Experience Africa Events, the events division of ATTA® (the African Travel and Tourism Association), has celebrated its most impactful presence yet at this year’s Africa’s Travel Indaba, held last week in Durban from May 8th to 10th.
Marking ATTA®’s 26th consecutive year of participation, this year’s event saw the association’s largest-ever delegation, reaffirming its 30-year commitment to connecting African tourism suppliers with buyers from around the world and driving growth in the African tourism sector.
The annual landmark event on the African tourism calendar, saw ATTA® hosting 69 exhibitor desks and numerous special areas, fostering significant business opportunities and connections.
ATTA®’s presence at this year’s Indaba was marked by the participation of prominent exhibitors such as Lemala Camps and Lodges, More Family Collection, EcoTraining, and &Beyond.
Partnerships with Painted Wolf Wines, Under the Influence, Bean There Coffee, and Travel Africa Magazine further enhanced the networking and business development opportunities at the event. Over 165 badges were collected for the ATTA® stand, reflecting the high level of engagement and interest from buyers and industry stakeholders.
Says Chris Mears, CEO Experience Africa Events: “We’ve come a long way since our very first presence at Indaba in 1998. At the time, we had only one ATTA® exhibitor. Over the years, our presence grew to the extent that we claimed our own space featuring members in a dedicated space between the DEC and ICC for many years.
“As Africa’s Travel Indaba flourished, so too has our presence at this key event, culminating in our strategy over the past years to provide a space that buyers and exhibitors can truly connect in the heart of all the action.”
Sarah Leah Njanji, Vice Consul-Tourism at the Malawi Consulate General and partner of ATTA®’s annual Indaba Networking Event, echoes Mears’ sentiment. “The exhibitors at the Malawi stand got very good business leads through engagements with quality buyers. Partnering with ATTA® for the networking event provided massive networking and business opportunities for us.”
It’s only just begun: Events in London and Nairobi
Building on the momentum from Africa’s Travel Indaba, Experience Africa Events is already preparing for its upcoming shows in 2024.
The highly anticipated Experience Africa 2024 will take place in a new central London venue, 155 Bishopsgate, from 1 to 3 July 2024. This premier B2B event will unite Africa’s top suppliers with active buyers from the UK and Europe, showcasing an inspiring range of travel products and curated experiences across the continent. With up to 42 pre-scheduled appointments available, networking coffee breaks, and social events, Experience Africa 2024 promises to be #ThePlaceToConnect for the African tourism industry.
In addition, Experience Africa Events is set to co-host, with On Show Solutions, Essence of Africa from 2-4 December 2024 at the Sarit Centre in Nairobi, Kenya. This meetings-driven event aims to connect serious international buyers with leading African tourism suppliers through curated meetings and pre-scheduled appointments, offering a unique platform for meaningful connections and sustainable growth within the African tourism sector.
“Our participation at Indaba underscores our commitment to fostering strong industry connections and promoting African tourism on a global scale. We are delighted to build on this success with our upcoming shows in London and Nairobi, providing unparalleled platforms for showcasing the best of Africa’s travel offerings,” Mears concludes.
For more information about Experience Africa in London or Essence of Africa in Nairobi, including registration details and the latest updates, please visit:
- Experience Africa: www.experienceafrica.travel
- Essence of Africa: www.essenceofafrica.travel
Or contact Kirstine Vercoe on kirstine@experienceafrica.travel.
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