Norwegian Cruise Line® (NCL) has announced a strategic reshaping of its International division – a move the cruise line says will deliver more cohesive, better-supported partnerships with the travel trade across its global markets.
At the heart of the restructure is the consolidation of sales and marketing under unified regional leadership. For travel agents across the MEA region, it means a single, aligned team working in step to help them sell NCL more effectively and grow their cruise business with confidence.
Leading that charge in MEA is Gary Anslow, appointed as the region’s new VP. Anslow brings considerable experience to the role, which will serve alongside his position of VP and Head of UK and Ireland, one of NCL’s most established and high-performing markets. He takes over from Kevin Bubolz, who spearheaded NCL’s growth across MEA. Bubolz will now assume full oversight of NCL’s Continental European business. Both report into Jason Krimmel, NCL’s Chief International Sales and Marketing Officer.
Commenting on the transition, Bubolz said: “I have thoroughly enjoyed my time leading our strategy in MEA. The engagement and support we have had from our partners in the region has been exceptional. I know Gary and the team will continue to build on very solid foundations.”
Anslow added: “MEA is a region with tremendous energy and real appetite for cruise travel, and I am committed to making sure our trade partners have everything they need to capitalise on that. I am looking forward to deepening our relationships across the region and to ensuring that agents feel the full benefit of a more integrated sales and marketing approach.”
The announcement comes at a particularly compelling moment for travel trade partners to be selling NCL. Great Stirrup Cay, the cruise line’s iconic private island in The Bahamas, is set to launch the new Great Tides Waterpark on 4 September – a significant enhancement, with 19 waterslides, unique cliff jumps, and a Tidal Tower standing over 50m tall, that adds fresh appeal for families and gives agents a powerful new conversation-starter with clients.
An impressive portfolio of 2027 Europe itineraries, including expanded Mediterranean and Northern Europe sailings, offers strong options for the well-travelled South African market, while a pipeline of innovative new ships continues to grow one of the industry’s most modern fleets.
“The investment is real, the support is growing, and the opportunities for agents who lean into cruise have never been greater,” Anslow concluded.
