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	<title>Aviation &#8211; Media Centre</title>
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	<title>Aviation &#8211; Media Centre</title>
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		<title>Mixed Feelings: What the Free Wi-Fi Revolution Really Means for Business Travellers</title>
		<link>https://media.bigambitions.co.za/press_release/mixed-feelings-what-the-free-wi-fi-revolution-really-means-for-business-travellers/</link>
		
		<dc:creator><![CDATA[Jasmyn]]></dc:creator>
		<pubDate>Tue, 28 Oct 2025 08:54:23 +0000</pubDate>
				<guid isPermaLink="false">https://media.bigambitions.co.za/?post_type=press_release&#038;p=10885</guid>

					<description><![CDATA[Airlines are investing billions to keep passengers connected at 35,000 feet. For business travellers, this revolution raises an unexpected question: is this the perk we&#8217;ve been waiting for, or a boundary we&#8217;ve just lost? JOHANNESBURG – The next frontier in ‘always-on’ connectivity has well and truly arrived. Across the aviation industry, airlines are racing to [&#8230;]]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"><em>Airlines are investing billions to keep passengers connected at 35,000 feet. For business travellers, this revolution raises an unexpected question: is this the perk we&#8217;ve been waiting for, or a boundary we&#8217;ve just lost?</em></p>



<div class="wp-block-rank-math-toc-block" id="rank-math-toc"><h2>Table of Contents</h2><nav><ul><li><a href="#the-great-disconnect-paradox">The great disconnect paradox</a></li><li><a href="#meet-your-fellow-passengers">Meet your fellow passengers …</a></li><li><a href="#but-what-does-it-mean-for-traveller-wellbeing">But what does it mean for traveller wellbeing?</a></li><li><a href="#the-upside">The upside</a></li></ul></nav></div>



<p class="wp-block-paragraph"><br><strong>JOHANNESBURG </strong>– The next frontier in ‘always-on’ connectivity has well and truly arrived. Across the aviation industry, airlines are racing to eliminate one of travel&#8217;s last disconnected spaces, by integrating free Wi-Fi into their loyalty programmes.</p>



<p class="wp-block-paragraph">The momentum is remarkable. Delta Air Lines recently expanded its free Wi-Fi service to South Africa, offering complimentary high-speed internet to SkyMiles members flying between South Africa and the US (with additional connectivity on the new Atlanta/Marrakech route launching at the end of October). American Airlines will roll-out free high-speed Wi-Fi to AAdvantage members from January 2026, Turkish Airlines offers a complimentary internet service to business and first-class passengers as well as Miles&amp;Smiles members, while Starlink is in talks with Middle Eastern Airlines, like Emirates, to grow their in-flight Wi-Fi business.</p>



<p class="wp-block-paragraph">These are just a few examples. As <strong>Mummy Mafojane, GM of FCM South Africa</strong> explains, free in-flight Wi-Fi has shifted from a premium perk to a baseline expectation.</p>



<p class="wp-block-paragraph">“It’s become a routine part of the passenger experience,” says Mafojane. “Whether you’re looking to work, stream or just keep in touch, passengers expect fast, free, reliable Wi-Fi to follow them from the lounge into the cabin.”</p>



<p class="wp-block-paragraph">For airlines, the business case is clear. A 2024 Passenger Experience Survey by global tech and communications company, Viasat, shows that one in three airline passengers believe having no Wi-Fi is one of the most frustrating things about flying today. According to Viasat, these elevated expectations are prompting airlines to think of connectivity as a strategic asset – one that can drive loyalty more than any other.</p>



<p class="wp-block-paragraph">But this is where things get interesting: digital detox travel was booming in 2025.</p>



<h3 class="wp-block-heading" id="the-great-disconnect-paradox">The great disconnect paradox</h3>



<p class="wp-block-paragraph">Hilton&#8217;s 2025 Trends Report acknowledged this paradox (calling it “High‑Tech Travel Meets Digital Detox”), saying technology can be the hero or the villain in your travel story. In other words, digital tools, including online check-in and digital keys have never been more popular while, simultaneously, nearly one in four travellers now actively avoid answering work calls, texts, or emails while on vacation. The Global Wellness Summit identified &#8220;analog travel&#8221; as a defining trend for 2025, with travellers seeking old-school, pre-digital experiences (think physical books, board games, retro cameras) as an antidote to digital fatigue.</p>



<p class="wp-block-paragraph">So, what&#8217;s really happening here? The answer lies in recognising that business travellers aren&#8217;t a monolith. They&#8217;re a spectrum, with different views on free Wi-Fi.</p>



<h3 class="wp-block-heading" id="meet-your-fellow-passengers">Meet your fellow passengers …</h3>



<p class="wp-block-paragraph"><strong>The Always-On Executive</strong> celebrates this development. For them, the 15-hour flight from Atlanta just became prime working time. They&#8217;ll clear their inbox before landing, eliminating the post-flight email avalanche. Research shows this group actually experiences less anxiety when they can stay connected, maintaining control over their work rather than dreading what awaits them upon touchdown.</p>



<p class="wp-block-paragraph"><strong>The Digital Detoxer</strong>, meanwhile, has mixed feelings. For years, they&#8217;ve treasured long-haul flights as enforced digital sabbaticals – guilt-free zones where being unreachable wasn&#8217;t a choice, it was physics. Now, that excuse has evaporated. The pressure to be &#8220;available&#8221; has followed them into the stratosphere.</p>



<p class="wp-block-paragraph"><strong>The Reluctant Connector</strong> has their laptop open, but their heart’s not in it. They&#8217;d prefer to binge “The Office” or finish their novel, but company culture dictates that availability is expected.</p>



<p class="wp-block-paragraph">And then there&#8217;s <strong>The Streamer</strong>, blissfully untroubled by these existential dilemmas, just delighted they can finally stream their favourite movie without panic downloads in the lounge – or paying $24 for dodgy bandwidth.</p>



<h3 class="wp-block-heading" id="but-what-does-it-mean-for-traveller-wellbeing">But what does it mean for traveller wellbeing?</h3>



<p class="wp-block-paragraph">Research on digital overload is sobering. Excessive screen time is linked to heightened stress, disrupted sleep patterns, and burnout – precisely what business travel already exacerbates. Yet simultaneously, some studies suggest that staying connected during travel can reduce anxiety by preventing the dreaded &#8220;return to the office&#8221; inbox shock.</p>



<p class="wp-block-paragraph">The issue isn&#8217;t the Wi-Fi itself – it&#8217;s a genuinely impressive technological achievement and step forward for passenger convenience. The question is what it represents: the further erosion of boundaries between work and life.</p>



<p class="wp-block-paragraph">Speaking at the 2025 Global Business Travel Association’s Southern Africa Conference, Prof. Anneli Douglas explained that while traveller wellness focuses on the physical and mental health aspects of travel, like healthy food, fitness, jet lag management, access to quiet spaces for rest and well-designed workstations for productivity, traveller wellbeing is different. Here the focus falls on emotional health, including work-life balance.</p>



<p class="wp-block-paragraph">And it really matters.</p>



<p class="wp-block-paragraph">In fact, says Mafojane, true luxury in 2025 isn&#8217;t just having Wi-Fi on your flight to Johannesburg; it&#8217;s having Wi-Fi available WITHOUT the expectation that you&#8217;ll use it for work. It&#8217;s about employers respecting that a 15-hour flight might be for rest, not productivity. It&#8217;s the difference between &#8220;you can connect&#8221; and &#8220;you must connect.&#8221;</p>



<p class="wp-block-paragraph">As Mafojane explains, traveller wellbeing should be an important part of your travel policy.</p>



<p class="wp-block-paragraph">“The most forward-thinking companies are designing healthy travel policies,” says Mafojane. “This could include &#8220;right to disconnect&#8221; clauses that explicitly prohibit work expectations during flights and layovers. Business travel can be exhausting. Frequent travellers are at risk of burnout – and travel managers need to respect the need for genuine downtime, regardless of Wi-Fi availability.”</p>



<h3 class="wp-block-heading" id="the-upside">The upside</h3>



<p class="wp-block-paragraph">Of course, the benefits of free Wi-Fi are real. For truly urgent situations (like family emergencies or critical business decisions), having the option to connect is invaluable. For travellers who genuinely enjoy productivity at altitude (they do exist!), free Wi-Fi is transformative. Technology enables genuine flexibility in how we work and travel.</p>



<p class="wp-block-paragraph">The aviation industry&#8217;s commitment to free Wi-Fi is a genuine win for passenger choice and connectivity. But choice only matters when it&#8217;s genuinely optional. The airlines are giving us the tools; now it&#8217;s time for travel managers and companies to give their people something equally valuable: permission to switch off when they need to.</p>



<p class="wp-block-paragraph">**ends**</p>



<p class="wp-block-paragraph">For more information about FCM Travel call Sonnette Fourie on 081&nbsp;072 2869 or email <a href="mailto:sonnette@bigambitions.co.za">sonnette@bigambitions.co.za</a>.</p>



<p class="wp-block-paragraph"><strong>About FCM Travel:</strong><strong></strong></p>



<p class="wp-block-paragraph">FCM Travel, the flagship corporate travel brand at Flight Centre Travel Group (FCTG), is the business travel partner of choice for large national, multinational and global corporations. We are an award-winning global corporate travel management company ranking as one of the top five by size around the world. We operate a global network which spans more than 100 countries, employing over 6000 people.</p>



<p class="wp-block-paragraph">FCM are transforming the business of travel through our empowered and accountable people who deliver 24/7 service and are available either online or offline. Leveraging FCM&#8217;s negotiating strength and supplier relationships in conjunction with our tailored business travel programs, our expertise delivers more for our clients where it matters most to them.</p>



<p class="wp-block-paragraph">Visit us at <a href="http://www.fcmtravel.co.za" target="_blank" rel="noopener">www.fcmtravel.co.za</a></p>



<p class="wp-block-paragraph"><strong>Issued by: Big Ambitions</strong></p>



<p class="wp-block-paragraph">Contact: Lori Cohen</p>



<p class="wp-block-paragraph">Tel: +27 79 641 4965 </p>



<p class="wp-block-paragraph">Email: Lori@bigambitions.co.za</p>
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		<title>Ancillary Fees That Add Value – and the Ones to Skip</title>
		<link>https://media.bigambitions.co.za/press_release/ancillary-fees-that-add-value-and-the-ones-to-skip/</link>
		
		<dc:creator><![CDATA[Jasmyn]]></dc:creator>
		<pubDate>Mon, 20 Oct 2025 07:20:17 +0000</pubDate>
				<guid isPermaLink="false">https://media.bigambitions.co.za/?post_type=press_release&#038;p=10813</guid>

					<description><![CDATA[A strategic guide to business travel ‘add-ons’ that are actually worth your budget Johannesburg – From early boarding to fluffy hotel robes, ancillary fees – those optional extras added to your base travel price – have become a cornerstone of the modern travel experience. For airlines especially, ancillaries represent a massive revenue stream. These add-ons [&#8230;]]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"><em>A strategic guide to business travel ‘add-ons’ that are actually worth your budget</em></p>



<div class="wp-block-rank-math-toc-block" id="rank-math-toc"><h2>Table of Contents</h2><nav><ul><li><a href="#what-are-ancillary-fees-really">What Are Ancillary Fees, Really?</a></li><li><a href="#airlines-holding-the-title-for-ancillary-kings">Airlines: Holding the Title for Ancillary Kings</a></li><li><a href="#hotel-ancillaries-the-hidden-cost-of-comfort">Hotel Ancillaries: The Hidden Cost of Comfort</a></li><li><a href="#ground-transport-when-a-car-isnt-just-a-car">Ground Transport: When a Car Isn’t Just a Car</a></li><li><a href="#extras-to-avoid-or-use-sparingly">Extras to Avoid (or Use Sparingly)</a></li><li><a href="#5-strategies-to-minimise-spend">5 Strategies to Minimise Spend</a></li><li><a href="#knowing-when-to-say-yes-to-extras">Knowing When to Say “Yes” to Extras</a></li></ul></nav></div>



<p class="wp-block-paragraph"><br><strong><em>Johannesburg</em> –</strong> From early boarding to fluffy hotel robes, ancillary fees – those optional extras added to your base travel price – have become a cornerstone of the modern travel experience.</p>



<p class="wp-block-paragraph">For airlines especially, ancillaries represent a massive revenue stream. These add-ons now account for billions in annual revenue globally, fundamentally reshaping how carriers price and package their services. What started as simple baggage fees has evolved into an entire ecosystem of upgrades, from seat selection to Wi-Fi access.</p>



<p class="wp-block-paragraph">For business travel bookers this means navigating an increasingly complex landscape of choices (and hidden costs). And while some ancillaries genuinely enhance your journey, others simply drain your budget without delivering meaningful value. And left unchecked, these extras can make a significant dent in corporate travel spend – turning what seemed like a reasonable base fare into something far more expensive.</p>



<p class="wp-block-paragraph">So, which extras should you say &#8220;yes please&#8221; to – and which should you simply smile, and swipe left on? Let&#8217;s break it down.</p>



<h3 class="wp-block-heading" id="what-are-ancillary-fees-really">What Are Ancillary Fees, Really?</h3>



<p class="wp-block-paragraph">“Ancillaries are any charges outside the base price of a ticket or room. And they’re not going anywhere,” says Herman Heunes, GM of Corporate Traveller South Africa. “Some offer comfort and productivity, but others quietly overspend your budget.”</p>



<p class="wp-block-paragraph">From choosing a seat to checking out of a hotel, you and your employees face endless offers for optional add-ons. A few hundred rands here and there might seem harmless, but across an organisation they can snowball into tens – or hundreds – of thousands in hidden costs annually.</p>



<h3 class="wp-block-heading" id="airlines-holding-the-title-for-ancillary-kings">Airlines: Holding the Title for Ancillary Kings</h3>



<p class="wp-block-paragraph">Gone are the days when a ticket came with all the perks. Today’s airlines – especially low-cost carriers that now account for 31% of global capacity – have embraced unbundled pricing. Some make up to 50% of their revenue from extras, and full-service carriers are following suit.</p>



<p class="wp-block-paragraph">Common airline ancillaries include:</p>



<ul class="wp-block-list">
<li>Seat selection and extra legroom</li>



<li>Flexi fare upgrades and change fees</li>



<li>Checked baggage (sometimes carry-on)</li>



<li>In-flight meals, drinks and Wi-Fi</li>



<li>Priority boarding and fast-track access</li>



<li>Lounge or shower access</li>



<li>Bidding systems for upgrades</li>
</ul>



<p class="wp-block-paragraph"><br>Heunes recommends bundled fare classes: “Business travellers should book tickets that already include essentials – luggage, meals, and flexibility. It’s often cheaper than adding services later.”</p>



<p class="wp-block-paragraph">For long-haul or overnight trips, paying for premium economy – or even business class – can lead to more productive workers upon landing, potentially saving on hotel nights too.</p>



<h3 class="wp-block-heading" id="hotel-ancillaries-the-hidden-cost-of-comfort">Hotel Ancillaries: The Hidden Cost of Comfort</h3>



<p class="wp-block-paragraph">Hotel extras are equally pervasive, and often unexpected. You may find fees for:</p>



<ul class="wp-block-list">
<li>Early check-in or late check-out</li>



<li>Wi-Fi and streaming access</li>



<li>Valet or on-site parking</li>



<li>Minibars and in-room dining</li>



<li>Charges for guests, amenities, or cleaning fees in rentals</li>



<li>Spa, gym, or workspace access</li>
</ul>



<p class="wp-block-paragraph"><br>To reduce expenses, Heunes suggests partnering with a travel management company (TMC) – especially one with global buyer power – that can negotiate inclusions like breakfast, parking, and Wi-Fi in your corporate hotel contracts. Regular travellers should also leverage loyalty programmes, which often offer upgrades, free Wi-Fi and late check-outs.</p>



<p class="wp-block-paragraph">“Some charges like resort fees or short-term rental cleaning fees only appear at checkout. A good booking tool will highlight these ahead of time, while a TMC will negotiate hard on your behalf,” Heunes notes.</p>



<h3 class="wp-block-heading" id="ground-transport-when-a-car-isnt-just-a-car">Ground Transport: When a Car Isn’t Just a Car</h3>



<p class="wp-block-paragraph">Once straightforward, car hire now includes a menu of add-ons:</p>



<ul class="wp-block-list">
<li>Insurance tiers (basic to premium)</li>



<li>Fees for extra drivers</li>



<li>GPS or added equipment</li>



<li>Refuelling surcharges</li>



<li>Roadside assistance or toll plans</li>



<li>After-hours pickup/drop-off fees</li>
</ul>



<p class="wp-block-paragraph"><br>“Most companies already have insurance that covers rentals, so double-paying at the counter is unnecessary,” says Heunes. “We’ve helped clients reduce disputes and reimbursement claims by bundling in essentials like insurance and fuel terms.”</p>



<h3 class="wp-block-heading" id="extras-to-avoid-or-use-sparingly">Extras to Avoid (or Use Sparingly)</h3>



<ul class="wp-block-list">
<li><strong>Minibar and in-room dining</strong>: Typically overpriced and generally covered by per diems anyway</li>



<li><strong>Hotel “resort” or facilities fees</strong>: If you’re not using the extras, question the charge upfront</li>



<li><strong>Premium seat selection on short-haul flights</strong>: Unnecessary for quick trips</li>



<li><strong>Redundant car rental insurance</strong>: Check your existing coverage first</li>



<li><strong>Overpriced airport Wi-Fi or snacks</strong> bought on the fly: Often better to plan ahead or bundle</li>
</ul>



<p class="wp-block-paragraph"><br><strong>And one worth fighting for?</strong></p>



<p class="wp-block-paragraph">Late check-outs and early check-ins are important for business travellers, especially when long-haul flights arrive at stupid-o-clock. Not only can you grab a shower, but the ability to rest – or fire up your laptop and start working – is often invaluable and well worth including in your corporate contract.</p>



<h3 class="wp-block-heading" id="5-strategies-to-minimise-spend">5 Strategies to Minimise Spend</h3>



<p class="wp-block-paragraph">When every rand counts, it’s key to stay in control of extras. Here are five best practices:</p>



<p class="wp-block-paragraph"><strong>1.&nbsp;Bundle the Basics: </strong>It often pays to choose fare classes or hotel deals that include standard services – like baggage, Wi-Fi, and meals – upfront, rather than add them à la carte later.</p>



<p class="wp-block-paragraph"><strong>2.&nbsp;Track and Report: </strong>Use your travel platform’s reporting tools to identify where ancillary spending is spiking – by supplier, destination or trip type. Visibility is the first step to savings.</p>



<p class="wp-block-paragraph"><strong>3.&nbsp;Update Your Policy: </strong>If employees routinely opt for certain ancillary services – such as extra baggage, airport transfers or Wi-Fi – consider including them in your travel policy, as well as negotiating them up front as part of your corporate agreement.</p>



<p class="wp-block-paragraph"><strong>4.&nbsp;Negotiate With Suppliers: </strong>Through a travel management company (TMC), you can often secure better-value packages with bundled ancillaries – including premium perks like lounge access or early check-in.</p>



<p class="wp-block-paragraph"><strong>5.&nbsp;Educate Your Travellers: </strong>A quick chat about unnecessary upgrades and snack bar raids can go a long way. Informed travellers make smarter decisions – and fewer expense claims.</p>



<h3 class="wp-block-heading" id="knowing-when-to-say-yes-to-extras">Knowing When to Say “Yes” to Extras</h3>



<p class="wp-block-paragraph">Herman sums it up simply: “The question isn’t if should we use extras, rather it’s which ones offer real value in terms of ease, productivity and traveller wellbeing.”</p>



<p class="wp-block-paragraph">If a changeable ticket helps navigate shifting meetings, pay the fee. If premium seating ensures your team arrives fresh and focused, consider it an investment. If a bundled hotel rate saves you time and hassle? Go for it.</p>



<p class="wp-block-paragraph">“Travellers who are comfortable, informed and well-supported deliver more value when they land,” Heunes concludes. “Extras done right boost returns far more than they hurt the budget.”</p>



<p class="wp-block-paragraph"><strong>-ENDS-</strong></p>



<p class="wp-block-paragraph"><strong>MEDIA CONTACT</strong></p>



<p class="wp-block-paragraph">For more information about Corporate Traveller, or to interview Corporate Traveller South Africa GM Herman Heunes, call Sonnette Fourie on 081&nbsp;072 2869 or email <a href="mailto:sonnette@bigambitions.co.za">sonnette@bigambitions.co.za</a>.&nbsp;&nbsp;&nbsp;</p>



<p class="wp-block-paragraph"><strong>About Corporate Traveller </strong><strong></strong></p>



<p class="wp-block-paragraph">Corporate Traveller is a division of the Flight Centre Travel Group, dedicated to saving businesses across Southern Africa time and money. Corporate Traveller has the benefit of being part of the world&#8217;s third-largest travel retailer, leveraging its global negotiating strength. It has access to over 50 of the world&#8217;s leading airlines and deals with more than 100 000 hotels around the world to guarantee savings for clients. Corporate Traveller provides clear, consolidated reporting of all its clients&#8217; travel activities, helping them to control travel spend and identify opportunities to save costs.</p>



<p class="wp-block-paragraph">Issued by:</p>



<p class="wp-block-paragraph">Big Ambitions</p>



<p class="wp-block-paragraph">Sonnette Fourie</p>



<p class="wp-block-paragraph"><a href="mailto:sonnette@bigambitions.co.za">sonnette@bigambitions.co.za</a> </p>



<p class="wp-block-paragraph">+27 81 072 2869</p>
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		<title>The Great Cabin Class ROI Showdown</title>
		<link>https://media.bigambitions.co.za/press_release/the-great-cabin-class-roi-showdown/</link>
		
		<dc:creator><![CDATA[Jasmyn]]></dc:creator>
		<pubDate>Mon, 15 Sep 2025 09:58:17 +0000</pubDate>
				<guid isPermaLink="false">https://media.bigambitions.co.za/?post_type=press_release&#038;p=10620</guid>

					<description><![CDATA[Where should companies spend their travel budget? Johannesburg – Flying for work has always been a tug-of-war between cost and comfort (or the finance team and the poor soul in seat 54B). On paper, economy looks like the most obvious choice, especially for small teams on a budget. But when you factor in recovery time, [&#8230;]]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"><em>Where should companies spend their travel budget?</em></p>



<p class="wp-block-paragraph"><strong><em>Johannesburg</em> –</strong> Flying for work has always been a tug-of-war between cost and comfort (or the finance team and the poor soul in seat 54B). On paper, economy looks like the most obvious choice, especially for small teams on a budget. But when you factor in recovery time, sick days, and staff turnover, that “saving” could be costlier than you imagine.</p>



<p class="wp-block-paragraph">This isn’t just about bubbly in business class or that glorious leg-stretch in premium economy. It’s about whether spending a little more upfront actually saves money in the long run. We’ve dug up the research, pored over seat maps, and chatted to the experts at Corporate Traveller South Africa to see what really adds up.</p>



<p class="wp-block-paragraph"><strong>The anatomy of an airplane</strong></p>



<p class="wp-block-paragraph">We all know cabin classes are about as equal as a bowl of biltong and a single raisin, but let’s break down those long-haul seat stats, courtesy of SeatGuru. (And if you fancy Googling <em>“</em>seat pitch<em>”</em>: it’s the gap from a point on your seat to the same spot on the seat ahead, with a higher number meaning more legroom and space for passengers. Who knew?)</p>



<p class="wp-block-paragraph"><strong>Economy:</strong></p>



<p class="wp-block-paragraph">On average, expect a seat 43–45 cm wide with 70–80 cm of pitch. That’s just about the personal space of a medium-sized manhole cover (perfectly manageable on a short-haul flight, but not much room to move).</p>



<p class="wp-block-paragraph"><strong>Premium Economy:</strong></p>



<p class="wp-block-paragraph">Not every airline offers it, but those extra 12–18cm of legroom and 88–100cm of pitch already sound like a win. Add a bit more recline, a footrest and, depending on the airline, a different meal.</p>



<p class="wp-block-paragraph"><strong>Business:</strong></p>



<p class="wp-block-paragraph">This is where comfort takes off. Business class usually means double the pitch of economy, plus up to 10cm of extra width. Some seats only angle back; others give you the holy grail: a flat bed. Translation: you can eat, work, and actually sleep like a grown-up before you hit the boardroom.</p>



<p class="wp-block-paragraph"><strong>FUN FACT:</strong> <em>Lie-flat</em> is not the same as <em>flat bed</em>! A “lie-flat” seat reclines all the way but stays angled. Snuggly, but perhaps not what you imagined. A flat bed is perfectly horizontal, make it much easier to get a good night’s rest.</p>



<p class="wp-block-paragraph"><strong>Healthy employees are happy employees</strong></p>



<p class="wp-block-paragraph">Spending 12 hours+ in economy class, then flipping straight into business mode is no easy task. Studies show skipping sleep is comparable to being drunk (with similar cognitive and motor skill impairments). In fact, the Appleton Institute in Australia reports that 24 hours without shut-eye is equivalent to a blood alcohol level of 0.10 (about four or five beers).</p>



<p class="wp-block-paragraph">Add in jet lag: the Sleep Foundation notes it can take up to 1.5 days per time zone crossed to reset your body clock. Cross three zones and you’re facing four and a half days of feeling out of sorts.</p>



<p class="wp-block-paragraph">The good news? A study of an Australian cricket team found that better-quality rest in higher cabins really does speed up recovery.</p>



<p class="wp-block-paragraph">And here’s why it matters: employee wellbeing is a key ingredient in retention.</p>



<p class="wp-block-paragraph">Research from the Society for Human Resource Management (SHRM) shows replacing a skilled employee can cost anywhere from 50% to 200% of their annual salary. Factor in recruitment, training, and lost productivity, and the real bill soon appears. Consistently sending your crew in “cattle class” might look like a win on paper, but when they burn out and walk out, the true cost lands with a thud.</p>



<p class="wp-block-paragraph">Because here’s what the ticket really buys you:</p>



<ul class="wp-block-list">
<li><strong>Economy:</strong> Cheap upfront, expensive in practice. Add one to three lost workdays to recover from jet lag, stiff joints, and zero sleep – there goes your “bargain”.</li>



<li><strong>Premium Economy:</strong> Depending on when you book, SeatGuru estimates it runs 35–85% more than economy. Ouch, we know. But you’re buying legroom, laptop space, and a fighting chance at sleep. If it saves even one recovery day, the seat’s paid for itself.</li>



<li><strong>Business Class:</strong> Three to four times the sticker price of economy. But here’s the trade-off: actual sleep, no recovery days, sharper thinking. One deal closed, one client retained, or one high performer kept loyal more than covers the cost.</li>
</ul>



<p class="wp-block-paragraph"><br><strong>To Think About&#8230;</strong></p>



<ul class="wp-block-list">
<li><strong>Turnover:</strong> Swapping out burnt-out employees is pricier than a business class upgrade.</li>



<li><strong>Hotel nights:</strong> Flying economy often means footing the bill for an extra night so your employee can recover before seeing clients.</li>



<li><strong>Time is money:</strong> Priority check-in, security, and boarding save hours. Lounges offer Wi-Fi, peace and quiet, and showers – productivity you’d otherwise lose to fluorescent-lit food courts.</li>
</ul>



<p class="wp-block-paragraph"><br>The moral of the story? A ticket’s value isn’t in your budget column. It’s in what your people deliver when they land. Sometimes the cheapest seat is the costliest mistake.</p>



<p class="wp-block-paragraph"><strong>So, where’s the sweet spot?</strong></p>



<p class="wp-block-paragraph">For Herman Heunes, GM of Corporate Traveller South Africa, it’s all about context.</p>



<p class="wp-block-paragraph">“For SMEs, spending two to five timesmore for a business class ticket feels a bit wild. But there are different ways to approach the traveller journey, and prioritise the health and wellbeing of your team,” says Heunes.</p>



<p class="wp-block-paragraph">“As an example, your travel management company will be able to use their power buying to secure the best rates in terms of flights and cabin class, secure lounge access, as well as the best hotel rates for a comfortable rest on the other side. Never underestimate the power of good hotel room either!”</p>



<p class="wp-block-paragraph">For Heunes, you need to factor in:</p>



<ul class="wp-block-list">
<li><strong>Long Haul vs Short Haul:</strong> For just a couple of hours in the air, economy is fine. Cross time zones or fly more than six hours? Premium economy starts to shine.</li>



<li><strong>Itinerary:</strong> What’s waiting at the other end? If it’s a jam-packed day of meetings, a step up in comfort means your team arrive ready. Depending on your budget, that might mean premium economy for priority perks, or business class with a flat bed.</li>



<li><strong>Who’s Flying:</strong> The C-suite rightly enjoys comfort, but don’t forget your frequent flyers – the sales teams, project managers, and yes, the road warriors. They’re the ones at risk of burnout who won’t expect an upgrade but will deliver tenfold if you give them one.</li>
</ul>



<p class="wp-block-paragraph"><br><strong>What’s the ideal outcome?</strong></p>



<p class="wp-block-paragraph">The aim isn’t a full fleet of business-class tickets. It’s balance – between budget and wellbeing.</p>



<p class="wp-block-paragraph">Cutting travel costs only to pay in sick days, sluggish meetings, and resignations is a false economy. The victory here may not show up next month’s ledger. But over time? Expect smoother trips, loyal staff, and fewer lost workdays.</p>



<p class="wp-block-paragraph">Bravo for weighing up the true value of that ticket. Your people – and your bottom line – will thank you for it.</p>



<p class="wp-block-paragraph"><strong>-ENDS-</strong></p>



<p class="wp-block-paragraph"><strong>MEDIA CONTACT</strong></p>



<p class="wp-block-paragraph">For more information about Corporate Traveller, or to interview Corporate Traveller South Africa GM Herman Heunes, call Sonnette Fourie on 081&nbsp;072 2869 or email <a href="mailto:sonnette@bigambitions.co.za">sonnette@bigambitions.co.za</a>.&nbsp;&nbsp;&nbsp;</p>



<p class="wp-block-paragraph"><strong>About Corporate Traveller </strong><strong></strong></p>



<p class="wp-block-paragraph">Corporate Traveller is a division of the Flight Centre Travel Group, dedicated to saving businesses across Southern Africa time and money. Corporate Traveller has the benefit of being part of the world&#8217;s third-largest travel retailer, leveraging its global negotiating strength. It has access to over 50 of the world&#8217;s leading airlines and deals with more than 100 000 hotels around the world to guarantee savings for clients. Corporate Traveller provides clear, consolidated reporting of all its clients&#8217; travel activities, helping them to control travel spend and identify opportunities to save costs.</p>



<p class="wp-block-paragraph">Issued by:</p>



<p class="wp-block-paragraph">Big Ambitions</p>



<p class="wp-block-paragraph">Sonnette Fourie</p>



<p class="wp-block-paragraph"><a href="mailto:sonnette@bigambitions.co.za">sonnette@bigambitions.co.za</a> </p>



<p class="wp-block-paragraph">+27 81 072 2869</p>
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		<title>New in-flight power bank rules that passengers need to be aware of</title>
		<link>https://media.bigambitions.co.za/press_release/new-in-flight-power-bank-rules-that-passengers-need-to-be-aware-of/</link>
		
		<dc:creator><![CDATA[Jasmyn]]></dc:creator>
		<pubDate>Tue, 12 Aug 2025 14:40:05 +0000</pubDate>
				<guid isPermaLink="false">https://media.bigambitions.co.za/?post_type=press_release&#038;p=10421</guid>

					<description><![CDATA[Corporate Traveller offers advice for travellers who need to stay connected. Johannesburg – Portable chargers and power banks have become a carry-on essential to keep devices charged up for work or entertainment while travelling. But, with airlines changing on-board battery policies, travellers are being urged to be aware of new requirements and to rely on [&#8230;]]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"><em>Corporate Traveller offers advice for travellers who need to stay connected.</em></p>



<p class="wp-block-paragraph"><strong><em>Johannesburg</em> –</strong> Portable chargers and power banks have become a carry-on essential to keep devices charged up for work or entertainment while travelling. But, with airlines changing on-board battery policies, travellers are being urged to be aware of new requirements and to rely on other measures to keep connected while in the air.</p>



<p class="wp-block-paragraph">As an example, popular long-haul carrier Singapore Airlines and its low-cost carrier, Scoot, along with China Airlines, Thai Airways, Korean Airlines and Asiana Airlines (among others) have all changed their requirements this year, Virgin Australia has confirmed that its battery policy is currently under review, and, notably for South African travellers, Emirates has confirmed that using any kind of power bank is prohibited onboard Emirates’ flights, effective 1 October 2025.</p>



<p class="wp-block-paragraph">Emirates customers are still allowed to carry one power bank onboard (if they meet the specific conditions listed below), but the power banks may not be used in the aircraft cabin – either to charge devices from the power bank or to be charged themselves using the aircraft’s power source.</p>



<p class="wp-block-paragraph">Herman Heunes, GM of Corporate Traveller South Africa, says all passengers, particularly those travelling for business who rely on power banks to keep their devices charged, should be aware of the new rules so they’re not caught short.</p>



<p class="wp-block-paragraph">“Ultimately, it’s a safety measure,” says Heunes. “As power banks become more popular, airlines like Emirates have had to review their rules and regulations and are now taking proactive measures to ensure the highest safety standards for all travellers.&#8221;</p>



<p class="wp-block-paragraph">According to Emirates, their new regulations stipulate that:</p>



<ul class="wp-block-list">
<li>Emirates customers may only carry one power bank that is under 100 Watt Hours.</li>



<li>Power banks may not be used to charge any personal devices while onboard.</li>



<li>Charging a power bank using the aircraft’s power supply is not permitted.</li>



<li>All power banks accepted for transport must have capacity rating information available. </li>



<li>Power banks may not be placed in the overhead stowage bin onboard the aircraft and must now be placed in the seat pocket or in a bag under the seat in front of you.</li>



<li>Power banks are not permitted in checked luggage (existing rule).</li>
</ul>



<p class="wp-block-paragraph"><br>Corporate Traveller encourages travellers to:</p>



<ol start="1" class="wp-block-list">
<li>Familiarise yourself with your airline&#8217;s latest policies before you travel – these are available on each carrier&#8217;s website and vary across airlines (and are subject to change).</li>
</ol>



<ol start="2" class="wp-block-list">
<li>Get on the flight with a fully charged device. And if you are using your phone, laptop or tablet while you’re at the airport waiting to board, try to find a charging port to keep the battery full. Whether you’ve got lounge access or are sitting in a café at the airport, there are generally plenty of charging ports around. </li>
</ol>



<ol start="3" class="wp-block-list">
<li>Pack a charging cord in your carry-on that has a USB connection. Most planes, particularly on long-haul routes, will have USB plugs that you can plug into directly to charge while you fly (avoiding the need to use a power bank).</li>
</ol>



<ol start="4" class="wp-block-list">
<li>Think about the device you are taking onboard with you – sometimes a laptop is not the most effective way to stay connected, continue working on, or keep entertained from the sky. You can&#8217;t charge a laptop via the USB plugs onboard. A tablet tends to be the best way to go for a bigger screen, full functionality, and easy charging capability. </li>
</ol>



<ol start="5" class="wp-block-list">
<li>Make use of the in-flight infotainment systems when they are available. Rather than draining your battery watching a movie on your own device, use the built-in systems where possible.</li>
</ol>



<ol start="6" class="wp-block-list">
<li>Be aware of where you are plugging in, though. Public USB ports can be compromised by cybercriminals, and places like airports can be hotspots for this.</li>
</ol>



<ol start="7" class="wp-block-list">
<li>Purchase certified power banks from reputable manufacturers to ensure you and your fellow passengers are not at risk. </li>
</ol>



<ol start="8" class="wp-block-list">
<li>Pack permissible portable chargers in your carry-on bag. By aviation requirements globally, they must always be carried in the cabin with you.</li>
</ol>



<p class="wp-block-paragraph">“More and more airlines are introducing restrictions on using and charging portable devices in the aircraft, especially when it comes to the use of power banks” says Heunes. “It’s better to be forewarned, as we expect all the carriers to follow suit.”</p>



<p class="wp-block-paragraph"><strong>-ENDS-</strong></p>



<p class="wp-block-paragraph"><strong>MEDIA CONTACT</strong></p>



<p class="wp-block-paragraph">For more information about Corporate Traveller, or to interview Corporate Traveller South Africa GM Herman Heunes, call Sonnette Fourie on 081&nbsp;072 2869 or email <a href="mailto:sonnette@bigambitions.co.za">sonnette@bigambitions.co.za</a>.&nbsp;&nbsp;</p>



<p class="wp-block-paragraph"><strong>About Corporate Traveller </strong><strong></strong></p>



<p class="wp-block-paragraph">Corporate Traveller is a division of the Flight Centre Travel Group, dedicated to saving businesses across Southern Africa time and money. Corporate Traveller has the benefit of being part of the world&#8217;s third-largest travel retailer, leveraging its global negotiating strength. It has access to over 50 of the world&#8217;s leading airlines and deals with more than 100 000 hotels around the world to guarantee savings for clients. Corporate Traveller provides clear, consolidated reporting of all its clients&#8217; travel activities, helping them to control travel spend and identify opportunities to save costs.</p>



<p class="wp-block-paragraph">Issued by:</p>



<p class="wp-block-paragraph">Big Ambitions</p>



<p class="wp-block-paragraph">Sonnette Fourie</p>



<p class="wp-block-paragraph"><a href="mailto:sonnette@bigambitions.co.za">sonnette@bigambitions.co.za</a> </p>



<p class="wp-block-paragraph">+27 81 072 2869</p>
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		<title>15 Travel Tips from the Women Behind Africa&#8217;s Biggest Tourism Brands</title>
		<link>https://media.bigambitions.co.za/press_release/15-travel-tips-from-the-women-behind-africas-biggest-tourism-brands/</link>
		
		<dc:creator><![CDATA[Jasmyn]]></dc:creator>
		<pubDate>Fri, 08 Aug 2025 07:25:03 +0000</pubDate>
				<guid isPermaLink="false">https://media.bigambitions.co.za/?post_type=press_release&#038;p=10408</guid>

					<description><![CDATA[Women make up at least half (and by some counts, nearly 70%) of South Africa’s travel and tourism industry, so it’s no exaggeration to say they’re the ones influencing the way we explore. Ask almost any woman what she wishes for on Women’s Day, and the answer is surprisingly simple: the freedom to go, to [&#8230;]]]></description>
										<content:encoded><![CDATA[
<div class="wp-block-rank-math-toc-block" id="rank-math-toc"><h2>Table of Contents</h2><nav><ul><li><a href="#africa-experts">AFRICA EXPERTS</a></li><li><a href="#hospitality-professionals">HOSPITALITY PROFESSIONALS</a></li><li><a href="#travel-experts">TRAVEL EXPERTS</a></li><li><a href="#insurance-specialists">INSURANCE SPECIALISTS</a></li><li><a href="#airline-professionals">AIRLINE PROFESSIONALS</a></li></ul></nav></div>



<p class="wp-block-paragraph"><br>Women make up at least half (and by some counts, nearly 70%) of South Africa’s travel and tourism industry, so it’s no exaggeration to say they’re the ones influencing the way we explore.</p>



<p class="wp-block-paragraph">Ask almost any woman what she wishes for on Women’s Day, and the answer is surprisingly simple: the freedom to go, to learn, to experience, and to return with new stories.</p>



<p class="wp-block-paragraph">This Women’s Day, hear from the industry’s trailblazers – women who have ventured along less-trodden paths (often solo), opened doors, and quietly supported thousands of journeys. Their advice, learned on the road, in the skies, and at the helm, extends well beyond luggage or logistics. It’s about how to travel with confidence, courage, and joy, knowing you’re backed by a sisterhood who’s been there before you.</p>



<h3 class="wp-block-heading" id="africa-experts">AFRICA EXPERTS</h3>



<p class="wp-block-paragraph">1.<strong>Pack curiosity&#8230; and a Capulana</strong><br><strong>Natalie Tenzer-Silva, Director &amp; Founder, Dana Tours</strong><br>“My must-pack for Mozambique? A capulana – a traditional cloth every Mozambican woman carries. It’s a beach wrap, sunshade, picnic blanket, cover-up, and even a way to carry a baby. Pack one, and show your openness to blending in. Most of all, come with curiosity. Mozambique works on its own rhythm, and when you lean in, you’ll find joy and connection in the unexpected moments.”</p>



<p class="wp-block-paragraph">2.<strong>Skip the safari classics &#8211; Africa always gives you more</strong><br><strong>Amanda Margison &amp; Jacqui Reynolds, Founders, On Show Solutions / Africa Showcase</strong> <br>&#8220;As women leading an international tourism platform, we&#8217;ve seen how African travel resonates deeply with women seeking meaning, connection and joy. Our best advice? Follow your curiosity. Africa always gives you more than you expect – especially when you venture beyond the obvious.&#8221;</p>



<p class="wp-block-paragraph">3.<strong>Book with recognised operators and ask the tough questions</strong><br><strong>Kgomotso Ramothea, CEO, ATTA®</strong> <br>“Don’t limit yourself to a single experience. Blend city culture with wildlife, or a beach escape with a cruise. Also, always book through recognised, accredited providers and don’t hesitate to ask about safety protocols; any quality operator will be happy to explain how they’ve got your back.”</p>



<ol class="wp-block-list">
<li></li>
</ol>



<h3 class="wp-block-heading" id="hospitality-professionals">HOSPITALITY PROFESSIONALS</h3>



<p class="wp-block-paragraph">4.<strong>Master your hotel safety checklist</strong><br><strong>Lee-Anne Singer, FEDHASA Cape Chairperson</strong><br>“My personal checklist: 24/7 accessible reception or support, a room close to the lift but never on the ground floor, strong access control for guest-only areas, and a quick, friendly pre-arrival response, which almost always predicts the kind of care I get in person.”</p>



<p class="wp-block-paragraph">5.<strong>Forget thread count. Real luxury is choice</strong><br><strong>Anka Zeeman, Co-Founder &amp; Co-Owner, Morukuru Family</strong> <br>“For me, true luxury is less about thread count and more about the freedom to shape your days as you wish – whether you’re up for a sunrise safari or lingering over coffee on your terrace, the real indulgence is choice.”</p>



<p class="wp-block-paragraph">6.<strong>Choose walkable accommodations</strong><br><strong>Thuthukile Moloto, General Manager, Pullman Cape Town</strong><br>“Many destinations – including Cape Town – are designed for discovery on foot, from artisan coffee stands to open-air art. Pick accommodations with walking access to local markets and attractions. It radically enhances your sense of freedom and immersion throughout your stay.”</p>



<p class="wp-block-paragraph">7.<strong>Be adventurous, even in familiar destinations</strong><br><strong>Jessica Redinger, General Manager, Hyde Johannesburg</strong><br>“My tip for those travelling to Johannesburg for the first time is to be adventurous! There’s a whole city of history, art, food, and music waiting. The Red Bus stop is just 120m away from Hyde Johannesburg for easy city touring or tap into our network of local guides for tailored, confidence-boosting explorations.”</p>



<h3 class="wp-block-heading" id="travel-experts">TRAVEL EXPERTS</h3>



<p class="wp-block-paragraph">8.<strong>Join the 50% who&#8217;ve cracked the timing code</strong><br><strong>Sue Garrett, GM Pricing, Supply &amp; Marketing, Flight Centre South Africa</strong><br>“Travel off-peak (nearly 50% of South Africans do!). When visiting Saffa favourites like Mauritius and Bali, going just outside the typical holiday season means fewer crowds, better rates, and more authentic connections with locals.”</p>



<p class="wp-block-paragraph">9.<strong>Stopovers aren’t delays &#8211; they’re mini-adventures!</strong><br><strong>Antoinette Turner, GM, Flight Centre South Africa</strong><br>“With the Rand’s ups and downs, look for destinations or stopovers that let you stretch your currency further. For instance, some premium airlines offer free city tours or stopovers you can convert into mini-adventures for almost nothing extra.”</p>



<p class="wp-block-paragraph">10.<strong>Know when to use AI – and when to call a pro</strong><br><strong>Chantal Gouws, General Manager, Envoyage</strong><br>“Use AI to brainstorm ideas or do your travel research but trust a travel professional when things get tricky or when you need nuanced, experience-based advice. Know when to ‘AI’ and when to ‘human’ – humans are your safety net for the details and context no algorithm can fully grasp.”</p>



<p class="wp-block-paragraph">11.<strong>Don&#8217;t underestimate the power of a quick escape</strong><br><strong>Natalia Rosa, CEO, Big Ambitions</strong> <br>“Travel doesn’t have to mean big, complicated getaways. Sometimes the best self-care is a last-minute two- or three-day escape close to home. For women with busy lives, exploring what’s within a two-hour drive can be just the break you need and far less stressful (and more affordable) than planning a long-haul trip.”</p>



<p class="wp-block-paragraph">12.<strong>Turn business travel into discovery opportunities</strong><br><strong>Mummy&nbsp;Mafojane, General Manager, FCM South Africa</strong> <br>“Turn business travel into an opportunity for discovery by arriving a day early. Spend your Sunday exploring, so you’re fresh for Monday’s meetings and get a taste of the city, too. I also always pick overnight flights for work trips – you maximise your days at both ends.”</p>



<h3 class="wp-block-heading" id="insurance-specialists">INSURANCE SPECIALISTS</h3>



<p class="wp-block-paragraph">13.<strong>Never skimp on insurance</strong><br><strong>Natasha Parry, General Manager, SATIB</strong> <br>“Many South African DMCs now embed bespoke insurance (like SATIBGo) right into your package. The smart things to do is ask if you are specifically covered for high-risk activities like horseback safaris, quad biking, or boat trips. Some policies quietly exclude these, which can mean denied claims when you need them most.”</p>



<p class="wp-block-paragraph">14.<strong>Remember; you&#8217;re already tougher than you think</strong><br><strong>Tracy Lee Feakes, Head of Insurance Division, Everything.Insure</strong><br>“South African women are naturally tough and adaptable – managing daily realities like load shedding, infrastructure hiccups, and safety concerns at home means you’re more empowered for African travel than you realise. Never underestimate your own resilience; be adventurous and trust that you’re capable of handling far more than you think.”</p>



<h3 class="wp-block-heading" id="airline-professionals">AIRLINE PROFESSIONALS</h3>



<p class="wp-block-paragraph">15.<strong>Chat with your flight crew for insider tips</strong><br><strong>Barbara Namwila, Sales and Marketing Manager, Proflight Zambia</strong> <br>“Don’t be shy to chat with the crew on your flight, especially on quieter flights. They’re a wonderful source of local tips and are there to make sure you feel welcome and comfortable throughout your journey.”</p>



<p class="wp-block-paragraph">The women leading Africa’s travel industry understand the joys of jet-setting (and road-tripping… and cruising) better than most: every border crossed, every comfort zone pushed, every new connection made is its own celebration of possibility.</p>



<p class="wp-block-paragraph">So, the next time you plan a trip, whether far afield or simply to a new neighbourhood, remember you travel in the company of those who know the value of experience, preparedness, and support. As these women show, wherever you go, there’s wisdom waiting to guide you… and open arms ready to welcome you home.</p>
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		<title>Proflight Zambia Strengthens Destination Connectivity at Africa Travel Indaba 2025</title>
		<link>https://media.bigambitions.co.za/press_release/proflight-zambia-strengthens-destination-connectivity-at-africa-travel-indaba-2025/</link>
		
		<dc:creator><![CDATA[hannahc]]></dc:creator>
		<pubDate>Thu, 22 May 2025 14:22:42 +0000</pubDate>
				<guid isPermaLink="false">https://media.bigambitions.co.za/?post_type=press_release&#038;p=10038</guid>

					<description><![CDATA[DURBAN &#124; May 22, 2025:&#160;&#160;Proflight Zambia showcased its vital role in connecting Zambia&#8217;s diverse tourism destinations as part of the country&#8217;s strong presence at Africa&#8217;s Travel Indaba 2025. Joining 40 other Zambian tourism stakeholders at the premier travel trade show held in Durban from May 13-15, the airline emphasised the importance of collaborative destination marketing. [&#8230;]]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"><strong>DURBAN | May 22, 2025:</strong>&nbsp;&nbsp;Proflight Zambia showcased its vital role in connecting Zambia&#8217;s diverse tourism destinations as part of the country&#8217;s strong presence at Africa&#8217;s Travel Indaba 2025. Joining 40 other Zambian tourism stakeholders at the premier travel trade show held in Durban from May 13-15, the airline emphasised the importance of collaborative destination marketing.</p>



<p class="wp-block-paragraph">Zola Khondowe, Manager of Customer Support Services, who attended the event, highlighted the strategic value of this unified approach: &#8220;In a competitive marketplace like Africa&#8217;s Travel Indaba, standing together as Team Zambia creates a stronger impact than any single operator could achieve alone. For Proflight, being part of this unified presence alongside our tourism partners demonstrated our shared commitment to promoting Zambia as a destination.&#8221;</p>



<p class="wp-block-paragraph">The Zambia stand attracted consistent interest throughout the three-day event at Durban&#8217;s Inkosi Albert Luthuli Convention Centre, with stakeholders reporting productive engagement with international buyers and media.</p>



<p class="wp-block-paragraph">&#8220;Our participation was about more than just promoting flight routes,&#8221;&nbsp;Khondowe&nbsp;continued. &#8220;It was about showing how Proflight&#8217;s connectivity enables travellers to experience everything Zambia has to offer – from Victoria Falls,&nbsp;&nbsp;to adventure activities, safari, the local culture, and MICE travel&nbsp;&nbsp;&#8211; as part of one seamless journey.&#8221;</p>



<p class="wp-block-paragraph">Khondowe and Christine Kunda, Senior Customer Service Representative from Proflight Zambia were on the stand for all three days, engaging with buyers and addressing their questions about logistics and connectivity within the country. The team found the level of engagement both productive and encouraging as they connected with existing partners and new industry contacts interested in packaging Zambia&#8217;s diverse destinations.</p>



<p class="wp-block-paragraph">Conversations at the stand revealed a notable shift in the marketplace toward Zambia&#8217;s longstanding tourism attributes. Ian Pollard, Commercial Manager for African Parks at Kafue National Park, observed: &#8220;What the trade is looking for right now is authenticity, exclusivity, and I think that&#8217;s what Zambia offers.&#8221;</p>



<p class="wp-block-paragraph">Economic considerations also influence buyer interest: &#8220;We&#8217;re affordable in many ways in comparison, maybe to other products, so that&#8217;s also driving a slight change,&#8221; Pollard explained.</p>



<p class="wp-block-paragraph">He also credited the government&#8217;s commitment to tourism promotion: &#8220;I think the government&#8217;s doing a really great job getting us to these shows, but also promoting the destinations.”</p>



<p class="wp-block-paragraph">The impressive showing of 41 Zambian exhibitors demonstrated the sector&#8217;s maturity and growth: &#8220;Forty-one organisations here are showing what Zambia shows, that there is tourism growth as well, and I think that growth brings more competition and more competition means improved products,&#8221; Pollard remarked.</p>



<p class="wp-block-paragraph">The Zambia stand was further enhanced by the presence of Hon. Rodney Sikumba, Minister of Tourism, who led high-level engagements throughout the event. The Minister conducted bilateral meetings with key stakeholders, including South African Deputy President, Shipokosa Paulus Mashatile.</p>



<p class="wp-block-paragraph">Minister Sikumba also took time to engage with private sector exhibitors on the Zambia stand, acknowledging their contributions to the country&#8217;s tourism growth and promotion on the international stage.&nbsp;</p>



<p class="wp-block-paragraph">&#8220;Having the Minister of Tourism among us at Africa Travel Indaba demonstrated the strong partnership between government and industry that makes Zambia&#8217;s tourism offering so compelling,&#8221;&nbsp;Khondowe&nbsp;concluded. &#8220;This unified approach, bringing together Proflight Zambia, conservation organisations, tour operators and government stakeholders, ensures that visitors can experience the best of our country with seamless connectivity and support. We look forward to continuing this collaboration as we welcome more travellers to discover Zambia&#8217;s remarkable destinations.&#8221;</p>



<p class="wp-block-paragraph">-Ends-</p>



<p class="wp-block-paragraph"><strong>About Proflight Zambia</strong></p>



<p class="wp-block-paragraph">Proflight Zambia, established in 2005, is Zambia’s leading schedule airline. Operating from its base in Lusaka its domestic routes include Kalumbila, Kasama, Livingstone, Mansa, Mfuwe, Ndola, and Solwezi, seasonal safari routes to Jeki/Royal airstrips in Lower Zambezi National Park. The airline’s regional flights to South Africa operate between Lusaka and Johannesburg, Lusaka and Cape Town (via Livingstone) and Livingstone and Cape Town direct.&nbsp;&nbsp;</p>



<p class="wp-block-paragraph">The airline prides itself in providing a safe, reliable, efficient, and friendly service, and offering good value to business and leisure travellers locally and internationally.</p>



<p class="wp-block-paragraph">The airline operates four 50-seater Bombardier CRJ-200 Jets, a Bombardier CRJ-100 Freighter Jet, four 29-seater Jetstream 41 aircraft and one 18-seater Jetstream 32 aircraft.</p>



<p class="wp-block-paragraph">More information is available at www.flyzambia.com</p>
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		<title>PROFLIGHT ZAMBIA INCREASES FLIGHT FREQUENCY AS SAFARI SEASON </title>
		<link>https://media.bigambitions.co.za/press_release/proflight-zambia-increases-flight-frequency-as-safari-season/</link>
		
		<dc:creator><![CDATA[Dorine Reinstein]]></dc:creator>
		<pubDate>Wed, 26 Feb 2025 09:32:36 +0000</pubDate>
				<guid isPermaLink="false">https://media.bigambitions.co.za/?post_type=press_release&#038;p=9500</guid>

					<description><![CDATA[Increased frequency on the Livingstone–Lusaka route and comprehensive schedules for key safari destinations provide connectivity for South African travellers. Lusaka, Zambia – Proflight Zambia has announced a significant enhancement to its domestic schedule, increasing the frequency of its Livingstone–Lusaka route from once daily to twice daily, effective 1 April 2025, as safari season starts up.  [&#8230;]]]></description>
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<p class="wp-block-paragraph"><em>Increased frequency on the Livingstone–Lusaka route and comprehensive schedules for key safari destinations provide connectivity for South African travellers.</em></p>



<p class="wp-block-paragraph">Lusaka, Zambia – <a href="https://proflight-zambia.com" data-type="link" data-id="https://proflight-zambia.com" target="_blank" rel="noopener">Proflight Zambia</a> has announced a significant enhancement to its domestic schedule, increasing the frequency of its Livingstone–Lusaka route from once daily to twice daily, effective 1 April 2025, as safari season starts up. </p>



<p class="wp-block-paragraph"><strong>LIVINGSTONE–LUSAKA FREQUENCY INCREASE</strong></p>



<p class="wp-block-paragraph">The Safari Schedule features:</p>



<ul class="wp-block-list">
<li>An early afternoon service departing Livingstone at 12:20, with an arrival in Lusaka at approximately 13:30. Flights from Lusaka to Livingstone will run at 10:35 for arrival at 11:45.</li>
</ul>



<ul class="wp-block-list">
<li>An early evening service departing Livingstone at 18:20, arriving in Lusaka around 19:30. Flights from Lusaka to Livingstone will run at 16:35 to arrive at 17:45.</li>
</ul>



<p class="wp-block-paragraph">This enhancement is particularly significant as it facilitates seamless connectivity for travellers arriving in Livingstone from Cape Town via direct services and those connecting through Johannesburg.&nbsp;</p>



<p class="wp-block-paragraph">The improved frequency reduces transit time and aligns with the peak flow at Victoria Falls, ensuring passengers have maximum time to experience the natural wonder and its associated adventure activities &#8211; including white-water rafting, helicopter tours, and wildlife excursions in Mosi-oa-Tunya National Park.</p>



<p class="wp-block-paragraph"><strong>SAFARI SEASON FLIGHT SCHEDULE</strong></p>



<p class="wp-block-paragraph">Alongside the Livingstone–Lusaka enhancement, Proflight Zambia’s comprehensive safari season timetable, is designed to support travel into Zambia’s key attractions:</p>



<p class="wp-block-paragraph">Lusaka–Mfuwe&nbsp;</p>



<ul class="wp-block-list">
<li>Flights on Fridays from 06:55 to arrive at 08:05; Mondays, Tuesdays and Saturdays, departing at 10:35 to arrive at 13:30; and Wednesdays, Thursdays and Sundays, departing at 18:20 to arrive at 17:45. </li>
</ul>



<p class="wp-block-paragraph">Livingstone – Mfuwe&nbsp;</p>



<ul class="wp-block-list">
<li>Flights on Mondays, Tuesdays, Fridays and Saturdays (via Lusaka) and returning on Tuesdays, Wednesdays, Thursdays and Sundays. </li>
</ul>



<p class="wp-block-paragraph">Mfuwe is the gateway to South Luangwa, renowned as the birthplace of the walking safari. This schedule is tailored to enable optimal use of daylight for game drives and walking safaris, offering travellers exceptional opportunities to encounter leopards, elephants, and endemic species such as Thornicroft’s giraffe.</p>



<p class="wp-block-paragraph"><strong>ADDITIONAL CONNECTIVITY TO TOURISM DESTINATIONS</strong></p>



<p class="wp-block-paragraph">Proflight Zambia’s Lusaka services also connect travellers with other enticing destinations:</p>



<p class="wp-block-paragraph">• Mansa: Offering access to Lake Bangweulu—one of Africa&#8217;s largest wetlands—Mansa is ideal for birdwatching, fishing, and boat tours. The diverse wildlife makes it a must-visit for nature enthusiasts.</p>



<p class="wp-block-paragraph">• Kasama: Kasama provides visitors with memorable experiences at sites such as Chishimba Falls and the Mwela Rock paintings. It is also the gateway to&nbsp;&nbsp;Lake Tanganyika, the second deepest lake in the world and known for its fishing and snorkelling.</p>



<p class="wp-block-paragraph"><strong>Meeting Traveller Needs with Agility and Reliability</strong></p>



<p class="wp-block-paragraph">Josias Walubita, Director of Flight Operations at Proflight Zambia, commented:&nbsp;</p>



<p class="wp-block-paragraph">&#8220;As a proudly Zambian airline that closely monitors seasonal travel trends, we consistently assess our route performance and adapt to meet passenger demand. Increasing the Livingstone–Lusaka frequency gives our customers more flexibility and less transit time. This, along with our detailed safari season timetable, ensures that travellers—from those arriving on our new Cape Town–Livingstone service launched in December 2024 to our long-standing routes—can reach Zambia&#8217;s iconic attractions more efficiently.&#8221;</p>



<p class="wp-block-paragraph">&#8220;With Victoria Falls at its most dramatic in April and our national parks offering some of the world’s best safari lodges, now is the ideal time for South African travellers to experience Zambia’s unique blend of natural beauty and adventure,&#8221; he added.</p>



<p class="wp-block-paragraph">Passengers are encouraged to secure bookings early via www.flyzambia.com or through their preferred travel agent as demand surges during this peak period.</p>
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		<title>Cape Town to St Helena Island: Direct Airlink Flights Return for Summer 2024-2025</title>
		<link>https://media.bigambitions.co.za/press_release/cape-town-to-st-helena-island-direct-airlink-flights-return-for-summer-2024-2025/</link>
		
		<dc:creator><![CDATA[Dorine Reinstein]]></dc:creator>
		<pubDate>Wed, 11 Dec 2024 13:20:35 +0000</pubDate>
				<guid isPermaLink="false">https://media.bigambitions.co.za/?post_type=press_release&#038;p=9194</guid>

					<description><![CDATA[Airlink flights connecting Cape Town and St Helena Island made their seasonal return on Saturday, 07 December. Flights between South Africa’s “Mother City” and the South Atlantic Island will operate every Saturday until 29 March 2025.&#160; They augment the weekly Johannesburg-St Helena schedule which will operate on Tuesdays for the duration of the summer season. [&#8230;]]]></description>
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<p class="wp-block-paragraph">Airlink flights connecting Cape Town and St Helena Island made their seasonal return on Saturday, 07 December.</p>



<p class="wp-block-paragraph">Flights between South Africa’s “Mother City” and the South Atlantic Island will operate every Saturday until 29 March 2025.&nbsp; They augment the weekly Johannesburg-St Helena schedule which will operate on Tuesdays for the duration of the summer season.</p>



<p class="wp-block-paragraph">Prior to 2017, when commercial flights to St Helena’s newly built airport began operating, the only way to reach the island was a five-day sea voyage from Cape Town. Today, Airlink, puts this bucket-list destination in easy reach of visitors.</p>



<p class="wp-block-paragraph">“It’s about a six-hour flight between Cape Town and Jamestown, with a brief re-fuelling stop in Walvis Bay,” says Airlink CEO and Managing Director, <strong>Rodger Foster</strong>. “For travellers with a keen sense of adventure and history, St Helena remains one of the most unspoiled, fascinating and unforgettable places to visit. It is a privilege to be entrusted with this route.”</p>



<figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="576" src="https://media.bigambitions.co.za/wp-content/uploads/2024/12/Airlink-Embraer-ERJ-190-AR-4-1024x576.png" alt="Airlink Embraer ERJ 190 AR 4" class="wp-image-9196" title="Cape Town to St Helena Island: Direct Airlink Flights Return for Summer 2024-2025 1" srcset="https://media.bigambitions.co.za/wp-content/uploads/2024/12/Airlink-Embraer-ERJ-190-AR-4-1024x576.png 1024w, https://media.bigambitions.co.za/wp-content/uploads/2024/12/Airlink-Embraer-ERJ-190-AR-4-300x169.png 300w, https://media.bigambitions.co.za/wp-content/uploads/2024/12/Airlink-Embraer-ERJ-190-AR-4-768x432.png 768w, https://media.bigambitions.co.za/wp-content/uploads/2024/12/Airlink-Embraer-ERJ-190-AR-4-1536x864.png 1536w, https://media.bigambitions.co.za/wp-content/uploads/2024/12/Airlink-Embraer-ERJ-190-AR-4-2048x1152.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Cape Town to St Helena Island: Direct Airlink Flights Return for Summer 2024-2025 2</figcaption></figure>



<p class="wp-block-paragraph"><strong>Matt Joshua</strong>, Head of Tourism for St Helena says the seasonal Cape Town-St Helena route is invaluable for local residents with ties to South Africa, South African tourists, and international visitors from the UK, Europe and beyond.</p>



<p class="wp-block-paragraph">“Cape Town is a launchpad for tourism. By linking the Mother City directly with St Helena, Airlink is providing a convenient and reliable service to a destination that holds a unique mystique for many,” says Joshua. “It really is a destination like no other.”</p>



<p class="wp-block-paragraph">Lying in middle of the South Atlantic and once a critical port of call between Europe and Asia, St Helena is now home to nearly 4,000 residents – all ready to introduce visitors to the island’s extraordinary history, traditions, landscape, wildlife and nature. From unmatched walking and hiking trails to birding, diving, snorkelling and photographic expeditions, the island awaits – now only a flight away from Cape Town.</p>



<p class="wp-block-paragraph">Discover the best rates and promotional fares by visiting the Airlink website at www.flyairlink.com or contacting an IATA travel agent. Your extraordinary Atlantic adventure begins with just one click – explore and book today for the best deals available!</p>



<p class="wp-block-paragraph">The full schedule of flights can be found on <a href="http://www.flyairlink.com/" target="_blank" rel="noreferrer noopener">www.flyairlink.com</a>.</p>
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		<title>Why your business travellers are going rogue (and how to bring the back)</title>
		<link>https://media.bigambitions.co.za/press_release/why-your-business-travellers-are-going-rogue-and-how-to-bring-the-back/</link>
		
		<dc:creator><![CDATA[Jasmyn]]></dc:creator>
		<pubDate>Tue, 29 Oct 2024 14:19:52 +0000</pubDate>
				<guid isPermaLink="false">https://media.bigambitions.co.za/?post_type=press_release&#038;p=8981</guid>

					<description><![CDATA[JOHANNESBURG – A business class upgrade because economy was supposedly full. A booking made directly with an airline instead of through the corporate platform. A five-star hotel justified by its proximity to a conference venue. As business travel picks up, more employees are bypassing company travel policies in favour of their own preferences – a [&#8230;]]]></description>
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<p class="wp-block-paragraph"><strong>JOHANNESBURG </strong>– A business class upgrade because economy was supposedly full. A booking made directly with an airline instead of through the corporate platform. A five-star hotel justified by its proximity to a conference venue. As business travel picks up, more employees are bypassing company travel policies in favour of their own preferences – a practice known in the industry as &#8220;going rogue.&#8221;</p>



<p class="wp-block-paragraph">This shift towards unofficial booking practices is giving organisations more than just a financial headache.</p>



<p class="wp-block-paragraph">&#8220;What we&#8217;re seeing isn&#8217;t simple rebellion,&#8221; says Mummy Mafojane, Productive Operations Leader at FCM Travel. &#8220;When staff routinely work around travel policies, it usually means those policies aren&#8217;t keeping pace with how business travel actually works today.&#8221;</p>



<p class="wp-block-paragraph">For companies already juggling currency fluctuations and complex cross-border operations, this shift is proving costly. Here&#8217;s what&#8217;s really going on:</p>



<p class="wp-block-paragraph"><strong>1. Nobody understands the rules</strong></p>



<p class="wp-block-paragraph">It turns out most staff are genuinely confused about what they can and can&#8217;t do. Freenow&#8217;s recent research revealed a telling statistic: only 29% of employees actually understand their company&#8217;s travel policy.</p>



<p class="wp-block-paragraph">&#8220;Many companies are still running with policies written years ago,&#8221; says Mafojane. &#8220;The business world has changed dramatically, but these guidelines often haven&#8217;t kept up.&#8221;</p>



<p class="wp-block-paragraph"><strong>2. Flexibility is non-negotiable</strong></p>



<p class="wp-block-paragraph">The days of rigid travel schedules are fading fast. Nearly half of all employees now rank flexible arrangements as their top priority, according to Freenow&#8217;s research. When policies don&#8217;t bend, people simply find alternatives.</p>



<p class="wp-block-paragraph">This often means lost negotiating power with suppliers and reduced visibility of employee movements – a serious concern for organisations managing duty of care obligations.</p>



<p class="wp-block-paragraph"><strong>3. Expense processes are stuck in the past</strong></p>



<p class="wp-block-paragraph">In a world of instant payments, outdated expense systems are pushing people to book elsewhere. The research shows 61% of employees want simpler reimbursement processes.</p>



<p class="wp-block-paragraph">&#8220;Complex reimbursement processes don&#8217;t just frustrate employees – they create real business inefficiencies,&#8221; Mafojane explains. &#8220;Modern travel programmes need equally modern payment solutions.&#8221;</p>



<p class="wp-block-paragraph"><strong>4. Work and leisure lines are blurring</strong></p>



<p class="wp-block-paragraph">The rise of combined business and leisure travel isn&#8217;t just a trend – it&#8217;s reshaping how people view business trips. Freenow&#8217;s research shows 72% of employees want to combine business and leisure travel, but many companies haven&#8217;t figured out how to handle this shift.</p>



<p class="wp-block-paragraph">&#8220;Fighting this trend isn&#8217;t the answer,&#8221; says Mafojane. &#8220;Forward-thinking companies are creating clear frameworks that benefit both the business and their people.&#8221;</p>



<p class="wp-block-paragraph"><strong>5. Policy engagement needs work</strong></p>



<p class="wp-block-paragraph">Traditional travel policies rarely inspire enthusiasm. Yet there&#8217;s potential for change – 46% of employees said they&#8217;d be more interested if companies made it more engaging. Some organisations are seeing success with reward programmes and team-based initiatives.</p>



<p class="wp-block-paragraph"><strong>Why it matters</strong></p>



<p class="wp-block-paragraph">When staff bypass travel policies, the implications extend far beyond immediate costs. Companies lose their negotiating power. Finance teams spend valuable hours reconciling unauthorised bookings. Most critically, duty of care becomes significantly harder to manage.</p>



<p class="wp-block-paragraph">Progressive companies are adapting their travel policies for today&#8217;s business reality, says Mafojane. They&#8217;re replacing rigid rules with smart guidelines. They&#8217;re implementing technology that makes booking simple. And they&#8217;re acknowledging that business travel has fundamentally changed.</p>



<p class="wp-block-paragraph">&#8220;The organisations getting this right aren&#8217;t just writing rules – they&#8217;re building travel programmes that work for their people,&#8221; Mafojane concludes. &#8220;When you achieve that balance, compliance follows naturally.&#8221;</p>



<p class="wp-block-paragraph">**ends**</p>



<p class="wp-block-paragraph">For more information about FCM Travel, or to interview FCM Travel General Manager South Africa, Bonnie Smith, call Lori Cohen on 079&nbsp;641 4965 or email <a href="mailto:lori@bigambitions.co.za">lori@bigambitions.co.za</a>.</p>



<p class="wp-block-paragraph"><strong>About FCM Travel:</strong><strong></strong></p>



<p class="wp-block-paragraph">FCM Travel, the flagship corporate travel brand at Flight Centre Travel Group (FCTG), is the business travel partner of choice for large national, multinational and global corporations. We are an award-winning global corporate travel management company ranking as one of the top five by size around the world. We operate a global network which spans more than 100 countries, employing over 6000 people.</p>



<p class="wp-block-paragraph">FCM are transforming the business of travel through our empowered and accountable people who deliver 24/7 service and are available either online or offline. Leveraging FCM&#8217;s negotiating strength and supplier relationships in conjunction with our tailored business travel programs, our expertise delivers more for our clients where it matters most to them.</p>



<p class="wp-block-paragraph">Visit us at <a href="http://www.fcmtravel.co.za" target="_blank" rel="noopener">www.fcmtravel.co.za</a></p>



<p class="wp-block-paragraph"><strong>Issued by: Big Ambitions</strong></p>



<p class="wp-block-paragraph">Contact: Lori Cohen</p>



<p class="wp-block-paragraph">Tel: +27 79 641 4965</p>



<p class="wp-block-paragraph">Email: Lori@bigambitions.co.za</p>
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		<title>Aviation executives call on tourism boards to boost Africa air routes</title>
		<link>https://media.bigambitions.co.za/press_release/aviation-executives-call-on-tourism-boards-to-boost-africa-air-routes/</link>
		
		<dc:creator><![CDATA[Dorine Reinstein]]></dc:creator>
		<pubDate>Wed, 10 Jul 2024 09:56:11 +0000</pubDate>
				<guid isPermaLink="false">https://media.bigambitions.co.za/?post_type=press_release&#038;p=8294</guid>

					<description><![CDATA[WINDHOEK, 05 JULY 2024 – Africa&#8217;s vast tourism potential remains untapped due to a lack of air connectivity, with Africa currently accounting for just 1.9% of global passenger and cargo traffic. However, aviation experts believe national tourism boards have a unique opportunity to drive new airline routes and spur economic growth. At a recent AviaDev [&#8230;]]]></description>
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<p class="wp-block-paragraph"><strong>WINDHOEK, 05 JULY 2024</strong> – Africa&#8217;s vast tourism potential remains untapped due to a lack of air connectivity, with Africa currently accounting for just 1.9% of global passenger and cargo traffic. However, aviation experts believe national tourism boards have a unique opportunity to drive new airline routes and spur economic growth.</p>



<p class="wp-block-paragraph">At a recent AviaDev Africa workshop, which was hosted in collaboration with the SADC Business Council Tourism Alliance, airline executives stressed tourism boards&#8217; power lies in leveraging market data and industry relationships to convince sceptical carriers of new routes&#8217; long-term viability.</p>



<p class="wp-block-paragraph">“Tourism is more than just leisure; it&#8217;s a critical economic activity that requires strategic thinking and collaboration across sectors,” said Kojo Bentum-Williams, UN Tourism&#8217;s Senior Africa Communications Expert.</p>



<p class="wp-block-paragraph">Sylvain Bosc, former Chief Commercial Officer of SAA and Fastjet, stressed the importance of demonstrating sustained profitability. “Destination marketing organisations (DMOs) must sell a long-term vision highlighting the destination’s growth prospects and economic impact,” he said. “Creative incentives like co-marketing, reducing airline costs, and quantifying passenger volumes can be more powerful than direct subsidies.”</p>



<p class="wp-block-paragraph">Bosc noted DMOs need to “bring new light” to data airlines already have by offering insights into upcoming local economic developments like new mines or infrastructure projects that could drive corporate traffic. “Local insights can provide airlines with the confidence they need to invest in new routes,” he said.</p>



<p class="wp-block-paragraph">Natalia Rosa, Project Lead of the SADC Business Council Tourism Alliance, underscored the critical role of aviation in regional development: “Aviation is not a luxury, it&#8217;s the lifeblood of a modern regional economy. Improved air connectivity unlocks a range of benefits: it streamlines travel, opens doors for new tourism markets, and strengthens regional economic ties.”</p>



<p class="wp-block-paragraph">Gavin Eccles, Head of Vertical at BAE Ventures, emphasised tourism boards must be “at the table” with compelling cases backed by local market insights, travel trade ties and unique selling points that airlines often lack.</p>



<p class="wp-block-paragraph">“Tourism boards should not only provide data but also offer a local perspective that airlines may not have,” Eccles said, citing India&#8217;s successful &#8220;Incredible India&#8221; branding undermined by poor connectivity.</p>



<p class="wp-block-paragraph">Regional coordination like aligned visa policies, joint itinerary promotion and tapping conservation funds can also help finance route development. But Tim Harris of Helm Growth Advisors cautioned: “Retaining and expanding existing airline services should be the priority before attracting new routes.”</p>



<p class="wp-block-paragraph">While direct subsidies face sustainability questions, Bentum-Williams said other incentives enable an “environment of trust” for profit-focused airlines.</p>



<p class="wp-block-paragraph">“There&#8217;s a need to change the narrative from just paying airlines to fly routes to creating an environment of trust and confidence,” he said.</p>



<p class="wp-block-paragraph">Jillian Blackbeard, CEO of Africa’s Eden Tourism Association, highlighted successful collaboration with Proflight through local stakeholder and trade backing, building airline confidence without major incentives.</p>



<p class="wp-block-paragraph">“We worked closely with Proflight and local stakeholders to ensure that routes were supported by the trade and the private sector, which helped build confidence in the airline and led to successful route development without significant financial incentives,” Blackbeard shared.</p>



<p class="wp-block-paragraph">Coordinated efforts leveraging DMOs’ destination expertise can unlock increased connectivity &#8211; a lifeline for Africa&#8217;s tourism economies long grounded by poor air links.</p>



<p class="wp-block-paragraph">The AviaDev Africa workshop was designed as a platform for action to address the challenges of the aviation industry and collaborate on solutions. The intention from the outset was to examine how tourism stakeholders, including national tourism organisations and private sector tourism associations, can become involved in route development and assist airlines with route promotion. The success of the workshop and has now secured it a place at AviaDev 2025 in Zanzibar. Scheduled for the welcome reception day before the main conference, it will equip tourism delegates with essential route development building blocks and comprise two days of networking and collaboration focused on reshaping African aviation&#8217;s future.</p>



<p class="wp-block-paragraph"><strong>About the SADC Business Council Tourism Alliance</strong></p>



<p class="wp-block-paragraph"><br>The SADC Business Council Tourism Alliance is a non-profit, membership-based association dedicated to the responsible development of travel and tourism within the Southern African Development Community (SADC) region. We unite private and public sector tourism stakeholders to drive sustainable economic growth, responsible tourism practices, and regional collaboration. Through advocacy, capacity building, investment promotion, and collaborative marketing initiatives, we work to solidify the SADC region&#8217;s position as a world-class tourism destination, fostering benefits for all member states.&nbsp;For more information, visit&nbsp;<a href="http://www.sadctourismalliance.org" target="_blank" rel="noopener">www.sadctourismalliance.org</a>.&nbsp;</p>
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