Cape Town – World Travel Market (WTM) Africa has announced the launch of its first-ever China Ready® Workshop in partnership with China Business Intelligence Service Network (CBISN), a must-attend event for tourism stakeholders seeking to position themselves for success in the Chinese outbound market.
The workshop will be held on 15 April 2026 from 8am to 10am, providing attendees with critical insights and practical tools while earning valuable Continuing Professional Development (CPD) points.
China Ready® is the world’s leading Chinese tourism preparation programme. Since 2002, it has been successfully implemented across 54 countries and six continents, helping more than a quarter of global tourism destinations effectively serve Chinese visitors.
“With China’s outbound travel sector projected to reach 200 million travellers annually by 2028, the intensive workshop comes at a crucial time for African tourism stakeholders,” says Reanté Naidoo, Buyer & Digital Director at RX Africa.
“Participants will receive expert guidance on everything from understanding Chinese visitors’ needs and preferences to marketing and promotion, dos and don’ts, the power of social media, preferred digital payments and cultural expectations, enabling them to create more appealing experiences for Chinese visitors,” adds Naidoo.
China Ready® will be rolled out in stages at WTM Africa, starting with the essential Knowledge Module in 2026, offering key insights into the Chinese market – including market demographics, culture and customs, and business protocol. In 2027, the focus will shift to Marketing to China and then Branding and Positioning to China in 2028. This phased approach not only makes the content more digestible but also allows professionals to accumulate CPD credits at a steady pace.
CPD is essential for professionals to stay up-to-date and competitive in their field. Attendees gain valuable credits and insights into the latest industry trends, innovations and consumer behaviour, while building meaningful connections across the global travel and tourism sector.
Key Workshop Details
- Date: 15 April 2026
- Time: 8am-10am
- Venue: WTM Inspire Theatre, CTICC
- Format: In-person expert-led session (no virtual component)
- Price: US$99 (Early Bird price before 13 March 2026) or US$110 (Standard price from 14 March 2026 onwards)
Included in your ticket:
- All attendees will receive a complimentary copy of the “China Outbound Travel Market – Africa Report 2025” (valued at US$149)
- Attendees will earn CPD points – making this an essential educational opportunity for industry professionals
- Access to the WTM Africa show floor
Registration is set to open on 22 September 2025 for the China Ready® Workshop
Please note: Only registered WTM Africa delegates will be allowed to book a place at the China Ready® Workshop.
Limited Seats Available
With only 50 seats available at the China Ready® Workshop, early registration is strongly encouraged to guarantee a place and take advantage of the early-bird pricing.
For further information, please contact Reanté Naidoo at reante.naidoo@rxglobal.com
-ENDS-
Issued by: Big Ambitions
Contact: Sonnette Fourie
Tel: +27 81 072 2869
Email: sonnette@bigambitions.co.za
Notes to editors:
About CBISN
CBISN is a leader in market intelligence and capacity-building services for those engaging with the Chinese outbound tourism market. Their partnership with WTM Africa aims to provide African stakeholders with actionable insights and tools to welcome and serve Chinese visitors more effectively.
Now in its 33nd year, Arabian Travel Market (ATM) is the leading international travel and tourism event in the Middle East for inbound and outbound tourism professionals. Held annually at the Dubai World Trade Centre, ATM 2024 spanned 12 halls, making it the largest edition to date. The event attracted over 47,000 attendees and more than 35,000 visitors (including 6,000+ high-value buyers) and over 2,550 exhibitors and representatives from over 161 countries. In 2025, ATM will expand to 13 halls, growing across all sectors, and will continue to be a crucial gathering for the global travel and tourism industry. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai
ATM takes place from 4 – 7 May 2026, at the Dubai World Trade Centre, Dubai.
https://www.wtm.com/atm/en-gb.html
Arabian Travel Week is a week-long festival of events alongside Arabian Travel Market 2025. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes Start-Up Competition, Influencers’ Event, GBTA Business Travel Forums, and ATM Travel Tech. The event also features ATM Buyer Networking and a series of country forums.
https://www.wtm.com/arabian-travel-week/en-gb.html
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors
World Travel Market (WTM) Portfolio comprises leading travel events and online portals across four continents. The events are Arabian Travel Market, WTM London, WTM Latin America and WTM Africa.
WTM London is the world’s most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.
Next event: 4 to 6 November 2025 at ExCel London
WTM Latin America is held annually in São Paulo and attracts more than 29,000 tourism professionals during the three-day event. The event offers a qualified content combined with networking and business opportunities. In its most recent edition, in 2024, WTM Latin America maintained its focus on the effective generation of business and managed to secure the early scheduling of more than six thousand meetings that were held between buyers, travel agents, and exhibitors. WTM Latin America contents are available in English, Spanish and Portuguese.
Next event: 14 to 16 April 2026, Expo Center Norte, São Paulo, Brasil
latinamerica.wtm.com
WTM Africa launched in 2014 in Cape Town, South Africa. In 2024, WTM Africa facilitated more than 10 thousand unique pre-scheduled appointments, an increase of more than 8% compared to 2023 and welcomed more than 10 thousand visitors (unaudited), 25% more than 2023.
Next event: 13 to 15 April 2026 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/
About ATW Connect: Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel and the MICE/business travel sector as well as travel technology.
https://atwconnect.com/WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/
