Flight Centre South Africa has launched its latest global brand campaign, “Trusted by Travellers,” leveraging what the group identifies as its strongest competitive advantage: customer trust. The campaign highlights Flight Centre’s longstanding reputation as the travel partner of choice for thousands of South Africans, catering to holidaymakers, business travellers, and groups alike.
Launched globally, the “Trusted by Travellers” campaign is built around real Flight Centre customers, celebrating the invaluable trust they place in the brand for all their travel needs.
Megan Henderson, Global Head of Marketing for Flight Centre, said, “Trust is the most valuable currency in travel. With more than 80,000 global Trustpilot reviews and a 4.5-star rating, Flight Centre is embracing the trust our customers have placed in us. Customers have told us time and again – they don’t just shop with Flight Centre, they trust Flight Centre.”
The campaign marks a significant evolution for the brand, following recent investment in a new theme song, a bespoke global font, redesigned physical stores and screens, and a meaningful new global tagline over the past year.
“We have continuously refined our retail and marketing efforts to create a seamless experience for customers. The decision to launch a long-term global brand campaign is centred on reaffirming why people travel – and why they continue to choose Flight Centre as their preferred partner,” Henderson said.
The “Trusted by Travellers” campaign features real customers from South Africa, Australia, New Zealand, the UK, and Canada, each selected to experience a signature Flight Centre holiday and share their travel moments.
Henderson added: “The joy of travel is not just worth the investment – it’s what makes life memorable. Flight Centre unites dreams and great deals, and the brand is now taking its place as the most trusted name in travel.”
The campaign will be rolled out across digital, social, and retail channels globally.
Meet Shemiema and Tao from Johannesburg
South African travellers Shemiema and Tao, a couple in their late 50s, are long-time Flight Centre customers, often planning family getaways with their adult children. On this occasion, the couple sought out a much-needed break for just the two of them, opting for a relaxing escape from Johannesburg’s fast pace.
Flight Centre and Holiday Factory arranged a 5-night getaway at Veranda Paul & Virginie in Mauritius, allowing them to enjoy time together in tranquil surroundings, away from everyday demands.
Upon returning to South Africa, Shemiema commented on the value of the experience, saying, “The real joy of travel is found in those moments together, relaxing, laughing, and making memories. After so many busy years, having quiet time as a couple is truly special.” With trust at its heart, Flight Centre continues to open up the world for South Africans, helping travellers create memories they can treasure for a lifetime.
