General filters
Exact matches only
Search in title
Search in excerpt
Search in content
Source
Filter by Release categories
Accessible Tourism
Africa Tourism
Agriculture
Association News
Aviation
Awards
Business Travel
Climate
Conservation
Female Travel
Food and Dining
Food and Drink
Hospitality and Travel
Industry Insights
Insurance
Leadership
Leisure Travel and Tourism
Cruising
Lifestyle and Entertainment
Luxury Travel
Press releases
Responsible Tourism
South Africa
South Africa Travel
Sport
Sustainable Travel
Tax
Tech
Tips
Trade News
Travel and Tourism
Travel News
Travel Tips
Trends

SATSA tees off its Golf Chapter to promote South Africa as a top golf destination

JOHANNESBURG, 13 March 2024 – The Southern Africa Tourism Services Association (SATSA) has announced the launch of its new Golf Chapter, aimed at bringing together the golf tourism community within its membership. This is a breakthrough in coordinated golf tourism promotion for South Africa.

“Golf tourism is one of the fastest growing segments of the global travel industry and as a luxury segment has massive potential. Golfers spend 120% more per person per day than the average tourist,” says SATSA CEO David Frost. “We aim to tap into this potential to promote high-value experiences across Southern Africa for both international and domestic travellers.”

The launch of the Golf Chapter follows years of work by SATSA to formalise a partnership with South African Tourism (SAT) around collaborative golf tourism promotion. “Having a Golf Tourism Chapter within SATSA allows for structured engagement with SAT.  Under the umbrella of SATSA, it provides the golf tourism industry with a platform from which to drive this important tourism sector for South Africa,” says co-owner of Pro Golf Africa Safaris and SATSA member Carl Reinders who has been appointed as Golf Chapter Chair.

“Our major competitors in this segment do not face the challenge of being long-haul destinations, but in terms of value and the overall offering, South Africa has far more to offer over and above the quality of our golf courses and hospitality.  When you add cultural experiences, gastronomy, wine, great weather all year round, the beauty of our country and of course safaris, there is no country that can compete with our offering.”

SATSA has now submitted business plan to SAT that focuses on creating awareness around South Africa as a premier golf destination. Key elements include the sponsoring a South Africa pavilion with 12 exhibitors and funding of a destination presentation at the biggest golf trade show in the world, the International Golf Travel Market (IGTM) conference in October in Lisbon.

 SATSA has also suggested a familiarisation trip for international golf tour operators and pros to experience firsthand South Africa’s world-class but underappreciated golf offerings and the making of a promotional video showcase.

The Golf Chapter’s first meeting was held virtually on 23 February 2024, convening members to shape its priorities, structure, and activities. “The launch of this chapter represents our ongoing commitment to enriching the services we offer our members. We invite them, whether involved in golf tourism or simply interested in exploring synergies, to join and contribute,” says Frost.

The chapter has been integrated into SATSA’s membership system for ease of access, and members can join by logging into their SATSA profile and updating it by selecting the Golf Tourism Chapter option.

Ends

ABOUT SATSA:

SATSA is the unified voice of the inbound tourism industry in Southern Africa and represents the private sector trade associations in five SADC countries. Our mission is to support the sustainable growth of travel and tourism to and within Southern Africa.

For more information, please contact:

Kim Taylor

kim@bigambitions.co.za

+27 76 825 5508

Press Release Information

Upcoming Articles

Media Downloads

Share Article

Get daily news updates to your inbox!

Subscribe to receives daily updates!

Trending now

Never Travel for Business Without Using These Data Security Tips

JOHANNESBURG – Business travellers are constantly up against threats to their data security. As[...]

Discover Hidden Treasures with voco Johannesburg Rosebank’s New Campaign!

voco Vault Campaign Newsflash Guests at voco Johannesburg Rosebank (voco The Bank for short)[...]

Fly, sniffle, repeat: A business traveller’s guide to flu season

JOHANNESBURG – Just when you thought your biggest worry was a last-minute change to[...]

Immigration Officials From 11 SADC Countries Complete Tourism-Focused Customer Service Training

Over 40 immigration and border control officials from 11 Southern African Development Community (SADC)[...]

function copy(element_id){ var aux = document.createElement("div"); aux.setAttribute("contentEditable", true); aux.innerHTML = document.getElementById(element_id).innerHTML; aux.setAttribute("onfocus", "document.execCommand('selectAll',false,null)"); document.body.appendChild(aux); aux.focus(); document.execCommand("copy"); document.body.removeChild(aux); } document.addEventListener("DOMContentLoaded", function(event) { jQuery('#ctc a').click(function(){ copy('pressrelease'); jQuery('.ba-ctc').addClass('copied'); setTimeout(function() { jQuery('.ba-ctc').removeClass('copied'); }, 1500); }); });