NORWEGIAN CRUISE LINE’S INDUSTRY-FIRST NFT COLLECTION
SELLS OUT IN TWENTY MINUTES
JOHANNESBURG (April 19, 2022) – Norwegian Cruise Line (NCL), the innovator in global cruise travel, today sold out the NFT pieces for sale in its industry-first collection within 20 minutes of the launch of its new NFT Marketplace.
The collection was created by Manuel Di Rita, widely known as “Peeta,” the Italian artist who designed the hull art on the record-breaking Norwegian Prima and her sister vessel Norwegian Viva.
The final remaining art piece, ‘Norwegian Prima Hull Art’, remains up for auction with bidding ending on April 21, 2022. The winner of the auction will also be awarded a balcony stateroom on one of Norwegian Prima’s U.S. inaugural voyages, setting sail from Miami.
The pieces in the collection can be found at https://nft.ncl.com, and all proceeds from the NFT auction and primary sales will be donated to Teach For America.
Harry Sommer, president and chief executive officer of Norwegian Cruise Line said, “The Prima Class is the future of NCL, taking innovation and guest experiences out of this world… and into the metaverse! Art plays an important role in the guest experience across our fleet, and we are thrilled to add to our legacy of pioneering firsts with this venture into the world of NFTs.”
Launching in August 2022, Norwegian Prima will offer voyages to Northern Europe from Amsterdam; and Copenhagen, Denmark beginning Sept. 3; and Caribbean itineraries from Galveston, Texas; Miami and Orlando, Fla. beginning Oct. 27.
For more information about Norwegian Cruise Line or to book a cruise, please visit www.ncl.com or contact a travel professional.
For Norwegian Prima’s press kit and assets, click here.
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About Norwegian Cruise Line
As the innovator in global cruise travel, Norwegian Cruise Line has been breaking the boundaries of traditional cruising for 55 years. Most notably, the cruise line revolutionized the industry by offering guests the freedom and flexibility to design their ideal vacation on their preferred schedule with no assigned dining and entertainment times and no formal dress codes. Today, its fleet of 17 contemporary ships sail to over 300 of the world’s most desirable destinations, including Great Stirrup Cay, the company’s private island in the Bahamas and its resort destination Harvest Caye in Belize. Norwegian Cruise Line not only provides superior guest service from land to sea, but also offers a wide variety of award-winning entertainment and dining options as well as a range of accommodations across the fleet, including solo traveller staterooms, club balcony suites, spa-suites and The Haven by Norwegian®, the company’s ship-within-a-ship concept. For additional information or to book a cruise, contact a travel professional, call 888-NCL-CRUISE (625-2784) or visit www.ncl.com. For the latest news and exclusive content, visit the NCL Newsroom and follow Norwegian Cruise Line on Facebook, Instagram, Tik Tok and YouTube @NorwegianCruiseLine; and Twitter @CruiseNorwegian.
About Teach For America
Teach For America works in partnership with 350 urban and rural communities across the country to expand educational opportunities for children. Founded in 1990, Teach For America recruits and develops a corps of outstanding leaders who make an initial two-year commitment to teach in high-need schools and become lifelong leaders in the effort to end educational inequity. Today, Teach For America is a force of over 64,000 alumni and corps members working in over 9,000 schools nationwide in pursuit of profound systemic change. From classrooms to districts to statehouses across America, they are reimagining education to realize the day when every child has an equal opportunity to learn, lead, thrive, and co-create a future filled with possibility. Teach For America is a proud member of the AmeriCorps national service network. For more information, visit www.teachforamerica.org and follow us on Facebook and Twitter.
About Manuel “Peeta” Di Rita
Manuel Di Rita, commonly known as “Peeta”, is an Italian graffiti and sculpture artist currently living in Venice. Having spent 29 years as a graffiti artist, he is a member of the EAD crew (Padova, Italy), FX and RWK crews (New York City) and has participated in festivals and art shows all over the world during his career. Peeta’s work explores the potential of sculptural lettering and anamorphism, both in painting and in sculpture. He illustrated the exceptional hull design on Norwegian Prima and Norwegian Viva, the first two ships in NCL’s new Prima Class, which marked the first time the captivating hull art extended to the forward superstructure of the ship on any NCL vessel.
Media Contacts:
Norwegian Cruise Line
Claire Lathe, Big Ambitions
