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ILTM Africa 2024 meets surging demand for luxury African travel

The most sought-after event for luxury travel’s top decision-makers and suppliers

Cape Town As demand for luxury African travel experiences rebounds, ILTM Africa returns to Cape Town for its 9th edition. Under the theme ‘Step Inside ILTM Africa’, the event will once again bring the very best of luxury African travel to the world’s most prestigious buyers from April 7-9, 2024. Hosted at the iconic Kirstenbosch National Botanical Gardens in Cape Town, the invitation-only event facilitates exclusive face-to-face meetings and networking opportunities between luxury travel brands from across Africa and the Indian Ocean islands with the industry’s top international travel advisors.

To meet this rising demand, ILTM Africa 2024 provides the ideal platform for exhibitors to showcase their offerings to a highly targeted audience of pre-qualified buyers, ensuring they capture a share of this burgeoning luxury market. Booking platforms report a doubling of trips valued over $3,800 since 2019, particularly for safari adventures, making the appetite for luxury African travel undeniable.

Megan De Jager, Portfolio Director at Africa Travel Week (2024) (1)

Megan De Jager, Portfolio Director – Travel, Tourism & RX Africa Marketing at RX Africa, says:  “With three-quarters of attendees having final purchasing power, ILTM Africa enables meaningful sales conversations from the moment you arrive. The event format will also offer ILTM Africa’s first-ever TED Talk style presentation of the 2024 Trend Report.”

This year’s edition will feature an impressive collection of luxury hotel partners spanning the continent, including The Last Word Hospitality and Southern Sun. High-end local experiences will also be showcased through partners like Cape Town Tourism, Okavango Gin Company and Cape Cobra with interactive activations on the show floor.

Uniquely celebrating the destination, the Host City of Cape Town will play a starring role. The City of Cape Town’s Executive Mayor Geordin Hill-Lewis shares: “We are honoured to welcome the prestigious ILTM Africa back to our world-renowned city. This event aligns perfectly with our focus on driving luxury tourism that allows visitors to immerse themselves in the authentic Cape Town experience.”

From an exquisite picnic in the historic Kirstenbosch Gardens hosted by The Diamond Works to Shimansky’s ‘A Night of Art and Celebration’ at the Norval Foundation art museum, the exclusive agenda offers ample opportunity for buyers and exhibitors to organically connect. Other event sponsors include Spier Resort Management, GOLD Restaurant, Afrikoa Lux Chocolate, Terre Pausible wines, and African Hub. Exhibitors also include Healing Earth, Cape Island, Numuti Drinks and Percy Koji Wines.

The event will also launch the highly anticipated annual Africa Travel Week Trends Report 2024, exploring the biggest shifts impacting luxury African travel like over-tourism, culinary experiences, agritourism and more. This is a report like no other and one not to be missed.

Don’t miss your chance to get in front of the advisors planning the world’s most exclusive African itineraries. A limited number of exhibitor packages are still available – secure your presence at

For more details on ILTM Africa 2024, including hosted media participants and evolving event plans, follow #ILTMAfrica or visit the website.


Issued by: Big Ambitions 

Contact: Sonnette Fourie

Tel: +27 81 072 2869 


World Travel Market (WTM) Portfolio comprises leading travel events and online portals across four continents. The events are Arabian Travel Market, WTM London, WTM Latin America and WTM Africa.

WTM London is the world’s most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.

Next in-person event: 5 to 7 November 2024 at ExCel London

Arabian Travel Market (ATM), now on its 31st year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2023 welcomed over 40,000 attendees and hosted over 30,000 visitors, including more than 2,100 exhibitors and representatives from over 150 countries, across 10 halls at Dubai World Trade Centre. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai

Next in-person event: 6 to 9 May 2024, Dubai World Trade Centre, Dubai

Arabian Travel Week is a festival of events taking place from 6 to 12 May, within and alongside Arabian Travel Market 2024. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes Influencers’ events, GBTA Business Travel Forums, as well as ATM Travel Tech. It also features the ATM Buyer Forums, as well as a series of country forums.

WTM Latin America takes place annually in the city of São Paulo and attracts around 20,000 tourism professionals during the three-day event. The event offers qualified content together with networking and business opportunities. In this its ninth edition – there have been eight face-to-face events along with a 100% virtual one, which was held in 2021 – WTM Latin America continued to focus on effective business generation, and achieved the advance booking of six thousand meetings that were held between buyers, travel agents and exhibitors in 2022.

Next event: 15 to 17 April 2024 – Expo Center Norte, SP, Brazil

WTM Africa launched in 2014 in Cape Town, South Africa.  In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.

Next event: 10 to 12 April 2024 – Cape Town International Convention Centre, Cape Town

About ATW Connect:  Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology.

WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub.

About RX  

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people.  RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.

*Note: Current market capitalisation can be found at

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