Press Release issued on behalf of SATSA
SATSA MARKETING COMMITTEE LAUNCHES INDUSTRY CAMPAIGN TO PROMOTE DESTINATION SOUTH AFRICA AS OPEN, FREE AND FUN
JOHANNESBURG, 6 SEPTEMBER 2022 – SATSA has launched its Free To Be South Africa destination campaign, run under the auspices of SATSA’s new Marketing Advisory Committee which is the result of a mandate from members at SATSA’s 2022 Conference to extend the organisation’s activities in a marketing and sales space.
Says David Frost, CEO SATSA: “The #FreeToBeSouthAfrica campaign is aimed at aligning stakeholders in South Africa’s tourism industry behind one message – South Africa is open, free and fun in a post-pandemic era.
“It leverages the business-to-consumer marketing and communications platforms of tourism stakeholders which sell and market destination South Africa, providing a clear single message, trade toolkit and several marketing tactics that deliver visibility for the destination.”
Anybody involved in selling and marketing destination South Africa can get behind #FreeToBe, which comprises four key tactics:
- Creation of a visual Digital Asset hub
- Social Media User-Generated Content campaign
- Media and Trade Familiarisations
- Trade Toolkit
A new website has been created with some of the elements above – www.freetobesa.co.za – and SATSA members and industry are already posting striking visuals with the hashtag #freetobesouthafrica. We will also be contacting media with a view to hosting them on media trips during the course of the next few months. Should you be interested in attending, please contact olivia@bigambitions.co.za.
“South Africa has one of the world’s most progressive constitutions allowing its people freedoms that aren’t enjoyed elsewhere in the world. We have a culture of openness, warmth and acceptance; our destination is a treasure trove of open-air, outdoor and adventure experiences; and we’re fun-loving and welcoming. Here guests can truly feel ‘free to be’ and this is something every
one in our tourism sector can get behind and promote. There’s great opportunity in aligning behind that one message,” Frost concludes.
Ends
About SATSA
For the past 50 years SATSA has been known as the voice of inbound tourism in Southern Africa. SATSA is a non-profit, member-driven association representing over 1,300 companies in all facets of the region’s inbound travel sector.
SATSA members offer a wide range of products and services. The appearance of the SATSA logo is a sign of our members’ quality and commitment to service excellence and it offers peace of mind and recourse for consumers.
Issued by Big Ambitions Marketing PTY Ltd.
Claire Lathe
Email: claire@bigambitions.co.za
Tel: 084 245 2189
