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Accor Signs Novotel Victoria Falls, Marking Strategic Market Entry into Zimbabwe

Accor (www.Group.Accor.com), a world-leading hospitality group, has announced the signing of Novotel Victoria Falls, a landmark project set within Victoria Falls – a UNESCO World Heritage Site and one of the Seven Natural Wonders of the World.

The agreement, signed during the Future Hospitality Summit (FHS) Africa, marks Accor’s market entry into Zimbabwe, leveraging a first-mover advantage in one of Africa’s most iconic destinations and underscoring the Group’s commitment to pioneering development in emerging markets.

Scheduled to open in 2028, the 111-key new-build property will be developed under a management agreement with Eagle Real Estate Investment Trust, a Development REIT focused on high-quality assets across tourism, hospitality, health, retail, and residential sectors.

Located in the Eagle Heights precinct, in a prime location overlooking the Masuwe River, the hotel will blend natural beauty with Novotel’s modern, family-friendly hospitality. Guests will enjoy a thoughtfully designed experience, with facilities including an outdoor swimming pool, kids’ club, all-day dining restaurant, and destination bar – designed to meet the needs of modern travellers seeking comfort, connection, and local discovery.

Known locally as Mosi-oa-Tunya or “The Smoke That Thunders”, Victoria Falls is not only a dramatic natural wonder but also a world-renowned hub for adventure tourism, offering white-water rafting, bungee jumping, and scenic helicopter flights.

“This signing represents a bold step forward in our development strategy for Sub-Saharan Africa,” said Maya Ziade, Chief Development Officer, Premium, Midscale & Economy Division, Middle East, Africa & Türkiye at Accor. “Victoria Falls is one of the world’s most extraordinary destinations, and we are proud to bring the Novotel brand experience to Zimbabwe for the very first time. As a first mover, we see this project as a gateway to long-term sustainable growth in the country.”

The signing signals a strategic entry for Accor into a destination with growing regional and domestic tourism and a limited presence of global hotel brands.

Bevin Ngara, Managing Director of Eagle Asset Managers, the Eagle REIT Fund Managersadded: “We are delighted to partner with Accor to bring an international standard of hospitality to Victoria Falls. This project reflects our vision of investing in transformative developments that elevate tourism and deliver value to local communities and investors alike.”

Novotel, with over 590 hotels across 68 countries and 180+ more in the pipeline, champions balanced living for both business travellers and families. As the first internationally branded Novotel in Zimbabwe, the hotel will meet the rising demand for high-quality yet accessible accommodation in Victoria Falls supporting the city’s evolution into a year-round destination for families, nature lovers, and adventure seekers.

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