Press Release issued on behalf of Sigma International

SMALL-TOWN SOUTH AFRICA IN THE SPOTLIGHT WITH NEW #MYKASIMYDORPIE SOCIAL MEDIA MOVEMENT DURING TOURISM MONTH

JOHANNESBURG, 14 SEPTEMBER 2022 – From Scarborough in the Western Cape to Magoebaskloof in Limpopo, South Africa’s small towns will be in the spotlight this Tourism Month (and beyond) with a new marketing movement called #mykasimydorpie.

Run in conjunction with Sigma International, a specialist enterprise development/ incubation (impact) company, who is currently implementing a tourism incubator programme for The Department of Tourism, the #mykasimydorpie campaign aims to encourage South Africans to celebrate what they love about their favourite small towns.

Tourism stakeholders across the country will be participating in the pro bono campaign by sharing their top travel tips, interesting destination titbits and beautiful visuals on social media, tagged #mykasimydorpie. Travellers and locals are also encouraged to join this celebration of small-town South Africa by posting about their favourite kasi or dorpie.

“The #mykasimydorpie movement belongs to us all and as we celebrate Tourism Month this September, there’s no better time to shine a spotlight on these and celebrate the incredible diversity and depth of experiences these sometimes lesser-known and lesser-visited areas have on offer,” says Akash Singh, Sigma International Chief Executive Officer.

If you’re a local, you can get involved by adding your voice to social media on why you love your kasi or dorpie, sharing the little gems that visitors will enjoy when they visit. Keen local travellers who scour the country for special experiences can share their favourites with fellow travellers on social media, simply by tagging #mykasimydorpie.

Tourism industry stakeholders will also be using their social media platforms, websites and newsletters to promote their favourite small towns and experiences.

“We all have that town we dearly love and wish to share with the world and while this campaign aims to provide much-needed visibility for these, they really deserve to be celebrated beyond Tourism Month. We have a great deal to be proud of and hope that South Africans will share in that pride and join us in our efforts to promote small-town South Africa,” Singh concludes.

For more information, to get involved or even just share your small-town tourism gem, email danielle@bigambitions.co.za.

Ends

Issued by Big Ambitions Marketing PTY Ltd. 

Claire Lathe

Email: claire@bigambitions.co.za

Tel: 084 245 2189

Featuring delightfully curated pink drinks and tiny finger-food combinations, locals and visitors alike are invited to taste and tipple their way through the iconic wine and hospitality estates of Vergelegen, Morgenster, Lourensford, Erinvale Hotel & Spa and Erinvale Golf Clubhouse.

An initiative to showcase the many attractions of the area, while supporting local businesses, the collective’s “Pink Spring” is yet another enticing reason to stop by and find out what all the fuss in the Helderberg is about.

Erinvale Estate Hotel & Spa
At this luxury hotel, local meets French to indulge your sweet tooth. Sip a Pink Toor, a unique South African five-year-old single-grain whisky, paired with a delicate Petit Four Platter, including a berry bonbon, strawberry macaroon and a pink coconut burfi. Bliss for the tastebuds.

R55 per person, available at Oak Terrace & Bistro and Magnolia Social Dining Lounge
Email: conf@erinvale.co.za | Tel: 021 847 1160 | | www.erinvale.co.za

Erinvale Estate Golf Clubhouse
It’s all about the classics here. Choose either a Pink G&T (when last did you enjoy one of these?) or a glass of rosé to pair with a smoked salmon canapé.

R65 per person, available at the Golf Clubhouse. Booking is essential for access into the golf estate.
Email: reception@erinvale.com | Tel 021 847 1144| www.erinvale.co.za

Morgenster Estate
Welcome to the Italian art of the aperitivo – a glass of something-something just before food. At Morgenster, it’s a glass of their new release, the Sangiovese Rosé 2022, paired with three bruschetta bites with a twist, alongside Nocellara & Kalamata olives.

R 55.00 per person, available at the Tasting Room.
Email: tastingroom@morgenster.co.za | Tel 021 852 1738 | www.morgensterestate.co.za

Lourensford Wine Estate
Bubbles and bonbons is the winning combination at Lourensford. Make a toast to spring with a glass of Cap Classique Brut Rosé, and a decadent cranberry and almond Wedgewood bonbon.

R55 per person, available at the Tasting Room
Email: winetastings@lourensford.co.za | Tel: 021 847 2300 | www.lourensford.co.za

Vergelegen Wine Estate
Move over strawberries and cream, at Vergelegen it’s strawberries and rosé. Sample a glass of their newly released Florence Rosé 2022 paired with a delicate, bite-size meringue, topped with strawberries.

R55-00 per person, available at the Tasting Room.
Email: info@vergelegen.co.za|Tel 021 847 2111 | www.vergelegen.co.za

“Pink Spring” runs throughout the month of September and bookings are recommended.

ENDS

About Erinvale Hotel & Spa

Erinvale Hotel & Spa boasts 56 tastefully decorated en-suite bedrooms set among beautifully landscaped gardens. The hotel is also home to an 18-hole golf course designed by Gary Player, the elegant Stefan’s Restaurant, as well as the Magnolia Social Dining Lounge and the Oak Terrace. Its resident spa features four spacious treatment rooms, a steam room, an indoor relaxation area with a heated whirlpool, and an outdoor pool and patio.

Issued by: Big Ambitions

Contact: Teresa Richardson

Email: teresa@bigambitions.co.za