Africa’s Eden is proud to announce the successful conclusion of the Africa’s Eden Travel Show – Global Edition 2025 in Victoria Falls, where the region’s private sector came together with exceptional energy and purpose. This year’s gathering brought together 105 exhibiting companies from across Africa’s Eden members, alongside 92 qualified global buyers from more than 35 source markets, including the UK, USA, Germany, Italy, Spain, the Netherlands, France, Canada, Australia, India and Brazil.
Across three days, delegates participated in approximately 3,768 unique one-on-one meetings, reflecting the commercial strength and deep engagement that define Africa’s Eden events. Exhibitors consistently praised the quality of the buyers, noting the strong alignment with their products, the seriousness of the appointments and the productivity of their schedules. As Natural Selection’s Nadine Smith shared: “A huge thank you to the Africa’s Eden team for delivering an incredible global show — from seamless organisation to unforgettable moments, it was the perfect end to the year.”
Buyers, in turn, highlighted the exceptional calibre of exhibitors, the depth of regional product knowledge and the ease of forming meaningful commercial connections. Daniela Köster of Genus’s Touren commented: “Africa’s Eden is an excellent trade show: well organised with a fantastic selection of exhibitors; I have returned inspired and motivated to sell Africa with even more passion.”
Across both groups, feedback was remarkably consistent: the event was warm, well organised and delivered an atmosphere of genuine collaboration, with many describing the Victoria Falls edition as “world-class,” “exceptional,” and “one of the most memorable Africa’s Eden shows to date.” In the days surrounding the Show, many buyers also joined regional familiarisation tours across Africa’s Eden member countries. These journeys allowed them to experience destinations exactly as their clients would — not through brochures, but through first-hand encounters with landscapes, communities and product. These tours continue to strengthen trade knowledge, bridge gaps in understanding and encourage broader geographical dispersion by equipping global partners to confidently sell a wider range of Africa’s Eden experiences.
The week also featured the Africa’s Eden Leaders’ Forum, a focused working session examining shared regional priorities such as air access, destination marketing, trade readiness, community inclusion, skills development and the need for improved tourism data. Discussions highlighted the region’s significant potential and the importance of coordinated action between private and public sectors to unlock long-term competitiveness.
Complementing the Forum were a series of destination and tourism knowledge-sharing sessions that provided global buyers with meaningful insight into regional landscapes, conservation models, air access developments and product diversity across Africa’s Eden’s eight member countries.
Reflecting on the show’s achievements, Jillian Blackbeard, CEO of Africa’s Eden, noted: “This year’s Global Edition demonstrated what is possible when our region comes together with purpose — a showcase of collaboration, creativity and commercial strength that reflects the very best of Africa’s Eden.”
Africa’s Eden now looks ahead to its next major industry gatherings:
- Africa’s Eden Travel Show – Africa Edition, 29 March – 1 May 2026 in Victoria Falls
- Africa’s Eden Travel Show – Global Edition, 17 – 20 November 2026 in Kasane
Registrations for both events have already opened, with strong early interest from regional suppliers and international buyers.
ENDS
About Africa’s Eden
Africa’s Eden is a tourism association representing Angola, Botswana, Madagascar, Malawi, Mozambique, Namibia, Zambia, and Zimbabwe. The organisation works to promote sustainable tourism growth in southern Africa, advocating for the region’s tourism sector and creating opportunities for its 400+ members in the travel industry.
Media Contact:
Africa’s Eden
jillian@africaseden.travel
www.africaseden.travel