The property has grown from four bedrooms to five, with capacity now at a maximum of 10 adults and two children under 16. The new, east-facing fifth bedroom features air conditioning, a private terrace, and an outdoor shower. The existing lounge has been extended to include a dedicated TV room and library, anchored by a dramatic 2.4-metre Farooo lamp by celebrated Dutch designer Marcel Wanders for Moooi, a striking centrepiece that sets the tone for the refreshed interior throughout. The current kids’ room now features two proper single beds, and a second rooftop terrace on the west side of the upstairs bar offers dedicated sunset views.

Commissioned to reimagine the interiors were Guus and Fenny Koevoets of Vervoort Living, a Netherlands-based studio with an international portfolio spanning hotels and restaurants worldwide. Rooted in a hospitality-focused background, their overarching design philosophy holds that hospitality sits at the core of all human environments – a belief that translates instinctively into spaces that feel as considered as they are beautiful. Their design direction for Morukuru Ocean House introduces a more Scandinavian minimalistic style in soft beige and blue tones – a palette drawn directly from De Hoop Nature Reserve’s beaches, ocean, and fynbos landscape. Layered textures and tonal depth bring warmth to the spaces, while selected works by South African artist Lionel Smith are positioned throughout the house, deepening the sense of place across all five bedrooms, as well as the living and dining areas.

“Morukuru Ocean House has always been somewhere special. A place where families come to truly exhale. This refurbishment is about honouring that feeling while elevating every detail of the experience. We can’t wait for our guests to discover it,” said Ed Zeeman, Co-founder and Co-owner of Morukuru Family.

Co-founder and Co-owner Anka Zeeman added: “Working with Guus and Fenny has been a joy. They understand intuitively how a space should feel, not just how it should look and they moved to a calmer and more minimalistic, kind of Scandinavian design style, which deeply connects with its surroundings and emphasises the extraordinary location of this special off grid house.”

Morukuru Ocean House remains exclusive use only. Rates are unchanged despite the additional bedroom and wider enhancements. Trade partners should note that the minimum stay requirement at Morukuru Family De Hoop during peak season 2027 has been revised to three nights.

For bookings, prospective guests can contact their preferred travel advisor or get in touch with Morukuru Family directly via reservations@morukuru.com. Ts & Cs apply.

~Ends~

For more information, contact Sales & Marketing Director, Rinse Wassenaar: rinse@morukuru.com

Morukuru Family

Reconnecting family, friends, nature, and you, is the promise of Morukuru Family, a renowned award-winning hospitality group and a member of Relais & Châteaux. Morukuru Family’s three exclusive-use houses in Madikwe Game Reserve as well as Morukuru Ocean House in De Hoop Nature Reserve, each offer the ‘Morukuru Freedom Concept’ for guests to create a unique and personalised holiday. Morukuru Beach Lodge in De Hoop Nature Reserve can be booked per suite, or on an exclusive-use basis. AtholPlace Hotel & Villa in Sandton, Johannesburg, consists of a 9-room boutique hotel and a 4-bedroom private villa. Morukuru Family is dedicated to securing a sustainable future for the reserves and protecting our planet and offer specialised travel packages – Safaris with a Purpose and Coastal Conservation with a Purpose.
www.morukuru.com

Morukuru Goodwill Foundation

Morukuru Family’s commitment to conservation, community, and sustainability led to the establishment of Morukuru Goodwill Foundation in 2007 by owners Ed and Anka Zeeman. Working in partnership with the Parks Board and CapeNature, and together with local communities we support nature-based projects, educate, mentor and ultimately empower the conservation of Africa’s wildlife sanctuaries.
https://morukuru.com/morukuru-goodwill-foundation

Relais & Châteaux

Relais & Châteaux is an exceptional worldwide collection of 580 unique, independently operated hotels and restaurants, united by strong values and a devotion to excellence across every aspect of hospitality.  Originating in France in 1954, and now present in 65 countries, the Association works to celebrate the distinct art de vivre of every global destination. Led by passionate hoteliers, chefs and restaurateurs, each of its properties cultivates a meaningful sense of place by nurturing its individual cultural, gastronomic and environmental heritage and collaborating with local artisans.  With many of its properties run by families, who pass their savoir-faire down from one generation to the next, Relais & Châteaux represents an evolving legacy of memorable travel experiences, in harmony with all life on Earth. 
www.relaischateaux.com

– Early Bookers Can Take Advantage of the Best Choice of Destination-Rich Itineraries, Accommodations and Value Across NCL’s New Summer Season – 

–  Guests Will Enjoy More Time Ashore with Port Calls Making Up Almost 80% of Voyage Days, 175 Overnight Stays and Late Departures Across 53 Destinations –

Norwegian Cruise Line^® (NCL), the innovator in global cruise travel with a 59-year history of breaking boundaries, today opened bookings for its Summer 2028 itinerary season, featuring over 450 voyages across 20 ships, giving travellers early access to popular destinations with the cruise line’s global deployment.

From Alaska’s glaciers and the Caribbean’s turquoise waters to the Mediterranean and South Pacific, NCL’s Summer 2028 season features three- to 14-day voyages departing from 25 homeports, including Miami, Seattle, Rome (Civitavecchia) and London (Southampton), with calls to nearly 150 destinations across 51 countries. With itineraries designed for deeper exploration, ships will spend approximately 80% of each sailing in port, with an average call exceeding 10 hours. The season also features 175 overnight stays and late departures in 53 destinations, including Santorini, Greece; Livorno (Florence/Pisa), Italy and Juneau, Alaska, providing more opportunities to experience the world’s most sought-after destinations beyond the typical cruise schedule.

“It’s never too early to start planning your next vacation,” said Marc Kazlauskas, president of Norwegian Cruise Line. “With the Summer 2028 voyages now on sale, guests can take advantage of a greater selection of destination-rich itineraries with 80% of voyages spent in port, more choice of preferred staterooms and exceptional value. From Northern Europe and Alaska to the Bahamas and South Pacific, this season brings together some of our most exciting voyages yet, with more opportunities for guests to immerse themselves in the destinations they visit.”

To showcase the new season of sailings, NCL highlights 10 can’t-miss reasons to plan a Summer 2028 cruise now.

1. Sail Aboard Norwegian Jewel^® as She Debuts in Morocco

Norwegian Jewel will embark on one of her most diverse European seasons to date. During a 12-day Canary Islands roundtrip voyage from Barcelona, Spain, she will debut in Morocco with calls to Casablanca and Agadir, while also calling to Arrecife (Lanzarote) and Santa Cruz de Tenerife, Spain, for the very first time. Expanding NCL’s offering in the Atlantic, the ship will also operate two dedicated voyages showcasing destinations along the coasts of Spain, France and Portugal – an 11-day repositioning sailing between Barcelona, Spain, and London (Southampton) in May 2028 and a new nine-day roundtrip voyage from London (Southampton) in September 2028. Together, these voyages highlight some of Atlantic Europe’s most scenic coastlines and cultural regions. In the Baltics, Norwegian Jewelwill offer seven-, nine- and 10-day voyages between London (Southampton), England, Copenhagen, Denmark and Helsinki, as well as five roundtrip sailings from Copenhagen, with visits to celebrated capitals including Tallinn, Estonia; Riga, Latvia and Klaipeda, Lithuania.

2. Chase the Midnight Sun Aboard Norwegian Getaway^®

Norwegian Getaway will sail 10- and 11-day Northern Europe itineraries between London (Southampton) and Reykjavik, Iceland, giving guests the chance to start and end their cruise in two distinct destinations. The itineraries will take place during the height of the midnight sun season, when extended daylight means more time to explore ashore. The ship will visit destinations across Norway, Iceland, Belgium, the Netherlands and France, while also making inaugural calls to Grundarfjörður, Iceland and Vik, Norway, the latter marking NCL’s first-ever visit to the destination. Later in the season, Norwegian Getaway will sail three Baltic Sea voyages of nine and 11 days where the ship will have its first turnaround in Helsinki, as well as a maiden call to Klaipeda, Lithuania.

3. Discover Mediterranean Treasures in Croatia and Sardinia

For the first time, Norwegian Dawn^® will call to Zadar, Croatia and Cagliari, Sardinia, giving guests two additional reasons to explore the Mediterranean with this ship. Throughout the season, Norwegian Dawn will sail a series of 10- to 11-day voyages with distinct embarkation and disembarkation ports including Lisbon, Portugal; Barcelona, Spain; Rome (Civitavecchia) and Venice (Ravenna), Italy. With almost no days at sea, guests can experience destinations ranging from Marseille, France to Salerno, Italy; Koper, Slovenia and Kotor, Montenegro in a single vacation.

4. Experience Europe with Fewer Sea Days and More Time Ashore

From the Mediterranean and Greek Isles and the British Isles, NCL gives guests more ways to explore the region with limited sea days and more time ashore. Norwegian Viva^® will continue offering nine-, 10- and 12-day voyages between Rome (Civitavecchia) and Venice (Ravenna), Italy; Barcelona, Spain and Istanbul, Turkey. Itinerary highlights include overnight stays in Istanbul and late departures in Santorini and Mykonos, Greece, as well as Livorno (Florence/Pisa), Italy. Norwegian Pearl^® returns with destination-rich seven-day Greek Isles voyages between Venice (Ravenna), Italy and Athens (Piraeus), Greece, allowing guests to experience some of the region’s most iconic destinations almost every day. For voyages to the Greek Isles, Norwegian Epic^® will sail roundtrip from Rome (Civitavecchia) with nine- to 12-day itineraries. Norwegian Star^® will once again sail across the British Isles and Northern Europe, with calls to Belfast, Northern Ireland; Newhaven (Edinburgh) and Invergordon, Scotland, the gateway to the Scottish Highlands.

5. Discover Alaska with Prime Weekend Departures

NCL’s award-winning Alaska program will take place between April and October 2028 with four ships offering guests multiple ways to experience the destination’s glaciers, wildlife and rugged natural beauty. Norwegian Encore^®, Norwegian Bliss^® and Norwegian Joy^® will sail seven-day roundtrip voyages departing from Seattle’s Pier 66 departing from Seattle’s Pier 66 on Fridays, Saturdays and Sundays, giving guests prime embarkation days for planning a summer escape. Glacier sightings will be featured on every sailing, including Norwegian Joy’s longer nine- to 11-day itineraries. Norwegian Jade^® will return with seven-day voyages embarking and disembarking in Vancouver, British Columbia and Whittier, Alaska embarking and disembarking in Vancouver, British Columbia and Whittier, Alaska, featuring scenic cruising through either Glacier Bay or Hubbard Glacier. Guests can further extend their adventure through NCL Cruisetours, which include iconic inland experiences such as Denali National Park and the historic Alaska Railroad.

6. Check Fiji, Australia, French Polynesia and Hawaii Off the Bucket List and Head to the South Pacific

Norwegian Spirit^® will continue to offer immersive voyages across the Pacific, homeporting in Sydney; Lautoka, Fiji; Papeete, French Polynesia and Honolulu from April through October 2028. The ship’s 11- to 13-day itineraries connect some of the region’s most captivating destinations with distinct embarkation and disembarkation ports, including New Caledonia, Vanuatu, Fiji, Samoa, the Cook Islands, French Polynesia and Hawaii. With calls to the islands of Bora Bora, Moorea, Raiatea, Rarotonga, Aitutaki, Apia and Hawaii, guests can experience a mix of vibrant cultures, volcanic landscapes, turquoise lagoons and relaxing days at sea.

7. Make a Splash at Great Stirrup Cay – A Destination for Every Generation

In Summer 2028, more guests than ever will have the opportunity to experience Great Stirrup Cay, NCL’s private island destination in the Bahamas. At the heart of the island experience is Great Tides Waterpark, featuring 19 waterslides, including the industry-first duelling Master Blaster slides, tube slides and splash-filled attractions designed for every age group. Families can spend the day exploring interactive water play areas and dedicated children’s experiences, while thrill seekers can chase adrenaline-fueled adventures and adults can relax at the exclusive Vibe Shore Club. Whether traveling with family, friends or as a couple, guests can enjoy their own version of the perfect island day without compromising on the experiences they truly want to enjoy. Norwegian Aqua^® will spend her first full summer season offering three- and four-night roundtrip Bahamas cruises from Miami, perfectly complementing the Great Stirrup Cay experience with something for every type of traveler ashore and onboard with the Aqua Slidecoaster to world-class entertainment and rejuvenating treatments at the award-winning Mandara Spa^®. Together, the ship and destination create a seamless getaway where every guest can choose their own blend of excitement, relaxation, and family fun.

8. Explore the Caribbean aboard NCL’s Newest and Most Innovative Ships

From the Eastern to the Western Caribbean, NCL’s newest fleet offers travellers a wide array of itineraries to discover the region’s most sought-after destinations. Norwegian Aura, one of NCL’s newest ships, will offer seven-day roundtrip Eastern Caribbean voyages from Miami to Puerto Plata, Dominican Republic; St. Thomas, U.S. Virgin Islands; Tortola, British Virgin Islands as well as Great Stirrup Cay. Designed with multi-generational vacations in mind, the ship will feature Ocean Heights, NCL’s first-ever open-air activities complex. Dedicated spaces for children and teens will include Adventure Alley, Little Explorer’s Cove and the Teen Hangout, making her an ideal choice for families looking to make the most of the summer travel season. In the Western Caribbean, Norwegian Prima^® will return to Galveston, Texas, sailing seven-day Western Caribbean roundtrip itineraries that include calls to Harvest Caye, Belize, NCL’s resort-style destination known for its pristine beaches, nature adventures and easy access to the region’s tropical beauty. For travellers seeking a longer Caribbean escape, Norwegian Luna will sail a special 10-day repositioning voyage from Miami to New York City in May 2028, featuring inaugural visits to Aruba, Curaçao and San Juan, Puerto Rico. Additionally, Norwegian Escape^® will offer alternating Eastern and Western Caribbean roundtrip voyages with calls to Great Stirrup Cay from Orlando (Port Canaveral), Fla., giving guests the opportunity to combine sailings back-to-back and explore more of the Caribbean in a single vacation.

9. Set Sail to Bermuda from New York, Boston and Philadelphia – Including Norwegian Gem^®‘s Philadelphia Debut

NCL will sail for a fifth consecutive season from the City of Brotherly Love with the regional debut of Norwegian Gem in April 2028. She will offer a season of seven-day Bermuda sailings featuring overnight calls at Royal Naval Dockyard, giving guests more time to enjoy the island’s pink-sand beaches, waterfront dining and laid-back island culture, as well as visits to Norfolk, Va. Joining Norwegian Gem in Bermuda, Norwegian Luna will sail five- and seven-day voyages from New York City, and Norwegian Breakaway^® will once again offer week-long sailings from Boston with additional calls to Halifax, Nova Scotia, where guests can explore maritime heritage, sample fresh seafood and take in Atlantic Canada’s picturesque coastal scenery.

10. Book Early for the Best Choice and Value

The best vacations rarely stay secret for too long. From first-time calls in Northern Europe and new Mediterranean discoveries to family-friendly escapes in the Bahamas and bucket-list adventures across Alaska and the South Pacific, Summer 2028 is packed with experiences guests will not want to miss. Travelers looking to secure their upcoming summer vacation at best value can take advantage of NCL’s ongoing sale now through Aug. 27, 2028, offering 50% off al cruises and the guest-favourite Free at Sea packages, which includes unlimited premium beverages, speciality dining meals, excursion credits and Wi-Fi.

For more information about the Company’s award-winning 21-ship fleet and worldwide itineraries, or to book a cruise, please contact a travel professional, call +27 087 550 3914 or visit www.ncl.com.

Presented by Marcus Lee, CEO of China Travel Online and founder of the internationally recognised China Ready® Programme, the workshop forms part of a three-year development series running alongside WTM Africa from 2026 to 2028. Each annual session explores a different aspect of engaging the Chinese outbound market, providing standalone value for delegates joining the programme at any stage.

Taking place from 7–9 April 2027 at the Cape Town International Convention Centre (CTICC), WTM Africa 2027 will host Part 2: Marketing and Digital Promotion. This session will explore the digital platforms, consumer behaviours, and marketing strategies that influence Chinese outbound travel decisions, providing delegates with practical, actionable insights to strengthen their visibility and competitiveness in this high-value source market.

Why China readiness matters

“Chinese outbound travel continues to represent one of the greatest long-term growth opportunities for global tourism,” says Megan de Jager, Portfolio Director – Travel, Tourism & RX Africa Marketing. “The overwhelming response to the inaugural China Ready® Workshop demonstrated that African tourism businesses recognise the importance of preparing for this market. We are excited to welcome Marcus Lee back to WTM Africa 2027 to continue equipping delegates with the knowledge and tools they need to succeed.”

Stakeholders attending the China Ready® Workshop at WTM Africa 2027 will receive CPD accreditation, access to exclusive market intelligence and practical resources, and the opportunity to learn directly from one of the industry’s leading authorities on the Chinese outbound travel market.

What attendees can expect

The inaugural workshop at WTM Africa 2026 marked a significant milestone for the continent, with South Africa becoming the 55th country globally to introduce the China Ready® Programme. The fully booked session coincided with the launch of the inaugural China Ready Index® – Africa Rankings, a benchmarking system developed by the China Business Intelligence & Strategy Network (CBISN) to evaluate African destinations on their readiness to attract and serve Chinese travellers. As of 2026, Egypt ranks first in Africa, followed by Morocco, Kenya, Tanzania, and South Africa.

Participants also received the China Outbound Travel Market – Africa Report 2025/2026, equipping them with practical market intelligence on emerging travel trends, traveller preferences, and commercial opportunities across the continent.

Building on the success of its inaugural year, the 2027 China Ready® Workshop promises fresh insights and the latest market intelligence for tourism stakeholders. All are welcome. Registration will open closer to the event, with further details to be announced on the WTM Africa website: www.wtm.com/africa/en-gb.html.

Once upon a time, booking a holiday meant heading to your local travel agency, a manila folder of handwritten tickets to carry home and a visit to the bank to order your travellers cheques. Today, travellers can book an entire holiday from the palm of their hand.

As ASATA celebrates its 70th anniversary, they’re opening their archives and inviting us to revisit the milestones that modernised the industry – and changed how South Africans travel. 

1. 1956: Travel agencies become part of the journey

In 1956, ASATA was established as the first formal body to represent South African travel agents and elected Jim Finlay as its first chairman. At the time, travel agencies were essential to planning a trip, handling everything from tickets and passports to visas and even foreign currency. There was no such thing as booking it all yourself.

2. 1959–1971: The world gets easier to reach

The arrival of the first American Express plastic charge card in 1959 transformed international travel. Instead of carrying cash or travellers cheques, travellers could pay for flights, accommodation and everyday expenses with a single card. The arrival of the Boeing 747 in 1970 made long-haul travel more accessible than ever before, and in 1971, SAA rounded things off with SAAFARI, its very own automated reservations system – basically the ancestor of every booking app on your smartphone today.

3. 1972: A genuine world-first

In 1972, just one year after Japan pioneered IATA’s Billing and Settlement Plan (BSP), South Africa became the second country in the world to adopt it. The same year, ASATA elected its first president, John Bing, and successfully negotiated an increase in domestic airline commission from 5% to 7%.

*BSP is the standardised system that keeps ticket sales, reporting and payments between agents and airlines from descending into chaos.

4. 1978–1985: Regulation, insurance and the ticketing shake-up

Between the late 1970s and early 1980s, ASATA really rolled up its sleeves. The association helped draft the bill that became the Travel Agent and Travel Agencies Act (1983) and teamed up with SAA to introduce automatic ticket printing. It also negotiated an exclusive traveller insurance (Travelsure) and secured a 15-day BSP settlement period, modernising how travel agencies operated behind the scenes.

5. 1992–1994: Ethics and deregulation

During this timeframe, ASATA introduced its first Code of Conduct, reinforcing ethical standards across the industry. Just two years later, the Tourism Bill repealed the Travel Agent and Travel Agencies Act, ushering in a new era of competition and deregulation.

6. 1993–1998: A changing landscape

The repeal of marital power meant married women could finally open bank accounts, obtain credit cards, sign contracts and pay for travel independently without their husband’s consent. In 1998, ASATA elected its first Black president, Kananelo Makhetha, reflecting the transformation of both the association and South Africa itself.

7. 2001: Flying would never feel the same again

Before 9/11, passengers could arrive at the airport shortly before departure and loved ones could accompany them to the boarding gate. Then everything changed. Security tightened everywhere, and “arrive three hours early” became gospel.

8. The 2000s: Reinvention begins

During this time, smartphones, social media and online booking platforms completely transformed how people researched, booked and shared their travels. In 2005, ASATA elected its first woman president, Amanda Harrod, and as airline commissions shrank, professional service fees models filled the gap.

In 2010, the FIFA World Cup showcased South Africa to billions of people across the globe as a world-class tourism destination, proving that this country knows how to host a good party.

Throughout the 2010s, ASATA engaged government on unabridged birth certificates for minors, worked with National Treasury on cost containment measures, secured legal guardrails for pricing transparency, and helped determine the VAT treatment of international tickets through a favourable Constitutional Court outcome in 2020.

9. 2020: When travel stopped

COVID-19 became the greatest crisis the travel industry had ever faced. Borders closed, airlines grounded fleets and refunds became a lifeline for travellers. ASATA worked tirelessly to support members through SAA’s business rescue (2019-2022) and advocate for border reopening.

10. 2023 and beyond: Buckle up for the next chapter

Today, AI, digital borders and new traveller expectations are reshaping travel once again. Yet one thing has remained remarkably consistent: When flights are cancelled, visas become complicated or plans fall apart, people still turn to trusted travel professionals for guidance.

“That belief has guided ASATA since 1956,” says ASATA CEO, Otto de Vries. “Seventy years later, it remains at the heart of South African travel. In all that time, credible expertise never went out of fashion, and I suspect it never will.”

SATSA, the voice of inbound tourism in Southern Africa, has unveiled the full programme for its flagship annual conference, bringing together an exceptional line-up of business leaders, destination specialists, conservation pioneers, hospitality executives and tourism innovators to explore the opportunities and challenges shaping the future of tourism in the region.

Taking place from 19–21 August 2026 at Southern Sun Cape Sun, the conference will provide a platform for industry collaboration, strategic discussion and practical insight at a time when tourism businesses are navigating changing global markets, technological advances, conservation priorities and evolving traveller expectations.

Among those taking to the stage are some of South Africa’s most respected business, destination and tourism leaders, including Marcel von Aulock, Chief Executive Officer of Southern Sun; Adrian Enthoven, Executive Chairman of Yellowwoods and Family Owner of Spier Wine Farm; Graham Wood, Chief Executive Officer of the V&A Waterfront; Alderman James Vos, Mayoral Committee Member for Economic Growth, City of Cape Town; Enver Duminy, Chief Executive Officer of Cape Town Tourism; and Rashid Toefy, Deputy Director General: Economic Development and Tourism, Western Cape Government.

Joining them are respected leaders from organisations including SANParks, Rhino Africa, Africa’s Eden, Wesgro, Dream Hotels & Resorts, the Tourism Grading Council of South Africa, Nielsen Sports, Londolozi, Wild Wings Safaris, Isibindi Africa Lodges and Motsamayi Tourism Group, reflecting the breadth of expertise represented across the programme.

The programme explores some of the defining issues shaping tourism today, including:

• SANParks at 100: Legacy, Growth and the Road Ahead
• The South African Business Landscape: Navigating Change and Creating Opportunity
• The V&A Waterfront: Reinvention, Relevance and the Road Ahead
• Panorama Reimagined & Wild Eastern Cape: Destination Reinvention and Regional Competitiveness
• The Collaboration Advantage: How Government and Industry Are Building a Common Roadmap for Tourism Growth
• Beyond the Middle East Horizon: New Markets, New Routes and the Courage to Grow
• Reimagining Tourism, Together: Building a More Competitive, Connected and Inclusive Southern Africa

According to SATSA CEO David Frost, the conference has been designed to bring together the ideas, people and partnerships that will help shape the future of tourism.

“Tourism has always been one of South Africa’s greatest strengths, but the environment in which we operate is changing rapidly. Success will increasingly depend on our ability to collaborate, adapt and embrace new ways of thinking. SATSA Conference 2026 brings together the people, ideas and partnerships that will help shape tourism’s next chapter. More than a conference, it is where our industry comes together to challenge thinking, build relationships and create momentum for the future.”

SATSA Chairperson Oupa Pilane said the programme reflects both the diversity and strength of Southern Africa’s tourism sector.

“This year’s programme has been carefully curated to bring together some of the most influential voices from across business, conservation, government and tourism. By creating space for meaningful dialogue and practical insight, we hope delegates leave not only inspired, but equipped with new ideas, stronger partnerships and renewed confidence in the future of our industry.”

The full conference programme and registration details are available here.

About SATSA

SATSA is the voice of inbound tourism in Southern Africa, representing over 1,200 quality assured members across the tourism value chain. As a trusted mark of credibility, SATSA-member businesses are vetted annually with stringent financial checks and adhere to a strict Code of Conduct, ensuring high ethical and operational standards. SATSA continually works to promote responsible tourism and protect travellers from fraudulent activity within the industry. https://www.satsa.com/

Media Contact

Kim Taylor | Strategic Communications and Marketing Manager, SATSA

kim@satsa.co.za

But here’s what the improving global picture hasn’t changed: Africa in July is exceptional. And South Africans who turn their attention to exploring the broader continent this winter will find themselves richly rewarded.

“The irony is that while everyone was watching Europe and waiting for the world to settle down, Africa was delivering some of the most extraordinary travel experiences on the planet,” says Antoinette Turner, GM of Flight Centre South Africa. “June–August is genuinely one of the best months to be on this continent. The wildlife viewing is at its peak, the skies are clear, and there are plenty of opportunities to create those cosy forever-memories with those you love most. Our Travel Experts have been saying this for years. The data is finally catching up.”

Regional African travel surged in 2025 and is a confirmed growth trend for 2026, according to Flight Centre’s Year in Travel 2025 report. Two thirds of South Africans travelled specifically for nature last year, 65% travelled to recharge and escape burnout, and 83% say travel is essential for their mental health. Africa, it turns out, is not a compromise destination. For an overwhelming majority of South Africans, it is precisely the kind of travel that matters most.

Where to go – and why winter is the perfect moment

Kafue National Park, Zambia

Kafue is Africa’s second-largest national park (roughly the size of Wales) and, remarkably, one of its least visited. In winter, the Busanga Plains in Kafue’s remote north flood with game, including lion prides, massive eland herds, and the elusive sitatunga.

“Kafue is the destination I find myself recommending more and more to travellers who’ve done the Kruger and who are ready for something that feels truly undiscovered,” comments Turner. “Clients who go invariably say it’s the trip that changed their benchmark for what a safari can be.”

One of the most compelling reasons to base a winter itinerary around Kafue is what becomes possible immediately afterwards. Proflight Zambia currently operates direct flights from both Lusaka and Livingstone to Maun (the primary gateway to Botswana’s Okavango Delta), running on Tuesdays, Thursdays, and Saturdays through to the end of October, covering the entirety of peak season. In practical terms, that means a seamless two-country wilderness itinerary is not only possible; it’s straightforward.

Josias Walubita, Director of Flight Operations at Proflight Zambia, explains:

“The Lusaka–Maun and Livingstone–Maun routes open up an incredible opportunity for travellers who want to experience the very best of southern and central Africa in a single trip. Zambia and Botswana together offer a wilderness combination that is genuinely world-class, and having a reliable, scheduled connection between the two means travellers no longer have to choose between them. We’re proud to be making that journey easier during what is arguably the finest wildlife season on the continent.”

The Okavango Delta, Botswana

The Delta is at its annual flood peak in winter, transformed by waters that have travelled thousands of kilometres from the Angolan highlands to fan out across the Kalahari in one of nature’s most extraordinary spectacles. Islands emerge, channels multiply, wildlife concentrates on elevated ground, and the game viewing becomes almost implausibly good. A mokoro gliding silently through papyrus-lined waterways at dawn is one of the great travel experiences available anywhere on earth right now.

“There’s something about being that immersed in a functioning wilderness, with no signal and no schedule, that does what no European city break can. We’re seeing strong demand for Delta camps this winter, and for good reason,” Turner says.

Walvis Bay, Namibia

Namibia’s desert-meets-ocean landscape is one of the most visually arresting on the continent, and Walvis Bay places you at the heart of it without the crowds that increasingly follow Swakopmund’s rising profile. The lagoon here is one of Africa’s most important wetland sites, home to vast flocks of flamingos that turn the shallows pink at dusk. Dune 7, among the highest sand dunes in Namibia, looms just outside town, and the seal colony at Cape Cross is close enough for a day trip. This is a destination that rewards the traveller who prefers to discover rather than follow.

Zanzibar, Tanzania

Zanzibar has long deserved a direct connection from South Africa, and Airlink has just delivered one – a twice-weekly year-round service from Johannesburg that removes the layover and the guesswork from what was previously a more complicated journey. The island needs little introduction: turquoise waters, powder-white beaches, Stone Town’s labyrinthine spice-scented streets. With frequency increasing to three weekly flights over the peak December period and a Cape Town route launching in October, access to Zanzibar from South Africa has never been simpler.

The global travel conversation is slowly returning to normal. Long-haul routes are reopening, and the familiar pull of European summers is reasserting itself. All of that is excellent news, but it does raise a question worth pondering: when the rest of the world was grounded, distracted, and recalibrating, Africa never stopped being extraordinary.

The travellers who noticed that first are already booked.

Now in their third year, the awards recognise outstanding organisations and individuals driving positive environmental, social and economic impact across Africa’s tourism sector and received more than 100 entries across ten categories.

Each winner received a trophy handcrafted by the FlipFlopi Project – an East African movement dedicated to ending single-use plastic pollution through community-led circular economies. Makers of the world’s first recycled plastic sailing dhow, the FlipFlopi Project embodies the values these awards exist to celebrate. The trophies were revealed for the first time on the night.

2026 ATTA® for Action Award Winners

• ATTA® Purpose & People Award — TAMàNA (Madagascar)
• ATTA® Earthkeepers Award — Gamewatchers Safaris (Kenya)
• ATTA® Eco-Innovation Award — Porini Safari Camps, Gamewatchers Safaris (Kenya)
• ATTA® Zero Waste Trailblazer Award — Sirikoi Lodge (Kenya)
• ATTA® Community Upliftment Award — Nomad Tanzania (Tanzania)
• ATTA® Marine Impact Award — andBeyond (South Africa)
• ATTA® Collaborative Impact Award — The Safari Collection (Kenya)
• ATTA® Traveller Education and Awareness Award — Blood Lions and Marine Dynamics (South Africa) (joint winners)
• ATTA® Media Voice for Action Award — Marco Barneveld, Wide Oyster Media (Netherlands)
• ATTA® Emerging Changemaker Award — Travel4Purpose (Kenya)

Each award category was assessed against rigorous criteria designed to identify organisations delivering measurable impact. From ethical wildlife experiences and marine conservation initiatives to community empowerment programmes, circular economy innovations and traveller education campaigns, the awards recognise leadership that goes beyond aspiration and demonstrates tangible outcomes.

The joint award in the Traveller Education and Awareness category – shared by Blood Lions and Marine Dynamics – was a direct reflection of the quality of entries. The judges recognised the two organisations as excelling in distinct but equally vital dimensions of the same challenge: one for advocacy and policy change, the other for direct traveller engagement and measurable conservation outcomes.

This year also marks the first time in the awards’ history that a single organisation has won across two categories in the same year. Gamewatchers Safaris and their Porini Safari Camps claimed both the Earthkeepers and Eco-Innovation Awards – a result that speaks to the depth and consistency of a conservation model nearly three decades in the making. In 2024, the inaugural year of the awards, they were recognised for their collaborative approach. TAMàNA, meanwhile, returns as a multi-year winner, claiming the Eco-Innovation Award in 2025 and, this year, recognised for heritage tourism leadership in an entirely different category. Marine Dynamics similarly becomes a two-time winner across the awards’ history, previously recognised for marine conservation and this year for traveller education – a testament to the breadth of their work.

Virginia Messina, Group CEO of ATTA®, said: “The ATTA® for Action Awards exist to celebrate the organisations and individuals proving that tourism can be one of Africa’s most powerful forces for positive change. Across the continent, we continue to see extraordinary leadership in conservation, community empowerment, cultural preservation and environmental innovation. In many ways, African tourism businesses have been pioneering responsible tourism practices for decades, often developing solutions that the wider global industry is only now beginning to embrace.

“As an association, we will continue to champion evidence-based responsible tourism, showcase innovation from across Africa, and provide our members with the knowledge, tools and inspiration they need to thrive in a rapidly changing landscape. The future of African tourism depends on protecting the very people, places and wildlife that make the continent so extraordinary, and these winners are showing what that future can look like.”

The ATTA® for Action Awards form part of ATTA®’s broader commitment to advancing responsible tourism across Africa and supporting members in creating measurable, positive impact for people, places and the planet.

For a full list of winners and finalists, visit: https://awards.atta.travel/winners-finalists-2026/

ENDS

High res images can be found here

ABOUT ATTA®

The African Travel and Tourism Association (ATTA®) is the leading trade association promoting tourism to Africa and the Indian Ocean islands. Through its global membership spanning the entire tourism ecosystem, strategic partnerships and internationally recognised events, ATTA® connects African tourism businesses with buyers, media and industry leaders worldwide, helping drive sustainable growth and opportunity across the continent. 
For more information, visit atta.travel.

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Issued by: Big Ambitions Brenda Walters
Email: brenda@bigambitions.co.za
Tel: +27 76 061 3114

Instead, Corporate Traveller’s data points to something more interesting: a marked increase in trip duration. The insights form part of Corporate Traveller’s latest report: The smarter business travel guide for finance leaders.

As Juliette Da Silva, CFO of Flight Centre Travel Group South Africa explains, in 2024, the average business trip length was 3.21 days. In 2025 it jumped to 5.31 days – a 65% increase year-on-year.

“Companies are batching their meetings,” says Da Silva. “Travellers are visiting multiple stakeholders and combining market visits that would previously have been split into three separate trips. If you’re going to incur the cost and the traveller disruption of getting on a plane, you want to maximise the return on that journey.”

It’s also called trip stacking and Herman Heunes, General Manager of Corporate Traveller South Africa, sees the shift play out in booking patterns every day.

“The trips we’re booking in 2026 look nothing like the trips we were booking in 2023,” he says. “Clients are coming to us with bigger, more complex itineraries – multi-city, multi-stakeholder, often spanning a week or more. What used to be three separate Johannesburg-to-Cape Town hops for three different meetings has become one trip that does all three plus a client dinner and a team workshop on the way through.”

That shift has changed how Corporate Traveller’s client conversations unfold, Heunes adds.

“Five years ago, a lot of our cost conversations were around securing the best airfare. Now they’re about trip design: how you sequence meetings, where you base yourself, which hotel is actually closest to your three client sites rather than the one with the cheapest headline rate. Those decisions often save more money than a fare negotiation ever would.”

The behavioural shift is healthy for both ROI and traveller wellness, but it’s shifting where budget pressure shows up.

“Longer trips mean more hotel nights,” says Da Silva. “And South African hotel rates have been climbing steadily over the last three years – from an average room night of R1,050 in 2023 to R1,301 in 2025. So, while companies are getting better value per trip, they also need to be watching accommodation spend much more closely than they used to.”

Similarly, average international rates have climbed from R2,424 in 2023 to R2,877 in 2025. For a finance leader whose travel programme is still measured primarily on airfare savings, that’s a blind spot worth closing.

Both Da Silva and Heunes agree that travel policies need to catch up with traveller behaviour.

“The longer-trip, higher-ROI pattern should be baked into policy, not treated as an exception,” Heunes says. “If batching meetings is the new normal, your policy should actively encourage it. That means flexibility on minimum stay duration, smart advance-purchase requirements, and preferred supplier relationships that reward the kind of multi-night bookings your travellers are now making.”

Put simply, companies can save money in a number of ways: booking in advance (and as Da Silva notes, advance booking windows are already lengthening, up to 17.9 days in 2025), leveraging loyalty programmes, and exploring alternate accommodation options including guesthouses. Geographic clustering – combining multiple close destinations into a single trip – cuts airfare costs, while negotiating midweek rates lowers accommodation spend.

Da Silva frames it as a broader mindset shift.

“South African companies aren’t travelling less because business travel matters less,” Da Silva says. “The value of business travel is not in question. Instead, they’re travelling differently, stretching the return on every journey and tightening the discipline around when and how trips get booked. In today’s economic environment you have to make sure every rand counts. The companies doing this well are treating travel less as a line-item cost and more as a managed investment – and using current conditions as an opportunity to reset policies, renegotiate supplier agreements, and build programmes that flex with market volatility.”

For a closer look at the data – and a practical framework for managing travel spend in volatile conditions – download Corporate Traveller’s latest report here.

-ENDS–

MEDIA CONTACT

For more information about Corporate Traveller, or to interview Corporate Traveller South Africa GM Herman Heunes, call Sonnette Fourie on 081 072 2869 or email sonnette@bigambitions.co.za.    

About Corporate Traveller

Corporate Traveller is a division of the Flight Centre Travel Group, dedicated to saving businesses across Southern Africa time and money. Corporate Traveller has the benefit of being part of the world’s third-largest travel retailer, leveraging its global negotiating strength. It has access to over 50 of the world’s leading airlines and deals with more than 100 000 hotels around the world to guarantee savings for clients. Corporate Traveller provides clear, consolidated reporting of all its clients’ travel activities, helping them to control travel spend and identify opportunities to save costs.

Issued by:

Big Ambitions

Sonnette Fourie

sonnette@bigambitions.co.za

+27 81 072 2869

Munetsi gave the figure at a side event co-convened by the SADC Secretariat and the Southern Africa Tourism Alliance (SATA) at Africa’s Travel Indaba 2026 in Durban. Visas, border efficiency and air access were all on the agenda, three angles on the same challenge. As SATA Project Lead Natalia Rosa told delegates, “Regional connectivity is the single most important strategic conversation the tourism sector should be having right now. Every other conversation, about brand, about positioning, about the growth of our visitor economy, is downstream of it.”

The machinery to achieve the goals set out in the SADC Tourism Programme 2020-2030 is moving. The SADC UniVisa is working through the inter-ministerial process towards the Heads of State Summit in August, a border post audit begins in July, and the air access study is complete and under review.

What industry is asking for

The private sector used the session to table proposals. Munetsi called for aviation policy, taxation and pilot licensing to be aligned across the region. Jillian Blackbeard, CEO of Africa’s Eden Tourism Association, proposed a SADC-wide border training programme with dedicated tourist channels and consistent procedures at crossings, the kind of standard the July audit could adopt.

Dimakatso Malwela, President of Women of Value Southern Africa, took the conversation somewhere it usually does not go. Her proposal, a supply development pilot across three to five member states, would bring women-led businesses into the tourism value chain and report measurable results inside twelve months. Her point was that connectivity moves visitors, but it does not decide who earns from them.

A live delegate poll showed where the consensus lay. New intra-regional air routes and one-stop posts at the busiest crossings were named as the changes most likely to shift things within two years.

The case for Team Tourism

“Team Tourism” kept coming up, because the reforms now under way only work when government and industry pull in the same direction. Governments can set the visa frameworks, the border procedures and the aviation policies, but none of it reaches a visitor unless the private sector is ready to act on it: itineraries built, operators briefed, agents able to sell the region as one place, not one country at a time.

Tshifhiwa Tshivhengwa, CEO of the Tourism Business Council of South Africa and SATA Chair, put the obligation on both sides. “Apex bodies across SADC must commit to coordinated action,” he said. “Governments cannot respond to fragmented briefs.”

On the UniVisa, the ICT systems, legal frameworks and revenue-sharing models are built, benchmarked against the KAZA UniVisa and the East African Tourism Visa. The founding group of Angola, Mozambique, Namibia, South Africa and Zimbabwe provides a strong foundation for a pilot, and the August Summit is one of several moments where the pilot could be formalised.

A shared visa already makes travel between Zambia and Zimbabwe easier, so the model is proven. Scaling it is a step only government can take. The UniVisa needs an implementation roadmap and a go-live date. The air access study needs a public position on what proceeds, and by when. The July border audit is the moment to ensure training translates into consistent regional standards.

The private sector is getting ready, which is why SATA will keep pressing for all three together. A visa with no routes behind it, or open borders with no air access to use them, helps no one. Move them as one, hold every party to its part, and Southern Africa finally connects itself.

These findings, courtesy of the Cruise Lines International Association (CLIA) State of the Industry Report, are striking enough on their own. What makes them even more striking is the gap between that reality and the perception that still lingers in many South African households: that cruising is rigid and designed for someone older and far less adventurous than we are.

The product generating those satisfaction scores looks almost nothing like that image. And the sooner South African travellers close that gap, the sooner they access one of the most complete holiday experiences currently available anywhere in the world.

One suitcase, multiple countries, zero compromises

Ask anyone who cruises regularly why they keep coming back, and, according to CLIA, two answers will surface more than any other:

• the ability to visit multiple destinations in a single trip.
• the sense that they are genuinely getting value for their money.

When you examine what a seven-day Mediterranean or Caribbean itinerary actually delivers, it’s not difficult to see why.

A single sailing can take you from Barcelona to the Amalfi Coast and from a morning at the Vatican to an evening watching the sun set over Mykonos. You unpack once and sleep in the same bed every night, and the logistics (including transfers, accommodation, restaurant research, airport queues between cities) simply disappear.

What remains is the travel itself.

“Many cruise lines also offer special packages designed to extend that value further still. Take NCL’s Free at Sea and Free at Sea Plus packages for example, bundling unlimited beverages, speciality dining, Wi-Fi, and shore excursion credits into the cost of the cruise. The appeal of knowing what’s included before you board is considerable for South African travellers accustomed to watching holiday extras accumulate into a second bill,” comments Nirosha Sidat, Country Manager for Africa at Norwegian Cruise Line (NCL).

But what’s changed, and what makes the conversation about cruising more interesting than it has ever been, is that the ship is no longer simply the thing that moves you between those places. For a growing number of travellers, it has become a destination in its own right.

When the journey becomes the experience

The world’s most discerning hospitality brands have been paying close attention to what’s happening at sea. Luxury hotel groups, names synonymous with the finest land-based experiences on the planet, have begun launching their own vessels, recognising that the ship experience has evolved to rival, and in some cases surpass, what their properties can offer on shore.

“What we’re hearing consistently from South African guests is that they arrive expecting a holiday and leave having experienced something they did not anticipate. The ship itself becomes part of the story, and they talk about it the way they talk about the best hotel they’ve ever stayed in – except this one took them to five different countries,” says Sidat.

It is a shift that Sidat observes not as a trend, but as a fundamental recalibration of what travellers understand a holiday to be capable of delivering.

What a modern ship actually looks like

NCL’s newest ship, Norwegian Luna, officially launched on 4 April 2026, and she is as good an illustration as any of where cruise ship design has arrived.

Norwegian Luna belongs to NCL’s Prima Plus Class, a category of vessel built on the philosophy that space, flow, and variety are essentials rather than luxuries. She is 10% larger than her predecessors, and that additional space has been used thoughtfully: wider deck layouts that never feel crowded, expanded dining options, and a range of experiences that sit comfortably at both ends of the spectrum between thrill and tranquillity.

On the thrill end:

• The Aqua Slidecoaster, the world’s first hybrid roller coaster and waterslide, which is exactly as exhilarating as it sounds.
• The Glow Court, an interactive LED sports floor that transforms depending on what you’re playing.

On the tranquillity and refinement end:

• The Haven, NCL’s ship-within-a-ship concept, offering a butler service, private dining, and accommodation that would not look out of place in a five-star city hotel.
• Sukhothai, the first Thai restaurant at sea on any major cruise line.
• Planterie, a dedicated plant-based dining venue.
• Three-bedroom duplex suites for those travelling in larger groups or with family.

The result is a ship that resists easy categorisation, and that’s precisely the point. The modern cruise vessel is not built for a single type of traveller, but for the reality of how people actually holiday: in groups, across generations, with different appetites for adventure and different definitions of a perfect day at sea.

CLIA data shows that 28% of cruise travellers sail with three or more generations. That’s grandparents, parents, and children sharing the same holiday without anyone having to compromise on what they do with their time. On a ship like Norwegian Luna, a grandparent can spend the morning at a wine tasting while a teenager conquers the Aqua Slidecoaster and a couple savours a private balcony breakfast before heading ashore. Nobody is waiting for anyone, and nobody is bored.

The social architecture of a modern cruise ship is also particularly well suited for solo travellers, a segment that has grown significantly in recent years, with CLIA reporting that one in eight cruise travellers now sails alone. NCL pioneered the studio cabin specifically for solo guests – thoughtfully designed single-occupancy accommodation that does not carry the single supplement penalty that makes solo land-based travel so financially punishing.

The shore has not gone anywhere

It would be a mistake to read any of this as an argument for staying on the ship. The destination still matters deeply. What modern cruising has done is raise the quality of both sides of the equation simultaneously.

NCL’s Mediterranean itineraries, for instance, are built around extended time ashore. Late-night departures from Dubrovnik allow guests to stay for dinner in the old city and watch the sun go down over the Adriatic before returning to the ship. Extended port time in Livorno opens up full-day excursions to Florence or Pisa, and in Santorini, guests can linger for the famous sunset before sailing on. The ship does not pull you away from the destination, but it certainly gives you a better base from which to experience it.

“What I find most exciting is that we’re still in the early stages of South Africans discovering what modern cruising really offers. The guests who have sailed are coming back, and they’re bringing friends and family with them. That word of mouth is the most honest endorsement the product can receive, and it tells you everything about the experience they are having,” Sidat concludes.

The ship is the destination; the shore is the bonus. And for those who have not yet made the discovery, the timing has never been better.