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A full and varied programme at Africa Travel Week 2022


Africa Travel Week







A full and varied programme at Africa Travel Week 2022

The countdown to Africa Travel Week is on!

  • With just over a month to go before Africa Travel Week (ATW) kicks off at the CTICC, excitement is running high in the industry.
  • The globally-renowned travel and tourism event offers a unique platform for industry players who wish to increase their visibility, enter new markets, launch new products, assess the current industry landscape, generate sales leads, and network.
  • A diverse portfolio of speakers is bringing a wealth of expertise to the event.

Cape Town, 08 March 2022 – Africa Travel Week 2022, including flagship shows WTM Africa and ILTM Africa, has unveiled an exciting and highly informative content programme for 2022 that will help travel and tourism players hone industry knowledge while gathering new insights.

The trade show, which is taking place at the Cape Town International Conference Centre between 11 and 13 April, will allow travel industry leaders to reconnect and catch up on trends and developments in the African tourism space. This opportunity to meet with fellow members of the travel and tourism industry is highly anticipated because it is the first time the event has been hosted in person since the advent of the COVID-19 pandemic.

“This year’s event promises to be highly informative; a truly useful platform for all industry members,” says Martin Hiller, Creative + Content Director: Travel, Tourism and Creative Industries at RX Africa. “We’ve carefully designed our programme with an eye to shining the spotlight on opportunities for travel to Africa. Against this backdrop, our various activities are geared to inspire, educate and help rebuild the travel and tourism industry.”

In line with this objective, a wide range of topics has been slated for discussion, including a look at new types of tourism, such as culinary tourism, and where, how and why to travel in 2022 and beyond. Other issues that will be examined include diversity in the industry, with a look at the rise of female rangers in Africa, regenerative tourism practices, and the current and future challenges facing Africa’s industry.

Delegates will also have a chance to take part in discussions around managing Africa’s reputation, understanding how to tap into new source markets, and the future of African tourism. Speakers at the event include industry heavyweights such as Jon Howell, Holly Budge, Maggie Mutangiri, Beks Ndlovu and Septi Bukula. For a full overview of the content programme, click here. A comprehensive overview of the speakers can be found here.

The content sessions hosted by experts and speakers are to be augmented by several bolt-on conferences, including EQUAL Africa, the African Tourism Investment Summit (ATIS), the Responsible Tourism Africa Conference, Travel Forward and IBTM Africa.


A 2021 survey by revealed that more than half (53%) of LGBTQ+ travellers have had less-than-welcoming or uncomfortable experiences at a property where they were staying, making the EQUAL Africa conference pivotal to the industry. Designed to deliver a dynamic range of inspirational speakers telling personal stories, giving advice on marketing best practices, and explaining case studies presenting a real opportunity for the industry to switch up its business strategies.

Taking place on Monday, 11 April, this conference is free of charge, but it is advised to reserve your spot as places are limited due to COVID restrictions. Book your seat here.


The 2022 edition of the African Tourism Investment Summit (ATIS) in partnership with the International Tourism and Investment Summit (ITIC) will take place on Tuesday, 12 April as part of WTM Africa. Themed, “Investing in the Future of African Tourism”, the conference will deliver key insights highlighting investment trends, opportunities, and challenges in the value chain of tourism, encourage finance initiatives and explore Africa’s innovative tourism sector for growth.

The African Tourism Investment Summit is a paying event that can be booked here.


This year’s theme is “New Business, New Tech, New World” and has been expertly designed to provide all IBTM Africa attendees with the insights and knowledge they need to recover and grow in 2022 and beyond. Taking place on Wednesday, 13 April, this conference is free of charge, but it is advised to reserve your spot as places are limited due to COVID restrictions. Book your seat here.


“Not surprisingly, a number of Africa’s leading tourism authorities and companies, media and associations have shown their support for an event that promises to expand our understanding of what’s happening in our industry, right now,” Hiller comments.

“We’re extremely excited to offer a programme of this calibre; one we believe will be of exceptional value as our industry prepares to take the next step forward,” Hiller concludes.

Make sure you don’t miss the opportunity to reconnect at WTM Africa. Register today.

– ENDS –


Issued by: Big Ambitions 

Contact: Dorine Reinstein

Tel: +27 83 278 8994 




World Travel Market (WTM) Portfolio comprises leading travel events, online portals and virtual platforms across four continents, generating more than $7.5 billion of industry deals. The events are:

WTM Latin America takes place annually in São Paulo and attracts around 19,000 tourism professionals during a three-day event. The show offers qualified content, as well as networking and business opportunities. In its ninth edition – the first 100% virtual – WTM Latin America followed its focus on effective business generation and reached the milestone of 4,200 meetings held between buyers, travel agents and exhibitors.

Next event: Tuesday 5 to Thursday 7 April 2022 – Expo Center Norte, SP, Brazil

WTM Africa launched in 2014 in Cape Town, South Africa. More than 6,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.

Next event: Monday 11 to Wednesday 13 April 2022 – Cape Town International Convention Centre, Cape Town

About ATW Connect: Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology.

Arabian Travel Market (ATM), now on its 29th year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2021 showcased over 1,300 exhibiting companies from 62 countries across nine halls at Dubai World Trade Centre, with visitors from more than 140 countries over the four days. Arabian Travel Market is part of Arabian Travel Week. #IdeasArriveHere

Next in-person event: Sunday 8 to Wednesday 11 May 2022, Dubai World Trade Centre, Dubai

Next virtual event: Tuesday 17th and Wednesday 19th May 2022    

Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2022. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes ATM Virtual, ILTM Arabia, Arival Dubai, Influencers’ events and activations, as well as Travel Forward. It also features the ATM Buyer Forums, ATM Speed Networking Events as well as a series of country summits.     

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over £3.71 billion in travel industry contracts.

Next live event: Monday 7 to 9 November 2022 at ExCel London

London Travel Week, brought to you by WTM London, is the one-stop-shop for event hosts and visitors to be able to shape the next 12 months of travel together. The festival of events supports the global travel and tourism industry through capturing invaluable news and enhancing industry connections.

Next event: Friday 4 November – Friday 11 November 2022 – Around London

WTM Global Hub, is the new WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub.

About RX (Reed Exhibitions)

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face to face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.


RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £33bn, €39bn, $47bn.*

*Note: Current market capitalisation can be found at