General filters
Exact matches only
Search in title
Search in excerpt
Search in content
Source
Filter by Release categories
Accessible Tourism
Africa Tourism
Aviation
Awards
Business Travel
Climate
Female Travel
Food and Dining
Food and Drink
Hospitality and Travel
Industry Insights
Insurance
Leadership
Leisure Travel and Tourism
Cruising
Lifestyle and Entertainment
Luxury Travel
Press releases
Responsible Tourism
South Africa
South Africa Travel
Sport
Sustainable Travel
Tax
Tech
Tips
Trade News
Travel and Tourism
Travel News
Travel Tips
Trends

ASATA WELCOMES LEADING ONLINE TRAVEL AGENCY TRAVELSTART AS NEWEST MEMBER

CAPE TOWN, 17 JANUARY 2024 – The Association of Southern African Travel Agents (ASATA), now representing 99% of Southern Africa’s travel sector, welcomes leading online travel booking platform Travelstart as its newest member.

“We are excited to have Travelstart join our association, a respected leader in Southern Africa’s travel sector and an e-commerce trailblazer,” says Otto de Vries, ASATA CEO. “With its booking engine enabling online reservations across South Africa, Botswana, Kenya, Namibia, Nigeria, Tanzania, and Zimbabwe, Travelstart stands to gain global support from ASATA’s collaboration with the World Travel Agents Association Alliance in advocating and establishing policies for tourism growth.”

“In addition to global connectivity, ASATA membership provides access to our in-depth local market knowledge, training programmes, networking events, and a seat at the table with regulatory stakeholders that impact our industry,” de Vries adds.

Unlike many countries, the travel industry in South Africa is not regulated by the government. Therefore, it is even more vitally important that key players in the industry band together through organisations like ASATA to ensure that strict criteria and ethics are adhered to across the industry, De Vries notes, emphasising that ASATA membership signifies trusted, ethical standards all members uphold.

“By meeting our strict criteria and code of conduct, Travelstart further reassures customers of its credibility as a partner they can depend on to deliver excellent service and peace of mind when booking,” he says.

John Friel, Country Manager of Travelstart in South Africa, also comments: “We have faced many challenges in the last few years and a clear lesson learned is that we are a stronger force when we work in an aligned fashion. We are looking forward to debating important issues that we will face in the future and bringing an e-commerce voice to the table as part of the ASATA membership network.”

De Vries notes that with Travelstart joining ASATA, together with Pentravel recently joining, ASATA now represents 99% of travel agents. This wide industry representation lends organisational credibility and influence to drive meaningful change.

“There is no stronger community than the travel industry. We are built on relationships and on the foundation that we are better together. Together with our member network, I am confident we will continue advancing professionalism and trust across the regional travel sector,” de Vries concludes.

***ENDS***

About ASATA

Established in 1956, the Association of Southern African Travel Agents is a representative forum registered as an Association of Persons, that promotes professional service in the travel industry for both members and their clients. Representing over 90% of the travel industry in terms of market share, ASATA’s membership is voluntary and includes South African retail travel agents, travel management companies, wholesalers and suppliers of travel-related products and services.

For more information about ASATA, please visit www.asata.co.za.

Issued by Big Ambitions:

Kim Taylor

kim@bigambitions.co.za

Press Release Information

Upcoming Articles

Media Downloads

Share Article

Get daily news updates to your inbox!

Subscribe to receives daily updates!

Trending now

PROFLIGHT UNVEILS FLEXIBLE BAGGAGE POLICY FOR SA TRAVELLERS

CAPE TOWN, MAY 22, 2024 – Proflight Zambia has announced an industry-leading baggage policy[...]

ATTA® Makes Biggest Presence Yet at Africa’s Travel Indaba, Reinforcing Commitment To African Tourism Growth 

Experience Africa Events, the events division of ATTA® (the African Travel and Tourism Association),[...]

ATTA® LAUNCHES THE ATTA® FOR Action AWARDS TO SPOTLIGHT MEANINGFUL IMPACT IN TOURISM ACROSS AFRICA

London, 20 May 2024 – Marking its 30th anniversary, the African Travel and Tourism[...]

New December dates secured for Essence of Africa, the continent’s international buyer forum, connecting serious buyers and exhibitors

Africa’s newest meetings-driven event uniting serious international buyers and exhibitors from across the continent[...]