WTM Africa meets – and exceeds – 2019 numbers

PRESS RELEASE WTM AFRICA MEETS – AND EXCEEDS – 2019 NUMBERS WTM Africa 2022 kickstarts the recovery of the travel and tourism industry in Africa 5 MAY 2022 – WTM Africa 2022, held from April 11 to 13 in Cape Town, South Africa, was a huge success with preliminary numbers indicating that pre-scheduled appointments for […]

EQUAL Africa 2022 – Don’t pinkwash our pride!

EQUAL Africa 2022 – Don’t pinkwash our pride! Cape Town, 13 April 2022 – If you have ever wanted to tap into the LGBTQ+ market, the time is now – that’s the message at EQUAL Africa 2022. Held annually at Cape Town International Convention Centre alongside WTM Africa, the one-day show is dedicated to the […]

Africa needs to unite to promote tourism

African Ministers

Africa needs to unite to promote tourism Cape Town, 12 April 2022 – Africa will need to work together as one destination if the continent’s tourism industry wants to attract much-needed investment for the future. That was the overriding message of tourism ministers from across Africa at the WTM Africa Ministerial Roundtable 2022. “Africa is […]

Responsible Tourism rock stars win big at Africa Travel Week 


2022 winners announced for the WTM Responsible Tourism Awards live at Africa Travel Week.  TUI Care Foundation, Wild Horizons and Green Safaris awarded gold.   Gold winners in each category will go on to compete in the Global Awards at WTM London from 7-9 November.   The winners of the WTM Responsible Tourism Awards 2022 have officially […]

Tourism is the most diverse industry in the world

Tourism is the most diverse industry in the world Cape Town, 13 April 2022 – By design, tourism is the most diverse industry in the world. That was the main focus at the session on Diversity and Inclusion at WTM Africa 2022. “Tourism is the most diverse employer globally by virtue of who we are […]

Africa Travel Week shares top 10 trends for tourism to Africa 

Africa Travel Week kicked off today with the unveiling of an insightful 2022 Trends Report for African Tourism. Mayor of Cape Town Geordin Hill-Lewis officially opened Africa Travel Week, saying: “It’s an absolute pleasure to welcome Africa Travel Week and WTM Africa back to Cape Town. This is the start of something new and exciting.” 2022 is an exciting year for the African tourism industry. It is the year we are turning the Covid-19 corner, rolling up our sleeves and building a new future for our tourism industry. “Tourism is back and it starts here today,” said Kojo Bentum-Williams, Senior Expert on Communications in Africa at the World Tourism Organization (UNWTO) as he unveiled the trends report. The report highlights 10 important trends that will determine travel and tourism to Africa in a post-pandemic world. “We’ve been through more than two years of ‘business unusual’. Now that things are starting to ‘normalise’, and we’re finally able to meet face-to-face again at Africa Travel Week, headlined by WTM Africa and ILTM Africa, it feels only fitting to establish what to expect in our beautiful industry,” said Martin Hiller, Creative + Content Director RX Africa’s Travel, Tourism and Creative Industries Portfolio. The strong and emerging trends we are seeing for the recovery phase all have one thing in common, according to Tourism and Hospitality Consultant Gillian Saunders: they make travel and tourism a better industry. “The drive for sustainability, wellness and full community engagement will see a new generation tourism industry or Tourism 4IR-tourism fit for a global, integrated, diverse and equitable world in which we truly conserve our environment”. Here is a snapshot of the 10 trends outlined in the report: Greenwashing won’t cut it anymore Greater transparency. More accountability. Real-life examples of conservation. This is what travellers will be looking for when they travel to Africa and beyond in 2022. “Sustainability is not an ad hoc problem. Our industry needs to invest in sustainability and actively work to conserve our resources, our heritage, our wildlife and our ecology,” said Saunders. African cuisine will take its place at the global table African cuisine has a real opportunity to make its mark as an important part of the travel experience, but it will not ‘just’ happen. There needs to be a concentrated effort by the African tourism industry to prepare potential tourists for African gastronomy and to create excitement. Diversity: The same but different The pandemic has seen an emergence of ‘the diversity traveller’ — people with needs beyond the nuclear couple or family, such as single women travelling alone, single-parent families, people of colour, the LGBTQ+ market and people with disabilities. “Diversity is part of the tourism eco-system. Tourism products need to create marketing material that is reflective of the diversity in this world,” said Saunders. Accessibility will be a game changer for tourism According to UNWTO, ensuring accessibility for tourists with specific access requirements could be a ‘game changer’ for destinations around the world, including Africa. Tourism environments and services will need to be designed with different access requirements in mind. Luxury is no longer about money; it is about time and wellness Travelling with purpose, meaningful experiences, bucket-list destinations and itineraries, and exclusive escapes (travel bubbles and remote locations away from the crowds) are the main luxury travel trends we’ll see in Africa. Travel Bubbles: Group travel of a different kind The pandemic may be largely behind us, but ‘travel bubbles’ are here to stay with a marked increase in demand for multigenerational trips. Africa is ideally positioned to tap into this exciting trend. From over-tourism to impact tourism Over-tourism was a major concern prior to the pandemic, and destinations don’t want to return to the status quo. Instead, restorative safaris that make a positive impact on conservation and communities will become more popular, as will intimate and authentic experiences. Slow tourism is coming of age The trend for 2022 is that people are taking longer trips with fewer stops, the coming of age of what has been coined ‘slow tourism’. African operators have seen more demand for longer stays with simpler, less multi-country itineraries. Flexcation, bleisure, workcation − the workforce of tomorrow Remote work has turned the global workforce onto its head. Employees are now insisting on a more flexible workplace with a renewed focus on work-life balance. This new trend is creating incredible opportunities for destinations in Africa. Mayor Hill-Lewis explained he has seen a huge interest in remote working in the Western Cape. However, for this trend to be successful, it is imperative to introduce a seamless remote working visa. “Let’s not be left behind. Our city was named one of the best cities in the world for remote working,” he said. “Before people went on a work trip and added a few days’ bleisure. Today, they choose their destination and decide to work from there. Some tour operators have already started tapping into this trend,” added Saunders. Tech and human connection go hand-in-hand If we’re very honest, most of us have forgotten how to live – and travel – without technology. The pandemic has accelerated our adoption of technology even further. The unveiling of the trends report is just the start of what promises to be a hugely successful Africa Travel Week. Carol Weaving, Managing Director of RX Africa, said: “Our entire industry has been craving the face-to-face interaction Africa Travel Week offers. We are showcasing over 20 countries from across Africa, and 12 international countries. There are over 500 buyers, more than 400 exhibitors and upwards of 7,000 meetings scheduled. A platform like Africa Travel Week is critical to reignite the economy and the tourism industry.”

Africa Travel Week kicked off today with the unveiling of an insightful 2022 Trends Report for African Tourism.   Mayor of Cape Town Geordin Hill-Lewis officially opened Africa Travel Week, saying: “It’s an absolute pleasure to welcome Africa Travel Week and WTM Africa back to Cape Town. This is the start of something new and exciting.”  […]

Last call: Book your seat for the African Tourism Investment Summit

PRESS RELEASE Last call: Book your seat for the African Tourism Investment Summit Cape Town, 07 April 2022 – This year’s African Tourism Investment Summit (ATIS) is expected to be the most ground-breaking and thought-provoking conference of its kind in 2022. The event is held in partnership with the International Tourism Investment Conference (ITIC) on […]

Virtual Event Paves The Way For Dynamic Africa Travel Week

PRESS RELEASE VIRTUAL EVENT PAVES THE WAY FOR DYNAMIC AFRICA TRAVEL WEEK CAPE TOWN, 06 APRIL 2022 – And that’s a wrap! Africa Travel Week 2022 edition kicked off this week with a successful two-day virtual event, paving the way for next week’s live event in the host city of Cape Town from 11 to […]

Four Seasons Safari and Islands Collection, Africa Launches ‘Milestone Memories’

Four Seasons Safari and Islands Collection, Africa Launches ‘Milestone Memories’ Celebrate Special Occasions with Loved Ones Across Africa’s Savannah, Urban Oasis and Exotic Islands This year, loved ones kept apart by restrictions and lockdowns are longing to reunite and share in each other’s joys and achievements. As travelling together becomes more of a possibility for […]

Go green with RX Africa and Greenpop at WTM Africa 2022 

29 March 2022 – Industry leaders, delegates, buyers and visitors to WTM Africa, taking place in Cape Town from 11 – 13 April, will have the opportunity to reduce their trip’s carbon emissions by supporting Greenpop – a non-profit organisation focussed on forest restoration, urban greening, food gardening, and environmental awareness projects across sub-Saharan Africa. […]