General filters
Exact matches only
Search in title
Search in excerpt
Search in content
Source
Filter by Release categories
Accessible Tourism
Africa Tourism
Africa Travel
Agriculture
AI
Association News
Aviation
Awards
Business Travel
Climate
Conservation
Corporate
Culture
Ecotourism
Events
Female Travel
Food and Dining
Food and Drink
Hacks
Hospitality and Travel
Hotelier
Industry Insights
Insurance
Leadership
Leisure Travel and Tourism
Cruising
LGBTQ+
Lifestyle and Entertainment
Luxury Travel
MICE
Press releases
Responsible Tourism
South Africa
South Africa Travel
Sport
Sustainable Travel
Tax
Tech
Tips
Trade News
Travel and Tourism
Travel News
Travel Tips
Trends
Women

SATSA CLARIFIES POSITION ON WILDCHOICES

It has been over three years since SATSA released its extensive research on animal interactions and the locally born toolkit to evaluating captive wildlife attractions and activities, which is based on an ethical framework and easy-to-use ‘decision tree’, allowing for the widespread use by the industry, individuals, or companies to make subjective assessments and tourism choices.

The research that was conducted to develop high-level suggestions for legislative intervention and regulation resulted in a signature approach to captive wildlife, which has consequently been espoused in the Whitepaper on the Conservation and Sustainable Use of Biodiversity in South Africa. SATSA’s original intention of developing a long-term vision for South Africa’s tourism industry regarding captive wildlife in tourism, and ultimately propositioning South Africa as an ethical tourism destination, remains.

The association’s position has always been that the SATSA Guide and Tool for Evaluating Captive Wildlife Attractions and Activities would evolve as a practical framework to guide attractions, operators, and tourists in line with this long-term vision.

While SATSA encourages the adoption and use of the toolkit across the industry, SATSA wishes to clarify that the association is not responsible for the assessment outcomes reached in the use of the SATSA Guide and Tool for Evaluating Captive Wildlife Attractions and Activities by any individual, organisation, business, or private initiative and confirms it plays no role, does not endorse and is not accountable for the conclusions reached by these subjectively. Considering this position, SATSA wishes to expressly state that the application of the Guide and Tool by the entity WildChoices is an entirely independent initiative with no involvement on SATSA’s part. WildChoices used the tool as a framework against which it has subjectively evaluated attractions and activities.

SATSA has been approached by several of these which assert that they have been incorrectly assessed by WildChoices, without being given the opportunity to engage with them.

SATSA explicitly distances itself from these assessments made by WildChoices and confirms it has no relationship with the organisation, nor is associated in any way with the initiative. SATSA sees the benefit of reviewing the Guide and Tool regularly and adjusting it as required. The issue of captive wildlife attractions and interactions remains a complex, contentious, and emotionally charged issue. Available on the SATSA website, the study and resultant guide and tool explore the intricacies of captive wildlife in tourism and detail how the succinct design of, and 6 questions in, the Tool were reached, with attention given to the reason why the animals are in captivity in the first place; the source of the animals; the use of the animals while in captivity; and the likely destination of the animals.

Click here to read more about the SATSA Animal Interaction Guide & Tool.

Upcoming Articles

Media Downloads

Share Article

Get daily news updates to your inbox!

Subscribe to receives daily updates!

Trending now

Empowering Youth, Enhancing Tourism: Stellenbosch Launches Tourism Assistants Programme

STELLENBOSCH – Visit Stellenbosch, in partnership with the Stellenbosch Improvement and Transformation Initiative (SITI)[...]

Four Generations, One Travel Policy: How to Make It Work in 2026

Johannesburg – Here’s the thing about business travel: everyone’s doing it, but nobody’s doing[...]

Flight Centre Confirms Positive FY26 Start with Corporate Growth Leading Charge

Flight Centre Travel Group (FCTG) has delivered a confident outlook at its Annual General[...]

Giving Back, Going Big: Voluntourism with a Family Spin

Voluntourism describes when travellers participate in volunteer work, often supporting charitable or community-based projects.[...]