Uniting influential luxury suppliers and travel buyers from around the world, ILTM Africa 2026 presents a carefully curated programme designed to spark valuable business connections within a deeply immersive environment.

“This year, ILTM Africa welcomes international delegates representing 32 countries, reinforcing its role as the leading meeting place for African luxury travel,” says Megan De Jager, Portfolio Director at RX Africa. “We are excited to return to the iconic Norval Foundation, where art, culture and design intersect to create an inspiring backdrop for business-building and igniting long-term partnerships.”

The City’s Mayoral Committee Member for Economic Growth and Tourism, James Vos, expresses Cape Town’s pride in hosting ILTM Africa as part of the broader Africa Travel Week programme.

“Events like these showcase the best of our destination, our crafts, cultures, communities and cuisine, the authentic ingredients that make Cape Town such a sought-after place to visit. Tourism is a powerful economic driver for our city, with nearly 7% of our workforce employed in the visitor economy, which is why we continue working to connect Cape Town to more source markets and ensure the benefits of tourism are felt throughout our local economy.”

A sensory journey

De Jager emphasises that African storytelling and experiential travel remain central to the three-day programme, with ILTM Africa 2026 showcasing immersive, sensory-led experiences reflecting the evolving expectations of today’s luxury traveller.

“The overall journey for buyers will be seamless and considered, with an initial welcome and transfer to the venue by Jeep Tours and Cape Sidecar Adventures. Upon arrival, the Isibane se Afrika Choir will deliver a musical welcome, capturing the spirit and warmth of the continent,” she adds.

Cape Island will introduce a bespoke ILTM Africa scent, demonstrating the role of scent marketing in strengthening brand recognition and traveller memory. The fragrance will be presented to attendees and incorporated throughout the venue, reinforcing ILTM Africa’s focus on multi-sensory engagement within a luxury business environment.

Wine tourism also takes focus, reflecting growing global interest in immersive, place-based travel experiences. This theme will be explored through a dedicated wine tourism conversation led by The Wine Tourism Conference (WTC), followed by a curated lunch and private wine cellar experience at one of South Africa’s most established wine estates: Klein Constantia Wine Estate.

Conscious luxury

Sustainability is thoughtfully integrated throughout the ILTM Africa experience, with a standout feature being the interactive tactile ‘poke art’ installation by Painted Wolf Wines. This initiative invites attendees to collectively contribute to African wild dog conservation initiatives, further demonstrating how individual contributions come together to create lasting impact.

The Africa Luxury Network Chamber of Commerce and Industries will present a number of distinctive African luxury offerings, including Wazawazi, a sustainable luxury leather brand reflecting African craftsmanship. Additional African-led innovations on display include unique beverages from Kalahari Truffles, plant-based leather alternatives by Holy Kow, and recycled, handmade buyer gifts by The Wren Design.

As host destination partner, Cape Town Tourism will showcase the city’s luxury appeal, reinforcing the region’s status as a world-class events and tourism hub. Vos notes that he and his team will introduce Cape Town’s new Tourism Framework alongside key elements of the This is Cape Town campaign.

“This campaign, implemented by the City’s Tourism and Place Marketing Branch, positions our city across six continents and in 55 cities through targeted campaigns, airline partnerships and city-to-city collaborations. This work is about expanding the tourism value chain and ensuring the entire ecosystem works well, attracting more visitors, encouraging longer stays and strengthening the economic impact of tourism across our city.”

Digital growth at ILTM Africa 2026

2026 also marks a step forward in digital innovation for ILTM Africa, with the launch of a new event app with enhanced lead-generation functionality, making it easier for delegates to maintain and grow connections beyond the show.

ILTM Africa continues to expand its media engagement, with De Jager confirming plans to launch a new luxury magazine in collaboration with Voyages Afrique, in addition to providing media partners with exclusive opportunities to engage with African products, destinations and stories.

“This year, we’ve amplified our mission of seeking new avenues to grow the industry and connect buyers and suppliers beyond the three days of the show,” she explains.

In the lead-up to the 2026 event, ILTM Africa extends its thanks to key partners helping to bring the show to life, including NVD Property & Project Management, The Diamond Works, Cape Sidecar Adventures, Cape Town Tourism, the City of Cape Town, Klein Constantia Wine Estate, and the Norval Foundation.

Further thanks go to Lift for transporting event speakers and buyers around the country, Paper Aeroplane for exclusively creating the programme guide cover artwork, and Reverie Social Table for hosting an exclusive media event in support of the show. Seamless connectivity throughout ILTM Africa and bolt-on Africa Travel Week shows will be supported by Airalo, enhancing the overall delegate experience.

“With its strongest post-Covid line-up, a renewed focus on wine tourism, and an immersive celebration of African luxury, ILTM Africa 2026 promises to be a defining moment for our industry and how we showcase Africa to the world’s high-end travel community,” she concludes.

For more information, please visit the ILTM Africa 2026 website here.

Cape Town – ILTM Africa today announced a major expansion for its 2026 event, becoming the first luxury travel marketplace on the continent to serve both inbound and dedicated outbound opportunities focused on the Middle East. The move responds to rapid growth in Africa’s outbound luxury travel spending, which industry data shows is reaching US$1.6 bn by 2026.

The expansion comes as travel agencies across sub-Saharan Africa report a 32% jump in luxury outbound bookings over the past year, with strong demand for Middle Eastern destinations. This growth has created a clear market need that ILTM Africa 2026 will address.

“The African luxury travel market continues to evolve, and our clients’ needs are evolving with it,” said Megan De Jager, Portfolio Director of ILTM Africa. “For 2026, we’re enhancing our event by introducing dedicated outbound opportunities focused exclusively on the Middle East, giving African agencies direct access to a curated selection of luxury products from that region. At the same time, we remain fully committed to delivering unmatched value for our South African and sub-Saharan partners through our established buyer mix. This extension simply adds targeted connections while protecting the ROI and proven benefits that have made ILTM Africa indispensable for both exhibitors and buyers.”

ILTM Africa will return to Cape Town’s Norval Foundation in 2026 as an expanded marketplace bringing together:

• African suppliers, showcasing premier continental experiences;
• Middle Eastern suppliers, presenting high-end regional offerings;
• African buyers, seeking both regional products and exclusive access to new opportunities in the Middle East;
• And international buyers, exploring investment prospects within African markets.

This dual focus makes ILTM Africa the only African event connecting luxury suppliers with buyers looking for both inbound and outbound opportunities. Many African buyers now handle both types of travel but previously had to attend multiple events to meet all their suppliers. The new format saves time and money while giving suppliers access to expanded markets.

Under the event’s permanent tagline “Igniting Opportunities Fuels Prosperity,” the 2026 event reflects a clear mission: create real value by connecting people who can grow each other’s businesses, whether that means bringing luxury travellers into Africa or helping Africans discover new destinations abroad.

The event will maintain its successful format of pre-matched one-to-one meetings, focused networking, and practical sessions on market trends, now with expanded scope to serve both markets. The Norval Foundation, known for its art collections and architecture, provides a fitting backdrop for this business-focused event.

For more information visit the ILTM Africa website or to express your interest to exhibit, please register here.

-ENDS-

Issued by: Big Ambitions 

Contact: Sonnette Fourie

Tel: +27 81 072 2869 

Email: sonnette@bigambitions.co.za 

ABOUT:

ILTM Africa gives leaders in the African luxury travel market every opportunity to re-connect, build relationships and grow their business. An invitation-only event, the very best travel agents from across the globe meet Africa’s most spectacular luxury travel experience providers.

Next event: 10 to 12 April 2026 – Norval Foundation, Cape Town https://www.iltm.com/africa/en-gb.html

WTM Africa launched in 2014 in Cape Town, South Africa. In 2025, WTM Africa facilitated more than 60 000 appointment request from 70 countries with a 30% increase in exhibitors from 2024.

Next event: 13 to 15 April 2026 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/

ATW Connect:  Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology.

RX: is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people.  RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com. 

RELX: is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.

*Note: Current market capitalisation can be found at http://www.relx.com/investors

Cape Town – As demand for luxury African travel experiences rebounds, ILTM Africa returns to Cape Town for its 9th edition. Under the theme ‘Step Inside ILTM Africa’, the event will once again bring the very best of luxury African travel to the world’s most prestigious buyers from April 7-9, 2024. Hosted at the iconic Kirstenbosch National Botanical Gardens in Cape Town, the invitation-only event facilitates exclusive face-to-face meetings and networking opportunities between luxury travel brands from across Africa and the Indian Ocean islands with the industry’s top international travel advisors.

To meet this rising demand, ILTM Africa 2024 provides the ideal platform for exhibitors to showcase their offerings to a highly targeted audience of pre-qualified buyers, ensuring they capture a share of this burgeoning luxury market. Booking platforms report a doubling of trips valued over $3,800 since 2019, particularly for safari adventures, making the appetite for luxury African travel undeniable.

Megan De Jager, Portfolio Director – Travel, Tourism & RX Africa Marketing at RX Africa, says:  “With three-quarters of attendees having final purchasing power, ILTM Africa enables meaningful sales conversations from the moment you arrive. The event format will also offer ILTM Africa’s first-ever TED Talk style presentation of the 2024 Trend Report.”

This year’s edition will feature an impressive collection of luxury hotel partners spanning the continent, including The Last Word Hospitality and Southern Sun. High-end local experiences will also be showcased through partners like Cape Town Tourism, Okavango Gin Company and Cape Cobra with interactive activations on the show floor.

Uniquely celebrating the destination, the Host City of Cape Town will play a starring role. The City of Cape Town’s Executive Mayor Geordin Hill-Lewis shares: “We are honoured to welcome the prestigious ILTM Africa back to our world-renowned city. This event aligns perfectly with our focus on driving luxury tourism that allows visitors to immerse themselves in the authentic Cape Town experience.”

From an exquisite picnic in the historic Kirstenbosch Gardens hosted by The Diamond Works to Shimansky’s ‘A Night of Art and Celebration’ at the Norval Foundation art museum, the exclusive agenda offers ample opportunity for buyers and exhibitors to organically connect. Other event sponsors include Spier Resort Management, GOLD Restaurant, Afrikoa Lux Chocolate, Terre Pausible wines, and African Hub. Exhibitors also include Healing Earth, Cape Island, Numuti Drinks and Percy Koji Wines.

The event will also launch the highly anticipated annual Africa Travel Week Trends Report 2024, exploring the biggest shifts impacting luxury African travel like over-tourism, culinary experiences, agritourism and more. This is a report like no other and one not to be missed.

Don’t miss your chance to get in front of the advisors planning the world’s most exclusive African itineraries. A limited number of exhibitor packages are still available – secure your presence at https://www.iltm.com/africa/en-gb.html.

For more details on ILTM Africa 2024, including hosted media participants and evolving event plans, follow #ILTMAfrica or visit the website.

-ENDS-

Issued by: Big Ambitions 

Contact: Sonnette Fourie

Tel: +27 81 072 2869 

Email: sonnette@bigambitions.co.za 

World Travel Market (WTM) Portfolio comprises leading travel events and online portals across four continents. The events are Arabian Travel Market, WTM London, WTM Latin America and WTM Africa.

WTM London is the world’s most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.

Next in-person event: 5 to 7 November 2024 at ExCel London

http://london.wtm.com/

Arabian Travel Market (ATM), now on its 31^st year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2023 welcomed over 40,000 attendees and hosted over 30,000 visitors, including more than 2,100 exhibitors and representatives from over 150 countries, across 10 halls at Dubai World Trade Centre. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai

Next in-person event: 6 to 9 May 2024, Dubai World Trade Centre, Dubai

https://www.wtm.com/atm/en-gb.html

Arabian Travel Week is a festival of events taking place from 6 to 12 May, within and alongside Arabian Travel Market 2024. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes Influencers’ events, GBTA Business Travel Forums, as well as ATM Travel Tech. It also features the ATM Buyer Forums, as well as a series of country forums.

https://www.wtm.com/arabian-travel-week/en-gb.html

WTM Latin America takes place annually in the city of São Paulo and attracts around 20,000 tourism professionals during the three-day event. The event offers qualified content together with networking and business opportunities. In this its ninth edition – there have been eight face-to-face events along with a 100% virtual one, which was held in 2021 – WTM Latin America continued to focus on effective business generation, and achieved the advance booking of six thousand meetings that were held between buyers, travel agents and exhibitors in 2022.

Next event: 15 to 17 April 2024 – Expo Center Norte, SP, Brazil

http://latinamerica.wtm.com/

WTM Africa launched in 2014 in Cape Town, South Africa.  In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.

Next event: 10 to 12 April 2024 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/

About ATW Connect:  Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology.

WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/

About RX  

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people.  RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com. 

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.

*Note: Current market capitalisation can be found at http://www.relx.com/investors

“We are excited to hold ILTM Africa at such a spectacular and award-winning location once again,” said Megan De Jager (née Oberholzer), RX Africa Portfolio Director: Travel, Tourism & Marketing. “Not only is Kirstenbosch recognised as one of Cape Town’s Big 6 iconic tourist attractions, but it also received the TripAdvisor Travellers’ Choice Award for 2022, positioning it in the top 1% of ‘things to do’ worldwide.”

Next year’s programme for ILTM Africa will consist of several immersive luxury experiences as well as some spectacular luxury FAM trips for media and travel buyers. Delegates can expect offsite lunches, decadent networking events and a luxury welcome morning at the Vineyard Hotel. They will also be treated to gin and wine excursions, experience high-end African products and get a glimpse behind the scenes at Shimansky.

“We are pleased to once again host this showcase of the beauty and opportunity in Cape Town, and on the rest of the continent. Africa Travel Week gives Cape Town the chance to cement its brand as an attractive place to visit, to work, to live and invest in, by providing a platform to connect industry roleplayers. This focus can offer greater opportunity for those working in the tourism sector. We are working hard to support this growth by creating a City of excellence and hope,” – said Cape Town Mayor Geordin Hill-Lewis.

The 2023 show will feature top-end buyers, elite media and the most upmarket exhibitors. The 2023 show will also see an increased number of international media attending as well as hosted buyers from across the globe with a special focus on buyers from Europe and North America. To make sure everyone gets the most out of the networking opportunities, meeting times have also been extended to 20 minutes.

As a strategic value-add, the bespoke travel trade show will take place slightly earlier than WTM Africa, which is scheduled to run from 3 to 5 April.

“By staggering our dates slightly between the two shows, ILTM Africa attendees will have the option to stay on for WTM Africa should they want to attend the content sessions or engage in further networking,” De Jager explains.

“With increased accessibility for ILTM Africa 2023, we are predicting a high demand which is why interested parties must plan ahead and secure their attendance as soon as possible. Space is limited!” she concludes. 

Don’t miss your chance! Reserve your exhibitor space at iltm.com now from 31 March to 2 April 2023.

-ENDS-

Issued by: Big Ambitions 

Contact: Dorine Reinstein

Tel: +27 83 278 8994 

Email: dorine@bigambitions.co.za 

World Travel Market (WTM) Portfolio comprises leading travel events, online portals and virtual platforms across four continents. The events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. The show facilitates business connections for the global (leisure) travel community. Senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating travel industry contracts.

Next live event: Monday 7 to 9 November 2022 at ExCel London

http://london.wtm.com/

Arabian Travel Market (ATM), now on its 29th year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2021 showcased over 1,300 exhibiting companies from 62 countries across nine halls at Dubai World Trade Centre, with visitors from more than 140 countries over the four days. Arabian Travel Market is part of Arabian Travel Week. #IdeasArriveHere

Next in-person event: Sunday 8 to Wednesday 11 May 2022, Dubai World Trade Centre, Dubai

Next virtual event: Tuesday 17th and Wednesday 19th May 2022

Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2022. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes ATM Virtual, ILTM Arabia, Arival Dubai, Influencers’ events and activations, as well as Travel Forward. It also features the ATM Buyer Forums, ATM Speed Networking Events as well as a series of country summits.

WTM Latin America takes place annually in the city of São Paulo and attracts around 20,000 tourism professionals during the three-day event. The event offers qualified content together with networking and business opportunities. In this its ninth edition – there have been eight face-to-face events along with a 100% virtual one, which was held in 2021 – WTM Latin America continued to focus on effective business generation, and achieved the advance booking of six thousand meetings that were held between buyers, travel agents and exhibitors in 2022.

Next event: Tuesday 4 to Thursday 6 April 2023 – Expo Center Norte, SP, Brazil

http://latinamerica.wtm.com/

WTM Africa launched in 2014 in Cape Town, South Africa.  In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.

Next event: Monday 3 to Wednesday 5 April 2023 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/

About ATW Connect:  Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology.

WTM Global Hub, is the new WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/

About RX (Reed Exhibitions)

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face to face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com

RELX About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £33bn, €39bn, $47bn.*

*Note: Current market capitalisation can be found at http://www.relx.com/investors

VIRTUAL EVENT PAVES THE WAY FOR DYNAMIC AFRICA TRAVEL WEEK

CAPE TOWN, 06 APRIL 2022 – And that’s a wrap! Africa Travel Week 2022 edition kicked off this week with a successful two-day virtual event, paving the way for next week’s live event in the host city of Cape Town from 11 to 13 April.

Bringing together buyers from across the globe and exhibitors throughout the continent, Africa Travel Week’s virtual event has set the tone for the first live event – with headline shows World Travel Market Africa and International Luxury Travel Market Africa – aimed at unlocking destination Africa’s tourism potential since the pandemic disrupted travel over two years ago, says Megan Oberholzer, RX Africa Portfolio Director: Travel, Tourism & Creative Industries.

“We were pleased with the feedback received from our virtual delegates; now it’s full steam ahead for the live show at the Cape Town International Convention Centre in less than a week’s time. Some of our buyers have decided to travel earlier to enjoy the best of what Cape Town has to offer and our exclusive International Luxury Travel Market Africa media junket kicks off this weekend. After two years, it’s safe to say the tourism industry is raring to reconnect and we’re thrilled to be the platform providing this opportunity in person,” Oberholzer adds.

One of the many highlights for Africa Travel Week will be the unveiling of a tourism trends report, highlighting 10 key emerging trends affecting the tourism sector. This is the launch presentation in a speaker line up that will deliver 84 content sessions, featuring 165 leading speakers who will be sharing their insights on everything from LGBTQ+ travel to travel technology, adventure to responsible tourism.

WTM Africa follows in the footsteps of Arabian Travel Market and World Travel Market London which took place in a hybrid format in 2021.

Says Vasyl Zhygalo, WTM Portfolio Director: “2022 has been a really promising year for the WTM Portfolio of events and we can’t wait to welcome everyone back in person at WTM Africa.

“Our last two successful hybrid shows, Arabian Travel Market (ATM) and WTM London took place in 2021 and received positive feedback and many congratulatory comments from those who attended them. We’re confident WTM Africa will follow the steps of its sister events and will deliver a spectacular show.”

Further, Africa Travel Week will adhere to all government protocols and entry restrictions to ensure delegate safety. Information pertaining to safety measures will be communicated on a regular basis. For an overview of the entry requirements, visit the WTM Africa website.

– ENDS –

Issued by: Big Ambitions

Contact: Dorine Reinstein

Tel: +27 83 278 8994

Email: dorine@bigambitions.co.za

World Travel Market (WTM) Portfolio comprises leading travel events, online portals and virtual platforms across four continents, generating more than $7.5 billion of industry deals. The events are:

WTM Latin America takes place annually in São Paulo and attracts around 19,000 tourism professionals during a three-day event. The show offers qualified content, as well as networking and business opportunities. In its ninth edition – the first 100% virtual – WTM Latin America followed its focus on effective business generation and reached the milestone of 4,200 meetings held between buyers, travel agents and exhibitors.

Next event: Tuesday 5 to Thursday 7 April 2022 – Expo Center Norte, SP, Brazil

http://latinamerica.wtm.com/

WTM Africa launched in 2014 in Cape Town, South Africa. More than 6,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.

Next event: Monday 11 to Wednesday 13 April 2022 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/

About ATW Connect:  Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology.

https://atwconnect.com/

Arabian Travel Market (ATM), now on its 29th year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2021 showcased over 1,300 exhibiting companies from 62 countries across nine halls at Dubai World Trade Centre, with visitors from more than 140 countries over the four days. Arabian Travel Market is part of Arabian Travel Week. #IdeasArriveHere

Next in-person event: Sunday 8 to Wednesday 11 May 2022, Dubai World Trade Centre, Dubai

Next virtual event: Tuesday 17th and Wednesday 19th May 2022

https://www.wtm.com/atm/en-gb.html

Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2022. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes ATM Virtual, ILTM Arabia, Arival Dubai, Influencers’ events and activations, as well as Travel Forward. It also features the ATM Buyer Forums, ATM Speed Networking Events as well as a series of country summits.

https://www.wtm.com/arabian-travel-week/en-gb.html

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over £3.71 billion in travel industry contracts.

Next live event: Monday 7 to 9 November 2022 at ExCel London

http://london.wtm.com/

London Travel Week, brought to you by WTM London, is the one-stop-shop for event hosts and visitors to be able to shape the next 12 months of travel together. The festival of events supports the global travel and tourism industry through capturing invaluable news and enhancing industry connections.

Next event: Friday 4 November – Friday 11 November 2022 – Around London

https://londontravelweek.wtm.com/

WTM Global Hub, is the new WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/

About RX (Reed Exhibitions)

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face to face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com

RELX About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £33bn, €39bn, $47bn.*

*Note: Current market capitalisation can be found at http://www.relx.com/investors

PRESS RELEASE

A full and varied programme at Africa Travel Week 2022

The countdown to Africa Travel Week is on!

• With just over a month to go before Africa Travel Week (ATW) kicks off at the CTICC, excitement is running high in the industry.
• The globally-renowned travel and tourism event offers a unique platform for industry players who wish to increase their visibility, enter new markets, launch new products, assess the current industry landscape, generate sales leads, and network.
• A diverse portfolio of speakers is bringing a wealth of expertise to the event.

Cape Town, 08 March 2022 – Africa Travel Week 2022, including flagship shows WTM Africa and ILTM Africa, has unveiled an exciting and highly informative content programme for 2022 that will help travel and tourism players hone industry knowledge while gathering new insights.

The trade show, which is taking place at the Cape Town International Conference Centre between 11 and 13 April, will allow travel industry leaders to reconnect and catch up on trends and developments in the African tourism space. This opportunity to meet with fellow members of the travel and tourism industry is highly anticipated because it is the first time the event has been hosted in person since the advent of the COVID-19 pandemic.

“This year’s event promises to be highly informative; a truly useful platform for all industry members,” says Martin Hiller, Creative + Content Director: Travel, Tourism and Creative Industries at RX Africa. “We’ve carefully designed our programme with an eye to shining the spotlight on opportunities for travel to Africa. Against this backdrop, our various activities are geared to inspire, educate and help rebuild the travel and tourism industry.”

In line with this objective, a wide range of topics has been slated for discussion, including a look at new types of tourism, such as culinary tourism, and where, how and why to travel in 2022 and beyond. Other issues that will be examined include diversity in the industry, with a look at the rise of female rangers in Africa, regenerative tourism practices, and the current and future challenges facing Africa’s industry.

Delegates will also have a chance to take part in discussions around managing Africa’s reputation, understanding how to tap into new source markets, and the future of African tourism. Speakers at the event include industry heavyweights such as Jon Howell, Holly Budge, Maggie Mutangiri, Beks Ndlovu and Septi Bukula. For a full overview of the content programme, click here. A comprehensive overview of the speakers can be found here.

The content sessions hosted by experts and speakers are to be augmented by several bolt-on conferences, including EQUAL Africa, the African Tourism Investment Summit (ATIS), the Responsible Tourism Africa Conference, Travel Forward and IBTM Africa.

EQUAL AFRICA

A 2021 survey by Booking.com revealed that more than half (53%) of LGBTQ+ travellers have had less-than-welcoming or uncomfortable experiences at a property where they were staying, making the EQUAL Africa conference pivotal to the industry. Designed to deliver a dynamic range of inspirational speakers telling personal stories, giving advice on marketing best practices, and explaining case studies presenting a real opportunity for the industry to switch up its business strategies.

Taking place on Monday, 11 April, this conference is free of charge, but it is advised to reserve your spot as places are limited due to COVID restrictions. Book your seat here.

ATIS

The 2022 edition of the African Tourism Investment Summit (ATIS) in partnership with the International Tourism and Investment Summit (ITIC) will take place on Tuesday, 12 April as part of WTM Africa. Themed, “Investing in the Future of African Tourism”, the conference will deliver key insights highlighting investment trends, opportunities, and challenges in the value chain of tourism, encourage finance initiatives and explore Africa’s innovative tourism sector for growth.

The African Tourism Investment Summit is a paying event that can be booked here.

IBTM AFRICA

This year’s theme is “New Business, New Tech, New World” and has been expertly designed to provide all IBTM Africa attendees with the insights and knowledge they need to recover and grow in 2022 and beyond. Taking place on Wednesday, 13 April, this conference is free of charge, but it is advised to reserve your spot as places are limited due to COVID restrictions. Book your seat here.

SHOWING SUPPORT

“Not surprisingly, a number of Africa’s leading tourism authorities and companies, media and associations have shown their support for an event that promises to expand our understanding of what’s happening in our industry, right now,” Hiller comments.

“We’re extremely excited to offer a programme of this calibre; one we believe will be of exceptional value as our industry prepares to take the next step forward,” Hiller concludes.

Make sure you don’t miss the opportunity to reconnect at WTM Africa. Register today.

– ENDS –

Issued by: Big Ambitions 

Contact: Dorine Reinstein

Tel: +27 83 278 8994 

Email: dorine@bigambitions.co.za 

World Travel Market (WTM) Portfolio comprises leading travel events, online portals and virtual platforms across four continents, generating more than $7.5 billion of industry deals. The events are:

WTM Latin America takes place annually in São Paulo and attracts around 19,000 tourism professionals during a three-day event. The show offers qualified content, as well as networking and business opportunities. In its ninth edition – the first 100% virtual – WTM Latin America followed its focus on effective business generation and reached the milestone of 4,200 meetings held between buyers, travel agents and exhibitors.

Next event: Tuesday 5 to Thursday 7 April 2022 – Expo Center Norte, SP, Brazil

http://latinamerica.wtm.com/

WTM Africa launched in 2014 in Cape Town, South Africa. More than 6,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.

Next event: Monday 11 to Wednesday 13 April 2022 – Cape Town International Convention Centre, Cape Town 

http://africa.wtm.com/

About ATW Connect: Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology.

https://atwconnect.com/

Arabian Travel Market (ATM), now on its 29th year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2021 showcased over 1,300 exhibiting companies from 62 countries across nine halls at Dubai World Trade Centre, with visitors from more than 140 countries over the four days. Arabian Travel Market is part of Arabian Travel Week. #IdeasArriveHere

Next in-person event: Sunday 8 to Wednesday 11 May 2022, Dubai World Trade Centre, Dubai

Next virtual event: Tuesday 17th and Wednesday 19th May 2022

https://www.wtm.com/atm/en-gb.html    

Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2022. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes ATM Virtual, ILTM Arabia, Arival Dubai, Influencers’ events and activations, as well as Travel Forward. It also features the ATM Buyer Forums, ATM Speed Networking Events as well as a series of country summits.

https://www.wtm.com/arabian-travel-week/en-gb.html     

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over £3.71 billion in travel industry contracts.

Next live event: Monday 7 to 9 November 2022 at ExCel London

http://london.wtm.com/

London Travel Week, brought to you by WTM London, is the one-stop-shop for event hosts and visitors to be able to shape the next 12 months of travel together. The festival of events supports the global travel and tourism industry through capturing invaluable news and enhancing industry connections.

Next event: Friday 4 November – Friday 11 November 2022 – Around London

https://londontravelweek.wtm.com/

WTM Global Hub, is the new WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. 

https://hub.wtm.com/

About RX (Reed Exhibitions)

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face to face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

www.rxglobal.com

RELX About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £33bn, €39bn, $47bn.*

*Note: Current market capitalisation can be found at http://www.relx.com/investors