate those saying the right things from those doing the hard work.

“Africa is setting itself apart as a world leader in regenerative tourism, and these awards are the mechanism by which we validate that claim.”

The awards apply a double check process on scoring with a selected group of judges. “We have assembled a judging panel that combines historical industry knowledge with the fresh, uncompromising perspective of young changemakers,” added Vere-Nicoll.  

“Beyond recognition, these awards provide a platform for organisations to position themselves as leaders in the eyes of international buyers actively seeking purpose-led partners. Entering is an opportunity to validate their team’s hard work on a global stage,” Vere-Nicoll concluded.

To enter and view full criteria, visit: https://awards.atta.travel/

For further information please contact: chris@attagroup.events

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ABOUT ATTA®

ATTA® (The African Travel and Tourism Association) is the leading pan-African trade association promoting tourism to Africa and the Indian Ocean islands. Known as the “Voice of African Tourism,” ATTA® serves over 900 member businesses, including accommodation providers, tour operators, and travel specialists. It provides accurate industry news, hosts networking events and trade shows, and delivers valuable member training and resources. For more information, visit atta.travel.

Join the ATTA® Media Network to gain access to news about tourism in Africa, access to spokespeople and thought leaders and other media benefits. Email media@atta.travel for details.

About ATTA® Group Events:

ATTA® Group Events is the foremost platform for connecting African suppliers with top international buyers at various shows. Promoting an expansive range of travel products and unique experiences from across Africa, ATTA® Group Events hosts B2B events that are not just a meeting ground but a catalyst for forging essential industry connections, making these #ThePlaceToConnect for the African tourism industry.

National Geographic Signature with G Adventures trips include:

Signature: Peru from Machu Picchu to the Amazon Jungle – This 12-day adventure will see travellers tracing Hiram Bingham’s iconic expedition to the mountaintop city of the Incas, meeting with local women and experts working to protect ancient weaving techniques in the Sacred Valley and enjoying a lecture with a local expert in their mountain lodge to understand more about the history, conservation challenges and cultural significance of Machu Picchu. In the Amazon, travellers can become Citizen Scientists in the AmazonCam program, or take an Aerobotany lesson, learning to fly a drone and taking panoramic shots of forest ecology. In Lima, travellers will explore the renowned Museo Larco, guided by a National Geographic Expedition Expert, learning about the artistry, beliefs and deep ties ancient cultures held with the natural world. 

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All National Geographic Signature with G Adventures trips can be viewed here.