The Lux Collective Enters Rwanda with Landmark Ultra-Luxury Tourism Circuit Partnership

Global hospitality group The Lux Collective has marked its first entry into Rwanda through a landmark strategic partnership with Cleo Capital Group Ltd, one of Rwanda’s visionary hospitality and investment groups, to launch and manage an ultra-luxury tourism circuit across the country’s most iconic destinations. Formalised during the Africa CEO Forum 2026 in Kigali, the partnership represents a significant milestone in Rwanda’s luxury hospitality evolution, introducing internationally acclaimed brands LUX* and SALT to the country through a transformative multi-property project of five resorts.

The signing ceremony established the Acquisition Agreement of Akagera Game Lodge between Rwanda Social Security Board (RSSB) Deputy CEO Louise Kanyonga and Cleo Capital Group Ltd, alongside the Hotel Management Agreements for SALT of Akagera and LUX* resorts on the Rwanda Tourism Circuit between The Lux Collective Chairman & IBL Group CEO Arnaud Lagesse, Akagera Game Lodge Chairman Emmanuel Rugambwa and Cleo Capital Group Ltd Founder & CEO Eugene Nyagahene.

Guided by strong ESG principles, the Rwanda Tourism Circuit integrates regenerative development, sustainable construction, renewable energy, water conservation, biodiversity protection and community empowerment. Together with local sourcing, women entrepreneurship programmes, skills development and conservation partnerships, the project aims to generate long-term economic and social impact while positioning Rwanda as a leading sustainable ultra-luxury tourism destination in Africa.

The tourism circuit, managed by The Lux Collective under its award-winning LUX* and SALT brands, will span four of Rwanda’s most celebrated destinations — Lake Kivu, Akagera National Park, Volcanoes National Park and Nyungwe National Park. Phase 1, launching from mid 2026, will see the rebranding of Cleo Lake Kivu into LUX* Lake Kivu and Akagera Game Lodge into SALT of Akagera, followed by Phase 2 with three new greenfield developments scheduled to open in 2028: LUX* Volcanoes, LUX* Nyungwe and LUX* Akagera.

As the flagship luxury brand of The Lux Collective, LUX* is globally recognised for its contemporary approach to luxury hospitality blending exceptional design, wellbeing and sustainability. Inspired by the elements of Water, Fire, Air and Earth, each Rwanda property will offer distinctive destination-led experiences rooted in the country’s landscapes and biodiversity. LUX* Lake Kivu in Karongi will feature a 14-key intimate luxury lakeside retreat with wellness, culinary and outdoor experiences. LUX* Volcanoes will introduce a 26-lodge eco-luxury sanctuary overlooking the Virunga volcanic range with curated mountain gorilla journeys. LUX* Nyungwe will present 26 elevated treehouse-style suites immersed within one of the world’s oldest rainforests, while LUX* Akagera will offer an ultra-luxury safari retreat with 26 keys combining Big Five experiences, wellness and elegant tented luxury overlooking Akagera’s savannah landscapes.

SALT, The Lux Collective’s purpose-led boutique hospitality brand, is rooted in meaningful travel, sustainability and authentic local connection. Located in Akagera National Park, SALT of Akagera will transform the existing Akagera Game Lodge into a luxury five-star eco-safari retreat overlooking Lake Ihema. The 60-key lodge will offer immersive wildlife experiences, wellness programming, locally inspired dining and conservation-focused activities within the savannah setting.

“This partnership marks an important milestone for Rwanda’s tourism future. Together with The Lux Collective, we are creating a world-class tourism circuit that celebrates Rwanda’s natural beauty, biodiversity and culture while driving sustainable economic growth and international recognition for the destination,” said Cleo Capital Group Ltd Founder & Chief Executive Officer Eugene Nyagahene.

The Lux Collective Chief Executive Officer Olivier Chavy added, “In line with our Group’s global expansion, this strategic collaboration represents a defining moment for The Lux Collective. Rwanda is one of Africa’s most inspiring destinations, with a strong vision for sustainable tourism. As a sustainability hospitality leader, we are truly honoured to make our debut in Rwanda through the transformative tourism circuit designed to deliver exceptional luxury experiences, while preserving Rwanda’s impressive landscapes, communities and biodiversity.”

Through this landmark partnership with Cleo Capital Group Ltd and RSSB, The Lux Collective is set to redefine Rwanda’s luxury hospitality landscape through regenerative, sustainability-led tourism experiences that elevates the country’s extraordinary natural and cultural heritage on the global stage.